Solid Research & Solid Advice
Our Broking and Distribution (Investment Services) business helps retail customers across the length and breadth of the country to take informed investment decisions with a strong research based advisory service.
With an aim to provide the best research and advisory service (a core focus area and strength of our company), our clients are advised by the centralised advisory and dealing desk based in Mumbai. Extensive use of technology and the benefit of synergised operations under one roof have helped us deliver enhanced value to our clients; which has been well received.
With `Solid Research Solid Advice` as our guiding philosophy, our services under the `Broking and Distribution` business include products such as Equities, Derivatives, Commodities, Currencies, Depository Services, Portfolio Management Services, and distribution of Mutual Funds, Primary Equity Offerings and Insurance products.
As on 31st Dec, 2012 we had 756,159 customers and depository assets of over Rs. 11,000 crore. We are able to provide these services to customers through 1554 business locations spread across 526 cities using a combination of 3 distribution models:
1. Our unique Business Partner model provides a `win-win-win` relationship for entrepreneurs, customers and the company. Using a combination of centralised advisory, efficient execution and strong backoffice processes, we are able to reach out to customers across the length and breadth of the country.
2. We have a network of branches spread across major cities. These provide the company a local footprint in important markets and also opportunities to cross-sell products and services.
3. In addition to our Pan-India presence, we have a strong online platform that can be accessed through a Desktop application, on Web, or through the Mobile, enabling customers to trade seamlessly and conveniently across various devices.