Initiating Coverage | 16 March 2015
Sector: Media
Inox Leisure
Growth show set to begin
Niket Shah
(Niket.Shah@MotilalOswal.com); +91 22 3982 5426
Atul Mehra
(Atul.Mehra@MotilalOswal.com); +91 22 3982 5417

Inox Leisure
Inox Leisure: Growth show set to begin
Summary ................................................................................................... 3
Set to lead in exhibition business................................................................ 5
Operating metrics set to improve ............................................................... 7
Acquisition of Satyam – a strategic move...................................................14
Industry overview .....................................................................................17
Company description ................................................................................23
Key management ......................................................................................24
Key risks....................................................................................................25
Key assumptions .......................................................................................26
Financials and valuations...................................................................... 27-28
Investors are advised to refer through disclosures made at the end of the Research Report.
Motilal Oswal research is available on
www.motilaloswal.com/Institutional-Equities,
Bloomberg, Thomson Reuters, Factset and S&P Capital.
16 March 2015
2

Inox Leisure
Initiating Coverage | Sector: Media
Inox Leisure
BSE Sensex
28,438
S&P CNX
8,633
CMP: INR181
TP: INR240 (+33%)
Buy
Growth show set to begin
Higher screen additions and ad revenue/screen to drive profitability
Stock Info
Bloomberg
Equity Shares (m)
M.Cap. (INR b) / (USD b)
52-Week Range (INR)
1, 6, 12 Rel. Per (%)
Avg Val (INRm)/Vol ‘000
Free float (%)
n
INOL IN
96.2
17.4/0.3
197/104
0/-6/32
54/338
51.3
n
n
n
Financial Snapshot (INR Billion)
Y/E Mar
2015E 2016E 2017E
Sales
9.2 12.0 15.3
EBITDA
NP
EPS (INR)
EPS Gr. (%)
BV/Sh. (INR)
RoE (%)
RoCE (%)
P/E (x)
P/BV (x)
EV/EBITDA (x)
1.3
0.2
1.7
71.0
2.8
8.3
108.5
2.5
14.4
1.9
0.6
7.0
77.6
8.9
11.5
25.8
2.3
10.0
2.6
1.1
12.0
71.9
89.0
13.7
17.7
15.0
2.0
7.0
n
n
-56.7 319.8
Indian cinema exhibition industry has 9,400 screens, of which 1,700 are in the
multiplex format. The multiplex industry is highly concentrated, with top four
players controlling 78% of the screens.
Inox Leisure (INOL) is the second-largest player with 365 screens, while PVR leads
with 462 screens. INOL has upped the ante for new screen additions, with ~55
annual additions planned, compared to 23 annual additions over last three years.
Recent acquisition of Satyam Cineplexes has established INOL’s strong presence in
North India, which is a higher ATP market compared to other regions.
INOL has significant room to improve its ad revenue/screen, which stood at
INR1.7m/screen versus PVR’s INR3.9m/screen in FY14. With concerted efforts, we
expect ad revenue/screen to improve to INR4m/screen, thus driving profitability.
We expect INOL to clock 29% revenue CAGR and 169% PAT CAGR over FY15E-17E
driven by margin expansion and reduction in interest costs.
The stock trades at a PE multiple of 25.8x and 15.0x FY16E and FY17E EPS
respectively. We value INOL at a PE multiple of 20x FY17E EPS (implied EV/EBITDA
multiple of 9x FY17E EV/EBITDA), arriving at a target price of INR240.
Formidable No. 2 player, aggressive expansion plans
Of the total 9,400 screens in India, 1,700 are in multiplex format and the rest
being single screens, which provides huge opportunity for multiplex players’
growth. India’s multiplex industry is highly concentrated with top four players --
PVR, INOL, Carnival and Cinepolis -- controlling 1,328 screens, 78% of the
market. With 365 screens currently, INOL is the second-largest player with 22%
share in multiplex screens, ~18% market share in Bollywood revenue and ~25-
30% market share in Hollywood revenue respectively. INOL plans to up the ante
for new screen additions, with a target to add ~55 screens/annum over the next
two years, compared to the addition of ~23 screens/annum over the past three
years. This will drive footfalls higher from 42m in FY15E to 59m in FY17E,
marking a CAGR of 18.8%.
Shareholding pattern (%)
As on
Dec-14 Sep-14 Dec-13
Promoter
48.7
48.7
48.7
DII
6.0
3.8
2.1
FII
14.0
8.9
0.0
Others
31.3
38.6
49.2
Note: FII Includes depository receipts
Satyam acquisition – right move to capture market share in North India
Stock Performance (1-year)
INOL traditionally was a strong player in East India (74% market share) and
South India (39% market share). West and North regions were dominated by
PVR with 43% and 52% market share respectively. With a view to expand its
presence in North India (a higher ATP and SPH market), in July 2014, INOL
acquired Satyam Cineplexes for a consideration of INR1.8b (EV of INR2.2b). We
believe Satyam will drive the following synergies for INOL: 1) improvement in
supply chain in F&B, 2) higher ad revenue growth and 3) lower overheads. The
INR1.8b acquisition was initially funded by debt, post which the company has
sold ~15m treasury shares amounting to INR2.6b to reduce debt on balance
sheet. INOL has 5m treasury shares worth INR0.9b outstanding, which can be
utilized to retire further debt (~INR1.8b outstanding for FY15E).
3
16 March 2015

Inox Leisure
Key metrics – ATP and SPH set to improve
ATP is largely driven by content and location of a property. We believe that with the
acquisition of Satyam, INOL has a better presence in North India, an higher ATP
market, which will have a positive effect on overall ATP. As of FY14, PVR’s ATP
(INR168) was higher by 7% compared to INOL (INR156), primarily due to higher
contribution from North and West India, higher content of 3D and higher share of
Hollywood, which commands a higher ATP. However, with INOL’s focus on
expanding its presence in North, we believe these differences will reduce going
forward thus driving 7% CAGR in ATP over FY15E-17E, from INR167 to INR189.
Similarly, INOL has taken various initiatives to improve its F&B revenue like changing
the menu based on the movie, larger menu spread and on-seat delivery. SPH is thus
expected to improve at 15% CAGR from INR53 in FY15E to INR69 in FY17E.
Significant room to improve ad revenue/screen
INOL’s ad revenue/screen has improved from INR1m/screen in FY11 to
INR1.7m/screen in FY14. However, it is significantly lower than PVR’s ad
revenue/screen of INR3.9m. INOL has taken various initiatives to monetize its on-
screen and off-screen ad revenue. It has started to hike the ad rates and focus on
high value and long term deals. Company has started to monetize the lobby area,
which resulted in 50% growth in ad revenue/screen in FY14, much higher than PVR.
It now follows a flexi pricing model, whereby it charges higher for ads before the
start of a movie and immediately after the interval, to increase its ad
revenue/screen. We believe these measures will improve its ad revenue/screen
from INR1.7m/screen in FY14 to INR4m/screen in FY17E.
GST – a possible game changer
High entertainment tax is a major impediment for exhibition industry’s growth. The
overall tax implication is as high as 40-50% in states like Maharashtra, Uttar Pradesh,
Bihar and Karnataka. However, post GST, the peak rate is likely to be ~16%, leading
to significant cost reduction. Also, input tax credit will be available for setoff against
the output tax liability (service tax paid presently on rent, electricity, security,
housekeeping etc is not available for setoff against output liability of entertainment
tax or VAT). We believe that GST’s implementation can drive 100-200bp margin
expansion for INOL.
Valuation and view
We believe that INOL is rightly-placed to enter the next phase of growth. With
Satyam’s acquisition, company has improved its presence in North India. This will
result in superior bargaining power with advertisers, leading to higher earnings
growth. We expect INOL’s revenue and PAT to post 29% and 169% CAGR over
FY15E-17E. We believe that an improvement in operating metrics will lead to better
return ratios, and RoCE and RoE are expected to improve from 8.3% to 17.7% and
2.8% to 13.7% respectively over FY15E-17E. Further, INOL owns six properties
valued at INR5b which can be monetized in the form of sale and leaseback
arrangements for acquisition purposes. The stock trades at a PE multiple of 25.8x
and 15.0x FY16E and FY17E EPS respectively. We value INOL at a PE multiple of 20x
FY17E EPS (implied EV/EBITDA multiple of 9x FY17E EV/EBITDA), arriving at a target
price of INR240. We initiate coverage on the stock with a
Buy
rating.
16 March 2015
4

Inox Leisure
Strengthening its leadership in exhibition business
On an aggressive expansion path
n
n
n
n
India’s cinema exhibition industry has 9,400 screens, of which 1,700 are in multiplex
format. PVR is the leader with 462 screens followed by INOL with 365.
Multiplex industry is highly concentrated with top four players controlling 1,328
screens (~78% of the market).
INOL has Bollywood and Hollywood market share of 18% and ~25-30%, against PVR’s
Bollywood and Hollywood market share of ~20-22% and 30-35% respectively.
Over the past three years, IONL added ~23 screens per annum, while PVR added ~51
screens per annum. However, going forward, IONL’s management is confident of
adding ~55 screens per annum which will reduce the screens gap with PVR.
Second-largest player in exhibition business
Indian exhibition industry has a total of 9,400 screens, of which just 1,700 are in
multiplex format. Of these, PVR is the leader with 462 screens followed by INOL with
365. INOL has Bollywood and Hollywood market share of 18% and ~25-30%,
compared to PVR’s Bollywood and Hollywood market share of ~20-22% and 30-35%
respectively. Multiplex industry is highly concentrated with top four players
controlling 1,328 screens (~78% of the market). With increased aggression, we
believe INOL is well positioned to gain further market share in exhibition business.
Exhibit 1: Multiplex screens in India
Total Number of Screens
454
361
308
366
193
48
39
29
29
Source: Company, MOSL
Exhibit 2: Comparison of key
metrics as of 3QFY15
Particulars
Properties
Screens
Seats
Cities
Total Revenues (m) – FY14
EBITDA (m) – FY14
EBITDA Margin (%)
PAT (m) – FY14
Admits (m) – FY 14
ATP (INR) - FY14
SPH (INR) – FY14
PVR
104
462
109,762
44
12,769
2,064
16
579
60
168
54
INOL
94
365
97,039
51
8,690
1,219
14
369
39
156
49
Source: Company, MOSL
16 March 2015
5

Inox Leisure
Aggressive screen additions to reduce gap with PVR
INOL has been aggressively adding screens to increase its presence across India.
Over the past three years, company added ~23 screens per annum on an average,
compared to its arch rival PVR which added ~51 screens per annum on an average.
However, going forward, INOL’s management is looking at increasing its aggression
in screen additions with annual new screen addition target of ~55 screens as against
23-25 screens in the past. In 9MFY15, INOL added ~55 screens (38 screens through
inorganic acquisition of Satyam and 17 screens through organic growth). We believe
increased aggression in screen additions will take INOL to a level playing field with
PVR and will drive better bargaining power with advertisers, thereby improving
advertising income and profitability.
Exhibit 3: Total number of screens
Inox screens
PVR screens
481
375
541
425
596
480
59
28
Exhibit 4: Screen additions during the year
Inox screen additions
70
PVR screen additions
65
60
60
239
257
166
142
351
285
421
310
50
55
55
18
24
25
FY11
FY12
FY13
FY14
FY15E
FY16E
FY17E
FY12
FY13
FY14
FY15E
FY16E
FY17E
Source: Company, MOSL
Source: Company, MOSL
16 March 2015
6

Inox Leisure
Operating metrics set to improve
Expect ATP and SPH to improve going forward
n
n
n
n
INOL’s ATP is expected to post 7% CAGR over FY15E-17E driven by screen additions in
North and West of India, higher contribution from 3D movies and better content.
Company has taken various initiatives to improve its F&B revenue like changing the
menu based on the movie, a larger menu spread and on-seat delivery.
Ad revenue/screen is expected to improve at a faster pace than PVR, from INR1.7m in
FY14 to INR4m in FY17E, largely due to better bargaining power with advertisers and
better monetization of on-screen and off-screen advertising.
Number of INR1b movies has risen from one in FY09 to as high as eight in FY15. We
believe better content quality will drive an increase in movies in the INR1b movie club.
Higher ATP and SPH to drive growth
ATP is largely driven by content and location of property. We believe that with the
acquisition of Satyam, INOL has a better presence in North India which is a higher
ATP market, which will have a positive effect on overall ATP. As of FY14, PVR’s ATP
(INR168) was higher by 7% compared to INOL (INR156), primarily due to higher
contribution from North and West India, higher content of 3D and higher share of
Hollywood, which commands a higher ATP. However, with INOL’s focus on
expanding its presence in North, we believe these differences will reduce going
forward thus driving 7% CAGR in ATP over FY15E-17E from INR167 to INR189.
Similarly, INOL has taken various initiatives to improve its F&B revenue like changing
the menu based on the movie, larger menu spread and on-seat delivery. F&B is
~73% gross margin business and its contribution to total revenue is expected to
improve from 21% in FY15 to 23% in FY17E. SPH is expected to improve at a 15%
CAGR from INR53 in FY15E to INR69 in FY17E.
Exhibit 5: ATP gap to reduce with PVR
Inox ATP (INR)
PVR ATP (INR)
200
189
41
41
44
43
47
47
49
54
53
Exhibit 6: INOL’s SPH set to improve
Inox SPH (INR)
PVR SPH (INR)
93
65
78
60
69
162
156
160
163
152
156
178
179
189
168
156 167
FY11
FY12
FY13
FY14
FY15E
FY16E
FY17E
FY11
FY12
FY13
FY14
FY15E
FY16E
FY17E
Source: Company, MOSL
Source: Company, MOSL
16 March 2015
7

Inox Leisure
Exhibit 7: F&B revenue contribution to increase
Tickets Collection
F&B
Advertisement
Conducting Fees
Other Operating Income
5%
16%
75%
4%
17%
75%
4%
19%
73%
6%
19%
69%
8%
21%
64%
9%
23%
62%
10%
24%
61%
FY11
FY12
FY13
FY14
FY15E
FY16E
FY17E
Source: Company, MOSL
Exhibit 8: Hollywood movie contribution higher compared to industry
Hollywood Contribution
Bollywood Contribution
Regional Contribution
16%
66%
18%
FY11
17%
65%
19%
FY12
17%
67%
16%
FY13
16%
70%
44%
48%
15%
FY14
8%
Industry
Source: Company, FICCI KPMG 2014, MOSL
Footfall growth to be driven by higher screen additions
In FY15, INOL is expected to add 65 screens, against ~23 added on an average over
the last three years. Going forward, company plans to add ~55 screens per annum,
which drive footfall growth. We expect footfalls to grow at 18.8% CAGR from 42m in
FY15E to 59m in FY17E.
Exhibit 9: Total number of screen additions
Inox screen additions
70
59
28
PVR screen additions
65
60
60
Exhibit 10: Footfalls to post steady growth
Inox footfalls (m)
60
39
42
PVR footfalls (m)
59
68
52
76
59
50
55
55
26
31
41
31
35
55
18
24
25
FY12
FY13
FY14
FY15E
FY16E
FY17E
FY11
FY12
FY13
FY14
FY15E
FY16E
FY17E
Source: Company, MOSL
Source: Company, MOSL
16 March 2015
8

Inox Leisure
Occupancy rate to improve marginally
Post the acquisition of Fame in 2011, INOL’s occupancy rate has improved from 23%
in FY11 to 28% in FY14 (27% in FY11 to 31% in FY14 for PVR). Company has been
able to maintain a high occupancy rate despite higher screen additions. The gap
difference in occupancy rate between INOL and PVR is expected to reduce as the
former adds screens in premiere locations. With the length of movies reducing, the
number of shows exhibited has increased to five per day, thereby improving the
convenience for movie goers and also increasing the exhibitor’s capacity. We expect
the occupancy at INOL to improve marginally from 26.5% in FY15 to 27.5% in FY17E.
Exhibit 11: Gap in occupancy rate between two exhibitors reduces
Inox occupancy
40%
30%
20%
10%
0%
FY11
FY12
FY13
FY14
FY15E
FY16E
FY17E
PVR occupancy
Source: Company, MOSL
Significant room to expand Ad revenue/screen
Ad revenue/screen for INOL has improved from INR1m/screen in FY11 to
INR1.7m/screen in FY14. However, it is significantly lower than PVR’s ad
revenue/screen of INR3.9m. Post Satyam’s acquisition, INOL’s screen presence has
improved to 365 (against 462 for PVR) across India, which will give it higher
bargaining power with advertisers and thus drive higher ad revenue/screen. INOL
derives ~70% of ad revenue from on-screen and balance 30% from off-screen, in line
with PVR. Around 60% of PVR’s contracts with advertisers are annual ones,
compared to INOL’s of 65-70%.
INOL has taken various initiatives to monetize its on-screen and off-screen ad
revenue. INOL has started to hike ad rates and focus on high value and long term
deals. It has also started to monetize the lobby area, which resulted in 50% growth
in ad revenue/screen in FY14, much higher than PVR. It has focused on direct
dealing with the government for national advertisements. It follows a flexi pricing
model, whereby it charges higher for ads before the start of a movie and
immediately after the interval, to increase its ad revenue/screen. We believe these
measures will improve its ad revenue/screen from INR1.7m/screen in FY14 to
INR4m/screen in FY17E.
16 March 2015
9

Inox Leisure
Exhibit 12: Ad revenue comparison
Inox ad revenue (INR m)
PVR ad revenue (INR m)
2,146
1,511
992
531
172
FY11
178
FY12
654
324
495
1,786
1,280
856
1,810
2,501
FY13
FY14
FY15E
FY16E
FY17E
Source: Company, MOSL
Exhibit 13: Ad revenue/footfall trend
Ad revenue/footfall (INR)
61%
40%
21%
-13%
5.7
FY12
24%
59%
YoY Growth
Exhibit 14: Ad revenue per screen comparison
Inox ad revenue/screen (INR m)
4.0
4.2
3.8
3.9
PVR ad revenue/screen (INR m)
4.0
2.5
1.0
0.7
1.2
1.7
4.2
3.2
4.4
4.0
6.6
FY11
9.2
FY13
12.8
FY14
20.4
FY15E
24.7
FY16E
30.5
FY17E
FY11
FY12
FY13
FY14
FY15E
FY16E
FY17E
Source: Company, MOSL
Source: Company, MOSL
Exhibit 15: Key advertisers
Source: Company, MOSL
16 March 2015
10

Inox Leisure
Exhibit 16: Revenue mix
Tickets Collection
4%
5%
17%
74%
5%
5%
18%
73%
F&B
Advertisement
3%
5%
19%
73%
4%
6%
19%
69%
VPF Income
4%
7%
22%
65%
Other Operating Income
4%
7%
22%
65%
3%
7%
22%
66%
FY11
FY12
FY13
FY14
FY15E
FY16E
FY17E
Source: Company, MOSL
Higher share from 3D content, Hollywood movies to drive ATP growth
INOL derives 15% of its total revenue from Hollywood movies, against 8% for the
industry. Hollywood movies have a higher ATP, which drives overall ATP higher.
Apart from Hollywood movies, another driver for ATP growth is 3D movies – which
command 15-20% premium over regular movies due to higher content cost. Past
few years have seen significant increase in 3D content due to better technology and
higher demand for 3D movies by audience. Hence, more movies are being
developed in 3D format. In FY11, INOL derived ~5% of its ticket revenue from 3D
movies, which improved to 10% in FY14 (PVR contribution at 23%). We believe with
the growth in 3D movies and higher contribution of Hollywood movies, overall ATP
for INOL is expected to improve.
Exhibit 17: 3D movie revenue as a % of total ticket revenue
3D Content (%)
9%
7%
5%
10%
FY11
FY12
FY13
FY14
Source: Company, MOSL
Improved content, wider screen releases result in higher INR1b club movies
In 2008,
Ghajini
became the first movie to cross INR1b collection at the box office,
setting a new benchmark for Bollywood. Post 2008, INR1b club movies have
increased significantly due to better content and wider releases. Number of INR1b
movies has risen from one in FY09 to as high as eight in FY15. Digitization enables
wider spread of releases, which results in increased number of screens per movie
over the period. For example,
Dabaang
was released in ~1,600 screens in 2010,
while
Kick
was released in ~3,400 screens. Since majority of the box office collection
happens in the opening week, wider screen releases attract higher footfalls. We
believe that going forward as content quality improves, the number of INR1b club
movies will grow significantly.
16 March 2015
11

Inox Leisure
Exhibit 18: Bollywood’s INR1b club
INR1b club movies' collections (INR b)
9
INR1b club movies (nos)
8
13.6
8
14.2
6
11.5
1
1.1
FY09
1
2.0
2
2.5
FY11
7.1
FY10
FY12
FY13
FY14
FY15
Source: Company, MOSL
Exhibit 19: INR1b club movies
Sr no
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
Movie
PK
Happy New Year
Bang Bang
Singham Returns
Kick
Ek Villain
Holiday
2 States
Jai Ho
Dhoom 3
Ramleela
Krrish 3
Grand Masti
Chennai Express
Bhaag Milkha
Yeh Jawaani Hai
Deewani
Race 2
Dabangg 2
Jab Tak Hai Jaan
Son Of Sardaar
Barfi!
Ek Tha Tiger
Bol Bachchan
Rowdy Rathore
Housefull 2
Agneepath
Don 2
Ra.One
Bodyguard
Singham
Ready
Golmaal 3
Dabangg
3 Idiots
Ghajini
Release date Lead stars
19-Dec-14
24-Oct-14
2-Oct-14
15-Aug-14
25-Jul-14
27-Jun-14
6-Jun-14
18-Apr-14
24-Jan-14
20-Dec-13
15-Nov-13
1-Nov-13
Aamir Khan, Anushka Sharma, Sushant Singh Rajput
Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan, Sonu Sood, Boman Irani,
Hrithik Roshan, Katrina Kaif
Ajay Devgn, Kareena Kapoor
Salman Khan, Jacqueline Fernandez
Sidharth Malhotra, Riteish Deshmukh, Shraddha Kapoor
Akshay Kumar, Sonakshi Sinha
Arjun Kapoor, Alia Bhatt
Salman Khan, Daisy Shah
Aamir Khan, Abhishek Bachchan, Uday Chopra, Katrina Kaif, Jackie Shroff
Ranveer Singh, Deepika Padukone
Hrithik Roshan, Priyanka Chopra, Kangana Ranaut, Vivek Oberoi
Vivek Oberoi, Riteish Deshmukh, Aftab Shivdasani, Kainaat Arora, Bruna Abdalah,
13-Sep-13
Maryam Zakaria, Manjari Fadnis, Sonalee Kulkarni, Karishma Tanna
8-Aug-13 Shah Rukh Khan, Deepika Padukone
12-Jul-13 Farhan Akhtar, Sonam Kapoor
Total Collecti
(INR b)
3.40
2.03
1.81
1.41
2.33
1.06
1.13
1.04
1.11
2.80
1.10
2.41
1.03
2.27
1.04
1.90
31-May-13 Ranbir Kapoor, Deepika Padukone
25-Jan-13
21-Dec-12
13-Nov-12
13-Nov-12
14-Sep-12
15-Aug-12
6-Jul-12
1-Jun-12
5-Apr-12
26-Jan-12
23-Dec-11
26-Oct-11
31-Aug-11
25-Jul-11
3-Jun-11
5-Nov-10
10-Sep-10
25-Dec-09
25-Dec-08
Saif Ali Khan, Deepika Padukone, John Abraham
1.02
Salman Khan, Sonakshi Sinha
1.59
Shah Rukh Khan, Katrina Kaif, Anushka Sharma
1.21
Ajay Devgn, Sonakshi Sinha, Sanjay Dutt
1.05
Ranbir Kapoor, Priyanka Chopra, Ileana D’Cruz
1.20
Salman Khan, Katrina Kaif
1.98
Ajay Devgn, Abhishek Bachchan, Asin, Prachi Desai
1.02
Akshay Kumar, Sonakshi Sinha
1.31
Akshay Kumar, Asin, Zarine Khan, John Abraham, Jacqueline Fernandez, Shreyas
1.14
Hrithik Roshan, Priyanka Chopra, Sanjay Dutt
1.23
Shah Rukh Khan, Priyanka Chopra
1.06
Shah Rukh Khan, Kareena Kapoor, Arjun Rampal
1.15
Salman Khan, Kareena Kapoor
1.42
Ajay Devgn, Kajal Aggarwal, Prakash Raj
1.00
Salman Khan, Asin
1.20
Ajay Devgn, Kareena Kapoor, Arshad Warsi, Tusshar Kapoor, Shreyas Talpade, Kunal
1.07
Salman Khan, Sonakshi Sinha
1.45
Aamir Khan, Kareena Kapoor, Sharman Joshi, R. Madhavan
2.02
Aamir Khan, Asin
1.14
Source: Company, MOSL
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Inox Leisure
Exhibit 20: Number of screen releases increased significantly over the years
Number of screen release
3,359
3,446
3,014
2,638
2,101
2,065
1,598
Kick (2014)
Dhoom 3
(2013)
Chennai
Express
(2013)
Dabaang 2
(2012)
Ek Tha Tiger Bodyguard
(2012)
(2011)
Dabaang
(2010)
Source: Company, MOSL
GST – a possible game changer
High entertainment tax is a major impediment for exhibition industry’s growth. The
overall tax implication is as high as 40-50% in states like Maharashtra, Uttar Pradesh,
Bihar and Karnataka. However, post GST, the peak rate is likely to be ~16%, leading
to significant cost reduction. Also, input tax credit will be available for setoff against
the output tax liability (service tax paid presently on rent, electricity, security,
housekeeping etc is not available for setoff against output liability of entertainment
tax or VAT). We believe that GST’s implementation will result in 100-200bp margin
expansion for INOL.
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Inox Leisure
Acquisition of Satyam – a strategic move
Makes INOL a stronger pan India player
n
n
n
n
In July 2014, INOL acquired 100% equity stake in Satyam Cineplexes for a
consideration of INR1.8b.
Satyam has 38 screens spread across Amritsar, Mysore, Rohtak, Aurangabad, Jodhpur,
Indore and New Delhi.
Post acquisition, INOL’s screen presence has improved to 79 in North (PVR has 138
screens) and 130 screens in West (PVR has 207).
In our view, increased presence in North and West regions of India will improve ATP,
SPH and ad revenue/screen for INOL.
Satyam’s acquisition improves presence in North
In July 2014, INOL acquired Satyam Cineplexes for a consideration of INR1.8b (EV of
INR2.2b). Satyam has a total of 38 screens operating in Amritsar, Mysore, Rohtak,
Aurangabad, Jodhpur, Indore and New Delhi. Thus, INOL has improved its presence
significantly in North India, which is a higher ATP region. Post acquisition, INOL has
79 screens (PVR 138) in North and 130 screens (PVR 207) in West region. We believe
a stronger presence in West and North regions mainly drove PVR’s ATP, SPH and ad
revenue/screen higher, compared to INOL. However, with Satyam’s acquisition,
INOL increased its pan India presence, and the gap versus PVR is expected to reduce
over the long term.
Exhibit 21: Region-wise revenue contribution
East
West
North
South
35%
8%
39%
19%
FY12
35%
9%
38%
18%
FY13
32%
10%
40%
18%
FY14
Source: Company, MOSL
Exhibit 22: City-wise
contribution
(3QFY15)
Exhibit 23: Geographical contribution of properties (3QFY15)
Cities
South
20%
North
29%
South, 21
Properties
North, 23
East, 18
West
33%
East
18%
West, 32
Source: Company, MOSL
Source: Company, MOSL
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Inox Leisure
Exhibit 24: Screen presence geography-wise (3QFY15)
Exhibit 25: Seats presence geography-wise (3QFY15)
Screens
South, 86
North, 79
South,
18,320
Seats
East,
18,631
East, 70
West, 130
Source: Company, MOSL
North,
12,041
West,
33,817
Source: Company, MOSL
Exhibit 26: Dominates East with 74% market share (FY14)
Exhibit 27: Market share distribution in West (FY14)
PVR
20%
East
BIG
6%
BIG
31%
West
Inox
26%
Inox
74%
Source: Company, MOSL
PVR
43%
Source: Company, MOSL
Exhibit 28: Market share distribution in North (FY14)
Exhibit 29: Market share distribution in South (FY14)
North
BIG
29%
Inox
19%
BIG
22%
South
Inox
39%
PVR
52%
PVR
39%
Source: Company, MOSL
Source: Company, MOSL
Exhibit 30: Properties distribution comparison (3QFY15)
Inox Locations
PVR Locations
51
33
23
18
5
North
East
West
South
Source: Company, MOSL
32
21
15
Exhibit 31: Screen distribution comparison (3QFY15)
Inox Screens
PVR Screens
207
138
79
70
19
North
East
West
South
Source: Company, MOSL
130
86
98
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Inox Leisure
Exhibit 32: Seats distribution comparison (3QFY15)
Inox Seats
PVR Seats
52,372
31,164
20,192
18,631
5,014
North
East
West
South
Source: Company, MOSL
North
37,252
21,212
20,964
15
10
9
2
East
West
South
Source: Company, MOSL
17
10
10
Exhibit 33: Presence across cities (3QFY15)
Inox - number of cities
PVR - number of cities
22
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Inox Leisure
Valuation and view
Growth show set to begin
n
n
n
n
With recent Satyam acquisition, INOL has improved its presence in North India. This
will result in superior bargaining power with advertisers, leading to higher earnings.
We expect INOL’s revenue and PAT to post 29% and 169% CAGR over FY15E-17E.
We believe that an improvement in operating metrics will lead to better return ratios,
and RoCE and RoE are expected to improve from 8.3% to 17.7% and 2.8% to 13.7%
respectively over FY15E-17E.
The stock trades at a PE multiple of 25.8x and 15.0x FY16 and FY17 EPS respectively.
We value the stock at a PE multiple of 20x FY17 EPS (implied EV/EBITDA multiple of 9x
FY17 EV/EBITDA) arriving at a target price of INR240. Initiate coverage with Buy.
We value INOL at 20x FY17 EPS of INR12 (implied 9x FY17E EV/EBITDA (10% discount
to PVRL target multiple of 10x) with a target price of INR240 justified by:
n
Leadership in film exhibition business in India, being the No. 2 player with a
Bollywood market share of ~18% and Hollywood market share of ~25-30%.
n
Aggressive screen additions pipeline with addition of ~55 screens per annum.
n
Strong improvement in ATP and SPH (7% and 15% CAGR respectively) led by
higher contribution from North and West regions.
n
Higher ad revenue growth (45% CAGR over FY15-17) led by better monetization.
n
GST rollout which can result in 100-200bp margin expansion.
n
Opportunity for acquisition without leveraging balance sheet, through sale and
leaseback arrangements of owned properties which result in cash flow of INR5b.
We believe the following factors pose risks to our assumptions:
n
Weaker content which can impact footfall growth.
n
Escalating rental costs which can put pressure on margins.
Exhibit 34: Price to earnings (one year forward)
70
60
50
40
30
20
10
0
P/E (x)
5 Yrs Avg(x)
Exhibit 35: Price to book (One year forward)
6.0
4.5
3.0
2.3
1.4
P/B (x)
5 Yrs Avg(x)
26.0
25.2
1.5
0.0
Source: MOSL, Bloomberg
Source: MOSL, Bloomberg
Exhibit 36: Comparative valuations
Company
FY15E
108.5
INOL
77.4
PVRL
Regal Entertainment Group 18.8
20.3
Major Cineplex Group PCL
18.4
Cineworld Group PLC
48.7
Average
P/E (x)
P/B (x)
EV/EBITDA (x)
FY16E FY17E FY15E FY16E FY17E FY15E FY16E FY17E
2.5
2.3
2.0
14.4
10
7.0
25.8
15.0
35.6
24.0
6.6
5.7
4.8
14.2
10.7
8.2
NM
NM
NM
9.2
9.0
8.5
18.2
17.3
4.0
3.8
3.6
11.7
10.0
9.3
17.5
15.5
4.7
4.3
4.0
10.4
9.6
8.9
16.7
15.8
4.4
4.0
3.6
12.0
9.9
8.4
22.8
17.5
Source: MOSL
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Inox Leisure
Industry overview
Indians romance with movies and cine stars – an age old tradition
Indian M&E industry on a growth trajectory
The size of India’s M&E (Media and Entertainment) industry expanded from
INR820b in CY11 to INR918b in CY13, registering an overall growth of 11.9%. Given
the impetus provided by digitization, continued growth of regional media, elections
coverage in India, strength in the film sector and fast growing new media
businesses, the industry was estimated to grow 13% in CY14 to INR1.03t. The
Government’s recent policy measures should pave the way for a gradual recovery of
Indian economy, and thus the Indian M&E industry should post a healthy CAGR of
14.2% to reach INR1.8t by CY18. The film industry recorded a double digit growth in
CY13, albeit slower that CY12, with multiple movies scoring big in box office
collections. Around 90-95% movie screens are digitized in the country, with a shift in
focus to tier 2 and 3 cities. The global M&E market has witnessed signs of steady
growth over the past three to five years and is expected to cross USD2t in CY18, at a
CAGR of 6% from CY13 to CY18.
Exhibit 37: Industry size and projection
Overall industry
size (INR b)
TV
Print
Films
Radio
Music
OOH
Animation and VFX
Gaming
Digital Advertising
Total
2009
257.0
175.2
89.3
8.3
7.8
13.7
20.1
8.0
8.0
587.4
2010
297.0
192.9
83.3
10.0
8.6
16.5
23.7
10.0
10.0
652.0
2011
329.0
208.8
92.9
11.5
9.0
17.8
31.0
13.0
15.4
728.4
2012
370.1
224.1
112.4
12.7
10.6
18.2
35.3
15.3
21.7
820.4
2013
417.2
243.1
125.3
14.6
9.6
19.3
39.7
19.2
30.1
918.1
Gr. in 2013
2014E
over 2012
12.7%
8.5%
11.5%
15.0%
-9.9%
5.9%
12.5%
25.5%
38.7%
11.9%
478.9
264.0
138.0
16.6
10.1
21.2
45.0
23.5
41.2
2015E
567.4
287.0
158.3
19.0
11.3
23.1
51.7
28.0
55.1
2016E
672.4
313.0
181.3
23.0
13.2
25.2
60.0
32.3
69.7
1,390.1
2017E
771.9
343.0
200.0
27.8
15.1
27.5
70.2
36.1
88.1
1,579.7
2018E
885.0
374.0
219.8
33.6
17.8
30.0
82.9
40.6
102.2
1,785.9
CAGR
(2013-18)
16.2%
9.0%
11.9%
18.1%
13.2%
9.2%
15.9%
16.2%
27.7%
14.2%
1,038.5 1,200.9
Source: FICCI-KPMG 2014, MOSL
Domestic theatricals contribute ~75% of total film industry’s revenue
Growth of differentiated content, wider releases and aggressive promotions led to
significant growth of Indian film industry. Of the total industry size of ~INR125b in
CY13, domestic theatricals alone contributed INR93b (75%). Factors such as rapid
urbanization, penetration of multiplex in tier 2 and 3 cities, increasing sophistication
in production and marketing of films and audience’s receptivity to differentiated
content together will assist the industry to post 11.9% CAGR to reach INR219b by
CY18E. Domestic theatricals revenue is expected to clock 11.4% CAGR to reach
INR160b by CY18E.
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Inox Leisure
Exhibit 38: Film industry’s performance
Revenue (INR b)
Domestic Theatrical
Overseas Theatrical
Home Video
Cable & Satellite Rights
Ancillary Revenue Streams
Total
2009
68.5
6.8
4.3
6.3
3.5
89.4
2010
62
6.6
2.3
8.3
4.1
83.3
2011
68.8
6.9
2
10.5
4.7
92.9
2012
85.1
7.6
1.7
12.6
5.4
112.4
2013
93.4
8.3
1.4
15.1
7
125.2
2014E
102.2
9.4
1.2
16.1
9.1
138
2015E
116.9
10.3
1
18.4
11.7
158.3
2016E
133.3
11.4
0.9
20.9
14.7
181.2
2017E
146.3
12
0.8
23
17.8
199.9
2018E
160.2
12.7
0.7
25.2
21
219.8
2012-13 CAGR
(YoY gr.) 2013-18
9.80%
9.40%
20.20%
29.30%
11.50%
11.40%
8.90%
10.70%
24.70%
11.90%
-18.00% -13.00%
Source: FICCI-KPMG 2014, MOSL
Exhibit 39: Domestic theatricals contribute maximum in films revenue
Domestic Theatrical
Cable & Satellite Rights
Overseas Theatrical
Ancillary Revenue Streams
Home Video
77%
74%
74%
76%
75%
74%
74%
74%
73%
73%
2009
2010
2011
2012
2013
2014E
2015E
2016E
2017E
2018E
Source: Company, MOSL
Industry ATP, occupancy rate on the rise
Consolidation in the industry led to significant improvement in the bargaining power
of most exhibitors. Another round of consolidation is expected in the next five years.
Improvement in occupancy rate and ATP led to significant growth in the domestic
industry. Occupancy levels for major multiplex players increased from ~23-27% in
CY11 to more than 30% in CY13. Theatres have adopted differential pricing policy for
weekdays and weekends, thus optimizing footfalls across the week. Multiplexes
have also seen an increase in ATP. Ticket prices rose from INR150-160 in CY11 to
INR168-175 in CY13, marking a CAGR of 5.8%. The gap between high-end
multiplexes and regular multiplexes is more than the gap between regular
multiplexes and regular single screens. 3D movies continue to be priced at a
premium of 15-20% over regular movies.
Exhibit 40: ATP across types of screens
ATP (INR)
239
127
95
56
High-end
Multiplex
Multiplex
Single Screen
Low-end
Single Screen
Source: Company, MOSL
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Inox Leisure
Significant increase in screens over the years
Theatricals continue to be the main source of revenue for the industry, contributing
INR93.4b to the INR125.3b film revenue. Growth in digital technology has led to cost
efficiency and curbs on piracy to a great extent. Presently, 80-100% of films are
distributed digitally, compared to 50% two years ago. Wider reach and coordinated
release of movies has been a key revenue driver for the industry. Digital prints cost
one-fifth compared to analogs. Swift distribution across the country at a lesser price
resulted in more screens in which a movie can be released simultaneously.
Exhibit 41: Increase in screens over the years
Number of screens
4500
3000
500
Hum Aapke hai kaun
(1994)
1000
3 Idiots (2010)
Ek Tha Tiger (2012)
Dhoom 3 (2013)
Source: Company, MOSL
Huge growth opportunity
India has a population of ~1.2b, growing at 1.3% per year. Demographics are
favorable, with 35% of the population in the working age. Watching movies in a
theater is the prime entertainment option for people in India, the world’s largest
film entertainment market (1,000 movie releases and over 3b movie-goers
annually). India has a total of 9,100 screens, of which just 1,400 are multiplexes. The
average ticket price is ~USD1 for a single screen and USD2.6 for a multiplex. The
multiplex segment is highly organized and largely dominated by five key players
(1,028
screens YTD).
Bollywood (Hindi) movies account for ~45% of the film industry
revenue, followed by Tamil (18%) and Telugu (16%). Hollywood movies contribute
~8% of the Indian film industry revenue. While the industry is likely to see further
consolidation, it needs at least 30,000 screens. Given the low screen density in India
(8 per million), compared with Indonesia (141 per million), US (125 per million),
China (31 per million) and Brazil (10 per million), the growth opportunity is huge.
Exhibit 42: Number of screens per million is lowest in India
No of screens per million
India
UK
China
Germany
Ireland
Denmark
France
USA
0
8
30
31
45
53
61
77
117
50
100
150
Exhibit 43: PVR and INOL control ~70% of the multiplex
market
Source: Company, MOSL
Source: Company, MOSL
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Inox Leisure
Single screens face challenging times
Single screens are facing challenging times with ~97 being shut down in CY12. The
year also saw single screen theatres making efforts to reinvent themselves. They are
focusing on upgrading their existing infrastructure to provide enhanced movie
watching/going experience. Several players have invested in (a) improving picture
quality, (b) surround sound systems, (c) air conditioning, (d) creating/improving
parking spaces and (e) improving the quality of food and beverages. Some players
have introduced online ticketing to enhance consumer convenience and curb black
marketing.
Exhibit 44: Multiplexes presence increases
Single Screen
Multiplexes
Exhibit 45: Single screens still share the larger pie
Type of screen in 2013
Multiplexes
18%
888
8700
960
8600
1104
8100
1400
7700
1700
7700
Single
Screen
82%
2009
2010
2011
2012
2013
Source: Company, MOSL
Source: Company, MOSL
Hollywood movies popularity on the rise
Until a few years ago, Hollywood was considered an urban phenomenon and the
movies were released for English speaking audience. However, over the past few
years, the trend has changed significantly. New Hollywood movies are getting wide
acknowledgement from various audiences.
Iron Man 3
was released across more
than 1,000 screens (in four languages), in comparison to historical average of 250-
300 screens. Though the share of Hollywood is small in the overall domestic
theatricals market, players are not complaining as movies continue to draw footfalls.
During the year,
Oblivion
had an occupancy of 25-35%,
The Great Gatsby
in 3D had
30-40%, while for the best performing movies such as
Gravity
and
The Conjuring,
occupancy level rose to 50-60%.
Exhibit 46: Revenue split of regional market for Hollywood films
Source: Company, MOSL
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Inox Leisure
Exhibit 47: Top Hollywood films released in India in CY13
Titles
Iron Man 3
Fast & Furious 6
Man of Steel
Gravity
The Wolverine
G.I.Joe: Retaliation
Thor 2: The Dark World
The Conjuring
World War Z
A Good Day to Die Hard
Release Date
26-Apr-13
24-May-13
14-Jun-13
11-Oct-13
26-Jul-13
29-Mar-13
8-Nov-13
2-Aug-13
21-Jun-13
22-Feb-13
Genre
Action/Sci-Fi/Thriller
Action/Crime/Thriller
Action/Adventure/Fantasy
Drama/Sci-Fi/Thriller
Action/Adventure/Fantasy
Action/Adventure/Sci-Fi
Action/Adventure/Fantasy
Horror/Thriller
Action/Drama/Horror
Action/Crime/Thriller
Screens Total GBO* (INR m)
1054
828
706
195
710
528
600
128
570
678
667
573
370
363
281
230
227
222
177
124
Source: Company, MOSL
Megaplexes – next game changer event for industry
In CY97, PVR revolutionized the film industry by introducing multiplexes. Peers like
INOL, Fun Cinemas, Big Cinemas and Cinepolis followed suit later on. The next big
factor for the industry is introduction of megaplexes. Certain players are developing
megaplexes with 11-15 screens capable of showing 60-80 screenings per day. The
megaplexes would be built at an average cost of ~INR20-25m per screen and would
have capacity of 2,000-2,500 seats. Megaplexes are apt for a country like India
where it would give freedom to tap and grow regional markets such as Telugu,
Tamil, Marathi, Gujarati, Bhojpuri and other regional movies and give them space on
the larger screens along with Hindi and English movies.
Tier 2 and 3 consumers - next big focus area
With the focus shifting to tier 2 and 3 markets, exhibitors are constantly exploring
ideas to target consumers. Various innovative schemes are being launched to tap
tier 2 and 3 markets. For instance, BIG Cinemas developed an exclusive offer for its
customers in tier 2 and 3 markets by offering ‘3+1 Free’ for tickets booked from its
portal. Movie exhibitors see these cities as potential growth drivers. Though Delhi
and Mumbai contribute 55-60% of revenue of a big budget film, multiplex expansion
in these regions is rapidly saturating. With lower real estate prices in smaller towns
and the leeway to launch no-frills cinema, exhibitors are able to lower the cost per
screen significantly. Knowing the demographics of these cities, ticket prices are
lower compared to metros. For instance, while a regular INOL ticket is priced at
INR600 in Mumbai, it is priced at INR50 in Raipur.
Cinematograph Bill, 2013 – a key legislative change
The present Cinematograph Act was enacted in 1952. Since then, Indian cinema and
society has gone through multiple and radical changes. The key objective of the
Cinematograph Bill, 2013 is to make appropriate amendments to the
Cinematograph Act, 1952, keeping in mind the changing perspectives of audiences
and artists. The Justice Mukul Mudgal Committee was formed to bring reforms to
the current bill. Experts are elected from various fields such as law, film and public
administration. The bill handled one of the most-awaited films of a veteran cine star
Kamal Hasan,
Vishwaroopam,
which faced a ban from the Tamil Nadu government,
despite the film getting a Central Board of Film’s certification. The ban also triggered
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Inox Leisure
a huge loss of revenue due to suspension of screening. The bill is expected to be
passed in the near future, unless further amendments are needed.
Key positives of the Cinematograph Bill, 2013 are listed below:
n
Appropriate advisory panel representation
n
Single board film certification
n
Expanded classification of films
n
Improved litigation process
n
Stronger penalties for piracy
Increasing acceptance of 3D exhibition
Indian audiences are getting acquainted with 3D technology but Indian film makers
are yet to master the art of making 3D movies matching the quality of Hollywood.
High quality content can be achieved only by shooting the film completely in 3D.
However, this is expensive and forces film makers to convert 2D content to 3D. India
has also emerged as an outsourcing base for 3D related conversion of Hollywood
films, and ample talent is being developed in the country for 2D to 3D conversion.
3D movies continue to be priced at a premium of 15-20% over regular movies.
Multiplex chains experiment with pricing models to maximize revenue…
Business in the first week of release has increased, driven by wider releases. The
first week and weekend contribute 60-80% of a film’s total collection. Even within
the first week, the trend is getting skewed towards the weekend. Hence, multiplex
chains are experimenting with pricing models to maximize revenue. By adopting a
differential pricing strategy for weekdays and weekends, they are able to maximize
footfalls across the week.
…but states regulate ticket pricing
In many states, governments regulate the ticket pricing. In Tamil Nadu, single screen
theaters are allowed to charge a maximum of INR50 per ticket and multiplexes are
allowed to charge a maximum of INR120 per ticket, depending on the facilities
provided by them. In Andhra Pradesh, a proposal to hike cinema ticket rates from
INR10 to INR25 for single screens and from INR60 to INR75 for multiplexes is
currently on hold. Industry expects state governments will relax regulations that
limit the number of shows and cap ticket pricing, and allow exhibitors to fix
admission rates according to demand. Flexible pricing will also help to reduce black
marketing of tickets as theater owners will have the freedom to revise rates based
on audience inflow.
High taxation restrains sector’s growth
High entertainment tax acts as a major impediment to exhibition industry’s growth.
The overall tax implication is as high as 40-50% in states like Maharashtra and Uttar
Pradesh. To save on entertainment tax, theater owners declare occupancy rates at
the lowest possible level. Industry estimates indicate that theaters under-report 25-
30% of ticket sales.
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Inox Leisure
Company description
Inox Leisure Ltd is the diversified venture of the INOX Group into entertainment.
INOL’s aim is to be the leader in cinema exhibition industry in every aspect -- from
the quality and choice of cinema, to the varied services offered and eventually the
highest market share.
Since the launch of its multiplex in Goa in CY04, INOL is the venue for the prestigious
International Film Festival of India (IFFI) every year. From its inception in CY99, INOL
has been active in exploring acquisitions and/or expansion opportunities on a
continuous basis, with a view to consolidate its position in the multiplex industry. In
CY07, Calcutta Cinema Private Ltd (CCPL), a multiplex cinema theatre company
based in West Bengal, was merged with INOL.
In May CY13, Fame India Ltd, another multiplex cinema theatre company having a
nation-wide presence, was merged with it. INOL operates 79 multiplexes and 310
screens in 43 cities, making it a truly pan-Indian multiplex chain. INOL will continue
its expansion into cities like Jammu, Mangalore among others.
INOL’s cinemas have state-of-the-art facilities in terms of modern projection and
acoustic systems, interiors of international standards, stadium-styled high back
seating with cup holder arm rests, high levels of hygiene, varied theatre food, a
selection of Hindi, English and regional movies, computerized ticketing and
pertinently high service standards.
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Inox Leisure
Key management
Mr Pavan Jain, Chairman
Mr Pavan Jain, Chairman of the INOX Group, is a chemical engineer from IIT, New
Delhi and an industrialist with over 38 years of experience. With over 22 years of
experience as the Managing Director of INOX Air Products Ltd, Mr Jain has steered
the company's growth from a single plant business to one of the leading domestic
players in industrial gases business. In addition, Mr Jain has been instrumental in
diversifying the INOX Group into various industries such as Refrigerant Gases,
Chemicals, Cryogenic Engineering, Entertainment and Renewable Energy.
Mr Vivek Jain, Director
Mr Vivek Jain has over 34 years of business experience. He graduated in economics
from St. Stephens, New Delhi and did his post graduation in business administration
from IIM, Ahmedabad, where he specialized in finance. He is currently the Managing
Director of Gujarat Fluorochemicals Ltd and has grown the company to be the
country's largest manufacturer and exporter of Refrigerant Gases.
Mr Deepak Asher, Director
A commerce and law graduate, Mr Deepak Asher is also a Fellow Member of the
Institute of Chartered Accountants of India and an Associate Member of the
Institute of Cost and Works Accountants of India. He has more than 25 years of
experience in the fields of corporate finance and business strategy. Mr Asher is the
President of the Multiplex Association of India and a member of the FICCI
Entertainment Committee. In 2002, he won the Theatre World Newsmaker of the
Year Award for his contribution to the multiplex sector.
Mr Alok Tandon, Chief Executive Officer
As the CEO of Inox Leisure Ltd, Mr Tandon is at the helm of INOL's expansion plans
and concentrates on strengthening the INOL brand on a national scale, making it the
first choice in the business of cinema exhibition in India. An engineer by
qualification, he has been with INOL since its inception and has more than 25 years
of varied work experience in companies such as Hoechst, ITC Welcome Group and
the Oberoi Group.
16 March 2015
25

Inox Leisure
Key risks
Timely execution, given aggressive roll-out plan
INOL plans to take up space in various upcoming malls. Thus, any delays in the
construction of these malls will impact the execution of its rollout plan.
Quality of content
Good quality content is the key driver of footfalls in multiplexes. While the quality of
content is improving, in any particular year, if the content released is commercially
unsuccessful, it could impact the revenue of multiplexes.
Escalating rental costs
Rental costs have seen an upward trend for most multiplexes. The escalation in
rents is leading to pressure on margins and impacts profitability.
Continued price controls by state governments
Several states still control cinema ticket prices. While free pricing prevails in West
India, in some parts of North India, approvals are needed to price tickets in a
particular band. In South India, especially Andhra Pradesh and Tamil Nadu, there are
strict restrictions on pricing. In Chennai, for instance, ticket prices are capped at
INR120 and 10% of a show’s tickets have to be issued at INR10.
High entertainment tax on cinema tickets
High entertainment tax is a major impediment to exhibition industry’s growth. The
overall tax implication is as high as 40-50% in states like Maharashtra, Uttar Pradesh
etc. Though post GST, the peak rate is likely to be ~16%, leading to significant cost
reduction; the visibility on GST implementation is still limited.
16 March 2015
26

Inox Leisure
Key assumptions
Exhibit 48: Key assumptions
Particulars
Operating metrics
Number of properties
Number of screens
Occupancy rate (%)
Total footfalls (m)
Average ticket price (INR)
Average Spend Per Head (INR)
Avg revenue per screen (INR m)
Growth rates %
Ticket Revenues
Food and beverages
Advertising income
Total
Revenues contribution % of sales
Ticket Revenues
Food and beverages
Advertising income
Others
Total
74%
16%
5%
4%
100%
75%
16%
5%
4%
100%
75%
17%
4%
4%
100%
73%
19%
4%
4%
100%
64%
21%
8%
7%
100%
62%
23%
9%
6%
100%
61%
24%
10%
5%
100%
47%
45%
38%
46%
13%
18%
3%
13%
78%
100%
82%
83%
7%
15%
53%
14%
13%
37%
73%
21%
25%
40%
49%
29%
25%
32%
41%
28%
63
239
23%
26
152
41
11.6
68
257
25%
31
156
44
12.2
74
285
28%
35
160
47
19.6
79
310
28%
39
156
49
19.2
108
375
27%
42
167
65
18.0
121
425
27%
52
179
78
19.7
135
480
28%
59
189
93
21.9
FY11
FY12
FY13
FY14
FY15E
FY16E
FY17E
Source: Company, MOSL
16 March 2015
27

Inox Leisure
Financials and valuations
Standalone - Income Statement
Y/E Mar
Gross Operating Revenue
Less: Entertainment Tax
Net Operations Revenue
Change (%)
EBITDA
Margin (%)
Depreciation
EBIT
Int. and Finance Charges
Other Income
PBT bef. EO Exp.
EO Expense/(Income)
PBT after EO Exp.
Current Tax
Deferred Tax
Tax Rate (%)
Reported PAT
Adjusted PAT
Change (%)
Margin (%)
FY10
2,536
317
2,220
12.4
364
16.4
154
209
48
19
181
0
181
4
-84
-43.8
261
261
7.1
11.7
FY11
3,703
492
3,211
44.7
612
19.1
188
424
126
25
322
56
378
3
19
6.0
356
303
16.2
9.4
FY12
4,187
521
3,667
14.2
540
14.7
202
339
167
51
223
-97
126
19
4
18.3
103
182
-39.8
5.0
FY13
7,653
1,020
6,632
80.9
980
14.8
431
549
267
36
319
-25
294
73
36
37.2
184
200
9.8
3.0
FY14
8,688
1,061
7,628
15.0
1,220
16.0
507
713
276
89
526
-4
522
99
54
29.2
369
372
86.0
4.9
FY15E
10,503
1,279
9,224
20.9
1,326
14.4
795
531
426
89
195
0
195
43
0
22.0
152
152
-59.2
1.6
FY16E
13,558
1,593
11,965
29.7
1,878
15.7
963
915
168
103
849
0
849
212
0
25.0
637
637
319.8
5.3
(INR Million)
FY17E
17,303
1,999
15,303
27.9
2,567
16.8
1,059
1,508
116
118
1,510
0
1,510
415
0
27.5
1,095
1,095
71.9
7.2
Standalone - Balance Sheet
Y/E Mar
Equity Share Capital
Adjustments to equity
Total Reserves
Net Worth
Deferred Liabilities
Total Loans
Capital Employed
Gross Block
Less: Accum. Deprn.
Net Fixed Assets
Capital WIP
Total Investments
FY10
619
-4
2,494
3,109
156
1,863
5,128
3,802
667
3,135
219
827
FY11
619
-4
2,565
3,180
174
2,115
5,469
4,164
766
3,398
91
854
1,591
26
127
169
1,269
464
271
161
33
1,126
5,469
FY12
619
-3
2,667
3,283
194
2,307
5,784
4,279
948
3,331
241
1,793
1,073
31
142
71
828
654
417
137
100
419
5,784
FY13
616
346
2,285
3,246
228
2,810
6,283
7,607
2,080
5,528
423
11
2,173
55
367
233
1,519
1,851
929
625
298
322
6,283
FY14
962
0
2,948
3,909
290
2,422
6,621
8,437
2,576
5,861
485
37
2,197
86
334
166
1,612
1,960
1,161
547
252
237
6,621
FY15E
962
0
5,862
6,824
290
1,835
8,949
11,437
3,371
8,066
587
37
2,640
115
432
159
1,934
2,381
1,395
684
302
258
8,949
FY16E
962
0
6,499
7,461
290
1,535
9,286
12,637
4,334
8,303
705
37
3,241
149
520
155
2,417
3,001
1,783
855
363
240
9,286
(INR Million)
FY17E
962
0
7,594
8,556
290
785
9,631
13,837
5,392
8,444
900
37
4,003
190
664
128
3,022
3,754
2,249
1,069
435
249
9,631
Curr. Assets, Loans&Adv.
1,385
Inventory
20
Account Receivables
90
Cash and Bank Balance
576
Loans and Advances
700
Curr. Liability & Prov.
438
Account Payables
350
Other Current Liabilities
60
Provisions
27
Net Current Assets
947
Appl. of Funds
5,128
E: MOSL Estimates; * Adjusted for treasury stocks
16 March 2015
28

Inox Leisure
Financials and valuations
Ratios
Y/E Mar
Basic (INR)
EPS
Cash EPS
BV/Share
DPS
Payout (%)
Valuation (x)
P/E
Cash P/E
P/BV
EV/Sales
EV/EBITDA
Dividend Yield (%)
FCF per share
Return Ratios (%)
RoE
RoCE
Working Capital Ratios
Asset Turnover (x)
Inventory (Days)
Debtor (Days)
Creditor (Days)
Working Capital T/O(Days)
Leverage Ratio (x)
Debt/Equity
FY10
4.2
6.7
50.2
0.0
0.0
42.9
26.9
3.6
8.4
51.3
0.0
-0.2
8.7
5.5
0.4
3.2
13
58
61
0.6
FY11
5.7
7.9
51.4
0.0
0.0
31.4
22.8
3.5
6.0
31.5
0.0
-6.5
9.6
8.7
0.6
3.0
13
31
109
0.7
FY12
1.7
6.2
53.0
0.0
0.0
108.7
29.1
3.4
5.3
36.3
0.0
11.2
5.6
7.2
0.6
3.1
12
42
35
0.7
FY13
3.0
10.2
52.7
0.0
0.0
60.3
17.6
3.4
3.0
20.3
0.0
-2.3
6.1
10.1
1.1
3.0
17
51
5
0.9
FY14
3.8
9.1
40.7
0.0
0.0
47.0
19.7
4.4
2.6
16.1
0.0
2.7
10.4
13.0
1.2
4.1
14
56
3
0.6
FY15E
1.7
9.8
71.0
0.0
0.0
108.5
18.3
2.5
2.1
14.4
0.0
-19.2
2.8
8.3
1.0
4.6
15
55
4
0.3
FY16E
7.0
16.6
77.6
0.0
0.0
25.8
10.9
2.3
1.6
10.0
0.0
3.8
8.9
11.5
1.3
4.5
14
54
3
0.2
FY17E
12.0
22.4
89.0
0.0
0.0
15.0
8.1
2.0
1.2
7.0
0.0
7.5
13.7
17.7
1.6
4.5
14
54
3
0.1
Standalone - Cash Flow Statement
Y/E Mar
NP / (Loss) Before Tax & EO Items
Depreciation
Interest & Finance Charges
Direct Taxes Paid
(Inc)/Dec in WC
CF from Operations
Others
CF from Operating incl EO
(inc)/dec in FA
(Pur)/Sale of Investments
Others
CF from Investments
Issue of Shares
(Inc)/Dec in Debt
Interest Paid
Others
CF from Fin. Activity
Inc/Dec of Cash
Add: Beginning Balance
Closing Balance
E: MOSL Estimates
FY10
181
154
34
-39
102
432
-3
430
-439
-822
22
-1,239
0
1,414
-53
0
1,361
552
23
576
FY11
92
188
111
18
-567
-157
5
-152
-252
-26
-101
-379
1
252
-127
25
150
-382
576
194
FY12
126
202
135
-58
578
983
-5
978
-284
3
-790
-1,071
0
193
-198
17
12
-81
194
113
FY13
294
431
254
-30
-284
664
49
713
-855
193
-11
-673
0
202
-265
126
62
99
113
211
FY14
522
507
266
-93
83
1,285
-30
1,255
-997
269
56
-672
0
-134
-240
-254
-628
-45
211
166
FY15E
195
795
336
-43
-28
1,255
0
1,255
-3,101
0
89
-3,012
0
-587
-426
2,763
1,750
-7
166
159
(INR Million)
FY16E
849
963
66
-212
14
1,680
0
1,680
-1,318
0
103
-1,215
0
-300
-168
0
-468
-4
159
155
FY17E
1,510
1,059
-2
-415
-36
2,115
0
2,115
-1,395
0
118
-1,276
0
-750
-116
0
-866
-27
155
128
16 March 2015
29

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