Sector Update | 19 August 2015
Cement
RoE-valuation divergence widens
Analyzing 1Q operational trends; betting on quantum of positive surprise
In this report we highlight the following key operational trends from 1QFY16 earnings:
Trend 1: System stress still high, but regional contrast altered
Trend 2: Demand pie unaltered—market share gain drove growth
Trend 3: Regional price dichotomy widens—downside limited in north/central
Trend 4: Cost inflation fades, barring freight; currency a risk
Trend 5: Margin goes southward—literally!
Earnings downgrade cycle is settling down with better acknowledgement of reality.
Large caps’ RoE is at a decadal low, further widening the divergence with valuations.
Sluggishness in on-ground activity to lead to short-term time corrections. However, we
remain positively biased on medium term outlook and bet on the quantum of positive
surprise the recovery cycle can bring in.
Prefer stocks with high degree of preparedness—UTCEM among large caps and JKLC,
JKCE and DBEL among mid caps.
Dismal pricing and financial
leverage kept operational
stress at high
Trend # 1: System stress still high, but regional contrast altered
We analyzed operating and financial performances of 22 listed cement
companies (covering ~70% of Industry capacity). It highlights that almost 27% of
sample set capacity reported negative PAT in 1QFY16, which close to 5-years
peak (Exhibit 1).
However, only 11-13% of these capacities have posted negative cash PAT or
(EBITDA-interest) v/s 25% during the previous peak of Sep-13. (Exhibits 2 & 3)
Therefore, the visible stress in the system is more due to financial leverage
(higher depreciation and interest outgo)—which started percolating post the
conclusion of multiple expansions in recent quarters.
However, better cash PAT or EBITDA-interest is more attributable to moderating
cost inflation and pricing resilience in the south and east; otherwise, the
competitive pricing scenario remains dismal in other regions.
Exhibit 2: …but improved on negative (EBITDA – Interest)…
9
8
6
3
6
% of Capacity
7
6
4
No of players
9
8
4 4
7
5
Exhibit 1: Mix of players posting negative PAT is still high…
% of Capacity
9
8
4
1
2
8
3
4
2
2
6
No of players
11
8
5 5 5
3
5 18 8 8
1 1
9 3 2 1 3 5 2 7 28 23 16 21 14 21 12 27
2
2 2
2
2
1
1
1
1 21 5 1 0 8 1 3 1 3 7 2 4 25 22 12 18 15 20 12 13
0
Source: Company, MOSL
Source: Company, MOSL
Sandipan Pal
(Sandipan.Pal@MotilalOswal.com); +91 22 3982 5436
Jinesh Gandhi
(Jinesh@MotilalOswal.com); +91 22 3982 5416/
Anchit Agarwal
(Anchit.Agarwal@MotilalOswal.com)
Investors are advised to refer through disclosures made at the end of the Research Report.
Motilal Oswal research is available on
www.motilaloswal.com/Institutional-Equities,
Bloomberg, Thomson Reuters, Factset and S&P Capital.

Cement | Sector Update
Regional contrast altered
with higher stress in north,
while discipline brought
south out of stressed zone
These led to regional contrast altering significantly over past 12 months with
north-south divergence widening in reverse direction. While northern region
recorded highest number of capacity making negative PAT (in our sample
universe) in 1QFY16, strong pricing discipline led southern capacities out of the
huge stress witnessed 3-4 quarters back. (Exhibits 4, 5 & 6)
Pricing discipline in south is now steady for almost 8-9 months and attributable
to abysmally weak natural profit dynamics, due to (a) high gearing (exhibit 7 &
8), and (b) low utilizations. South players have DER of 0.9x, net debt/EBITDA of
4-4.5x compared with north players at DER of 0.3x, net debt/EBITDA of 1.5-2x.
Exhibit 4: North-South dichotomy at a height of contrast
North capcity (mt)
14
12
Capacity (MOSL universe)
10
8
making PAT-loss
6
4
2
0
South capcity (mt)
Exhibit 3: …or delivering negative cash PAT
7
4
3
2
1
2
1 1 1
2
1
2
2 2
3
2 2
% of Capacity
No of players
6
5
5
1 2 2 1 0 7 1 2 1 1 3 1 3 6 4 1 1 1 14 11 11
0
Source: Company, MOSL
Source: Company, MOSL
Exhibit 5: Per ton dynamics of north players in sample set
EBTIDA
1000
800
600
400
200
0
EBTIDA-Int
PAT
Cash PAT
Exhibit 6: Per ton dynamics of south players in sample set
EBTIDA
1200
900
600
300
0
EBTIDA-Int
PAT
Cash PAT
Source: Company, MOSL
Source: Company, MOSL
Exhibit 7: South-based players have higher gearing burden (x) Exhibit 8: Trend in net debt/EBITDA
North
0.7
0.5
0.2
0.3
0.5
0.3
0.6
0.4
0.5
0.4
0.3 0.3
South
0.6
0.2
0.6
0.3
0.7
0.3
0.7
3.0
0.3
0.3
1.1
1.2 1.4
0.7
2.1
1.6
1.3
0.9
North
South
4.3
4.2
Mar-11
Source: Company, MOSL
Mar-12
Mar-13
Mar-14
Mar-15
Source: Company, MOSL
19 August 2015
2

Cement | Sector Update
Trend #2: Demand pie unaltered, market share gain drove growth
Fight for the pie continues -
only the companies adding
new capacities grew by
gaining market share
Resilience only on new capacity:
1QFY16 was yet another quarter where only
players with new capacity addition posted substantial volume growth. Among
the large-cap players, UTCEM (+4% YoY) and SRCM (+17%) outperformed Holcim
viz. ACC (-2.4% YoY) and Ambuja (+1.8% YoY) on the back of ramp-up of new
capacity addition in recent quarters.
Non-expanding players post ~4pp market share loss:
In MOSL coverage
universe, players who added capacity (say Type B; UTCEM, SRCM, JKLC, JKCE)
gained ~4pp market share in the past three years from those who didn’t add
capacity (say Type A). Exhibit 10.
East best performer, south having double-digit whammy:
East was the best
region (volume up 7-8% YoY), followed by north (2-4% YoY). South posted ~12%
YoY volume de-growth while west was a mixed bag, with Maharashtra posting
muted demand and Gujarat showing near-double-digit growth.
Green shoots not yet strong:
Government activity w.r.t. Infrastructure spending
(especially toward roads) witnessed some uptick in north and east, while
housing and rural segments are witnessing growth only in east and Gujarat.
Exhibit 11.
Exhibit 9: New capacity key to growth in the current scenario Exhibit 10: Capacity setters gain 3% market share (%)
Jun-14
Sep-14
Dec-14
Mar-15
1719
11
4
8
17
11
48
8 6
4
52
-2
-2
-2
-10
ACEM
UTCEM
SRCM
Top 4
Source: Company, MOSL
-3
-5
52
54
53
54
53
52
51
51
49
49
48
48
48
46
47
Jun-15
Type A
Type B
4
7
1
3
2
16
12
10
46
47
48
49
49
51
51
52
52
-10
ACC
Source: Company, MOSL
Exhibit 11: Prevailing regional demand scenario
Green shoots are limited to
select regions and select
segments; broad-based
momentum yet to show
visibility
Source: UTCEM
19 August 2015
3

Cement | Sector Update
Management commentary and industry feedback
Hope
hinges on pick-up in
government activity from
2HFY16, southern players
expects AP/Telengana
recovery by 4QFY16
Short-term pain to continue:
Pan-India players (UTCEM, ACC and Ambuja)
expect sluggish demand to persist in near term on the back of monsoon and
adverse macro factors.
Recovery in sight from 2H:
The scenario is expected to improve from 2HFY16
owing to heightened government focus on infrastructure development and
other initiatives (‘Housing for All’, ‘Smart Cities’, concrete roads, etc.) and
potential softening of interest rates to provide impetus to private participation.
AP benefits expected by year-end:
The southern companies are hopeful that
benefits of Andhra Pradesh’s (AP) bifurcation will start percolating by FY16-end,
with monthly demand increasing to 1.8-1.9mt/month v/s ~1.2mt now.
North-Central pricing bottomed out:
Pricing has bottomed out in north, central
and Maharashtra post 1Q. Central players faced severe supply pressures from
north (especially Rajasthan), impacting realizations in 1QFY16. All the said
regions saw an increase of INR10-25/bag in August-15, though sustainability is
yet to be proven.
East showing healthiest dynamics:
Despite the entry of new players (Shree
Cement, JKLC) in 1QFY16 in east, the dynamics of the region were stable as
demand grew 7-8% YoY due to (a) an uptick in government infrastructure
projects, especially in Bihar (ahead of state elections) and Orrisa, and (b) double-
digit growth in rural housing.
Trend #3: Regional price dichotomy widens —downside limited in north
Our estimates factor in 3-
4pp higher price growth
(from current base) in north
v/s south by FY17
North pricing severely underperformed:
Despite double digit volume de-growth
in south, production discipline keeps pricing artificially high. Conversely, north
witnessed severe competitive pressure—with non-trade pricing in select regions
(in Rajasthan) touching operational break-even. East continued to witness good
volume growth and resilient overall pricing despite the entry of Shree Cement,
which sold at a discount to frontline brands.
Will the surprise be higher in north?
Headroom for realization growth is better
in north, with limited downside. Our estimates factor in 3-4pp higher price
uptick in north than south in FY17 (from current base). Given commodity price
has the ability to surprise positively in demand upturn, we expect the magnitude
of surprise to be higher in north.
Exhibit 13: Price trends (100 indexed): South-mix-led UTCEM
Exhibit 12: Price differential between north and south at peak and ACC post better realization trends
350
300
250
200
150
100
North
South
110
105
100
95
90
85
80
Jun-14
Sep-14
Dec-14
Mar-15
Jun-15
Source: Company, MOSL
19 August 2015
Source: Company, MOSL
4

Cement | Sector Update
Trend #4: Cost inflation fades, barring freight; currency a risk
Lower pet coke price the
show-stealer, though
currency could be a risk
ahead
Energy:
Rising pet coke usage in the fuel mix is now a common industry-wide
trend and declining pet coke prices enable cost savings for cement players.
However, ‘currency’ (rupee depreciation) could pose a risk to the
competitiveness of imported fuel in 2Q.
Freight:
Cost increased for the second successive quarter on account of (1) rise
in rail freight, (2) lower ex factory sales and (3) increase in lead distance.
RM cost:
Lower gypsum and packaging costs helped cost savings. However,
royalty-linked DMF provision (only UTCEM, ICEM, TRCL provided for in 1QFY16)
can increase raw material cost in coming quarters. Exhibit 15.
Staff cost:
Minor impact in select companies witnessed in 1QFY16 due to wage
board revision, viz. JKLC and Birla Corp.
Exhibit 15: Deflationary trends in key inputs (100-indexed)
105
100
95
90
85
80
Gypsum
Source: Company, MOSL
Flyash
Packaging
Petcoke
1HCY14
1QCY15
2QCY15
Exhibit 14: Freight cost rises even as direct cost moderates
30
20
10
0
-10
Direct cost inflation
Freight inflation
Source: Company, MOSL
Exhibit 16: Trends in total cost (100-indexed): UTCEM outperforms large cap peers
UTCEM posted maximum
improvement in cost
management (among the
large-cap players) in the
past four quarters
Sep-14
105
100
95
90
85
ACC
ACEM
UTCEM
SRCM
Top 4
Source: Company, MOSL
Dec-14
Mar-15
Jun-15
Trend # 5: Margin goes southward—literally!
Profitability at north has
limited downside risk,
aiding for uptick in pricing
Profitability and margins of pan-India players were at a decadal low in 1Q, with
~20% YoY decline in EBITDA/ton for the top 4 players.
While Holcim and Shree Cement reported 30-40% YoY decline in EBITDA/ton,
UTCEM posted stable numbers and continues to expand its profitability gap with
peers—thus continuing its outperformance.
Southern players posted ~INR1,000-1,200/ton of EBITDA v/s pure north players’
INR300-600/ton. Even the most efficient northern players viz. SRCM and JKLC
recorded multi-year low 1Q-EBITDA/ton, implying limited downside risk ahead.
Exhibit 19 & 20.
19 August 2015
5

Cement | Sector Update
Exhibit 17: Margins go southwards on weak pricing (%)
Jun-11
Jun-12
2728
2323
16 14
13
9
Jun-13
Jun-14
33
Mar-15
Jun-15
Exhibit 18: % EBTIDA/ton gap v/s UTCEM. UTCEM expands
profitability gap with peers on better cost control
80
60
40
20
0
-20
-40
-60
ACC
ACEM
SRCM
27
2624
25 2626
25
22
2120
21
2121
20 19
19
19
18 18
16
15
ACC
ACEM
UTCEM
SRCM
Top 4
Source: Company, MOSL
Source: Company, MOSL
Exhibit 19: South players post ~INR1,000/t+ of EBITDA (INR)
South
1,450
1,200
950
700
450
200
Ramco
ICEM
Orient
Dalmia
Exhibit 20: North: Weakest 1Q- profitability in a decade (INR)
North
1,250
1,000
750
500
250
Birla Corp
JKCE
JKLC
SRCM
Source: Company, MOSL
Source: Company, MOSL
RoE-Valuation dichotomy widens; downgrade cycle
We expect stronger pricing
recovery in north and
central compared with
south
Weak recovery and wide
RoE-valuation gap may
cause short term time
corrections
Downgrade cycle seems to be settling down with better acknowledgement of
reality, as evident in consensus earnings estimates for large caps post 1QFY16
(barring Ambuja—10% cut in consensus estimates after earnings). Exhibit 21.
Demand and pricing were the key dampeners in 1QFY16 in north, central and
west; therefore, on the back of abysmally low profitability, we expect stronger
pricing recovery in these regions compared with south—which offers steadiness
in near term due to continued decline in industry utilization.
During 1QFY16, large caps’ RoE dipped to almost 10-year low (Exhibit 23). The
stocks have remained range-bound (Exhibit 22) and are likely to continue time
corrections until growth visibility emerges due to the following: (a) continued
widening of divergence between RoE and valuations, and (b) on-ground
recovery lags optimism.
Average asset-based multiple (EV/ton) for large-cap players stood at ~1.3x
replacement cost (Exhibit 24); this is against our average target multiple of ~1.5x
replacement cost set with assumption of FY17E RoE and RoCE of 16-17% and 19-
20%, respectively.
Our assumptions factor in (a) ~10% of volume and 8-9% of realization growth in
FY17 after a flattish FY16 (v/s FY15), and (b) higher price growth for north-
central region than for south.
19 August 2015
6

Cement | Sector Update
Exhibit 21: Consensus estimates (100-index)
ACC
110
100
90
80
70
Ambuja
Shree
UTCEM
Exhibit 22: 100-index stock price YTD FY16 -> Holcim
companies underperformed
ACC
Shree Cement
Sensex
Ambuja Cem.
UltraTech Cem.
120
110
100
90
80
Source: Company, MOSL
Source: Company, MOSL
Exhibit 23: Rising dichotomy between earnings multiples and Exhibit 24: EV/ton at 1.3x replacement cost v/s our estimate
RoE, which is at decades low in large cap universe
1-yr forward RoCE at ~50% premium to WACC
Source: Company, MOSL
Source: Company, MOSL
Valuation and views: Positively biased, but acknowledge the reality!
During commodity upswing,
both demand and prices
can surprise positively with
significant quantum
Positively biased
Reducing visibility of capacity addition, bottoming out of utilizations and huge
pent up demand augur well for gradual improvement of industry dynamics.
Higher tenacity among companies compared to previous cycle with (a) stronger
B/S, (b) bigger sizes and (c) more efficiency in cost management can lead to
better-than-historical valuations in the coming up-cycle.
While direction is positive, the pace of recovery may negatively surprise over
near-term with delay in kick-start led by multiple on-ground challenges.
Therefore, valuations which are factoring in optimism of a normalized 8-10%
growth from FY17, may witness short term time correction or range-bound
performances till early signs of growth emerge.
We believe during commodity upswing, both demand and prices can surprise
with significant quantum, and thereby, diluting rich valuation discomfort at
faster pace. We stick to companies where recovery benefits can be the highest
due to high degree of preparedness in terms of capacity levers, market mix and
cost management.
Ground reality hints at short-term time correction
We stick to companies
where better recovery
benefits due to high degree
of preparedness
But, we bet on the quantum of surprise element
19 August 2015
7

Cement | Sector Update
UTCEM remains our preferred large-cap pick. Ambuja offers strong headroom
for earnings reversal after the recent underperformance, though re-rating
would be contingent on clarity over business integration dynamics.
Mid-caps are trading at near-peak valuation discount to large caps, with better
re-rating potential. We prefer JK Lakshmi, JK Cement and Dalmia Bharat.
Exhibit 25: Large cap v/s mid-cap valuation gap near peak, offer better re-rating headroom
60
20
-20
-60
-100
Discount (%)
Average
39
20
Source: Company, MOSL
Exhibit 26: Operating metrics
Capacity (MT)
FY15 FY16E FY17E
30.7
31.7
31.7
29.6
29.6
30.4
62.2
66.7
71.6
21.5
23.5
23.5
143.9
151.5
157.2
9.3
9.3
9.3
18.6
18.6
18.6
15.2
15.2
15.2
11.6
11.6
11.6
8.2
9.2
10.2
14.5
15.5
15.5
5.0
8.0
8.0
5.6
5.6
5.6
88.0
93.0
94.0
232
244
251
Volume (MT)
EBITDA (INR/Ton)
FY15
FY16E FY17E FY15 FY16E FY17E
24.2
24.0
25.4 516
558
851
22.2
22.2
23.5 840
684 1,002
45.5
48.9
57.3 861 1,021 1,263
16.2
18.6
21.4 823 1,037 1,328
108.0
113.6
127.6 774
860 1,144
7.7
7.8
8.4 318
313
583
7.0
13.1
14.8 648 1,114 1,325
9.9
9.5
10.4 774
960 1,103
6.3
6.8
7.8 636
698 1,076
5.9
6.9
8.0 588
524
837
7.7
7.4
8.0 809 1,212 1,431
4.1
4.5
5.8 723
725 1,073
5.6
5.6
6.2 394
543
789
54.2
61.7
69.3 618
808 1,061
162
175
197 722
842 1,115
ACC
Ambuja
Ultratech
Shree Cement
Large Cap
Birla Corp
Dalmia Bharat Ent.
India Cements
JK Cement
JK Lakshmi Cement
Ramco
Orient Cement
Prism Cement
Mid-caps
Aggregate
19 August 2015
8

Cement | Sector Update
Exhibit 27: Financial metrics
FY15
45.9
8.5
73.4
133.2
22.8
1.1
0.0
17.9
12.7
10.2
9.5
2.0
EPS (INR)
FY16E FY17E
41.7
71.2
5.8
10.7
93.2
128.3
242.1
423.1
21.0
50.6
8.4
12.1
4.6
16.7
8.0
2.0
45.7
89.7
12.3
51.4
24.6
23.9
16.3
7.2
FY15
10.7
13.4
11.2
9.3
13.4
6.7
0.3
0.8
7.5
11.4
9.5
21.6
9.8
6.6
11.5
RoE (%)
FY16E
FY17E
9.5
15.8
8.0
10.9
12.8
15.6
15.0
22.1
12.7
16.8
6.0
11.9
12.6
19.1
7.3
9.0
5.5
19.7
4.1
19.8
14.1
17.6
15.8
27.3
9.5
28.0
10.3
18.9
12.1
17.3
FY15
13.4
18.7
14.1
9.4
14.2
7.1
4.5
6.5
7.8
8.7
10.2
16.4
6.3
8.0
12.1
RoCE (%)
FY16E FY17E
12.2
20.4
15.2
20.2
15.5
18.6
16.7
26.4
15.0
20.6
6.6
12.4
11.3
15.7
9.6
11.6
8.2
16.0
7.3
16.5
14.5
19.0
10.6
18.5
13.0
23.2
10.1
16.1
13.3
19.0
ACC
Ambuja
Ultratech
Shree Cement
Large Cap
Birla Corp
Dalmia Bharat Ent.
India Cements
JK Cement
JK Lakshmi Cement
Ramco
Orient Cement
Prism Cement
Mid-caps
Aggregate
Source: Company, MOSL
Exhibit 28: Valuation summary
CMP
RECO.
Buy
ACC
Neutral
Ambuja
Buy
Ultratech
Buy
Shree Cement
Large Cap
Buy
Birla Corp
Buy
Dalmia Bharat
Neutral
India Cements
Buy
JK Cement
Buy
JK Lakshmi Cement
Buy
Ramco
Neutral
Orient Cement
Buy
Prism Cement
Mid Caps
Aggregate
INR
1,448
231
3,163
11,156
516
674
84
652
368
353
175
102
Target
price
(FY17)
1,672
260
3,744
13,011
575
923
94
807
454
425
199
121
Upside
(%)
16
12
18
17
11
37
11
24
23
20
14
18
PE (x)
FY15
31.6
27.1
43.1
83.7
36.6
22.6
597
-2,179.9
36.5
28.9
34.7
18.4
51
38.2
36.9
FY16E
34.7
39.6
33.9
46.1
34.6
24.6
13.3
10.1
53.9
80.0
21.2
22.0
50.8
23.3
32.1
FY17E
20.3
21.5
24.7
26.4
22.4
11.3
7.5
6.9
12.7
14.9
14.8
10.7
14.1
11.3
19.4
EV/EBITDA (x) *
FY15
18.7
17.6
21.9
29.2
21.5
13.4
32.0
8.2
15.3
16.5
16.6
11.5
26.4
15.5
19.7
FY16E
18.3
20.2
18.0
20.1
18.7
13.1
8.7
6.7
13.8
16.4
11.4
15.4
14.4
10.5
15.8
FY17E
11.1
12.8
12.8
13.2
12.6
6.3
6.4
5.1
7.5
8.5
8.5
7.7
7.9
6.7
10.5
EV/Ton (USD) at CMP*
FY15
113
170
212
269
192
54
86
63
87
107
116
105
190
93
154
FY16E FY17E
119
116
159
152
206
199
247
238
185
179
53
50
84
81
62
60
93
89
99
85
105
99
96
93
184
170
90
85
149
144
Source: MOSL
19 August 2015
9

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report does not
Cement |
research
Update
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