Thematic | July 2016
GST
Ushering in a new era
Sandeep Gupta
(S.Gupta@MotilalOswal.com); +91 22 39825544 /
Nikhil Gupta
(Nikhil.Gupta@MotilalOswal.com); +91 22 3982 5405
Somil Shah
(Somil.Shah@MotilalOswal.com); +91 22 3312 4975 /
Mehul Parikh
(Mehul.Parikh@MotilalOswal.com); +9122 3010 2492

GST | Ushering in a new era - Sparkles and shimmers
Contents
Ushering in a new era ........................................................................................................... 3
GST: Complete overhaul of indirect tax system..................................................................... 9
GST benefits visible in many different shades ..................................................................... 16
Impact on sectors ............................................................................................................... 22
Autos ............................................................................................................................ 23
Consumer ..................................................................................................................... 26
Logistics ........................................................................................................................ 29
Capital Goods................................................................................................................ 31
Cement ......................................................................................................................... 34
Multiplex ...................................................................................................................... 36
Media ........................................................................................................................... 37
Pharmaceuticals ........................................................................................................... 39
Metals........................................................................................................................... 40
Telecom ........................................................................................................................ 41
Textiles ......................................................................................................................... 42
Banking and Financial Services...................................................................................... 43
Information Technology................................................................................................ 44
Economic impact of GST...................................................................................................... 45
Key challenges and way forward......................................................................................... 53
Investors are advised to refer through important disclosures made at the last page of the Research Report.
July 2016
2
Motilal Oswal research is available on www.motilaloswal.com/Institutional-Equities, Bloomberg, Thomson Reuters, Factset and S&P Capital.

GST | Ushering in a new era - Sparkles and shimmers
GST
support in the Asiamoney Brokers
Poll 2016 for India Research, Sales
and Trading team.
We
request your ballot.
Motilal Oswal
values your
Ushering in a new era
Sparkles and shimmers
India’s biggest tax reform is at the cusp of its legislative birth. We believe
implementation of the Goods and Services Tax (GST) would be a boon for India Inc. as
a whole, since it (a) would simplify and rationalize taxes, (b) shift trade from the
unorganized to the organized segment and (c) improve efficiency in the system.
This is likely to benefit sectors like FMCG (ex-cigarette & jewelry), auto, cement, light
electrical, multiplexes, retail and logistics. However, commercial vehicles, print media,
cigarette and jewelry companies would be adversely impacted, in our view.
On the macro front, we expect GST to have a neutral impact on government revenues
initially (but should be accretive over time), while the reported CPI is likely to remain
stable. However, consumers may feel the pinch due to rising taxation on services.
GST: India’s biggest tax reform
The indirect tax regime in India is set for a complete overhaul. We believe GST
would simplify and rationalize taxes, shift trade from the unorganized to the
organized segment and improve efficiency in the system.
The real value of GST would be in the area of tax governance, where a system
plagued with a plethora of discretionary, ad-hoc taxes would move toward a
ruled-based, transparent and stable tax regime. This would make the tax system
fairer by ensuring ‘neutrality’ across players, products or services, locations or
business cycles.
We believe that four key themes would emerge, which might have a significant
impact on India Inc.: (a) change in effective tax rates for various products and
services, (b) availability of seamless input credit across the value chain, (c) shift
of trade from currently unorganized segments to organized segments, and (d)
re-jig in supply chain management.
Sectors/companies likely to emerge as gainers: (a) Consumer – Pidilite; Asian
Paints; Century Plyboards (b) Autos – Hero MotoCorp; Maruti Suzuki; Amara
Raja Batteries; Exide Industries (c) Cement – ACC (d) Multiplexes – PVR; Inox (d)
Light electrical – Havells; Crompton Consumer; Symphony; V-Guard (e) Media –
Dish TV (f) Retail – Shoppers Stop, and (g) Logistics – TCI and Gati.
Sectors/companies likely to lose: (a) FMCG – ITC; Titan (b) Media: Print
companies – HMVL; DB Corp; Jagran Prakashan; HT Media (c) Automobiles –
Ashok Leyland.
Approval of the GST constitution bill amendment will be the next trigger for the
financial markets though its initial impact on economic activity will only be
mildly positive. It is unlikely to impact inflation adversely, but could boost
economic activity (subject to effective implementation). Over the longer term, it
holds the potential to boost economic activity substantially, improve the
government’s revenue, and help achieve better transmission of prices.
3
India Inc. to be big beneficiary
Ushering in a new era
GST
Game changer for economy in longer run
S.Gupta@MotilalOswal.com
Please click here for video link
+91 22 3982 5544
July 2016

GST | Ushering in a new era - Sparkles and shimmers
Revenue neutral initially, but accretive over time
Assuming that GST rate aligns with the revenue neutral rate, as is intended, the
effective tax rate will come down, which will broadly offset the increase in tax
base (since exemption list will be pruned) and most of high-taxes items will be
excluded from GST (at least initially). However, as GST will help reduce tax
evasion, prune exemption list and improve compliance, the receipts will
increase over time. We also believe that the fear among states to lose out on
revenue is misplaced.
Unlikely to raise CPI but could hurt Indian consumers
As far as the impact of GST on inflation is concerned, a moderate GST rate will
help reduce wholesale price index (WPI), while the impact on consumer price
index (CPI) will be limited. However, since services constitute a larger share in
the consumption basket than in CPI, Indian consumers are likely to feel the
pinch of higher prices of services after GST is implemented.
Two key concerns
Firstly, the 1% additional tax, if approved, may defeat the entire purpose of
creating a unified market. Secondly, the exclusion of crude oil and petroleum
products from GST in the initial period makes us skeptical of their inclusion later.
This is because the central government’s support to compensate the state
governments for revenue loss will expire after five years.
Way forward and challenges ahead
A rather long implementation schedule and challenges await us. For the
corporate sector, GST would bring numerous complex changes, which could be
disruptive at least for once.
Grandfathering of existing location-wise benefits through different modes (such
as (a) one-time settlement, or (b) interest-free loans of amount of tax collected)
may adversely impact operating profits of some companies while increasing
their other income.
July 2016
4

GST | Ushering in a new era - Sparkles and shimmers
Four themes under GST with favorably/adversely impacted companies
AUTO: HMCL, MSIL
MEDIA: HMVL, HTML,
CEMENT: ACC
JAPG, DBCL
MEDIA: DITV
CONSUMERS: ITC, TTAN
CONSUMERS: PIDI, APNT, CPBI
AUTO ANCS.: AMRJ, EXID
LIGHT ELECTRICALS: HAVL, CGCEL,
VGRD, SYML
I.
Change of consumer
level effective tax
rates
II.
Shift of trade from
unorganized to
organized
III.
Seamless
availability of input
credits
4 Themes to
impact India
Inc.
IV.
Efficiency in Supply
chain management
MULTIPLEX: PVR, INOL
RETAIL COMPANIES: SHOP
LOGISTICS: TCI, GTIC
AUTOS: AL
Note:
Companies in WHITE likely to be favorably impacted by GST, companies in BLACK likely to be negatively impacted
Source: MOSL
July 2016
5

GST | Ushering in a new era - Sparkles and shimmers
Impact on sectors
As India Inc.’s tax regime transitions to GST, we are likely to see a varied impact on
companies/sectors. Although it is difficult to quantify this impact, we have tried to
identify sectors/companies under our coverage that could witness a
Positive
(represented by
green
color),
Neutral
(represented by
blue
color) and
Negative
(represented by
red
color) impact. We have shown the level of impact in various
exhibits, where one, two and three circles represent a low, medium and high
impact, respectively.
Exhibit 1: Sector-wise impact of GST
Sector
Auto - Batteries
Change in
Tax rate
Availability of
Input credit
Unorganized
to organized
Supply Chain
Management
Overall


Consumers - Retail


Logistics



Media - Multiplex



Auto - Two wheeler/ Four wheeler


Consumers: FMCG – Ex Alcohol and cigarette

Capital Goods: Light Electrical


Media - Pay TV Distributor

Cement


Metals
Pharma
Capital Goods: Industrial
IT
Media - Pay TV Broadcasters
Textiles
Telecom
Auto - CV


Media - Print Media


Consumers - Cigarette


Highly Negative
:
;
Negative
:

; Slightly Negative
:
; Neutral
:
●;
Slightly Positive
:
;
Positive
:
;
Highly Positive
:

Our analysis (assuming a standard rate of GST of 18%) suggests that the autos,
consumer, logistics, multiplex, light electrical, media and cement sectors are likely
to be positively impacted, while the consumer (cigarette), print media and auto CV
sectors may be adversely impacted.
July 2016
6

GST | Ushering in a new era - Sparkles and shimmers
Exhibit 2: Some key beneficiaries from GST
Stocks
Impact

AMRJ/
EXID
APNT

CPBI
GTIC
HMCL
INOL
MSIL





PIDI

PVR

SHOP

SYML
TCI
ACC
CGCEL
DITV





HAVL

VGRD

Highly Negative
:
;
Negative
:

; Slightly Negative
:
; Neutral
:
●;
Slightly Positive
:
;
Positive
:
;
Highly Positive
:

Reasons
Battery segment would benefit from reduction in cost disadvantage vis-à-vis unorganized players (45-50% of
replacement market). Also, for the CV segment, where unorganized players are much more prevalent, fleet
operators can claim offset for GST paid on batteries.
Under GST, the gross effective tax rate for Asian Paints will reduce from 26-28% currently to ~18%. We
believe that the savings on tax outgo will either be retained and drive margin expansion or partially passed
on to the consumer/trade to drive volume growth. There exists a sizable unorganized market (~35%) in the
paints industry; we believe that the company would also benefit from gradual reduction in competition from
unorganized players, with reduction of pricing gap.
Century Ply currently pays average indirect tax rate of 26.5% (excise of 12% and average VAT of 14.5%) which
will partly aid margin expansion and gain from shift of trade from the unorganized (65-70% of market) to the
organized segment, given the reduced taxation difference. Considering the brand equity and quality of
Century Ply, it should benefit from the shift in consumer preference towards to branded products.
Its express logistics segment will witness higher volume growth; plans to enter into third-party warehouse
management.
GST will bring ~8% reduction in on-road prices for Entry level segment (HF Dawn/Deluxe) and Executive
segment (Splendor/Passion). This would improve affordability and expand addressable market for this price-
sensitive segment.
Inox will be a key beneficiary due to reduction of blended effective tax rate and will be able to retain part of it.
Benefit of input credits on lease and maintenance of properties will be available which was not allowed under
erstwhile regime. This in our view can expand EBITDA margin by ~200-300bps
Entry level cars would see reduction in on-road prices by ~8%, driving demand for entry level segment. MSIL,
which has over 80% of this segment, would be the biggest beneficiary.
For Pidilite, gross effective tax rates are expected to reduce significantly to ~18% (v/s 26-28% under the
current regime). Pidilite rarely initiates price cuts and we believe that the savings on tax would drive margin
expansion. We note that the product segments this company caters to have significant presence of
unorganized players. Post GST, it would also benefit from gradual reduction in competition from unorganized
players due to reduction of pricing gap.
PVR will be a beneficiary on account of: (a) entertainment tax of 26.9% in FY16 on net box office collection
(ticket sales constituted ~54% of FY16 revenue), (b) service tax of 15% on advertising revenue (~11% of FY16
revenue), and (c) blended VAT of 8% on F&B revenue (~25% of FY16 revenue). Service tax of ~INR760m paid
on rent, maintenance and other expenses relating to properties was expensed out in FY16, as credit wasn’t
allowed.
Implementation of GST could result in a two-fold benefit for Shoppers Stop: (a) availability of set off of input
tax credit tax on rent (likely benefit of 150bp), and (b) single tax regime will bring majority of transactions of
unorganized players under the tax net and thereby reduce the price gap in retail prices of various items,
spurring organized players’ growth.
Being a leader with 50% market share, it will be a key beneficiary of shift from unorganized to organized sector
as unorganized sector is 80% of total air cooler market of ~5m units. Lower tax rate will result in volume
growth and margins expanding, given the pricing power of the company
It will benefit from increased third-party logistics business (already catering to inbound auto logistics) and also
will get higher volumes for its express logistics segment.
While reduction of effective rates and supply chain costs will bring tangible benefits to the entire cement
sector, we believe that it would be more positive for ACC, where earnings sensitivity will be higher, assuming
homogenous benefits in taxation.
CG CEL would benefit from the shift from the unorganized to the organized sector post GST. Fans which make
up 45% of sales for CGCEL has 25% of sales from the unorganized sector while lighting which is the second
largest category(30% of sales) has 40% sales from the unorganized sector.
The benefits would be two-fold: (a) reduction in current effective indirect taxes from ~23% to 24%, part of
which we believe the company will be able to retain, and (b) higher availability of input credits (of SAD) on set
top boxes.
Likely to be a key beneficiary of GST on two counts: (a) lowering of tax rates (at consumer level) from 26-29%
to 18% might lead to a combination of volume increase and margin expansion, and (b) increase in addressable
market size, as most of the product segments (like fans, lighting, water heaters, air coolers, etc) in which the
company operates has large unorganized markets, which will come under the tax net post GST and provide
level playing field for all players.
Organized market on a blended basis accounts for ~60% of total addressable market size, which should see
further increase due to the shift from unorganized to organized on account of strong brand and distribution of
V Guard.
July 2016
7

GST | Ushering in a new era - Sparkles and shimmers
Exhibit 3: Some companies that may suffer an adverse impact
Stocks
ITC
HMVL/
HTML/
JAPG/
DBCL
TTAN
AL
Impact Reasons
ITC pays blended weighted average VAT of ~24% while the blended central excise is levied at ~38.5% (paid on the
basis of length of stick). The draft bill proposes inclusion of tobacco in GST and chargeable at ~40%, while the central

excise on cigarettes may continue. This may lead to increase in the consumer level prices of the products and may
have an adverse impact on volumes.
Print companies are exempted from the levy of service tax on both ad and circulation revenues. If print ad/circulation
income comes under the GST ambit, print companies will be adversely impacted. The impact will be marginally
cushioned by input credits towards VAT charged on newsprint. Currently, print companies pay 4-5% as VAT on

newsprint cost (~30% of revenue). We believe the ability of the print industry to pass on the tax burden to readers is
limited in an era where print is increasingly becoming less competitive viz-a-viz digital media.
The RNR committee has recommended a GST rate of 2-6% for precious metals. Currently, jewelry attracts no excise

duty and 1% VAT rate. If the committee’s recommendations are accepted, Titan could be impacted.
The pruning of supply chain management and reduction of logistical bottlenecks may lead to a reduction in CV

demand over the medium term. This may impact pure play CV players like Ashok Leyland.
Highly Negative
:
;
Negative
:

; Slightly Negative
:
; Neutral
:
●;
Slightly Positive
:
;
Positive
:
;
Highly Positive
:

July 2016
8

GST | Ushering in a new era - Sparkles and shimmers
GST: Complete overhaul of indirect tax system
Dawn of simpler, unified taxation regime
GST will be a destination-based tax on a comprehensive base of goods and services
across the value chain. It aims to address the complexities in the current multiple
taxation regime.
It will subsume the plethora of indirect taxes levied by various levels of government
and help to (a) lower the tax incidence on organized manufacturing, (b) expand the
narrow tax base, and (c) provide ease of doing business.
Considering the federal structure of government, it will have two components – CGST
and SGST. While CGST will be levied and collected by the central government, SGST
will be levied and collected by the state government in whose jurisdiction the goods /
services are consumed.
The RNR Committee appointed by the government has suggested 15-15.5% RNR, with
a high rate of 40% on demerit goods, low rate of 12% on essential goods, and a
standard rate of 16.9-18.9% depending on the choice of exemptions and rates of tax
on precious metals.
Current complex multiple taxation structure…
India has a federal structure of government. The constitution of India provides
autonomy to both the central and state governments to levy taxes on
goods/services at different incidences in the value chain.
The central government levies taxes on the manufacturing of goods (excise),
rendering of services (service tax), and import of goods (customs duty).
The state governments levy taxes on the sale of goods within their jurisdiction
(VAT) and sale of goods when entities within their jurisdiction sell goods to
entities outside (CST) in addition to multiple other levies like excise on alcohol,
entertainment tax, luxury tax, stamp duty, octroi, etc.
Multiple levy of tax by the central and state governments under the current indirect tax regime
Central Taxes
State Taxes
Sales Tax/VAT/CST
Taxes
on sale of goods
Taxes on manufacture of goods
Central Excise Duty
Excise Duty
Tax on import and export of goods
Customs Duty
Taxes on manufacture of alcohol
Others
Tax on rendering of service
Service Tax
Entertainment tax, luxury tax, taxes on
gambling, entry tax, profession tax, etc
EXISTING IMPORTANT
INDIRECT TAXES
Source: MOSL
July 2016
9

GST | Ushering in a new era - Sparkles and shimmers
…leads to multiple shortcomings
This multi-layered multiple taxation regime leads to (i) an increase in the prices
of goods and services, (ii) narrowing of the tax base, and (iii) dampening of the
ease of doing business.
Further, the variations in thresholds for levy of different duties and disparities in
tax rates applied to the same goods in different states and input and output
goods within the same state lead to taxation disputes and pilferages in the value
chain.
Shortcomings in present indirect tax structure
Unavailability of
input Credit
A
Limited Taxing Power
of Center and State
B
Complexity in
determining nature of
transaction
C
Tax
Cascading
A
Various Exemptions
B
Multiple Tax Laws/
Lack of uniformity
C
A. INCREASE IN PRICE OF
GOODS AND SERVICES
C. EASE OF DOING BUSINESS
Different thresholds
B
B. NARROW TAX BASE
Source: MOSL
A. Increase in prices of goods and services:
This is primarily on account of non-
availability of input credit across the value chain and tax cascading
.
Unavailability of input credit:
Taxes paid under one statute are not allowed to
be set off against taxes paid under other statute. Few examples:
Input credit is not allowed for CST paid on interstate movement of goods
Excise duty paid on manufacturing and service tax paid on rendering of
service are not allowed to be set off against VAT paid on the sale of goods
and vice-versa.
Taxes paid under one certain state level taxes cannot be used as an input for
payment of other state taxes like entertainment tax, octroi, entry tax, etc.
July 2016
10

GST | Ushering in a new era - Sparkles and shimmers
Limitations on utilization of input credit in current multilayered tax regime
CENVAT
available only
if tax paid
under the
same statute
CENTRAL
TAXES
Basic Custom Duty
Special Additional
Duty of Custom
(SAD)
Central Excise Duty
Service Tax
Additional Custom
Duty (CVD)
STATE
TAXES
OTHER
STATE
TAXES
Entertainment Tax
Octroi and Entry Tax
Purchase and Luxury
Tax
Tax on lottery,
betting and
gambling
Petroleum products
VAT
Central Sales Tax
CENVAT credit available
Source: MOSL
Tax cascading:
Multilayered taxation structure leads to taxing the tax. For
example, the central government levies excise duty on the basic value of goods.
However, on the sale of the goods, VAT is levied by state governments on the
value of the goods including excise.
Exhibit 4: Multilayered taxation leads to cascading effect
Base Price -
INR100
Cascading effect, as VAT is
charged on excise duty as
well
Excise Duty @12%
Value
INR112
VAT @12.5%
Source: MOSL
Value to ultimate
consumer- INR126
B. Narrow base:
The current taxation base is narrow due to differential thresholds
applicable under various tax laws and differences in the autonomy of the center
and the state governments to levy indirect taxation. This gets further aggravated
with the various area and product-based exemptions granted by both the
central and the state governments.
Differential thresholds:
Currently, different levies have different thresholds for
their applicability. For example: the threshold under excise is INR15m while the
threshold under service tax is INR1m. This results in different tax bases across
different duties, and hence, narrowing of the tax base
.
Taxing power of center and states:
Currently, the center collects excise duty on
the value of the product only till manufacturing (generally 2/3rd of the value),
resulting in a loss of revenue for the center. State governments do not get any
portion of service tax, which is collected only by the center, resulting in loss of
revenue for the states.
Various exemptions:
Currently, ~300 goods/services are exempt by the center
and ~100 goods are exempt by the state governments. The starting base for the
excise/VAT is narrow and is being further eroded by a variety of area-specific
July 2016
11

GST | Ushering in a new era - Sparkles and shimmers
and conditional exemptions. Service tax is applicable on all services except those
on the negative list and those specifically exempted by notifications.
C.
Dampening of ‘ease of doing business’:
The applicability of multiple tax laws,
different rules and procedures, different rates/classification of same goods in
different states, and complexity in determining the nature of transactions
further hinder free flow of goods across the country and often lead to increased
litigation issues.
Applicability of multiple tax laws, lack of uniformity in provisions and rates:
The plethora of indirect taxes applicable to businesses currently not only
requires separate registration and assessment, but also subjects businesses to
provisions and rates that vary from state to state.
Complexity in determining nature of transactions:
Under the current division of
taxation powers by the Constitution, neither the center nor the states can
seamlessly apply taxes to bundles (for example: services provided by
restaurants). Further, with increase in the share of taxes on services, the state
governments are keen to classify ambiguous transactions as sale of goods and
levy taxes accordingly (for example: rendering of telecommunication services)
which leads to double taxation.
GST: The simplified indirect tax avatar
GST is proposed to be a comprehensive destination-based indirect tax levy on
the manufacture, sale and consumption of goods and services.
Its main objective is to consolidate multiple indirect taxes into a simple tax,
overcoming the limitations of the current indirect tax structure and creating
efficiencies in administration.
GST will facilitate a seamless flow of input credit across the entire supply chain.
Introduction of GST will rationalize the tax content in product price, enhance the
ability of business entities to compete globally, and possibly trickle down to
benefit the ultimate consumer. Better compliance should address instances of
tax evasion by expanding the base.
States
Sales Tax (VAT)
Central Sales Tax (levied by Centre)
Entertainment Tax (unless levied by local bodies)
Purchase Tax
Octroi and Entry Tax in lieu of octroi
Luxury Tax
State Surcharges and cesses that relate to supply of goods
Exhibit 5: Taxes to be subsumed under GST
Taxes to be subsumed
under GST that finds a
mention in the
Constitutional Amendment
Bill
Center
Central Excise Duty (CENVAT)
Additional Excise Duties
Service Tax
Additional Custom Duty in the nature of
countervailing duty
Special Additional Duty of Customs
Surcharges and cesses that relate to supply
of goods and services
Cesses on rubber, tea, coffee, etc.
Surcharges (National Calamity, Education
A few other taxes that may
be subsumed
Taxes to be subsumed
under GST in due course
by GST Council
Taxes that would be
definitely kept out of GST
Taxes that are unlikely to
be subsumed in GST
and services
Taxes on lottery, betting and gambling
State Excise Duty (except liquor)
Petrol and Petroleum Products
Cess, etc.)
Petrol and Petroleum Products
Basic Customs Duty, Anti-dumping Duty,
Export Duty
Excise Duty on tobacco products
Specific Cess
Specific Central Cess like education and oil
cess
Alcoholic liquor for human consumption
Property Tax
Tax on consumption of electricity
Stamp Duty
Source: Government, MOSL
July 2016
12

GST | Ushering in a new era - Sparkles and shimmers
Under the new GST structure, both the center and the states would
simultaneously levy GST across the value chain. The center would levy and
collect central goods and services tax (CGST), and the states would levy and
collect state goods and services tax (SGST) on all transactions within the state.
In case of inter-state sale of goods and import of goods in the country, IGST
would be applicable. IGST again would have two components – CGST and SGST.
SGST would go to the state where the ultimate consumption of goods takes
place. The GST framework does not allow for any specific region-wise
exemptions (available for backward areas) or other exemptions; else, these
would result in breaking the value chain. The Empowered Committee of State
Finance Ministers had recommended withdrawal of area-based exemptions and
their replacement with direct central/state government subsidies.
Evolving model and features of GST
Source: Government, MOSL
RNR committee suggests a standard rate of 17-19% under GST
The government appointed group on “Revenue Neutral Rate and Structure of
Rates for the Goods and Services Tax” (Chairman: Arvind Subramanian;
henceforth referred to as “RNR Committee”) had suggested the following
revenue neutral rate (RNR) and rate structure for GST after considering aspects
of base and compliance efficiency under different approaches.
Exhibit 6: The RNR committee placed its comfort on 15-15.5% RNR for GST
RNR
Rate on precious
metals
6
4
2
6
4
2
"Low"
rate (goods)
"Standard" rate
(goods & services)
16.9
17.3
17.7
18.0
18.4
18.9
"High/Demerit" rate
or non-GST excise
(Goods)
40
Preferred
15
12
Alternative
15.5
12
40
Source: Government, MOSL
July 2016
13

GST | Ushering in a new era - Sparkles and shimmers
GST: Addresses shortcomings in the current structure
By subsuming most of the indirect taxes and applying homogenous tax rates on
goods and services, GST will (a) rationalize consumer-level taxes rates, (b)
broaden the tax base, and (c) facilitate the ease of doing business. This will lead
to multifarious benefits both for the government and the corporate sector.
Rationalizing the price of goods and services:
Under the current regime, the
effective tax rates on goods are significantly higher than on services. GST aims to
tax goods and services at a common rate, thereby rationalizing the effective tax
rates for goods and services. Further, tax cascading and availability of seamless
input credits across the value chain would help lower prices.
Amount
90
10
100
10
11
121
Amount Particulars
Cost
Margin
Value
CGST @ 10%
SGST @10%
Total
Column Calculation Amount
A
B
C
D
E
F
90
10
A+B
C*10%
C*10%
C+D+E
100
10
10
120
Amount
Exhibit 7: GST to rationalize tax in product prices
Particulars
Column Calculation
Input Manufacturer- Selling goods in same state
Cost
A
Margin
B
Value
C
A+B
Excise @10%
D
C*10%
Vat @10%
E
(C+D)*10%
Total
F
C+D+E
Output manufacturer – Selling goods outside state
Cost
G
Margin
H
Value
I
G+H
Excise @10%
J
I*10%
Cenvat
K
D
Excise Paid
CST @ 2%
Input tax Credit
Available
VAT Refund claim
Total VAT Paid
Total
Dealer
Entry Tax
Cost
Margin
Value
VAT @ 10%
Total VAT Paid
L
M
N
O
100
20
120
12
-10
2
6
-2.64
-8.36
0
134.6
Cost
Margin
Value
ICGST @ 20%
Input tax credit (CGST
+ SGST)
Total IGST Paid
G
H
I
J
100
20
G+H
I*20%
C+D
J-L
120
24
(I+J)*2%
M
-E+N
2.64
K
L
20
4
P
I+J+M
P
144
Q
R
S
T
U
V
Assumed
P+Q
R+S
T*10%
U
3.60
138.24
10
148.24
14.824
14.824
Entry Tax
Cost
Margin
Value
CGST@10%
Input tax credit
Total CGST Paid
Q
R
S
T
U
V
W
I
R+S
T*10%
Utilized out
of J
0
120
10
130
13.0
-13.0
0.0
13.0
11.00
2.00
156.0
26.00
13.0
13.00
Amount pd by customer
Tax paid by customer
Tax paid to center
Tax paid to state
Q+S
D+L
N+R
163.1
30.4
12.0
18.4
SGST@10%
X
Input tax credit
Y
Total SGST Paid
Z
Amount paid by customer
Tax paid by customer
Tax paid to center
Tax paid to state
T*10%
J-V
T+U+X
U+Z
D+E+L-Y
*Assumption of tax rates: excise, VAT, CGST, SGST assumed at 10%
July 2016
14

GST | Ushering in a new era - Sparkles and shimmers
Broadening the tax base:
GST aims at broadening the tax base by (a) lowering
the threshold limit for applicability of indirect tax, (b) permitting the center to
levy taxes on sale of goods and the states to levy taxes on rendering of services,
and (c) rationalizing the various exemptions available under the current regime.
a)
Differential thresholds:
With the introduction of GST, the threshold for all
indirect taxes would be INR1m, which is significantly lower than the current
threshold of INR15m for excise and in line with the current threshold of
INR1m for service tax.
b)
Taxing power of the center and the states:
With the introduction of GST,
the center would be able to tax the entire value of goods, not just the value
till the point of manufacture. The states would get a proportional share of
the tax on all services provided in the country.
c)
Various exemptions:
With the introduction of GST, the list of product-wise
exemptions is expected to be trimmed to ~100 goods/services (from the
current ~300 goods by the center and ~100 by the state governments).
Further, it is proposed that various area-based exemptions would be
available.
Ease of doing business:
GST aims to simplify the taxation regime by subsuming
most indirect taxes. Further, the following anomalies in the current tax regime
would get addressed:
a)
Determining the nature of transactions:
With the introduction of GST, there
would be no difference between sale of goods and services for the purpose
of taxation. This would lead to reduction in litigation issues and also
facilitate taxation of bundled services.
b)
Uniformity in provisions and rates:
With the introduction of GST, there
would be a single rate of tax for goods and services as well as uniform
provisions/rules for all states and the center. This would facilitate free
movement of goods and services across the country and also lead to greater
compliance.
This is likely to bring multifarious benefits to both India Inc and the economy.
July 2016
15

GST | Ushering in a new era - Sparkles and shimmers
GST benefits visible in many different shades
Four key themes emerging
Four key themes emerge, which will have an impact on India Inc: (a) change in
consumer-level effective tax rates, (b) shift of trade from unorganized to organized
segment, (c) seamless availability of input credits, and (d) improved efficiencies in
supply chain management.
Sectors/companies likely to emerge as gainers:
(a) Consumer – Pidilite; Asian Paints;
Century Plyboards (b) Autos – Hero MotoCorp; Maruti Suzuki; Amara Raja Batteries;
Exide Industries (c) Cement – ACC (d) Multiplexes – PVR; Inox (d) Light electrical –
Havells; Crompton Consumer; Symphony; V-Guard (e) Media – Dish TV (f) Retail –
Shoppers Stop, and (g) Logistics – TCI and Gati.
Sectors/companies likely to lose:
(a) FMCG – ITC; Titan (b) Media: Print companies –
HMVL; DB Corp; Jagran Prakashan; HT Media (c) Automobiles – Ashok Leyland.
Four themes under GST with favorably/adversely impacted companies
AUTO: HMCL, MSIL
MEDIA: HMVL, HTML,
CEMENT: ACC
JAPG, DBCL
MEDIA: DITV
CONSUMERS: ITC, TTAN
CONSUMERS: PIDI, APNT, CPBI
AUTO ANCS.: AMRJ, EXID
LIGHT ELECTRICALS: HAVL, CGCEL,
VGRD, SYML
I.
Change of consumer
level effective tax
rates
II.
Shift of trade from
unorganized to
organized
III.
Seamless
availability of input
credits
4 Themes to
impact India
Inc.
IV.
Efficiency in Supply
chain management
MULTIPLEX: PVR, INOL
RETAIL COMPANIES: SHOP
LOGISTICS: TCI, GTIC
AUTOS: AL
Note:
Companies in WHITE likely to be favorably impacted by GST, companies in BLACK likely to be negatively impacted
Source: MOSL
July 2016
16

GST | Ushering in a new era - Sparkles and shimmers
Four key themes to have significant impact on India Inc
Our analysis of GST suggests that four key themes emerge, which will have
significant implications for India Inc:
I.
Change in consumer-level effective tax rates
II.
Shift of trade from unorganized to organized segment
III.
Efficiency in supply chain management
IV.
Decrease in cost due to seamless availability of input credits
Themes under GST with favorably/adversely impacted companies
THEME #1
Change of consumer level
effective tax rates
THEME #2
Shift of trade from
unorganized to organized
THEME #3
Seamless availability of
input credits
THEME #4
Efficiency in Supply chain
management
THEME #1
Change of consumer level
effective tax rates
There exists wide variability in the current effective indirect tax levies across
sectors, primarily on account of (a) different classification of goods and services,
(b) exemptions/concessions available to various goods/services under different
statutes, and (c) cascading impact of taxation, which brings inefficiencies in the
system.
GST is expected to simplify the tax structure and change the effective tax rates
on various sectors by:
(a) Applying uniform taxes across goods and services,
(b) Reducing the current product-level exemptions (with center providing
exemption to 300 products and states to ~100 products) to ~100 products
(c) Removing the cascading impact of tax by subsuming the various tax levies
into a single levy of GST, and
(d) Applying uniform taxes on goods and services across the country
July 2016
17

GST | Ushering in a new era - Sparkles and shimmers
Factors leading to change in effective tax rates
Treating
goods &
services at par
Exemption
list to be
pruned
Reduction
of Tax
cascading
Uniform
taxes for
goods
across the
country
Source: Government, MOSL
GST is likely to bring a change in effective tax rates for most sectors. However,
this would have a material implication only for those companies (a) that have
the pricing power to retain the decrease or do not have the pricing power to
pass on the increase in effective tax rates, or (b) where increase / decrease in
consumer pricing would impact volume growth, and hence, corporate earnings.
If the recommendation of RNR committee is accepted, the standard rate of
goods will be 17-19%. For the purpose of simplicity, we have used an average
rate of 18% on standard goods for evaluating the benefits for various companies
/ sectors.
Key sectors to benefit:
Autos (Two Wheelers + Passenger Vehicles), Batteries,
Consumer, Cement, Light Electricals, Pay TV Distributors, Multiplexes
Key sectors to be negatively impacted:
Print Media, Textiles, Cigarettes
Exhibit 8: Sector-wise corporate tax rates
Sector
Auto
Two wheeler/ Three
Wheelers
Four Wheeler
CV
Batteries
Consumers
FMCG
Cigarettes
Concessional goods
Others
Cement
Metals
Pharma
Capital Goods - Light
electrical
Capital Goods - project
Information Technology
July 2016
Excise
13.5%*
13.5-29%*
13.5%*
12.50%
Service tax
-
-
-
-
VAT
12.5%
12.5%
12.5%
12.5%
CST
2%
2%
2%
2%
Other
-
-
-
-
-
-
-
-
-
Effective tax rate
(Approx.)
30-31%
31-49%
30-31%
29-30%
Depending on
-
length
0-6%
-
12.5%
-
@ 12% ad-valorem -
+ Rs6/bag specific
- 30% abatement
12.5%
6%
12.5%
7.2%
-
-
-
-
6%
15%
24%
4-12.5%
12.5%
12.5%
2%
2%
2%
-
6-22%
29-30%
22-24%
4-5%
4-5%
12.5%
7.50%
-
2%
2%
2%
-
-
-
-
-
-
-
19-21%
12-14%
29-30%
22%
15%
18

GST | Ushering in a new era - Sparkles and shimmers
Sector
Textiles
Telecom
Logistics
Media
Pay TV Broadcasters
Pay TV Distributor
Print Media
Multiplex
*Including NCCD
Excise
0-12.5%
-
-
-
-
-
-
Service tax
-
15%
15%
15%
15%
-
15%
VAT
0-5%
-
-
-
-
-
-
CST
2%
-
-
-
-
-
-
-
Other
-
-
-
-
8-10%
-
24%
Effective tax rate
(Approx.)
2-21%
15%
15%
15%
24-27%
0%
42-43%
Source: MOSL
THEME #2
Shift of trade from
unorganized to organized
India has significant presence of the unorganized sector. A National Commission
for Enterprises in Unorganized Sector (NCEUS) report estimates that in 2005, out
of the 485m persons employed in India, 86% or 395m worked in the
unorganized sector, generating 50.6% of the country's GDP.
GST implementation is expected to narrow the large indirect tax differential
between the organized and unorganized players.
This would be achieved by ensuring better compliance and enforcement by (a)
reducing the threshold limit for exemption from indirect taxes (to INR2.5m
under GST from the current INR15m under excise), (b) tracking the flow of GST
credit in the entire value chain using technology platforms, (c) ensuring
availability of seamless input credit, and (d) reducing the overall effective tax
rates.
Measures that will lead to shift of trade from unorganized to organized
Better
Enforcement
Reduction in threshold limits
Through technology enabled platform
Through availability of Input credit
Reduction in overall effective tax rate
Better
Compliance
Source: MOSL
Key sectors to benefit:
Significant unorganized markets exist in the B2C sectors.
Key beneficiaries: Auto Ancillaries (Batteries), Logistics, Capital Goods (Light
Electrical), Consumer and Retail.
July 2016
19

GST | Ushering in a new era - Sparkles and shimmers
THEME #3 Seamless availability
of input credits
a.
b.
c.
d.
e.
Under the current regime, the taxes levied by different levels of government /
different states are not allowed to be set off against each other. For example:
Excise duty paid to the central government for manufacture of goods is not
allowed to be set off against state VAT payable on sale of goods and vice versa.
In the service industry, companies have to incur service tax liability on sales.
However, they also spend sizeable portions on capex on which they are
charged VAT. Current regulations do not allow service tax to be set off against
VAT and vice versa.
State VAT paid on inputs in one state is not available for set off if the output is
sold in another state. However, on payment of CST on declared goods, a dealer
can claim refund of VAT paid to the originating state in case of inter-state sale.
Central sales tax of 2% is a non-VATable tax, and hence, increases the cost of
goods.
Companies trading goods (retailers), which pay VAT, are not allowed to claim
credit for the service tax paid on different items since they have no central tax
against which this can be set off.
Unavailability of input credit makes the current system complex and inefficient,
resulting in increased cost for businesses. This is likely to get addressed under
GST when the plethora of multiple taxes is subsumed under a single tax.
Seamless credit of inputs not available currently
Service tax / Excise - credit not
available to retailers
Seem less
credit of
inputs not
available
VAT - credit not available to
service providers
CST - Non VATable
Source: Company, MOSL
This would particularly benefit retailers, multiplexes that operate through leased stores
and pay significant indirect taxes (service tax) on lease rentals. The GST regime would
allow these indirect taxes to be set off.
July 2016
20

GST | Ushering in a new era - Sparkles and shimmers
THEME #4
Efficiency in supply chain
management
Currently, decision making in supply chain management is based not only on
business requirements but also on tax planning. The current legal framework
exempts CST if interstate movement of goods is for stock transfer and not for
sale.
Consequently, in several sectors, companies open various depots and appoint
C&F agents to avail this exemption and incur additional costs.
Under GST, since CST is subsumed, supply chain management would become a
pure play of business requirements. In several sectors, we expect consolidation
of the current supply chain, leading to reduction in operational cost on the one
hand and lower inventory carrying cost on the other.
Logistics would emerge as a big sector, with consolidation in the industry.
Implementation of GST may also be slightly negative for CV manufacturers, as
this would help ease bottlenecks in logistics, especially time spent at check posts
for local taxes. This would increase the on-road time for the fleet and enhance
fleet productivity, diluting the need for fleet expansion and reducing CV growth
over the medium term.
Exhibit 9: Supply chain consolidation to yield material benefits
Benefits for Industry
Pruning of distribution network
Reduction in inventory carrying
cost
Play on Logistics
Consolidation in Industry
Slight negative impact on CV
manufacturers
Source: Company, MOSL
Key sectors to benefit:
Logistics, FMCG, Metals and Light Electricals
Key sectors to be negatively impacted:
Automobiles – CV Manufacturers
July 2016
21

GST | Ushering in a new era - Sparkles and shimmers
Impact on sectors
As India Inc transitions to GST, it is likely to witness varied impact on various
sectors. While, it is difficult to quantify to impact of GST on various companies/
sector we have tried to identify Sector/ companies the companies in the MOSL
coverage which are likely to be impacted materially. We have classified the impact
as
Positive
(represented by
green
color),
Neutral
(represented by
blue
color), and
Negative
(represented by
red
color). We have shown the level of impact in various
exhibits, where one, two and three circles represent a low, medium and high
impact, respectively.
Exhibit 10: Sector-wise impact of GST
Sector
Auto - Batteries
Change in
Tax rate
Availability of
Input credit
Unorganized
to organized
Supply Chain
Management
Overall


Consumers - Retail


Logistics



Media - Multiplex



Auto - Two wheeler/ Four Wheeler


Consumers: FMCG – Ex Alcohol and cigarette

Capital Goods: Light Electrical


Media - Pay TV Distributor

Cement


Metals
Pharma
Capital Goods: Industrial
IT
Media - Pay TV Broadcasters
Textiles
Telecom
Auto - CV


Media - Print Media


Consumers - Cigarette


Highly Negative
:
;
Negative
:

; Slightly Negative
:
; Neutral
:
●;
Slightly Positive
:
;
Positive
:
;
Highly Positive
:

Our analysis (based on assumption the standard rate of GST at 18%) suggests that
Autos, Consumers, Logistics, Multiplex, Light Electrical, Media, Cement sectors are
likely to be positively impacted while Consumers – cigarette, Print media, Auto
CVs sectors may be adversely impacted.
July 2016
22

GST | Ushering in a new era - Sparkles and shimmers
Autos
Key implications for sector
~8% price reduction for customers:
For most segments, reduction in incidence
of indirect taxes would be ~8% (of on-road price) at consumer level. This would
drive demand expansion, especially in price-sensitive segments like two-
wheelers and entry-level passenger vehicles (PVs).
Shift from unorganized to organized segment in batteries:
GST would reduce
attractiveness of the unorganized segment (45-50% of replacement market).
This would be primarily on account of (a) bridging the price differential between
the organized (with ~8% decline in consumer-level price) and unorganized
players (by bringing them under the tax net, leading to increase in their prices),
and (b) ability of the commercial segment (CVs, taxis, etc) to avail input credit of
GST on batteries (and offset it against their GST liabilities), leading to decline in
net effective cost when buying from organized players.
Easing of logistical bottlenecks = freeing up of fleet capacity?
GST would ease
bottlenecks in logistics, especially the time spent at check posts for
administering local taxes. Subsuming local taxes in GST would ease the
bottlenecks and increase on-road time for the fleet; this would be negative in
the medium term, as increase in fleet productivity would dilute the need for
fleet expansion and reduce CV growth. However, in the long term, it would
reduce the replacement cycle and drive CV demand.
No major benefits on supply chain management:
Our discussions with industry
participants highlight that as a general practice, Automobile companies dispatch
goods directly from factories to dealers and do not route their sales through
depots and C&F agents. Consequently, the benefits from distribution / supply
chain management are expected to be minimal.
Implications for companies
Positive
Amara Raja/Exide:
The
batteries
segment would benefit from shift in trade
from unorganized to organized segment due to reduction in price gap vis-à-vis
unorganized players (45-50% of the replacement market). Also, in the CV
segment (where unorganized players are more prevalent), the fleet operator
can claim offset for GST paid on batteries, thereby reducing the net effective
cost while purchasing from organized players.
Hero MotoCorp:
~8% reduction in on-road prices for entry (HF Dawn/Deluxe)
and executive (Spelndor/Passion) categories would improve affordability and
expand the addressable market for this price-sensitive segment.
Maruti Suzuki:
On-road prices of entry-level cars would reduce by ~8%, driving
demand for the entry-level segment; MSIL, which has an over 80% share of the
segment, would be the biggest beneficiary.
Negative
Ashok Leyland:
The pruning of supply chain management and the reduction of
logistical bottlenecks may lead to a reduction in CV demand over the medium
term; this may adversely impact pure-play CV players like Ashok Leyland.
July 2016
23

GST | Ushering in a new era - Sparkles and shimmers
Exhibit 11: Entry level OEMs and auto ancillary units catering to replacement markets to benefit
Impact Due to
Company
Change in
Tax Rate
Availability of
Unorganized Supply chain
addl. input
to organized management
credits
Overall
Remarks
To benefit from the unorganized to organized
Amara
Raja
Exide
Industries




Hero
MotoCorp
Maruti
Suzuki
Bajaj
Auto
Bosch
TVS Motor
Bharat
Forge
Eicher
Motors




segment shift, as pass-through of benefits of
indirect tax savings will reduce the gap vis-à-vis
unorganized.
To benefit from the unorganized to organized
segment shift, as pass-through of benefits of
indirect tax savings will reduce the gap vis-à-vis
unorganized.
HMCL's key segments – entry and 100cc executive
motorcycles – are price sensitive and would see
demand expansion. However, HMCL would witness
increase in indirect taxes, as excise exemption at
Haridwar plant would not be available from FY19.
MSIL's entry-level car segment would benefit
meaningfully, with ~9% price reduction at the
customer level.
Bajaj would see benefit in the entry-level segment
(~25%); premium segment would be relatively
price insensitive. Exports, which contribute ~45%,
would remain unaffected.
Pass-through of benefits to OEMs. Replacement
market sales contribute ~20% and might benefit
from shift from unorganized to organized segment.
TVSL's key segment of mopeds is price sensitive
and would see demand expansion.
Pass-through of benefits to OEMs.
Both RE and CV segments are price insensitive;
Mahindra
hence, no significant impact of change in tax rate.
CV segment may see some adverse demand-side
impact due to easing of logistics bottlenecks.
We expect tractors to be charged at ~12% GST
rate, which will be marginally positive. However,
we expect the luxury car segment (to be taxed at
40% GST) to include PVs with >1.5ltr engines and
thus the relative disadvantage would widen
further.
Pass-through of benefits to OEMs.
Benefit of lower duties would be fully passed
Mahindra
CIE
Tata
Motors
Ashok
Leyland


through, although demand isn't materially price
sensitive. The CV segment may see some adverse
demand-side impact due to easing of logistics
bottlenecks.
Improved efficiency due to removal of logistics
bottlenecks may adversely impact CV demand over
the medium term.
Highly Negative
:
;
Negative
:

; Slightly Negative
:
; Neutral
:
●;
Slightly Positive
:
;
Positive
:
;
Highly Positive
:

July 2016
24

GST | Ushering in a new era - Sparkles and shimmers
Exhibit 12: Customers could see up to 8% reduction in on-road price
Rate (%)
Ex-factory
Excise duty
CST
Logistics
Dealer margins
VAT
GST
Ex-showroom
Road Tax/Registration
Insurance (of ex-showroom)
On road
Indirect Taxes (% of ex-Factory)
Indirect Taxes (% of on-road)
*including NCCD
13.5*
2
2
5
12.5
18
8
3.5
Current
100
14
2
2
6
15
0
139
11
5
155
31.2
20.1
GST
100
0
0
2
6
0
19
127
10
4
142
19.4
13.7
Source: MOSL
July 2016
25

GST | Ushering in a new era - Sparkles and shimmers
Consumer
Key implications for sector
Change in effective tax rates to have mixed impact on Consumer companies:
At present, there is a wide divergence in the effective indirect tax rates of
companies (ranging between 6% and 30%) due to product-specific and area-
based exemptions/concessions. While we believe that the existing area-based
exemptions will be grandfathered (and hence, may not have near-term impact),
the pruning of product-based exemptions may have an adverse impact on some
companies. On the other hand, the lowering of effective tax rates will have a
positive bearing on demand/margins.
Bridging of pricing gap with unorganized players:
GST would reduce the
attractiveness of the unorganized segment (particularly in the Paints, Adhesives
and Plywood industries, where share of the unorganized segment is substantial,
which would now be included in the tax net.
Consolidation of warehouse/logistics operations:
GST would ease logistical
bottlenecks, especially the time spent at check posts for local taxes (drive
operational efficiencies). The companies would also re-evaluate the
consolidation of warehouses versus servicing under the current structure, which
could gradually reduce supply chain management and inventory carrying cost.
Availability of input credit will aid margin expansion for retailers:
Retailers
currently incur 10-15% of their operating expenditure toward rent and
infrastructure service, on which service tax is levied. Given that retailers collect
only VAT on the sale of goods at present, input credit of service tax is not
available. Post GST, the availability of input credit on the services will
additionally be available, which will aid margin expansion.
Tobacco and precious metals to be hit on expected significant increase in tax
rates:
The RNR Committee’s recommendation of levying 2-6% VAT on precious
metals and GST on tobacco at a higher rate of 40% (+ continuing of central
excise) may hurt the industry.
Alco-beverage operating margins may be hit by ~100bp on exclusion from GST:
Alcoholic beverages are likely be kept out of the GST ambit, which will be a
negative for the industry and have an impact of ~100bp at the EBITDA level due
to disallowance of input goods credit. However, industry associations are still
lobbying for inclusion.
Implications for companies
Positive
Pidilite and Asian Paints:
Under GST, the gross effective tax rates for Pidilite and
Asian Paints are expected to reduce significantly to ~18% (v/s the current 12.5%
VAT and 12.5% excise). We believe that the savings on tax outgo would either
be retained (drive margin expansion) or partially offered to the consumer/trade
via offers to drive the incipient volume growth. Pidilite rarely initiates any price
cuts and, hence, could be a greater beneficiary. Also, we note that there is a
significant presence of unorganized players in the product segments to which
July 2016
26

GST | Ushering in a new era - Sparkles and shimmers
these companies cater. Post GST, they would also benefit from gradual
reduction in competition from unorganized players due to reduction in pricing
gap between organized and unorganized players.
Shoppers Stop:
GST could result in a two-fold benefit for Shoppers Stop: (a)
opportunity to set off input tax credit on rent (likely benefit of 150bp), and (b)
reduction of price gap vis-à-vis unorganized players, as a single tax regime will
bring most transactions of unorganized players under the tax net.
Century Ply:
The plywood industry is currently dominated by unorganized
players, with 65-70% market share. Post GST, Century Ply will gain from shift of
trade from the unorganized to the organized segment, given the reduced
taxation difference (as unorganized segment will come under tax net).
Considering the brand equity and quality of Century Ply, it should benefit from
the shift in consumer preference towards to branded products.
Negative
ITC:
ITC pays blended weighted average VAT of ~24% while the blended central
excise (charged on length of sticks) is levied at ~40%. The RNR Committee
proposes inclusion of tobacco in GST (at a rate of ~40%) and continuance of
central excise on cigarettes; this may increase consumer-level prices of products
and may hurt volumes.
TTAN:
The RNR Committee has recommended a GST rate of 2-6% for precious
metals. Jewelry currently attracts 1% VAT and no excise duty. If the RNR
Committee recommendations are accepted, TTAN could be impacted.
Exhibit 13: Shift from unorganized to organized to benefit Consumer sector
Impact due to
Company
Asian Paints
Century Ply
Change in
Tax rate
Addl. Input Unorganized Supply chain
credits
to organized management
Overall
Remarks
With unorganized companies coming under the tax






Pidilite





SHOP
BATA
Colgate
HUVR
Britannia
net, the paints industry will witness a gradual shift
toward organized players.
Shift of trade from unorganized (~70% currently) to
organized
segment
will benefit branded players like
Century Ply.
Given Pidilite’s pricing power, it can partially retain
the benefit of lower tax rates, driving margin
expansion. Also, shift
from
the unorganized to
organized segment can bring additional volume
growth.
SHOP would benefit due to availability of input credits
on service
tax
on rent and infrastructure.
The organized segment accounts for 30-35% of total
footwear market in India, which is expected to
gradually
increase
due to unorganized sector coming
under tax ambit.
Marginally benefits from lowering of current effective
indirect taxes from 20-22% to 18% and pruning of
supply
chain
under GST.
Marginally benefits from lowering of current effective
indirect taxes from 20-22% to 18% under GST and
improved efficiency on supply chain management.
Slight adverse impacted from increase in effective tax
rates as the company’s products today enjoy
concessional rate of excise. Pruning of supply chain
may yield some benefits.
27
July 2016

GST | Ushering in a new era - Sparkles and shimmers
Impact due to
Company
Change in
Tax rate
Addl. Input Unorganized Supply chain
credits
to organized management
Overall
Remarks
Grandfathering of tax incentives in some of its plants
Dabur
GCPL
Jyothy Labs
Page
Emami
JUBI

Marico
TTAN
ITC




may
continue
to benefit over the medium term but
may have an adverse impact in the long term.
Increase
in
tax incidence in package juices will be a
pass through, in our view.
International business is half of sales and won’t be
affected.
Effective indirect tax incidence is higher than possible
rate of 18% and thus a positive but the same will be
passed on.
JYL could be impacted marginally, as its current
blended
VAT
(9.5%, however JYL is paying lower VAT
in fabric whitener segment) and excise duty (~4%,
given location-based advantages) is lower than the
proposed rate.
Marginally negative for Page, given that it currently
pays lower taxes (5.5% VAT and nil excise, given the
benefits to
textiles
industry). Availability of input
credits and company’s pricing power will partially
negate the impact.
Current effective tax rates are lower at 7.5% due to
product-level concessions. Increase in tax rates under
GST may
have
an negative impact on
volumes/margins.
Effective tax rates are in range of 15-16%. Increase in
tax rates is
likely
to adversely impact the company.
Marico pays negligible/ miniscule excise and 6% VAT.
If concessional rate of 12% on coconut oil get applied
which may have some
adverse
impact on the
company.
International
business is 23% of sales and will not be
impacted
If RNR Committee recommendation of 2-6% tax is
accepted, TTAN could be impacted, as this could
impede sales from exchange of old gold jewelry.
Rise in effective tax rates as proposed by RNR
Committee
will lead to higher consumer level prices
and potentially impact volumes adversely.
Highly Negative
:
;
Negative
:

; Slightly Negative
:
; Neutral
:
●;
Slightly Positive
:
;
Positive
:
;
Highly Positive
:

July 2016
28

GST | Ushering in a new era - Sparkles and shimmers
Logistics
Key implications for sector
Promote hub-and-spoke model:
GST will create a single national market. We
believe this would lead to a realignment of warehousing and supply chain
requirements of companies. Instead of maintaining warehouses in each state to
comply with each state’s tax structure, companies would focus on creating
regional hubs that cater to their regional markets.
Exhibit 14: GST will promote the hub-and-spoke model, leading to higher outsourcing and thereby benefit logistics
companies
Source: KPMG, MOSL
Supply chain management to get a boost:
We believe that the expected shift to
the hub-and-spoke model will increase the market opportunity for organized
logistics players. Warehouse size will increase significantly and operations will
be more automated, necessitating bringing in the organized logistics companies
to manage the supply chain.
Expect reduction in transit time:
Inter-state checkpoints (where state
authorities review and examine freight to apply appropriate duties) currently
add to the transit time of goods through roads, increasing delays by 5-7 hours.
According to World Bank, transit times can improve by 20-30% if delays due to
roadblocks, tolls and other stoppages are halved. The reduction of checkpoints
will directly improve transit times, thereby reducing the cost of logistics
companies.
Organized sector to boost partially at the cost of unorganized:
The logistics
sector is largely fragmented and comprises many unorganized players. Due to
tax avoidance by unorganized players, there exists a cost gap between
organized and unorganized players. We expect the cost competitiveness of
July 2016
29

GST | Ushering in a new era - Sparkles and shimmers
unorganized players to reduce post GST as they are brought under the tax base,
thus shifting volumes to organized players.
Rising tax rates will have no material impact for the sector:
For the logistics
sector, the effective tax rate will increase from 14.5% currently to 18% under
GST. However, it will have no meaningful impact for the sector, as these services
are generally on B2B transactions, where the taxes will be passed through and
the recipient of service will be able to claim a set-off against taxes on output.
Implications for companies
Positive
TCI:
It is likely to be one of the key beneficiaries of the GST bill. Majority of TCI’s
revenue is derived by providing full truck-load (FTL) and less than truck load
(LTL) road freight services via its TCI Freight division. While TCI Freight
contributes the maximum revenue (37% of FY16 revenue), its EBITDA margins
are the lowest (3-5%). By gradually eliminating unnecessary inter-state border
checks, the GST bill is likely to lead to seamless truck movement. It is estimated
that transit time and resultant costs could be reduced by 20%-30%. Further,
through the creation of hub-and-spoke modeled warehousing chains, GST will
eventually increase tonnage of trucks, thus ensuring cost efficiencies. TCI Supply
Chain Solutions will further benefit from increased demand for warehousing
solutions.
GATI:
The Company will be the other key beneficiary of GST. Through the
creation of a national market and eventually hub-and-spoke modeled
warehousing chains, GST will create a larger market for GATI’s supply chain
management solutions business. GST is also likely to lead to proliferation of e-
commerce in India, creating immense revenue opportunities for GATI’s e-
commerce solutions.
Exhibit 15: Consolidation of supply chain management to drive benefits for large logistics companies
Impact due to
Company
Change in
Tax Rate
Addl. input Unorganized Supply chain
credits
to organized management
Overall
Remarks
Its express logistics segment will witness higher
Gati








TCI
VRL
Allcargo
Logistics
volume growth; plans to enter into third-party
warehouse management.
It will benefit from increased 3PL business
(already catering to inbound auto logistics) and
also will get higher volumes for its express
logistics segment.
Benefit for its express logistics business.
Potentially can enter into 3PL services.
Its contract logistics business could witness
high growth, already doing some 3PL business
Highly Negative
:
;
Negative
:

; Slightly Negative
:
; Neutral
:
●;
Slightly Positive
:
;
Positive
:
;
Highly Positive
:

July 2016
30

GST | Ushering in a new era - Sparkles and shimmers
Capital Goods
Key implications for sector
Light Electricals sector to benefit more on reduction of tax rates:
Overall, GST
should be positive for the sector, since it lowers the effective indirect taxes to
~18% from the current 29-30%. We believe GST will be more positive for the
Light Electricals segment, where companies may benefit from volume growth
and margin expansion. For industrial capital goods, we believe most of the
benefits will be passed on to customers owing to the current weak demand
scenario. Volume-based pickup in demand would depend on economic capex
cycle recovery rather than pricing cuts.
Increase in addressable market a big opportunity for Light Electricals sector
:
In Light
Electricals (fans, motors, pumps, cables and lighting), there is significant
presence of unorganized players. We believe GST will bring unorganized players
under the tax net and, hence, provide a level playing field to companies like
Havells, Symphony, Crompton Consumer and V-Guard.
Rejig of supply chain will also yield benefits:
The fast-moving electrical goods
companies currently operate by opening depots / appointing C&F agents in
every state for tax planning. Post GST, the distribution supply chain will be
consolidated and lead to savings in distribution and inventory carrying cost.
Implications for companies
Positive
Havells/ V-Guard/Symphony/ Crompton consumer:
These are likely to be key
beneficiaries of GST on two counts: (a) lowering of tax rates (at consumer level)
from 26-29% to 18% may benefit them from a combination of volume increase
and margin expansion, and (b) increase in addressable market size, as most
product segments (like fans, lighting, water heaters and air coolers) in which
these companies operate have large unorganized players, who will come under
the tax net post GST and provide a level playing field for all players. Further,
improved efficiencies in supply chain management will also aid margin
expansion.
Capital Goods companies have a mix of product and project revenues. Currently,
the effective tax rate for products is ~29% (12.5% excise, 2% CST in case of inter-
state movement, and 12.5% VAT). In case of projects, which are treated as
works contracts, 60% is assumed as products (attracts excise duty and VAT) and
40% as services (attracts service tax); the effective tax rate is ~22%.
Current tax rates for sector
July 2016
31

GST | Ushering in a new era - Sparkles and shimmers
Exhibit 16: Light Electricals segment to benefit on shift from unorganized to organized
Company
Impact due to
Change
Availability of Unorganized Supply chain
in Tax rate addl. input to organized management
credits
Overall
Remarks
Of the total air cooler market of ~5m units, the
Symphony



Crompton
Consumer


Havells


V Guard
Industries


ABB India
Siemens
India
Voltas
Bharat
Electronics
BHEL
Crompton
Greaves
Cummins
unorganized segment accounts for ~80% (4m).
SYML has 50% market share in the organized
segment. A shift from unorganized to organized
segment will result in substantial gains for
SYML. Further, lower effective tax rates would
result in volume growth and margin expansion,
given the company’s pricing power.
Significant benefits will accrue due to (a) shift
of trade in fans and lighting from unorganized
to organized, (b) lowering of effective tax rates,
which may be passed on but will drive volume
growth, and (c) improved efficiency in supply
chain management.
Significant benefits will accrue due to (a) shift
of trade in cables, fans, switchgear and lighting
from unorganized to organized, (b) lowering of
effective tax rates, which may be passed on but
will drive volume growth, and (c) improved
efficiency in supply chain management.
On a blended basis, the organized market
accounts for ~60% of the total addressable
market, which should expand further due to
the shift from unorganized to organized.
Benefit will arise from shift to organized players
for motors, switchgear, pumps and inverters,
where there is significant presence of
unorganized players.
Benefit of lower duties would be fully passed
through, and demand would be more volume
driven.
Siemens will benefit from shift of trade from
unorganized to organized players in motors and
switchgear. Benefit of lower duties would be
fully passed through and growth would be
more volume driven.
~50% of sales is from products and the balance
from projects. Voltas will benefit from
reduction in effective tax rates for consumers,
which will boost volume growth.
40% of sales is from system integration, where
service tax is applicable. Impact of taxes is
passed through. See no significant impact of
GST.
Power and industrial segments are demand
driven and not price sensitive. Benefit of lower
duties would be fully passed through, although
demand isn’t price sensitive.
Power and industrial segments are demand
driven and not price sensitive. Benefit of lower
duties would be fully passed through, although
demand isn’t price sensitive.
~40% of sales exempt from excise duty as
export from SEZ. On the remaining, the regular
duty rates are applicable. Do not see much
impact of GST.
July 2016
32

GST | Ushering in a new era - Sparkles and shimmers
Company
Impact due to
Change
Availability of Unorganized Supply chain
in Tax rate addl. input to organized management
credits
Overall
Remarks
L&T
Core E&C
segment)
Thermax
Inox Wind
Complete projects business – so, service tax,
excise duty and VAT are payable. Do not see
much impact of GST. B2B business and any
change in tax rate will be passed through.
60% of sales is from projects while 40% is from
products. Benefits of lower tax rates will be
passed though; so not much impact from GST.
With GST, the relative advantage over
competition on tax breaks at Himachal Pradesh
plant may reduce.
Highly Negative
:
;
Negative
:

; Slightly Negative
:
; Neutral
:
●;
Slightly Positive
:
;
Positive
:
;
Highly Positive
:

July 2016
33

GST | Ushering in a new era - Sparkles and shimmers
Cement
Key implications for sector
Reduction of duties to increase savings by INR300-500/ton:
Reduction of
indirect tax rates from the current 23-25% of gross realization [comprising
excise duty (@ 12% ad-valorem + INR6/bag specific - 30% abatement) and sales
tax (at 12.5%)] to 18% under GST will effectively lead to a benefit of INR300-
500/ton. Given that EBITDA of Cement companies is currently in the INR500-
800/ton range, upgrade potential would be significant, assuming no pass-
through to customers. However, part of the benefit could be passed on to the
customer; hence, upgrade in EBITDA/ton could be in the INR0-500 range.
Savings from rejig in supply chain management:
Cement sector’s distribution
channel currently operates through C&F agents and depots to (a) help establish
reach, and (b) save on levy of CST during inter-state shipping of goods. Post GST,
since CST will be subsumed, the entire distribution planning will be pruned and
will be only be as per business requirements. This will result in some savings for
companies in the form of lower distribution and inventory carrying costs.
Implications for companies
Positive
ACC/ JKLC/ Prism:
While the reduction of effective rates and supply chain costs
will bring tangible benefits to the entire sector, we highlight that it would be
more positive for ACC in large caps, and JKLC and Prism in midcaps, where the
earnings sensitivity will be higher, assuming homogenous benefits in taxation.
Amount
6,020
301
38
32
231
4,629
6,020
1,083.6
4,936.4
307
Source: MOSL
Exhibit 17: Proforma benefits of GST
Particulars
Gross Realization(INR/ton)
Gross Realization(INR/bag)
Less Sales Tax (@12.5%)
Less Excise Duty( @ 12.3% ad-valorem + Rs6/bag specific - 30% abatement)
Net Realization(INR/Bag)
Net Realization(INR/ton)
Gross Realization(INR/ton)
Less GST @18%
Difference in net realization (INR/ton) pre and post GST
July 2016
34

GST | Ushering in a new era - Sparkles and shimmers
Exhibit 18: Reduction of taxes to be a big positive
Company
ACC
JKLC
PRISM
ACEM
DBEL
ICEM
JKCE
ORCMNT
RAMCO
SRCMT
UTCEM
Change in
Tax rate
Addl. input
credits
Impact due to
Unorganized to
organized
Supply chain
management
Overall
Remarks
Reduction in effective indirect




tax will boost profitability for
the sector even when part of
it gets passed on to the
consumers. Lower the profit
base, higher the benefits –
ACC among large caps; JKLC,
Prism among midcaps. Minor
supply chain benefits in terms
of optimizing distribution
channel.
Highly Negative
:
;
Negative
:

; Slightly Negative
:
; Neutral
:
●;
Slightly Positive
:
;
Positive
:
;
Highly Positive
:

July 2016
35

GST | Ushering in a new era - Sparkles and shimmers
Multiplex
Key implications for sector
Lowering of effective tax rate will aid margin expansion:
Multiplexes currently
pay multiple indirect taxes: (a) entertainment tax of 24-26% on box office
collection (55-60% of total revenue), (b) service tax of 15% on advertising
revenue (~10% of revenue), and (c) VAT of ~8-10% on F&B revenue (20-25% of
revenue). While the increase in VAT on F&B and service tax on advertising
revenue will increase tax rates, it will be more than offset by significant decline
in entertainment tax, considering the high proportion of ticket sales (box office
collection) in total revenue. We believe that multiplexes have significant pricing
power to retain the benefits, which will lead to margin expansion.
Availability of input credit to lower operating cost:
Multiplexes currently
largely operate through leased premises and incur significant cost on rentals and
infrastructure, on which they pay service tax. In the absence of any significant
service tax / excise liability on output, the service tax paid on input is not
available for set off, and hence, expenses as cost. Under GST, post the
subsuming of all taxes, the credit of taxes on rentals and infrastructure services
will be available even against box office collections and F&B revenue, which will
lower the operational cost and drive margin expansion.
Implications for companies
Positive
PVR:
Blended entertainment tax payable on net ticket sales is 26.9% in FY16
(ticket sales ~54% of revenue). VAT on F&B on blended basis stands at 8% (~25%
of revenue). Service tax on advertising revenue stands at 15% (~11% of
revenue). Close to INR760m of service tax paid (in FY16) on maintenance and
other expenses of properties is expensed out currently since no credit is allowed
against it. Considering that all the current indirect tax levies would be converged
in GST, the credit of duties currently lost will be available. We believe that this
should lead to a margin expansion of ~440bp (at 18% GST).
Inox Leisure:
Blended entertainment tax payable on net ticket sales is 23.8%
(ticket sales ~65% of revenue). VAT on F&B on blended basis comes to 10%
(~20% of revenue). Service tax on advertising revenue stands at 15%. Under
GST, post all taxes converging into GST, the credit of taxes on rentals and
infrastructure services will be available even against box office collections and
F&B revenue—which will lower operational cost and drive margin expansion.
We estimate that this should lead to a margin expansion of 200-300bp.
Impact due to
Exhibit 19: Reduction of tax rates to boost earnings
Company
Change in
tax rate
Addl. Input
credits
Unorganized
to organized
Supply chain
management
Overall
Remarks
Significant beneficiary on account of
PVR
Inox Leisure






Highly Negative
:
;
Negative
:

; Slightly Negative
:
; Neutral
:
●;
Slightly Positive
:
;
Positive
:
;
Highly Positive
:

July 2016
subsuming of entertainment tax and
availability of input credit on
services.
36

GST | Ushering in a new era - Sparkles and shimmers
Media
Key implications for sector
Change in effective tax rate positive for pay TV distributors, negative for
broadcasters:
Effective indirect taxes for broadcasters, primarily comprising of
service tax (at 15%), getting subsumed by a higher rate of GST (at ~18%) will
adversely impact the sector. However, for pay TV distributors (DTH and cable
companies), GST will lead to lowering of the effective tax rates, as alongside
service tax, the state-levied entertainment tax (in the range of 8-10%) also gets
subsumed.
Availability of additional input credit positive for pay TV distributors:
Under
the current regime, distribution platforms pay basic customs duty + CVD + SAD
on set-top-box imports; however, they receive input credit only to the extent of
CVD. Under GST, SAD too would be available as credit that can be availed
against GST.
Print sector currently exempted from indirect taxes may be subjected to tax
under GST:
Print companies’ revenues (advertisement and circulation) currently
remain outside the tax ambit. Print companies also pay sales tax/VAT on the
newsprint cost (~30% of revenue), the credit of which is not available; if print
revenues are included in GST, the net impact would be negative—partially
restricted by the corresponding input credits toward CST/VAT.
Company-wise impact
Positive
Dish TV:
Dish TV will benefit from GST on two counts (1) lowering of effective
tax rates, as both service tax and entertainment tax (ET) get subsumed in GST,
and (2) additional input tax credit on set top boxes. We believe Dish TV will be
able to retain the reduction in tax rates, which will favorably impact margins.
Amongst pay TV distributors, Dish TV should gain the most as (a) subscription
income accounts for 90%+ of revenue, and (2) unlike the cable set-up, where
the onus of ET collection/payment in most geographies lies with the LCOs (MSOs
collect ET in select geographies), DTH companies collect/pay ET at a pan-India
level.
Marginally negative
Zee/Sun:
Broadcasters are likely to be negatively impacted, as service tax rates
increase from 14.5% to 18%. We believe large broadcasters like Zee/Sun have
enough pricing power to pass on the additional cost and will face limited
adverse impact. However, smaller/niche broadcasters will be impacted.
Negative
DB Corp/JAGP/HT Media/HMVL:
Print companies are exempted from the levy
of service tax on both ad and circulation revenues. However, if print
ad/circulation income comes under the tax ambit, print companies will be
adversely impacted. The impact would be marginally cushioned by input credits
toward VAT charged on newsprint. Currently, DB Corp/JAGP/HT Media/HMVL
July 2016
37

GST | Ushering in a new era - Sparkles and shimmers
pay 4-5% as VAT on newsprint cost (~30% of revenue). Our industry interactions
suggest that inclusion of ad/circulation revenue under the tax net remains a
low-probability event. However, assuming such an event plays out, we believe
the ability to pass on the tax burden to readers is limited in an era wherein print
is increasingly becoming less competitive vis-a-vis digital media.
Exhibit 20: Pay TV distributors to be the likely beneficiaries
Company Name
Change in
tax rate
Availability
of addl.
input credits
Impact Due to
Unorganized
to organized
Supply chain
management
Overall
Remarks
Dish TV
Den Networks
Hathw ay
Siti Cable


Net beneficiary of reduction in tax
rates, which the company will be
able to retain.
Same as Dish TV. However,
proportion
of
subscription
revenue is lower than DTH and
entertainment tax liability is borne
by LCOs in certain areas.
Dominant player in the South.
SUN TV
Zee Ent.
DB Corp
HT Media
HMVL
Jagran
Prakashan








Impact will be negligible as the
increase in tax rate will be a pass
through.
It is amongst the top 3 Hindi
language broadcasters. Increase in
tax rate will largely be a pass
through.
Applicability of indirect taxation
(currently exempted) will be
negative.
Highly Negative
:
;
Negative
:

; Slightly Negative
:
; Neutral
:
●;
Slightly Positive
:
;
Positive
:
;
Highly Positive
:

July 2016
38

GST | Ushering in a new era - Sparkles and shimmers
Pharmaceuticals
Key implications for the sector
Supply chain consolidation will help optimize cost:
Most pharma companies
today operate through C&F and depot mechanism in most states. GST will
enable pharma companies to rationalize their distribution networks through
consolidation of depots/warehouses and better inventory management.
Increase in tax rates may have limited adverse impact:
The effective tax rate
for pharma companies is currently 12-14% (primarily comprising 6% excise and
4-5% VAT and 2% CST). We believe that the levy of GST for most pharma
products will be at concessional rates of ~12%. Pharma companies will have the
pricing power to pass on the burden of additional taxes to consumers.
Removal of area-based exemptions may have adverse impact in long term:
Most pharma companies currently enjoy area-based exemptions on indirect
taxation. While the existing area-based exemptions are likely to be
grandfathered and may not have an impact in the near term, the future non-
availability of such exemption may have a slight adverse impact on the sector.
Impact Due to
Unorganized
to organized
Exhibit 21: Supply chain benefits to accrue for companies with significant domestic presence
Company Name
Change in
tax rate
Availability
of addl. input
credits
Supply chain
management
Overall
Remarks
GLX
SANL
No exports. However, increase
ARBP
CDH
CIPLA
DRRD
GNP
LPC
SUNP
Highly Negative
:
;
Negative
:

; Slightly Negative
:
; Neutral
:
●;
Slightly Positive
:
;
Positive
:
;
Highly Positive
:

in taxes will be passed through.
Domestic business contributes
75% of sales. However,
increase in taxes will be passed
through.
India business at 14%, primarily
API which gets taxed at higher
rates. Benefits of lower
taxation in the GST regime will
be passed through.
Domestic business contributes
35% of sales. Increase in tax
rates will be passed through.
42% of sales from India.
Increase in tax rates will be
passed through.
Only 11-12% of sales are from
India.
Domestic business contributes
25% of sales.
~22% of sales from India.
Increase in tax rates will be
passed through.
Domestic business contributes
23% of sales. Increase in tax
rates will be passed through.
July 2016
39

GST | Ushering in a new era - Sparkles and shimmers
Metals
Key implications for sector
Indirect tax burden to rise from ~16% to 18% (proposed), but net realization to be
unchanged:
Metal companies have to pay an excise duty of ~12% and VAT of ~4%,
which is proposed to rise to ~18% under GST. Although the tax burden is likely to
rise, we do not expect any impact on net realization of companies. Demand for
metal products to an extent is price inelastic (a 5% drop/rise in steel prices will not
impact construction activity). Metal companies can easily pass on the impact of
higher indirect taxes to consumers, in our view.
Savings on CST/entry tax/octroi on raw material on which input credit is
currently not available:
Taxes such as CST/entry tax/octroi on raw materials add
to a company’s cost. Sourcing raw material from other states adds to cost,
providing arbitrage benefit to companies that can source raw material from
within the state (like Tata Steel getting iron ore for its Jharkhand plant from its
mines in the state as against SAIL getting it from another state). Based on data
available publically, in FY15, SAIL had to pay an entry tax of INR3.8b,
representing ~1% of its net revenue. Under GST, SAIL will save cost on this front.
Data on entry tax/octroi is not made available by other companies; hence, we
are unable to ascertain the benefit to other metal companies.
Unorganized market coming under tax ambit, but this market is small:
The
metal industry (particularly steel) also has to deal with tax evasion by the
unorganized players, putting the organized players at a disadvantage (more so,
as metal products are typically homogenous across suppliers). Unorganized
players coming into the tax ambit will bridge this arbitrage. However, empirical
evidence suggests that the unorganized market is not large and even if the tax
bracket is expanded, the incremental benefit is insignificant.
Exhibit 22: Availability of input credit to slightly benefit metal companies
Impact Due to
Company
Tata Steel
JSW Steel
SAIL
JSPL
Hindalco
NALCO
Change in
tax rate
Addl. input Unorganized Supply chain
credits
to organized management
Overall
Remarks
Increase in effective tax rate will be passed on to
consumers as the demand is fairly price inelastic.
Entry tax/CST on input raw material currently adds
to production cost; will get a relief under GST.
Supply chain rejig will bring some benefits for the
sector while the impact of shift from unorganized
to organized will be limited given that the overall
unorganized market is small.
Currently no taxes on iron ore. Input raw material
NMDC
is a small part of total production cost. There are
no supply chain issues in iron ore market. Hence,
Neutral.
Highly Negative
:
;
Negative
:

; Slightly Negative
:
; Neutral
:
●;
Slightly Positive
:
;
Positive
:
;
Highly Positive
:

July 2016
40

GST | Ushering in a new era - Sparkles and shimmers
Telecom
Key implications of GST for the sector
Rising tax rates will be negative:
Increase in service tax from 15% to 18% would
be mildly negative for the sector. In case of post-paid subscribers (~20% of
revenue), the impact would be fully passed on to subscribers. For pre-paid
subscribers, there could be a short-term disruption, with hit on the realized rate
per minute in case the tax increase is not passed through due to competitive
pressures. In case the price increase is passed through in two stages, there will
be interim pressure on pricing and profitability. If fully passed through, there
could be a short-term traffic volume impact on companies.
Additional input credit of SAD/VAT on infrastructure cost:
Telecom companies
currently pay only service tax and are not able to attain the benefit of SAD/ VAT
paid on entire infrastructure purchased. However, even in the current scenario,
the license fee and spectrum charges are not subject to any tax levy and hence
no significant benefit from this.
Exhibit 23: Rising tax rate to marginally impact Telecom companies
Company
Impact due to
Change in Availment of Unorganized Supply chain
Tax rate
addl. input to organized management
credits
Overall
Remarks
Bharti
Infratel
Bharti
Airtel
Idea
Cellular
Reliance
Communications
Increase in tax rate will be a pass through given
that the business is B2B and the customers will
be able to claim a set off of input taxes against
their output tax liability
Increase in service tax rate to be slightly negative
Increase in service tax rate to be slightly negative
Increase in service tax rate to be slightly negative
Highly Negative
:
;
Negative
:

; Slightly Negative
:
; Neutral
:
●;
Slightly Positive
:
;
Positive
:
;
Highly Positive
:

July 2016
41

GST | Ushering in a new era - Sparkles and shimmers
Textiles
Key implications for sector
Increase of output taxes may be not be materially negative:
For the textile
sector, a significant proportion of sales is derived from exports, which will
continue to be zero-rated. For domestic sales, there is lack of clarity on taxability
under GST, considering textiles to be goods of basic necessity. However, if the
output taxes are imposed on the sector, we believe that there will be an adverse
impact on demand over the medium term.
Unorganized to organized shift may not have material impact on demand:
Though there is a big unorganized market, significant pricing difference between
unorganized and organized players may not warrant a material shift to
organized players under GST.
Impact due to
Exhibit 24: Increase in tax rates may marginally impact domestic business
Company
Indo Count
Industries
Kitex
Garments
Change in
tax rate
Availment of
addl. input
credits
Unorganized
to organized
Supply chain
management
Overall
Remarks
Entire revenue from exports; hence,
will have no impact.
Arvind has a sizable (~85%) domestic
Arvind
Highly Negative
:
;
Negative
:

; Slightly Negative
:
; Neutral
:
●;
Slightly Positive
:
;
Positive
:
;
Highly Positive
:

business. We believe the increase in
output taxes will adversely impact
domestic demand. However the
branded business has the pricing power
to pass on the increase in tax rates
July 2016
42

GST | Ushering in a new era - Sparkles and shimmers
Banking and Financial Services
Key implications for sector
Negligible impact due to rate increase:
Currently, fee-based income attracts
service tax, whereas interest income is exempt. Under GST, the effective tax
rate for fee-based services will increase to ~18% from the current 15%, resulting
in a moderate increase in certain costs like loan processing charges, insurance
premium, credit card charges, etc. Fee-based income was higher for private
sector banks at 30% (median) of core income v/s 18% (median) for PSUs. We
believe banks will pass on the higher taxes to consumers.
Input cost will increase marginally:
Input services will attract a GST rate of
~18%, higher than the current 15% rate, resulting in a higher cost for banks, as
CENVAT credit is available only for 50% of the input service taxes paid and the
rest is expensed. This will be partially offset by availability of proportional credit
on purchase of goods, which is not available in the current regime.
Ease of doing business:
Since GST is a destination-based levy, companies would
be required to take multiple registrations at all states where services are
rendered. This will increase the administration and compliance for banks, which
currently operate with a single central registration.
Exhibit 25: Fee-based income of private sector banks higher
Bank
PSU Banks
SBI
PNB
Canara
BoB
BoI
UBoI
Private Sector Banks
ICICI Bank
HDFC Bank
Axis Bank
Yes Bank
IndusInd Bank
Fee as a % of core Income
21
17
19
14
17
15
30
23
31
35
40
Source: MOSL
Impact on companies:
Increase in tax rates will be passed through. There will be
no material impact on the BFSI sector.
July 2016
43

GST | Ushering in a new era - Sparkles and shimmers
Information Technology
No material implications for sector
No material impact from increase in effective indirect tax rates:
The Indian IT
industry derives 74% of its revenue from exports, which are currently exempt
from service tax and will continue under GST. For listed players, the proportion
of domestic revenues is even lower. Tier-I vendors derive 2.3-6.5% of their total
revenue from India, and a negligible proportion is contributed by hardware
sales. On account of this, the impact of GST on listed Indian IT vendors would be
meager in the overall scheme of operations.
Reduced litigation:
With the dawn of GST, litigation regarding classification of
canned software as goods or service will end, as GST does not have a distinction
between goods and services.
Ease of doing business:
GST, being a destination-based levy of tax, will require
service providers to take multiple registrations at all locations, where services
are rendered, against the current practice of single centralized registration.
Impact on companies:
Since significant proportion of exports is derived from
exports it will not have a meaningful impact for any company.
July 2016
44

GST | Ushering in a new era - Sparkles and shimmers
Economic impact of GST
Game changer in the longer run: Approval of the GST constitution bill amendment will
be the next trigger for the financial markets though its initial impact on economic
activity will only be mildly positive. It is unlikely to impact inflation adversely, but
could boost economic activity (subject to effective implementation). Over the longer
term, it holds the potential to boost economic activity substantially, improve the
government’s revenue, and help achieve better transmission of prices.
Revenue neutral initially, but accretive over time: Assuming that GST rate aligns with
the revenue neutral rate, as is intended, the effective tax rate will come down, which
will broadly offset the increase in tax base (since exemption list will be pruned) and
most of high-taxes items will be excluded from GST (at least initially). However, as GST
will help reduce tax evasion, prune exemption list and improve compliance, the
receipts will increase over time. We also believe that the fear among states to lose out
on revenue is misplaced. .
Unlikely to raise CPI but to hurt Indian consumers: As far as the impact of GST on
inflation is concerned, a moderate GST rate will help reduce wholesale price index
(WPI), while the impact on consumer price index (CPI) will be limited. However, since
services constitute a larger share in the consumption basket than in CPI, Indian
consumers are likely to feel the pinch of higher prices of services after GST is
implemented.
There are two key concerns in the proposed GST. Firstly, the 1% additional tax, if
approved, may defeat the entire purpose of creating a unified market. Secondly, the
exclusion of crude oil and petroleum products from GST in the initial period makes us
skeptical of their inclusion later. This is because the central government’s support to
compensate the state governments for revenue loss will expire after five years.
Economic impact on GST
1
2
3
4
How will GST impact
government receipts?
Will inflation rise post
GST implementation?
Will GST accelerate
growth?
Key concerns from the
proposed GST
July 2016
45

GST | Ushering in a new era - Sparkles and shimmers
1
How will GST impact government receipts?
Revenue neutral initially, but accretive over time
Assuming that GST rate aligns with the revenue neutral rate, as is intended, the effective
tax rate will come down, which will broadly offset the increase in tax base (since
exemption list will be pruned) and most of high-taxes items will be excluded from GST (at
least initially). However, as GST will help reduce tax evasion, prune exemption list and
improve compliance, the receipts will increase over time. We also believe that the fear
among states to lose out on revenue is misplaced
India’s tax-to-GDP ratio is one of the lowest among major emerging market
economies. The tax elasticity has deteriorated considerably in the past few years.
GST implementation is expected to increase overall tax collection by boosting
economic allocation of various resources (helping to lift GDP growth) and reduce the
incentive to evade taxes (helping to broaden the tax base).
A look at the central government’s tax collection shows that the share of indirect
taxes has increased in the past few years, as economic slowdown has led to a
deceleration in direct tax growth.
Exhibit 26
below shows that the share of direct
taxes has fallen from ~60% of total tax collection in FY10 to 52% in FY16. One could
argue that higher tax rate on fuel products in FY16 helped indirect taxes (or excise
duties) to post one-off high growth; nevertheless, as the exhibit shows, indirect tax
receipts have been increasing their share consistently, making indirect taxes more
important for the central government.
Exhibit 26: Share of indirect taxes has increased…
Direct taxes
39
Indirect taxes
24.7
43
44
46
44
44
48
9.1
61
57
56
54
56
56
52
16.9
Exhibit 27: …primarily supported by service tax collections
FY10
FY11
FY12
FY13
FY14
FY15
FY16
Customs
Excise
Services
Indirect taxes comprise customs, excise and service tax
Source: Budget documents, MOSL
Average growth in the past five years (FY12-FY16)
Source: Budget documents, MOSL
In exhibit 27, we look at the three components of indirect taxes – customs duty,
union excise duty and service tax. Service tax collection has grown at the fastest
pace in the past five years. This is what has helped service taxes to increase their
share in total indirect tax collection for the central government – up from 24% in
FY10 to 30% in FY16
(Exhibit 28).
July 2016
46

GST | Ushering in a new era - Sparkles and shimmers
Exhibit 28: Share of different taxes to total indirect tax collection of the central government
FY10
Services
24%
Services
28%
FY13
Services
30%
FY16
Customs
30%
Customs
34%
Customs
35%
Excise
42%
Excise
37%
Excise
40%
Under GST, the most important thing to note is that the base will widen
considerably. Currently, the central government has an extensive exemption list of
300 items as against 90 for most states. Together, this amounts to a loss of INR3.3t
(or 2.7% of GDP). GST provides a historic opportunity to prune this exemption list.
With GST, many services that are currently tax exempt will come under the tax
bracket. Pruning of the exemption list will help the government to recoup a
substantial portion of the INR3.3t losses. Also, the major high tax items such as
alcohol, tobacco and petroleum products will not be excluded from GST (at least
initially), implying that the loss of revenue from GST implementation will be limited.
Nevertheless, if the government sticks to its idea of implementing a revenue neutral
GST rate, it implies that the effective tax rate will come down. However, with better
tax compliance, reduced tax evasion and pruned exemption list, tax collection will
increase over time.
State governments’ fear of losing tax receipts misplaced
Given all the benefits of GST, it is highly unlikely for governments to lose tax
revenue. However, the focus of the state governments remains on insuring
themselves against possible revenue loss – a myopic behavior, in our view. The
central government has announced a number of other measures to provide comfort
to state governments:
Petroleum products are currently out of the GST ambit and will be included only
at a later date (not decided yet).
State excise duty on alcohol for human consumption and electricity duty on sale
and consumption of electricity will not be subsumed under GST, to begin with.
States may be allowed to levy excise duty or any other tax in addition to GST on
tobacco and tobacco products.
Under GST, unlike the current regime, states will receive a portion of total
service tax collected by the center.
Finally, even after all the factors stated above, if states incur revenue loss, the
center has promised to compensate them for the first five years after GST
implementation. (Till recently, the center’s intent was to give compensation in a
tapering manner – 100% for first three years, 75% in the fourth year and 50% in
the fifth year. However, the states are demanding full compensation or 100%
compensation for the first five years).
July 2016
47

GST | Ushering in a new era - Sparkles and shimmers
2
Will inflation rise post GST implementation?
WPI to fall, while CPI is expected to remain largely unchanged…
As far as the impact of GST on inflation is concerned, a moderate GST rate will help reduce
wholesale price index (WPI), while the impact on consumer price index (CPI) will be
limited. However, since services constitute a larger share in the consumption basket than
in CPI, Indian consumers are likely to feel the pinch of higher prices of services after GST is
implemented.
GST will have differential impact on the wider spectrum of goods and services,
as rates for many would change as a result of rationalization. In general, while
primary agricultural goods are likely to stay exempted from GST (or taxed at
lower rate), manufactured goods are likely to become cheaper, leading to a
moderating impact on WPI
(Exhibit 29).
As far as the impact on consumer price index (CPI) is concerned, it is unlikely to
be affected much, since food constitutes for almost half of the basket, and other
items such as real estate and fuel also hold high weightage. Thus, a large part of
CPI will either be exempted or continue to attract the same tax structure as
under the current regime
(Exhibit 30).
Exhibit 30: …while food, fuel & rent have high weight in CPI
Transport,
comm etc,
8.59
Health, 5.89
Education,
4.46
Housing,
10.07
Fuel & light,
6.84
Clothing &
footwear,
6.53
Source: Central Statistics Office (CSO), MOSL
Others,
11.76
Food &
beverages,
45.86
Exhibit 29: WPI is dominated by manufactured items…
Primary
food
articles,
14.34
Primary
non-food
articles,
4.26
Minerals,
1.52
Non-food
manufactur
ed items,
55.0
Fuel &
power,
14.91
Manufactur
ed food,
9.97
Source: Office of Economic Adviser (OEA), MOSL
A recent government study
(Exhibit 31)
says that about half of the CPI basket is
not taxed, another one-third is actually taxed at a lower rate (less than 12.4%)
and less than 20% is taxed at normal (12.4% to 29.4%) to high rate (above
29.4%).
This is one of the key reasons why the average effective rate on consumption as
measured by CPI is 10.4%. Excluding the items with high tax rates (such as
alcohol, petrol, tobacco) and which will be outside the GST coverage, the
effective tax rate drops to 7%.
Further, under the current tax structure, almost 75% of CPI is exempt from
excise, and 47% of the basket is exempt from sales tax (or VAT). The study says
that ~54% of the CPI basket is likely to remain exempted from GST
(Exhibit 32).
July 2016
48

GST | Ushering in a new era - Sparkles and shimmers
Exhibit 31: Less than 20% of CPI basket is taxed at normal to
high rate…
Normal
(12.4%-
29.4%),
15%
Exhibit 32: …and ~54% of the basket is likely to remain
exempted from GST
High
(29.4%+),
4%
6.7%
75.4%
Zero, 49%
47.3%
47.1%
Low
(<12.4%),
32%
Exempt from excise Exempt from sales Exempt from GST*
tax
Source: Government, MOSL
Source: Government, MOSL
…however, consumers are likely to feel the pinch
Importantly though, while services comprise a very small share in CPI, they
account for almost 50% of the total consumption basket in the economy
(Exhibit
33).
Thus, while the impact of GST may not be visible in the official inflation
measures, it will certainly pinch Indian consumers, as the share of services has
been rising.
Exhibit 33: Services account for ~47% of Indian consumption basket
Durable goods
Semi-durable goods
Non-durable goods
Services
46.6
46.2
45.9
47.0
42.4
7.9
3.1
2011-12
43.1
7.6
3.1
2012-13
43.0
8.3
2.8
2013-14
41.6
8.7
2.7
2014-15
Source: Government, MOSL
Finally, we have looked at how inflation has behaved in some of the economies
after GST adoption. While the analysis may not hold in strict sense because of
the differential tax structure in the pre-GST regime and different domestic
structure, it is important to note that three of the four economies studied here
witnessed a fall in CPI-based inflation. Nevertheless, this conclusion must be
considered with caution.
July 2016
49

GST | Ushering in a new era - Sparkles and shimmers
Exhibit 34: Inflation increased in Australia (%)
CPI trend in Australia
Avg inflation in
pre-GST period
was 2.0%
2.7
0.2
0.9
1.4
Avg inflation in
post-GST period
was 3.0%
4.4
3.0
2.8
2.3
2.7
Exhibit 35: In Canada, it decelerated (%)
CPI trend in Canada
Avg inflation in
pre-GST period
was 2.2%
2.4
1.8
2.2
2.0
2.1
0.3
1.8
Avg inflation in
post-GST period
was 1.5%
4.5
4.6
2.7
2.9
1.5
0.9
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Exhibit 36: Inflation eased in New Zealand (%)
CPI trend in New Zealand
Avg inflation in
pre-GST period
was 12.1%
13.2
15.5 16.1
7.4
6.1
15.4
15.8
6.4
5.7
6.1
2.6
Avg inflation in
post-GST period
was 7.3%
Exhibit 37: In Singapore, it decelerated (%)
CPI trend in Singapore
Avg inflation in
Avg inflation in
pre-GST period
post-GST period
3.4
was 2.9%
was 1.0%
3.5
2.3
2.2 2.3
3.1
1.7
1.4
2.0
0.0
-0.3
1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991
Highlighted bar represents the year of GST implementation
1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999
Source: IMF, MOSL
CPI will be more sensitive to single rate than dual rate structure
As per the government study, a single rate GST will have a bigger impact on CPI
(Exhibit 38).
Assuming the input-tax credit, CPI will increase by 1% if the single rate is
14%. A single rate of 18% will increase CPI by 2.5% (with or without input-tax credit).
A dual rate structure with a lower rate of 12% and standard rate of 18%, implying a
revenue neutral rate of 15-15.5%, will have lower adverse impact on CPI. If all
producers react after adjusting for input tax credit, CPI will be unchanged
(Exhibit
39).
Items such as healthcare (including medicines) and clothing will see higher
inflation; however, others like cereals, fruits and oil & fats will see lower inflation.
Exhibit 38: CPI will be more sensitive to single rate…
Single rate
Single rate with input tax credit
3.4
2.5
1.6
0.7
0.2
-0.2
12%
14%
16%
18%
20%
Source: IMF, MOSL
1
1.8
2.5
3.3
0
-0.1
18%
22%
26%
30%
Source: IMF, MOSL
0.3
0.7
0.6
1.3
Exhibit 39: …while dual rate will have limited impact
Dual rate
Dual rate with input tax credit
1.9
1
-0.5 -0.6
14%
Overall, the impact of GST is likely to be muted on retail inflation, as a large portion
of CPI will remain out of GST coverage.
July 2016
50

GST | Ushering in a new era - Sparkles and shimmers
3
Will GST accelerate growth?
Seamless and effective implementation holds the key
Approval of the GST constitution bill amendment will be the next trigger for financial
markets though its initial impact on economic activity will only be mildly positive.
Seamless and efficient implementation holds the key.
One of key reasons why GST is expected to boost economic activity is input tax
credit, which is not available under current regime on many transactions. For
example, capital equipment acquired for use in transportation, infrastructure,
distribution, or construction sectors is currently outside the scope of excise
duty; hence, no input tax credits are allowed for union excise duties.
GST could provide for a more seamless and efficient crediting of taxes paid on
capital goods, helping to reduce capital goods prices by 12-14%. Assuming a
negative price elasticity of 0.5%, it implies an increase in demand for capital
goods investment by 6-7%. Since machinery & equipment accounts for one-third
of total investments, it implies an increase in investment by ~2%, which in turn
could add 0.5 percentage points to GDP growth, assuming incremental capital-
output ratio of 4.
The oft quoted NCAER estimate of 0.9-1.7% acceleration in GDP growth is
highlighted as a potential benefit of removal of cascading of exports.
Nevertheless, one of the key assumptions was an exemption-free GST, which
does not seem to be the case now, and thus, the benefit could be lower. As
noted by the RNR Committee, the quantitative impact of the current regime of
zero taxation of exports and that under proposed GST is unclear.
Exhibit 40: GST may usher some accelerators as well as speed breakers to the growth
process
GROWTH ENHANCING
Removal of octroi/entry tax to
ensure smoother transfers
and ensure imports are not
advantaged over domestic
production
Boost to exports by
eliminating negative
protectionism through CST,
CVD and inter-state taxes
Input tax credit to be
extended for capital
equipment acquired for use in
transportation, infrastructure,
distribution, or construction
sectors
Cost of capital goods may
come down leading to higher
investment and growth
GROWTH REDUCING
If GST is not revenue neutral
but revenue accretive for the
government, it would lead to
higher incidence of taxation
on the private sector
A higher tax burden on
smaller players increases the
compliance cost and may
result in loss of activity for the
informal sector
Implementation of less than
ideal GST model would erode
the perceived gain from GST;
specifically GST +/- rate
structure can result in
substantial cascading and
sudden stop of input credit
A reflection on the major changes that may take place in the context of growth
points to some likely gains as well as some speed breakers. While the growth
acceleration would be a consequence of GST implementation, it is not germane
to the process of tax changes.
51
July 2016

GST | Ushering in a new era - Sparkles and shimmers
Overall, investment is discouraged to an extent under the current tax regime,
since no input tax credit is provided for several transactions. This increases the
cost of capital goods and thus, reduces investment. If tax credits are provided
efficiently under GST, it may help investments, and thus, GDP growth.
4
Two key concerns from the proposed GST
There are two key concerns in the proposed GST. Firstly, the 1% additional tax, if
approved, may defeat the entire purpose of creating a unified market. Secondly, the
exclusion of crude oil and petroleum products from GST in the initial period makes us
skeptical of their inclusion later. This is because the central government’s support to
compensate the state governments for revenue loss will expire after five years.
1% additional tax may defeat the objective of adopting GST:
“Implementation
of a comprehensive goods & services tax (GST) is expected, ceteris paribus, to
provide gains in India’s GDP somewhere within a range of 0.9 to 1.7 per cent”,
said a study done almost seven years ago by the National Council of Applied
Economic Research (NCAER), which also figured in the Constitution Bill 2011.
The Bill stated
“…by harmonizing the tax structure across states, this reform
would also lead to the development of a common national market for goods &
services…”
on its very first page. Nevertheless, the clause of an additional 1%,
over and above GST, on inter-state supply (not sale) of goods for two years or
more, defeats the entire purpose of creating a common national market. The
committee headed by the Chief Economic Advisor (CEA) stated in its report
“…The proposed Constitutional Amendment bill provides for a 1 percent duty on
inter-state sales for a limited period. We strongly recommend that this provision
be deleted for the very reason that the CST militates against Make in India…”.
If not now, including crude and petroleum products difficult at later stage also:
The center has assured the states that it will compensate them for revenue loss
arising out of GST implementation for up to five years in a tapering manner
(100% for the first three years, 75% in the fourth year and 50% in the fifth year).
Therefore, there is no need to make exclusions. If states are wary of losing
revenue, for instance, on petroleum products, the center will make good for
them for up to five years. This is an incentive to widen GST coverage to the
maximum extent possible. If petroleum products are excluded from GST initially,
the probability of including them later is even lower because the insurance
period of compensation from the center will expire after (at the most) five
years. So, let’s say, if states decide to allow the inclusion of petroleum products
after three years, they will be eligible for compensation for a maximum of 75%
of losses in the fourth year and 50% in the fifth year. In other words, the more
the time taken, the lower is the probability of making up lost revenue on goods
coming under the GST ambit. In its report, the committee states,
“The
Committee cannot state this in any stronger terms: if the GST is to be a success—
with an uninterrupted value chain that facilitates compliance and a buoyant
source of revenue— these exemptions must be plugged. Using exemptions as
selective industrial policy has led to generous un-selective policy, and
proliferating exemptions. The road to exemptions hell is paved with the good
initial intention of restricting exemptions to a few industries…”
July 2016
52

GST | Ushering in a new era - Sparkles and shimmers
Key challenges and way forward
Implementation inevitable, but not imminent
The implementation of GST is likely to pose significant challenges. There could be a
multi-year timeline for its final implementation. Not only is the legislative process at
its early stage (constitutional amendment to be followed by at least half the states
ratifying it to be followed by model CGST and SGST bills to be passed by respective
legislatures), the subsequent process would also be elaborate.
First, the proposed GST Council has to give final shape to the contentious design issues
that are yet to be worked out. Second, the ‘place of business’ rules need to be defined
tightly and satisfactorily; these would replace the current definition of taxability in the
case of indirect taxes, both for goods and services. Finally, the background network
and knowledge system involving both the payer and the payee would have to be built.
All these would require an atmosphere of consensus building, which could be a little
more time consuming than is currently being factored in.
Grandfathering of existing location-wise benefits via different modes (such as (a) one-
time settlement, or (b) interest-free loans of amount of tax collected) may adversely
impact operating profits of some companies while increasing their other income.
GST is still in its early stage of implementation and a fairly elaborate preparatory
stage awaits us – both legislative and executive across states. While the
implementation of GST is inevitable, it is not imminent.
Four major steps for GST implementation
FOUR MAJOR
STEPS FOR
IMPLEMENTATION
i) To be done at both Centre & States
Drafting rules
ii) Rules for dispute resolution and
for procedure
advance ruling
for
administering
GST
Drafting Place of Supply
i) To determine location of
Rules
service
GST
4.
3.
2.
1.
July 2016
Model Law for CGST, IGST
and SGST
Has to be passed by respective
legislature
Has to be passed by 50% of the
States in their Legislature after
Source: Government, MOSL
53
Constitutional Amendment for Centre and
States to tax into each other’s domain

GST | Ushering in a new era - Sparkles and shimmers
GST Council: At the heart of GST implementation
The proposed GST Council is a decision making process that ensures near
consensus for most aspects of GST, which at times may be highly contentious.
The GST Council has its job – that involves critical architecture-related issues –
cut out already.
One of the key challenges of GST implementation would be drafting of places of
supply rules, especially for the services sector. While GST has sorted out the
issues relating to identification of manufacturing and services by clubbing the
two, considerable work and agreement needs to be achieved for identification
of origin and destination of services consumed. A careful drafting could avert a
lot of litigation and transaction costs for corporate India in the future.
Work on other issues relating to IT network design and implementation, staff
training, dispute resolution, and transition issues are still ongoing.
Exhibit 41: GST Council – composition and voting rights
No. of
seats
1
1
Members
Vote share
Central Government
Union Finance Minister (Chairperson)
Union Minister of Charge of Revenue/Finance
Minister in Charge of Finance/ Taxation or any other
nominated Minister by each State Government
Andhra Pradesh
Arunachal Pradesh
Assam
Bihar
Chhattisgarh
Goa
Gujarat
Haryana
Himachal Pradesh
Jammu and Kashmir
Jharkhand
Karnataka
Kerala
Madhya Pradesh
Maharashtra
Manipur
Meghalaya
Mizoram
Nagaland
Odisha
Punjab
Rajasthan
Sikkim
Tamil Nadu
Telangana
Tripura
Uttar Pradesh
Uttarakhand
West Bengal
33.33%
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
66.67%
Source: Government, MOSL
July 2016
54

GST | Ushering in a new era - Sparkles and shimmers
Exhibit 42: GST Council – two-third majority of members present required
Minimum no of states required to vote for the motion for when two central Ministers vote for the motion
Minimum no of states required to vote for the motion for when only two central Ministers vote differently
19
20
21
21
22
23
24
25
26
13
14
14
15
16
16
17
18
9
14
10
15
10
16
11
17
12
12
12
13
14
14
15
15
16
17
17
18
19
18
18
19
20
21
22
23
24
25
26
27
28
29
No. of States present in the meeting
Source: Government, MOSL
Exhibit 43: GST Council has its job cut out
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
To select a Vice Chairperson of the Council for such period as they may decide
To develop procedure for the functioning of the Council
To decide on taxes to be subsumed
To decide on goods/services to be exempted
Model Goods and Services Tax Laws
Apportionment of IGST
Principles for 'place of supply' rules
Threshold limit of turnover for applicability of GST
Rates including floor rates with bands
Any special rates for specified period
Additional resources during natural calamity or disaster
Special provision for North-east and hilly states
Any other matter that the Council may decide
Date from which petroleum products would be brought under GST
To develop a harmonized market for goods and services
To recommend continuation of 1% additional tax on supply of goods beyond two years
Source: Government, MOSL
Exhibit 44: ‘Place of business’ rules – one of the hardest challenges
Some general challenges
Define location of a business separately for registered and
unregistered business
Claiming of credit by unregistered business
Services related to immovable property
Bifurcating single invoice across multiple states for tax payment
Allocation rules for services involving multiple states with a
Sector specific challenges
Telecom:
Agreement for bandwidth/fibers laid across multiple
states
Multi-location video conferencing
Registration at multiple locations
Ecommerce:
How to decide taxability
Passenger transport:
Place of embarkation, return journey to be
consolidated bill
split
Transfer credit availed by central office on common purchases
(capital, audit, advertisement, etc.) to locations of other states
Stock broking:
Services to FIIs - an export of services
Determining place of supply for works contract involving movable
goods
Insurance companies:
Need registration at all states
Source: Government, MOSL
July 2016
55

GST | Ushering in a new era - Sparkles and shimmers
Grandfathering of current location-based exemptions
Currently, there are various area-based indirect tax exemptions provided by both
the central and state governments. With the dawn of GST, area-based exemptions
will need to be phased out, as they break the free flow of input credits in the value
chain. Our discussions with various experts suggest that there are three possible
options to mitigate this problem and honor the Doctrine of Promissory Estoppel:
1.
Refund of duty:
Under this scheme, the entity currently exempt from payment
of duty under various schemes will be liable to pay duties as required under the
normal course of business. The duty so additionally paid will be refunded by the
state/central government after assessment. Some states (J&K, northern states)
follow this mechanism and provide refunds. Our discussions with experts
suggest that though this mechanism is the most preferred, corporates may not
find this agreeable, as there could be various complexities in assessment and
additional working capital could be blocked due to delay in receiving refunds.
2.
Upfront payment:
Under this mechanism, the government pays the present
value of estimated duty concessions agreed to the corporates upfront. Going
forward, the entities pay taxes in the normal course of business. However, this
will entail significant amount of cash outflow from the state / central
government upfront, and hence, may be difficult to adopt.
3.
Deferral of payment of taxes:
Under this scheme, the entities eligible for
exemption levy taxation as in the normal course of trade. However, the duty so
collected is retained, as an interest-free tax deferral for a specified period.
We highlight that if option2 or 3 are followed, there could be a decline in the
operating earnings (EBITDA), which may be counterbalanced by increase in non-
operating income and decline in borrowing cost.
July 2016
56

GST | Ushering in a new era - Sparkles and shimmers
Exhibit 45: Game changing aspects of GST and their impact on different agents
Changes that the GST would usher
Availment of input tax credit for a
wider range of taxes within CGST
Availment of input tax credit for a
wider range of taxes within SGST
Dual power and administration
Corporate
Positive
Impact
Govt. Revenue
Centre - Revenue Negative
State - Negative
Consumer price
Positive - price
Positive - price
Positive
Eliminate distinction between
goods and services
States to acquire power to tax
service
Place of supply rule
Both positive and negative -
This simplifies from multiple
laws for each tax, but then
makes corporates subject to
dual audit and demands
Negative (huge increase in
service tax to GST rates, but
benefit in terms of lower
litigation
Negative (dual compliance,
audit); registration in all
states for pan India services
Positive - Can check pilferage
Neutral
better, may squabble over
particular issue too
Centre & States - hugely
positive
States - hugely positive
Negative - rise in service
charge
Negative - rise in service
charge
Negative - higher tax,
production / relocation cost
Positive - higher revenue on
Positive - benefit of higher
input tax credit may
end price
percolate, promotes
consumption efficiency
Negative - for exporting state
Positive - lower price
governments
Negative - higher price
Positive - higher revenue
Negative - if zero-rated, as all
Neutral for domestic
consumers
input tax is to be refunded
Positive for center; marginally
Negative - higher price from
higher taxation
negative for states with lower
existing threshold
Positive for govt. revenue
Positive for govt. revenue
Unknown - may continue
Positive - higher revenue
Unknown
Positive- lower dispute and
classification error
Negative - higher price from
higher taxation
Negative - higher price from
higher taxation
Unknown - may continue
Negative - higher price from
higher taxation
Unknown
Neutral
Positive - apart from tax
saving an enormous saving in
compliance cost, faster
movement of goods
Introduction of IGST
Mixed/Unknown
Exports to be exempt or zero rate as
Potentially positive if zero-
at present
rated instead of exempted
Abolition of CST
Lower threshold limit of INR2.5m
for GST
Inter-state movement of goods
currently exempt under Form F
Negative - for smaller
corporates, Neutral for bigger
ones
Negative - to be taxable
Tax on transfer of goods to branch
Negative - to be taxable
or agents within state
unless BIN no. same
Non-creditable goods that exists at
Unknown - may continue
present
Area/region based exemptions
Negative - likely to go
Stamp duty
HSN based classification of
commodities
Unknown - big relief to real
estate if subsumed under GST
Positive - uniform
classification to simplify and
lessen dispute
GST registration no. (PAN based
Positive - Easier compliance
BIN) from currently varying practice
and credit claim
of TIN (with or without PAN)
Extensive use of IT network
Positive - can effectively track
Neutral
compliance
Positive: Higher buoyancy,
compliance, audit, lower
transaction cost and inter-
state/center disputes
Positive - less disputes and
litigation
Neutral
Positive - easier tax
compliance and refund
Sales vs. works contracts
Only 3-4 rates (including zero
rating)
Positive - easier to distinguish
Positive - simpler from the
plethora of rates prevailing
now but negative - for merit
goods enjoying lower tax now
Positive - reduced tax burden
may lower compliance
Positive - higher revenue and
Positive - tax transparent to
the consumer
easier to administer
July 2016
57

GST | Ushering in a new era - Sparkles and shimmers
Changes that the GST would usher
Uniformity of rates across states
Impact
Corporate
Govt. Revenue
Consumer price
Positive - makes India a single
Positive - easier to
Positive - tax transparent to
market; promotes production
the consumer
administer; negative for
efficiency
states' autonomy to alter tax
rates for exigencies
Higher RNR (likely in 20-22%)
Negative - higher tax burden
for the corporates
Positive- higher revenue
potential
Positive - gives a tool for
counter-cyclical measures
even within a rule-based
taxation structure
Neutral
Negative - especially for
states that enjoy benefit of
cascading
Negative - higher price from
higher taxation
Positive - provision for tax as
shock absorber remains
GST Council can alter rates if voted
Positive - during downturns
by 75% majority members
for reliefs, negative - during
upcycle
End of price pyramiding
Removal of cascading
Negative - tax change would
cease to be a ground for price
change
Positive - may discourage
verticalization and encourage
more efficient outsourcing
Positive - stable tax regime
would ensure pricing stability
Positive - lower price
Source: Government, MOSL
July 2016
58

THEMATIC GALLERY
SECTOR RESEARCH
SECTOR RESEARCH
SECTOR RESEARCH

Disclosures
This document has been prepared by Motilal Oswal Securities Limited (hereinafter referred to as Most) to provide information about the company (ies) and/sector(s), if any, covered in the report and may be distributed by it and/or its
affiliated company(ies). This report is for personal information of the selected recipient/s and does not construe to be any investment, legal or taxation advice to you. This research report does not constitute an offer, invitation or
inducement to invest in securities or other investments and Motilal Oswal Securities Limited (hereinafter referred as MOSt) is not soliciting any action based upon it. This report is not for public distribution and has been furnished to
you solely for your general information and should not be reproduced or redistributed to any other person in any form. This report does not constitute a personal recommendation or take into account the particular investment
objectives, financial situations, or needs of individual clients. Before acting on any advice or recommendation in this material, investors should consider whether it is suitable for their particular circumstances and, if necessary, seek
professional advice. The price and value of the investments referred to in this material and the income from them may go down as well as up, and investors may realize losses on any investments. Past performance is not a guide for
future performance, future returns are not guaranteed and a loss of original capital may occur.
MOSt and its affiliates are a full-service, integrated investment banking, investment management, brokerage and financing group. We and our affiliates have investment banking and other business relationships with a some
companies covered by our Research Department. Our research professionals may provide input into our investment banking and other business selection processes. Investors should assume that MOSt and/or its affiliates are
seeking or will seek investment banking or other business from the company or companies that are the subject of this material and that the research professionals who were involved in preparing this material may educate investors
on investments in such business . The research professionals responsible for the preparation of this document may interact with trading desk personnel, sales personnel and other parties for the purpose of gathering, applying and
interpreting information. Our research professionals are paid on twin parameters of performance & profitability of MOSt.
MOSt generally prohibits its analysts, persons reporting to analysts, and members of their households from maintaining a financial interest in the securities or derivatives of any companies that the analysts cover. Additionally, MOSt
generally prohibits its analysts and persons reporting to analysts from serving as an officer, director, or advisory board member of any companies that the analysts cover. Our salespeople, traders, and other professionals or affiliates
may provide oral or written market commentary or trading strategies to our clients that reflect opinions that are contrary to the opinions expressed herein, and our proprietary trading and investing businesses may make investment
decisions that are inconsistent with the recommendations expressed herein. In reviewing these materials, you should be aware that any or all of the foregoing among other things, may give rise to real or potential conflicts of interest.
MOSt and its affiliated company(ies), their directors and employees and their relatives may; (a) from time to time, have a long or short position in, act as principal in, and buy or sell the securities or derivatives thereof of companies
mentioned herein. (b) be engaged in any other transaction involving such securities and earn brokerage or other compensation or act as a market maker in the financial instruments of the company(ies) discussed herein or act as an
advisor or lender/borrower to such company(ies) or may have any other potential conflict of interests with respect to any recommendation and other related information and opinions.; however the same shall have no bearing
whatsoever on the specific recommendations made by the analyst(s), as the recommendations made by the analyst(s) are completely independent of the views of the affiliates of MOSt even though there might exist an inherent
conflict of interest in some of the stocks mentioned in the research report Reports based on technical and derivative analysis center on studying charts company's price movement, outstanding positions and trading volume, as
opposed to focusing on a company's fundamentals and, as such, may not match with a report on a company's fundamental analysis. In addition MOST has different business segments / Divisions with independent research
separated by Chinese walls catering to different set of customers having various objectives, risk profiles, investment horizon, etc, and therefore may at times have different contrary views on stocks sectors and markets.
Unauthorized disclosure, use, dissemination or copying (either whole or partial) of this information, is prohibited. The person accessing this information specifically agrees to exempt MOSt or any of its affiliates or employees from,
any and all responsibility/liability arising from such misuse and agrees not to hold MOSt or any of its affiliates or employees responsible for any such misuse and further agrees to hold MOSt or any of its affiliates or employees free
and harmless from all losses, costs, damages, expenses that may be suffered by the person accessing this information due to any errors and delays. The information contained herein is based on publicly available data or other
sources believed to be reliable. Any statements contained in this report attributed to a third party represent MOSt’s interpretation of the data, information and/or opinions provided by that third party either publicly or through a
subscription service, and such use and interpretation have not been reviewed by the third party. This Report is not intended to be a complete statement or summary of the securities, markets or developments referred to in the
document. While we would endeavor to update the information herein on reasonable basis, MOSt and/or its affiliates are under no obligation to update the information. Also there may be regulatory, compliance, or other reasons that
may prevent MOSt and/or its affiliates from doing so. MOSt or any of its affiliates or employees shall not be in any way responsible and liable for any loss or damage that may arise to any person from any inadvertent error in the
information contained in this report. MOSt or any of its affiliates or employees do not provide, at any time, any express or implied warranty of any kind, regarding any matter pertaining to this report, including without limitation the
implied warranties of merchantability, fitness for a particular purpose, and non-infringement. The recipients of this report should rely on their own investigations.
This report is intended for distribution to institutional investors. Recipients who are not institutional investors should seek advice of their independent financial advisor prior to taking any investment decision based on this report or for
any necessary explanation of its contents.
Most and it’s associates may have managed or co-managed public offering of securities, may have received compensation for investment banking or merchant banking or brokerage services, may have received any compensation
for products or services other than investment banking or merchant banking or brokerage services from the subject company in the past 12 months.
Most and it’s associates have not received any compensation or other benefits from the subject company or third party in connection with the research report.
Subject Company may have been a client of Most or its associates during twelve months preceding the date of distribution of the research report
MOSt and/or its affiliates and/or employees may have interests/positions, financial or otherwise of over 1 % at the end of the month immediately preceding the date of publication of the research in the securities mentioned in this
report. To enhance transparency, MOSt has incorporated a Disclosure of Interest Statement in this document. This should, however, not be treated as endorsement of the views expressed in the report.
Motilal Oswal Securities Limited is registered as a Research Analyst under SEBI (Research Analyst) Regulations, 2014. SEBI Reg. No. INH000000412
Pending Regulatory inspections against Motilal Oswal Securities Limited:
SEBI pursuant to a complaint from client Shri C.R. Mohanraj alleging unauthorized trading, issued a letter dated 29th April 2014 to MOSL notifying appointment of an Adjudicating Officer as per SEBI regulations to hold inquiry and
adjudge violation of SEBI Regulations; MOSL replied to the Show Cause Notice whereby SEBI granted us an opportunity of Inspection of Documents. Since all the documents requested by us were not covered we have requested to
SEBI vide our letter dated June 23, 2015 to provide pending list of documents for inspection.
List of associate companies of Motilal Oswal Securities Limited -Click
here to access detailed report
GST | Ushering in a new era - Sparkles and shimmers
Analyst Certification
The views expressed in this research report accurately reflect the personal views of the analyst(s) about the subject securities or issues, and no part of the compensation of the research analyst(s) was, is, or will be directly or
indirectly related to the specific recommendations and views expressed by research analyst(s) in this report. The research analysts, strategists, or research associates principally responsible for preparation of MOSt research receive
compensation based upon various factors, including quality of research, investor client feedback, stock picking, competitive factors and firm revenues
Disclosure of Interest Statement
Analyst ownership of the stock
Served as an officer, director or employee
Companies where there is interest
No
No
A graph of daily closing prices of securities is available at www.nseindia.com and http://economictimes.indiatimes.com/markets/stocks/stock-quotes
Regional Disclosures (outside India)
This report is not directed or intended for distribution to or use by any person or entity resident in a state, country or any jurisdiction, where such distribution, publication, availability or use would be contrary to law, regulation or which
would subject MOSt & its group companies to registration or licensing requirements within such jurisdictions.
For Hong Kong:
This report is distributed in Hong Kong by Motilal Oswal capital Markets (Hong Kong) Private Limited, a licensed corporation (CE AYY-301) licensed and regulated by the Hong Kong Securities and Futures
Commission (SFC) pursuant to the Securities and Futures Ordinance (Chapter 571 of the Laws of Hong Kong) “SFO”. As per SEBI (Research Analyst Regulations) 2014 Motilal Oswal Securities (SEBI Reg No. INH000000412) has
an agreement with Motilal Oswal capital Markets (Hong Kong) Private Limited for distribution of research report in Kong Kong. This report is intended for distribution only to “Professional Investors” as defined in Part I of Schedule 1 to
SFO. Any investment or investment activity to which this document relates is only available to professional investor and will be engaged only with professional investors.” Nothing here is an offer or solicitation of these securities,
products and services in any jurisdiction where their offer or sale is not qualified or exempt from registration. The Indian Analyst(s) who compile this report is/are not located in Hong Kong & are not conducting Research Analysis in
Hong Kong.
Motilal Oswal Securities Limited (MOSL) is not a registered broker - dealer under the U.S. Securities Exchange Act of 1934, as amended (the"1934 act") and under applicable state laws in the United States. In addition MOSL is not a
registered investment adviser under the U.S. Investment Advisers Act of 1940, as amended (the "Advisers Act" and together with the 1934 Act, the "Acts), and under applicable state laws in the United States. Accordingly, in the
absence of specific exemption under the Acts, any brokerage and investment services provided by MOSL, including the products and services described herein are not available to or intended for U.S. persons.
This report is intended for distribution only to "Major Institutional Investors" as defined by Rule 15a-6(b)(4) of the Exchange Act and interpretations thereof by SEC (henceforth referred to as "major institutional investors"). This
document must not be acted on or relied on by persons who are not major institutional investors. Any investment or investment activity to which this document relates is only available to major institutional investors and will be
engaged in only with major institutional investors. In reliance on the exemption from registration provided by Rule 15a-6 of the U.S. Securities Exchange Act of 1934, as amended (the "Exchange Act") and interpretations thereof by
the U.S. Securities and Exchange Commission ("SEC") in order to conduct business with Institutional Investors based in the U.S., MOSL has entered into a chaperoning agreement with a U.S. registered broker-dealer, Motilal Oswal
Securities International Private Limited. ("MOSIPL"). Any business interaction pursuant to this report will have to be executed within the provisions of this chaperoning agreement.
The Research Analysts contributing to the report may not be registered /qualified as research analyst with FINRA. Such research analyst may not be associated persons of the U.S. registered broker-dealer, MOSIPL, and therefore,
may not be subject to NASD rule 2711 and NYSE Rule 472 restrictions on communication with a subject company, public appearances and trading securities held by a research analyst account.
For Singapore
Motilal Oswal Capital Markets Singapore Pte Limited is acting as an exempt financial advisor under section 23(1)(f) of the Financial Advisers Act(FAA) read with regulation 17(1)(d) of the Financial Advisors Regulations and is a
subsidiary of Motilal Oswal Securities Limited in India. This research is distributed in Singapore by Motilal Oswal Capital Markets Singapore Pte Limited and it is only directed in Singapore to accredited investors, as defined in the
Financial Advisers Regulations and the Securities and Futures Act (Chapter 289), as amended from time to time.
In respect of any matter arising from or in connection with the research you could contact the following representatives of Motilal Oswal Capital Markets Singapore Pte Limited:
Varun Kumar
Varun.kumar@motilaloswal.com
Contact : (+65) 68189232
Office Address:21 (Suite 31),16 Collyer Quay,Singapore 04931
Kadambari Balachandran
kadambari.balachandran@motilaloswal.com
(+65) 68189233 / 65249115
For U.S
July 2016
Motilal Oswal Tower, Level 9, Sayani Road, Prabhadevi, Mumbai 400 025
Phone: +91 22 3982 5500 E-mail: reports@motilaloswal.com
Motilal Oswal Securities Ltd
60