Eveready Industries
BSE SENSEX
27,882
Bloomberg
Equity Shares (m)
M.Cap.(INRb)/(USDb)
52-Week Range (INR)
1, 6, 12 Rel. Per (%)
Avg Val, INRm
Free float (%)
29 January 2017
Q3FY17 Results Update | Sector: Others
S&P CNX
8,641
EVRIN IN
Growth continues to be subdued; New categories to drive growth
73
Revenue and EBITDA beat estimates:
EVRIN’s 3QFY17 revenue grew 2% YoY
17.5 / 0.3
to INR3,294m (est. of INR2,852m). Growth, however, was impacted by lower
291 / 190
demand due to demonetization, flattish growth in battery and a decline in
12/-2/-17
flashlights. LED business grew 73% YoY. This, however, was offset by a 56%
45.8
decline in CFL business, leading to small blended growth in the lighting
56.0
CMP: INR242
TP: INR287 (+19%)
Buy
Financials & Valuations (INR b)
2016 2017E
Y/E Mar
Sales
13.2
13.5
EBITDA
1.2
1.3
NP
0.7
0.9
EPS (INR)
9.2
12.4
EPS Gr. (%)
8.3
34.3
BV/Sh. (INR)
28.4
37.3
RoE (%)
16.2
37.8
RoCE (%)
15.2
26.8
P/E (x)
26.2
19.5
P/BV (x)
8.5
6.5
2018E
15.0
1.5
1.0
13.9
11.9
46.5
33.1
25.1
17.4
5.2
Estimate change
TP change
Rating change
segment. EBITDA declined 6% YoY to INR352m (est. of INR292m) due to
incremental cost in appliances business, with EBITDA margin contracting
90bp to 10.7% (est. of 10.2%). Adjusted PAT grew 65% YoY to INR352m (est.
of INR155m) due to reversal of tax relating to the previous year.
Healthy growth in LED sales:
Total sales of LED increased 73% to INR467m
from INR269m in 3QFY16. This included revenue from government orders to
the tune of INR50m. Volume-wise, growth was 168% YoY. Management
highlighted that average selling prices have almost halved from last year and
that de-growth in CFL business has impacted lighting segment growth.
New product categories to drive growth:
EVRIN’s range of products in small
appliances segment (value for money positioning) clocked revenue of
INR120m in 3QFY17. The response for kitchen and heating appliances was
good; EVRIN plans to launch air purifier in 4QFY17. It also plans to expand in
west and south India, and invest ~5% of revenue in brand building in FY18.
Valuation and view:
We believe that new categories and LED business will
drive growth for EVRIN, leveraging upon its strong brand. Considering the
impact of tax reversal, we increase earnings for FY17E/FY18E by 34%/8%.
We expect revenue CAGR of 8% and PAT CAGR of 22% over FY16-19E. We
value the stock at 17x FY19E; maintain
Buy
with a target price of INR287.
Investors are advised to refer through important disclosures made at the last page of the Research Report.
Motilal Oswal research is available on www.motilaloswal.com/Institutional-Equities, Bloomberg, Thomson Reuters, Factset and S&P Capital.
Niket Shah
(Niket.Shah@MotilalOswal.com); +91 22 6129 1535
Chintan Modi
(Chintan.Modi@MotilalOswal.com); +91 22 6129 1554
 Motilal Oswal Financial Services
Eveready Industries
Revenue and EBITDA beats estimates
EVRIN’s 2QFY17 revenue grew by 2% to INR3,294m (est. of INR2,852m) as the
demand was impacted due to demonetization, flattish growth in battery, decline
in flashlights business.
The LED business registered a 73% yoy growth but the same was offset by 56%
decline in CFL business leading to small blended growth in lighting segment.
EBITDA margins declined by 90bp to 10.7% (est 10.2%) in 3QFY17; EBITDA
declined 6% yoy to INR352m(est 292m) due to incremental costs in the
appliances business.
Adjusted PAT grew 65% yoy to INR352m (est. of INR155m) due to reversal of tax
relating to previous year.
The volume growth in key categories stood at 1) batteries with 3%, 2) Flashlights
at 5% and 3) LED at 168%. The growth was decent considering the fact that
quarter was characterized by demonestisation. The value growth was lower on
account of decline in ASP’s of Flashlights and LED as the company passed on the
benefit of lower raw material costs.
Management indicated that costs were adverse due to external factors like
firmness in dollar and metal prices and internal factors like manpower and
distribution costs related to new business of appliances.
The increase in prices of Zinc impacted margins of battery business. The
company has taken price increase incase of D Size batteries.
The company now intends to get into LED luminaires business which is a high
margin business.
Targeting 5% of ad spends as a % of revenues in FY18 compared to ~4.5% in YTD
FY17.
Revenue (INRm)
3,236
15.7%
11.0%
9.7%
3,548
3,254
2,751
3,482
3,678
Growth YoY (%)
3,241
2,833
6.9%
7.6%
3.7%
2.9%
1.8%
1.6%
3,544
3,666
3,294
Exhibit 1: Revenue trend
-0.4%
-0.3%
Source: MOSL, Company
Exhibit 2: EBITDA trend
EBITDA (INRm)
10.4%
10.3%
10.5% 7.0%
10.7%
8.9%
4.8%
10.6%
10.7%
EBITDA Margins (%)
11.6%
11.6%
Exhibit 3: PAT trend
PAT (INRm)
5.8%
4.4%
5.9%
5.5%
5.0%
PAT Margin (%)
6.6%
6.3%
7.0%
6.2%
332 370 342 193 373 327 376 137 376 426 352
4.0%
3.6%
143 211 187 99 191 183 213 113 224 256 352
Source: MOSL, Company
Source: MOSL, Company
29 January 2017
2
 Motilal Oswal Financial Services
Eveready Industries
Valuation and view
Over FY16-19E, we expect EIIL’s revenue to grow at 8% CAGR (to INR16.7b in FY19E),
EBITDA margin to expand 150bp (to 10.6%) and adj. PAT to grow at 22% CAGR and
return ratios to improve (adj. RoCE to improve 26.5% over FY16-19E).
We like the company because of its sustainable leadership (52% market share) and
competitive advantages in the battery segment, Robust growth in LED business,
opportunity to diversify into new product categories like small home appliances
backed by its brand power and vast distribution network, margin expansion, high
RoCE and cash flows.
On account of these reasons, we believe EIIL should be valued at PE of 17x on FY19E
EPS. The stock trades at 17x FY18E and 14x FY19E adj. earnings. We maintain Buy
valuing the stock at 17x FY19E EPS with a PT of INR287.
Exhibit 4: Price to earnings (one year forward)
80
60
40
20
0
Negative
Earnings
Cycle
P/E (x)
5 Yrs Avg(x)
15 Yrs Avg(x)
10 Yrs Avg(x)
Exhibit 5: Price to book (one year forward)
12.0
9.0
6.0
P/B (x)
5 Yrs Avg(x)
15 Yrs Avg(x)
10 Yrs Avg(x)
3.6
2.1
1.6
5.8
17.2
15.6
17.2
19.3
3.0
0.0
Source: MOSL, Company
Source: MOSL, Company
29 January 2017
3
 Motilal Oswal Financial Services
Eveready Industries
Story in charts
Exhibit 6: Chinese players dominate unorg. Battery market
Unorganised,
9
Exhibit 7: EIIL has consistently led the organized market
Others, 2
Panasonic ,
18
Eveready, 52
Nippo, 28
Organised, 91
Source: MOSL, Company
Source: MOSL, Company
Exhibit 8: Consistent spends lead to top of the mind recall
Advt & Sales promo exp (INR m)
5.2
5.6
4.6
4.4
6.3
4.1
5.8
3.5
% of revenue
5.1
3.1
5.0
Exhibit 9: Distribution strength matches top FMCG players
8.0
4.8
3.6
3.2
380 432 386 378 694 445 635 365 362 647 658
FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16
Source: MOSL, Company
HUL
Colgate
Marico
Eveready
Source: MOSL, Company
Exhibit 10: RoE to improve to 32%
RoE (%)
38
33
32
Exhibit 11: Net debt to equity to reduce to 0.20x
Net Debt to Equity (x)
0.72
0.46
0.70
0.70
0.44
0.20
16
10
5
FY14
FY15
FY16E
FY17E
FY18E
FY19E
FY12
0.38
0.35
FY13
FY14
FY15
FY16E FY17E FY18E FY19E
Source: MOSL, Company
Source: MOSL, Company
29 January 2017
4
 Motilal Oswal Financial Services
Eveready Industries
Exhibit 12: Key assumptions (INR m)
Y/E March
Sales Value (INR Million)
Battery
Flashlight
Tea
Electrical & Lightings
CFL
GLS
Led Lamp
Led Lamp (Govt order)
Luminaire
Electrical Appliances
Tube light
Others
Small Appliances
Total Sales Value
Sales Value Growth %
Battery
Flashlight
Tea
Electrical & Lightings
CFL
GLS
Led Lamp
Total Growth %
Notes
FY12
5,854
2,151
724
1,033
707
317
-
-
-
-
10
-
9,762
2%
5%
-1%
6%
-2%
67%
-
3%
FY13
6,038
2,516
745
1,044
699
317
-
7
-
-
21
-
10,343
3%
17%
3%
1%
-1%
0%
-
6%
FY14
6,870
2,441
768
1,444
934
385
14
31
50
20
11
-
11,523
14%
-3%
3%
38%
34%
21%
-
11%
FY15
7,700
2,417
762
1,898
1,121
431
182
47
78
35
5
-
12,778
12%
-1%
-1%
31%
20%
12%
1229%
11%
FY16
7,641
2,006
724
2,833
1,256
452
898
74
102
45
5
-
13,203
-1%
-17%
-5%
49%
12%
5%
395%
3%
FY17E
7,782
1,946
746
2,732
502
466
1,024
420
116
140
59
6
250
13,456
2%
-3%
3%
-4%
-60%
3%
61%
2%
FY18E
8,661
2,025
768
3,145
251
475
1,352
399
304
293
65
6
400
14,999
11%
4%
3%
15%
-50%
2%
21%
11%
FY19E
9,640
2,106
791
3,539
126
485
1,460
364
575
453
71
6
650
16,727
11%
4%
3%
13%
-50%
2%
4%
12%
29 January 2017
5
 Motilal Oswal Financial Services
Eveready Industries
Financials and valuations
Consolidated - Income Statement
Y/E March
Total Income from Operations
Change (%)
EBITDA
Margin (%)
Depreciation
EBIT
Int. and Finance Charges
Other Income
PBT bef. EO Exp.
EO Items
PBT after EO Exp.
Current Tax
Deferred Tax
Tax Rate (%)
Reported PAT
Adjusted PAT
Change (%)
Margin (%)
FY12
11,001
2.4
424
3.9
292
132
383
150
-101
-773
-874
0
6
-0.8
-881
-102
-141.1
-0.9
FY13
10,353
-5.9
654
6.3
170
484
405
94
173
-181
-8
-49
-10
753.5
51
139
-235.9
1.3
FY14
11,534
11.4
907
7.9
253
654
411
87
330
-165
165
6
23
17.5
136
272
96.4
2.4
FY15
12,789
10.9
1,240
9.7
155
1,085
340
39
784
-165
619
128
1
21.0
489
620
127.7
4.8
FY16
13,233
3.5
1,209
9.1
141
1,068
310
81
840
0
840
147
21
20.1
671
671
8.3
5.1
FY17E
13,456
1.7
1,292
9.6
148
1,143
227
84
1,001
0
1,001
100
0
10.0
901
901
34.3
6.7
(INR Million)
FY18E
14,999
11.5
1,515
10.1
108
1,407
248
101
1,261
0
1,261
252
0
20.0
1,009
1,009
11.9
6.7
FY19E
16,727
11.5
1,773
10.6
112
1,661
175
106
1,592
0
1,592
366
0
23.0
1,226
1,226
21.6
7.3
Consolidated - Balance Sheet
Y/E March
Equity Share Capital
Total Reserves
Net Worth
Deferred Liabilities
Total Loans
Capital Employed
Gross Block
Less: Accum. Deprn.
Net Fixed Assets
Capital WIP
Curr. Assets, Loans&Adv.
Inventory
Account Receivables
Cash and Bank Balance
Loans and Advances
Curr. Liability & Prov.
Account Payables
Provisions
Net Current Assets
Deferred Tax assets
Appl. of Funds
E: MOSL Estimates
FY12
363
4,711
5,075
147
3,720
8,917
13,517
5,562
7,955
111
3,635
2,321
619
72
623
2,846
2,615
231
789
63
8,917
FY13
363
5,478
5,841
134
2,761
8,736
13,296
5,659
7,637
89
3,317
2,210
442
46
620
2,357
2,187
170
961
50
8,736
FY14
363
5,571
5,935
149
2,251
8,334
13,173
5,870
7,303
144
3,629
2,569
490
11
559
2,785
2,566
219
845
43
8,334
FY15
363
5,883
6,246
148
2,278
8,672
13,255
6,292
6,964
278
3,715
2,596
489
71
559
2,344
2,169
175
1,371
59
8,671
FY16
363
1,700
2,063
110
1,518
3,691
6,914
4,586
2,328
221
4,094
2,381
705
72
936
2,951
2,787
164
1,142
0
3,691
FY17E
363
2,346
2,709
110
1,968
4,788
7,914
4,734
3,180
0
4,341
2,514
627
78
1,123
2,734
2,537
197
1,608
0
4,789
(INR Million)
FY18E
363
3,014
3,377
110
1,568
5,057
8,214
4,842
3,372
0
4,799
2,675
699
78
1,347
3,115
2,879
236
1,684
0
5,057
FY19E
363
3,815
4,178
110
968
5,258
8,514
4,954
3,560
0
5,214
2,837
779
116
1,482
3,517
3,234
283
1,697
0
5,258
29 January 2017
6
 Motilal Oswal Financial Services
Eveready Industries
Financials and valuations
Ratios
Y/E March
Basic (INR)
EPS
Cash EPS
BV/Share
DPS
Payout (%)
Valuation (x)
P/E
Cash P/E
P/BV
EV/Sales
EV/EBITDA
Dividend Yield (%)
FCF per share
Return Ratios (%)
RoE
RoCE
RoIC
Working Capital Ratios
Asset Turnover (x)
Inventory (Days)
Debtor (Days)
Working Cap. Turnover (Days)
Leverage Ratio (x)
Current Ratio
Interest Cover Ratio
Debt/Equity
FY12
-1.4
2.6
69.8
0.0
0.0
FY13
1.9
4.2
80.4
0.0
0.0
FY14
3.7
7.2
81.7
0.5
31.0
FY15
8.5
10.7
85.9
0.0
0.0
28.4
22.7
2.8
1.5
15.9
0.0
5.4
-1.8
3.1
1.5
1.2
118
20
24
1.3
0
0.7
2.5
-43.4
-36.5
1.2
117
15
32
1.4
1
0.5
4.6
7.3
6.4
1.4
122
15
26
1.3
2
0.4
10.2
10.6
10.4
1.5
117
13
37
1.6
3
0.4
FY16
9.2
11.2
28.4
2.3
28.5
26.2
21.7
8.5
1.4
15.7
0.9
16.5
16.2
15.2
14.6
3.6
105
18
30
1.4
3
0.7
FY17E
12.4
14.4
37.3
3.0
28.3
19.5
16.8
6.5
1.4
15.0
1.2
0.5
37.8
26.8
25.4
2.8
110
16
41
1.6
5
0.7
FY18E
13.9
15.4
46.5
4.0
33.7
17.4
15.8
5.2
1.3
12.5
1.7
13.6
33.1
25.1
23.2
3.0
105
16
39
1.5
6
0.5
FY19E
16.9
18.4
57.5
5.0
34.7
14.3
13.1
4.2
1.1
10.4
2.1
17.0
32.5
27.0
25.3
3.2
100
16
34
1.5
9
0.2
Consolidated - Cash Flow Statement
Y/E March
OP/(Loss) before Tax
Depreciation
Interest & Finance Charges
Direct Taxes Paid
(Inc)/Dec in WC
CF from Operations
CF from Operating incl EO
(inc)/dec in FA
Free Cash Flow
Others
CF from Investments
Inc/(Dec) in Debt
Interest Paid
Dividend Paid
CF from Fin. Activity
Inc/Dec of Cash
Opening Balance
Closing Balance
FY12
-874
292
353
49
-119
-300
393
-257
135
58
-199
138
-367
-42
-271
-78
150
72
FY13
-8
351
336
76
-134
621
644
-101
543
-55
-156
-97
-417
0
-514
-26
72
46
FY14
165
418
408
3
7
1,000
931
-66
865
3
-63
-499
-398
-5
-902
-35
46
11
FY15
619
320
314
-103
-440
710
717
-323
394
33
-290
36
-362
-42
-368
60
11
71
FY16
840
141
310
-147
316
1,460
1,460
-259
1,201
0
-259
-759
-310
-191
-1,200
1
71
72
FY17E
1,001
148
227
-100
-460
816
816
-779
37
0
-779
450
-227
-255
-32
5
72
78
(INR Million)
FY18E
1,261
108
248
-252
-76
1,288
1,288
-300
988
0
-300
-400
-248
-340
-988
0
78
78
FY19E
1,592
112
175
-366
25
1,539
1,539
-300
1,239
0
-300
-600
-175
-425
-1,200
38
78
116
29 January 2017
7
 Motilal Oswal Financial Services
Eveready Industries
Corporate profile
EIIL has a well-diversified product portfolio spanning
four products, with strong leadership in two key
products segments—batteries (~52% market share)
and flashlights (~70% market share). It commands
premium pricing over peers driven by regular brand
building exercise and vast distribution network (3.2m
outlets) unmatched by its peers. Battery segment
contributes 60% to revenues, flashlights contribute
19% to revenues, lighting and electrical contribute
15% to revenues while packet tea contributes
balance.
Exhibit 2: Shareholding pattern (%)
Sep-16
44.0
10.5
22.9
22.6
Promoter
DII
FII
Others
Company description
Exhibit 1: Sensex rebased
Source: MOSL/Bloomberg
Jun-16
44.0
9.1
21.5
25.4
Sep-15
44.0
7.5
16.9
31.6
Source: Capitaline
Exhibit 3: Top holders
Holder Name
Amansa Holdings Private Limited
Dsp Blackrock Micro Cap Fund
Nomura India Investment Fund Mother Fund
Franklin Templeton Investment Funds
Amundi Funds Equity India
% Holding
6.6
4.7
3.7
2.1
1.7
Source: Capitaline
Note: FII Includes depository receipts
Exhibit 4: Top management
Name
B M Khaitan
Aditya Khaitan
Amritanshu Khaitan
S Saha
T Punwani
Designation
Chairman
Vice Chairman
Managing Director
Whole Time Director &
CFO
Company Secretary
Exhibit 5: Directors
Name
Ramni Nirula
Sanjiv Goenka
Name
S R Dasgupta
Sudipto Sarkar
Source: Capitaline
*Independent
Exhibit 6: Auditors
Name
Deloitte Haskins & Sells
Mani & Co
Type
Statutory
Cost Auditor
Exhibit 7: MOSL forecast v/s consensus
EPS
(INR)
FY17
FY18
FY19
Source: Capitaline
MOSL
forecast
9.2
12.9
16.7
Consensus
forecast
9.1
13.3
17.6
Variation (%)
0.8
-3.1
-5.4
Source: Bloomberg
29 January 2017
8
 Motilal Oswal Financial Services
Eveready Industries
N OT E S
29 January 2017
9
 Motilal Oswal Financial Services
Disclosures
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Eveready Industries
Disclosure of Interest Statement
Analyst ownership of the stock
No
Served as an officer, director or employee -
No
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Motilal Oswal Securities Ltd
29 January 2017
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