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How is an initial public offering priced
05 Apr 2023

How is an IPO priced?

An initial public offering (IPO) is a process through which a privately held company becomes a publicly traded company by offering its stocks to the general public for the first time. The pricing of an IPO is a crucial aspect of this process, as it determines the valuation of the company and the returns that the investors can expect from their investments.

IPO Pricing in India

In India, the Securities and Exchange Board of India (SEBI) regulates the IPO process, and companies are required to follow a specific set of guidelines while pricing their IPO. Typically, the IPO price is determined through a process known as book building, which involves the company and its investment bankers collecting bids from potential investors.

During the book-building process, the company sets a price range for its IPO, and the investors can place bids within this range. Based on the demand for the company's stocks, the investment bankers evaluate the bids and determine the final IPO price. The final price is typically set at the upper end of the price range, as it reflects the demand for the company's stocks.

Factors that Influence IPO Price

One of the key factors that determine the IPO price is the company's financial performance. Companies with strong financials and a positive outlook are likely to attract higher demand and a higher IPO price. The industry in which the company operates also plays a role, as investors tend to be more bullish on companies in growing industries.

In addition to the company's financials and industry outlook, the IPO price is also influenced by the supply and demand for stocks in the market. If the demand for stocks is high, the IPO price is likely to be higher, as investors are willing to pay a premium for the company's stocks. On the other hand, if the market is saturated with stocks, the IPO price may be lower, as investors are less willing to pay a high price for the company's stocks.

How to buy a new IPO stock?

Once a company's IPO is priced and its stocks become available for purchase, investors can buy the stock in the following ways:

1, Through a broker: Investors can buy the IPO stock through a broker by placing an order through the broker's platform. The broker will facilitate the purchase of the stock on behalf of the investor.

2. Through a mutual fund: Investors who do not want to directly invest in an IPO can do so through a mutual fund that invests in IPO stocks. This allows investors to diversify their portfolios and reduce the risk associated with investing in a single IPO stock.

3. Through an IPO subscription: Many companies offer an IPO subscription to their existing shareholders before the IPO is open to the general public. This allows the existing shareholders to buy the company's IPO stock at a discounted price.


Once the IPO price is determined, the company can go ahead and issue its stocks to the public. A demat account is a must-have for any investor who wants to buy or sell stocks, and it can be easily opened online with the help of a trusted broker. You can check to see which are the upcoming IPOs to invest in.

In conclusion, the pricing of an IPO is a crucial aspect of the process, as it determines the valuation of the company and the returns that investors can expect from their investment. Indian investors who want to participate in an IPO can do so by opening a demat account online and buying the company's stocks when they become available.


Related articles: 5 Tips for Investing In IPOs | What's the big deal about IPOs | Clearing the confusion from IPOs | IPO in India- The future looks bright | Upcoming IPO

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