10 Qualities A Sub Broker Must Have To Become Successful | Motilal Oswal

10 Qualities A Sub Broker Must Have To Become Successful

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Not every person can do everything. In fact, some professions demand you have certain characteristics that make you stand out from the rest and become successful. If you want to see achievement in a career, say as a sub broker, you should know what the role of a sub broker is in the first place. Firstly, a sub broker is not the same as a broker, in terms of the job roles to be performed. The sub broker is not part of any stock exchange. Rather, a sub broker’s job entails being an agent or an associate of a certain brokerage. Sub brokers make deals and act as intermediaries between brokerages and investors, primarily. 

If you’re thinking of becoming a part of a sub-broker franchise or have already become a sub-broker, you deserve a huge round of applause for having chosen a good career option. You can learn a lot about the stock trading world and investments if you are a sub broker, and this is one of the key advantages of becoming one. Like in any other career under the sun, success in the sub-broker field doesn’t come easy. That said, you can increase your chances of becoming successful by cultivating the following 10 qualities.   

1. Thirst for knowledge 

Although the eligibility criteria for becoming a sub-broker is low, you would still need to put in effort to get to know the business from the inside out. It can only be possible if you possess a thirst for knowledge. In fact, being a sub-broker you would need to be well-informed of not only the stock market, but also the geo-political landscape and other major events too. 

Someone with an intermediate level of education can become a success as a sub broker, but if you have a graduate degree, you stand a good chance against the competition. However, there is no limit to the acquisition of knowledge you can accumulate, and while you are at the job, you can learn a lot, and do some self-study as well. 

2. Familiarity with technology

Being a sub-broker, you would be conducting your business almost completely online using several tools and platforms. To be able to carry out all of this work efficiently, it is crucial to have a certain degree of familiarity with technology. One of the best things about this quality is that it can be easily cultivated within a matter of days. It's worth investing in good devices so you become a pro at being technologically savvy. 

3. Management skills

As a sub-broker franchise, your clients and customers are the bread and butter of your business. And so, you need to be able to manage them effectively, efficiently, and address their grievances in a timely and satisfactory manner. And that requires adequate management skills.  As a continuation to this, you need good interpersonal skills, as you may have to convince clients and communicate information effectively. 

4. Strong vision 

When you become a part of the sub-broker system, you basically step your foot into the world of entrepreneurship and business. And to be able to successfully run a business, you need to have a solid vision that’s farsighted. Ask yourself where you would like to be in 5 or maybe even 10 years. 

5. Immense focus 

As you know by now, managing your sub-broker business is a lot of work. And so, it requires enormous focus. Remember, it is not a part-time job, but a full-time business. Therefore, to be a successful sub-broker franchise, you would need to direct all of your focus towards the business.   

6. Ability to conduct research

Since the entire essence of a sub-broker franchise is dealing in the stock market, you will have to conduct extensive fundamental and technical research to be able to help your customers make an informed decision.  

7. Propensity to work hard

Getting in touch with clients, keeping them updated, and constantly seeking out new clients are a few of the things that you would have to do on a daily basis. And so, to be successful, you need to have the natural ability to work hard. 

8. Genuine interest in the field

Without interest, you can achieve very little in the sub-broker business. Therefore, it is essential for you to have genuine interest in not only the stock market, but also the other financial markets and finance, in general.  

9. Patience and perseverance 

There will be times when you’re tested and pushed beyond your limits. However, to be successful, you need to be patient, persevere, and ride out the hard times. You cannot quit as soon as you encounter a roadblock.

10. Proactiveness 

Being proactive is the key to success in the sub-broker business. Don’t wait for your customers to reach out to you. Instead, take the first step and ensure that you follow up with your client base periodically.


Now that you know how to become a successful sub broker, start cultivating these 10 qualities and watch as your sub-broker franchise grows multi-fold, giving you immense success.

Related Articles:  How To Choose The Right Sub Broker Franchise In India | Key Points to start Business as a Sub Broker | Difference Between Sub Broker Franchise And An Authorised Person | How to Start & Grow Your Sub Broker Franchise in India

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