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Reliance and Saregama Eyes Stake in Dharma Productions

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Published Date: 15 Oct 2024Updated Date: 31 Dec 20246 mins readBy MOFSL

Reliance Industries, known for its bold expansions, is making headlines in India’s media industry once again. After transforming digital content consumption with Jio and acquiring Network18, the conglomerate is now reportedly eyeing a stake in Karan Johar’s Dharma Productions. With Bollywood facing rising production costs and shifting audience preferences toward OTT platforms, Dharma fits perfectly into Reliance’s expanding media portfolio, which already includes Jio Studios, Viacom18, and a stake in Balaji Telefilms.

The Dharma Productions Opportunity

Founded in 1976 by Yash Johar, Dharma Productions is one of India’s premier film production houses. Its legacy began with Dostana, starring Amitabh Bachchan, and has flourished under Karan Johar, who took over the company in 2004. Since then, Dharma has expanded into various sectors, including advertising, talent management, content production, and live entertainment through initiatives like Dharma 2.0, Cornerstone Agency, Dharmatic Entertainment, and DharmaShow Live TV & Movies.

Dharma Productions is largely family-owned, with Karan Johar holding a 90.7% stake and his mother Hiroo Johar owning 9.24%. Despite its creative successes, Dharma faced financial challenges in FY23, with revenue skyrocketing nearly fourfold to ₹1,040 crore but profits dropping 59% to ₹11 crore due to surging expenses. To alleviate the financial strain, Karan Johar is seeking external investment, and Reliance is reportedly considering a stake—an investment that would not only provide much-needed financial relief but also expand Dharma’s presence on OTT platforms, complementing Reliance’s media assets like Jio Studios and Viacom18.

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Saregama’s Interest in Dharma Productions

In addition to Reliance, Saregama, part of the RP Sanjiv Goenka Group, is also reportedly in talks to acquire a significant stake in Dharma, valuing the company at around ₹600 crore. While details remain uncertain, industry experts believe Saregama might seek to increase its stake in the future. As the oldest music label in India, Saregama’s move would diversify its portfolio and strengthen its position in the entertainment sector. Amid these discussions, Karan Johar recently announced a halt to pre-release screenings of Dharma films, signalling potential changes in the company’s approach to content distribution.

The Maddock Films Parallel

Reliance's strategic interest in Dharma echoes Maddock Films move in 2022 when Nepean Capital, a Mumbai-based fund management company, acquired a 50% stake in the production house. Maddock, led by Dinesh Vijan, secured financial stability through this investment, enabling the company to continue producing high-quality films.

A Game-Changing Partnership for Bollywood

Reliance’s potential stake in Dharma goes beyond financial support—it could redefine Bollywood’s future. By merging Dharma's storytelling with Reliance’s digital distribution, this partnership would strengthen both theatrical and OTT releases, solidifying Reliance's dominance in India's entertainment sector. After previous valuation challenges, this collaboration could allow Dharma to focus on producing iconic films, while leveraging Reliance's operational and financial resources.

Building a Media Empire

Reliance has steadily built media dominance, from acquiring Network18 to investing in Balaji Telefilms and launching Jio Studios, which earned ₹700 crore in FY24 from hits like Stree 2. Acquiring a stake in Dharma Productions is the next logical step, giving Dharma the financial and operational support to focus on content creation while leveraging Reliance's vast distribution network.

A New Era for Indian Entertainment

Reliance's potential acquisition of Dharma Productions is more than just another business deal—it’s a bold move to reshape India’s entertainment landscape. By integrating Dharma’s storytelling with Reliance’s distribution platforms, the partnership could redefine Bollywood's future. With assets like Jio Studios, Viacom18, and Balaji Telefilms, Reliance is already a major force in the industry. Adding Dharma would solidify its dominance in both theatrical and OTT content, positioning the company at the forefront of Bollywood's evolution.

 

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