Public issue of 50,00,000 equity shares of Rs. 10 each (Equity Shares) of ACE Tours Worldwide Limited (The Company or The Issuer) for cash at a price of Rs. 16 per equity share, including a share premium of Rs. 6 per equity share (The Issue Price), aggregating Rs. 8.00 crores (The issue), of which 2,70,000 equity shares of Rs. 10 each will be reserved for subscription by the Market Makers to the issue (The Market Maker Reservation Portion). The issue less Market Maker reservation portion i.e. issue of 47,20,000 equity shares of Rs. 10 each for cash at a price of Rs. 16 per equity share aggregating Rs. 7.55 crores is hereinafter referred to as the Net Issue. The issue and the net issue will constitute 39.46% and 37.25% respectively of the fully diluted post issue paid up equity share capital of the company.The face value of the equity shares is Rs. 10 each and the issue price of Rs. 16 is 1.6 times of the face value.