Public issue of 40,00,000 equity shares of Rs. 10 each (equity shares) of Aditya Consumer Marketing Limited (ACML or the company or the issuer) for cash at a price of Rs. 15 per share (the issue price), aggregating to Rs. 6.00 crores (the issue) of which, 2,08,000 equity shares of Rs. 10 each will be reserved for subscription by market maker to the issue (the market maker reservation portion). The issue less the market maker reservation portion i.e. Issue of 37,92,000 equity shares of Rs. 10 each is hereinafter referred to as the net issue. The issue and the net issue will constitute 27.33% and 25.91%, respectively of the post issue paid up equity share capital of the company.The face value of the equity shares is Rs. 10 each and the issue price of Rs. 15 is 1.50 times of the face value.