Public issue of 1,41,50,000 equity shares of Rs.10 each for cash at a price of Rs.550/- per equity share including a share premium of Rs.540/- per equity share, aggregating Rs.778.25 Crores (the issue) by IVR Prime Urban Developers Limited (the company or the issuer). The issue comprises a net issue to the public of 1,40,00,000 shares of Rs.550/- each (the net issue) and a reservation of up to 1,50,000 shares of Rs.550/- each for the permanent employees of the company (the employee reservation portion). The issue would constitute 22.06% of the fully diluted post issue paid-up capital of the company. The net issue will constitute 21.82% of the fully diluted post issue paid-up capital of the company.Issue Price is Rs.550/- per equity share of face value Rs.10/-Issue price is 55 times of the face value