Public issue of 1,68,27,000 equity shares of face value of Rs. 10 each of PCH Retail Limited (PCH or The Company or The Issuer) for cash at a price of Rs. [*] per equity share (Issue Price) including a share premium of Rs. [*] per equity share aggregating up to Rs. [*] crores (The Issue). The issue includes promoters contribution of up to 55,27,000 equity shares of Rs. 10 each. The issue less promoters contribution is referred to as the Net Issue to the public and the net issue to the public shall constitute 1,13,00,000 equity shares of face value of Rs. 10 each. The issue and the net issue shall constitute 38.71% & 25.99% of the fully diluted post-issue paid-up capital of the company.The face value of the equity shares is Rs. 10 each