Public issue of 12,14,000 equity shares of Rs. 10 each (Equity Shares) of Prime Customer Services Ltd (PCSL or the Company) for cash at a price of Rs. 60 per share (the Issue Price), aggregating to Rs. 7.28 Crores (The Issue) consisting of fresh issue of 4,50,000 equity shares aggregating to Rs. 2.70 crores and an offer for sale of 7,64,000 equity shares by the selling shareholders aggregating to Rs. 4.58 crores (offer for sale), of which 62,000 equity shares of Rs. 10 each will be reserved for subscription by market makers to the issue (The market maker reservation portion). The issue less market maker reservation portion i.e. issue of 11,52,000 equity shares of Rs. 10 each is hereinafter referred to as the net issue. The issue and the net issue will constitute 34.76% and 32.98% respectively of the post issue paid up capital of the company.The face value of the equity shares is Rs. 10 each and the issue price is 6.00 times of the face value.