Public issue of 57,30,000 equity shares of Rs.10 each (the equity share) of Pure Giftcarat Ltd (PGL or the Company) for cash at a price of Rs.13 each per share (the issue price) aggregating to Rs. 7.45 crores (the issue), of which 2,90,000 equity shares of Rs.10 each will be reserved for subscription by marketmaker to the issue (as defined in the section definitions and abbreviations) (the'market maker reservation portion). The issue less market maker reservation portion i.e. issue of 54,40,000 equity shares of Rs.13 each is hereinafter referred to as the net issue aggregating up to Rs.7.07 crores (the issue). The issue and the net issue will constitute 26.51% and 25.17%, respectively of the post issue paid-up equity share capital of the company.The face value of equity share is Rs.10 each and the issue price is Rs.13 each. i.e. 1.30 times of the face value.