05 Oct 2025 | 3 Mins Read

High gold prices dampen Dussehra demand

Flipitmoney

Gold sales during Dussehra 2025 dropped about 25% to 18 tonnes as soaring prices deterred buyers. Value of sales remained stable due to higher rates. Many consumers exchanged old gold, which accounted for over half of transactions, while preference shifted toward coins and bars rather than jewellery amid affordability concerns.