19 Oct 2025 | 5 Mins Read
Jewellery sales outpaced by investment demand on Dhanteras
Flipitmoney
Demand for gold and silver was stronger than expected during Dhanteras despite high prices, driven by investment demand for bars and coins. Jewellery demand dropped 25-30%. Estimated sales volume met last year's figures, but buyers opted for lower-karat jewellery and digital investment options due to high prices, reaching approximately twice the billing value compared to last year.