25 Oct 2025 | 5 Mins Read
Gold prices fuel record jewelry exchanges ahead of festivals
Flipitmoney
Gold exchanges account for record levels in total sales during Navratri-to-Dhanteras, with Tanishq expecting nearly 50%, Reliance Retail 33%, and Senco Gold 45% of sales value to come through exchanges, up from previous years. Jewellers attribute this surge to gold price hikes, prompting consumers to recycle old gold rather than invest in fresh purchases.