24 Feb 2026 | 3 Mins Read
Bewakoof's Prabhkiran Singh to step down after 14 years as founder
Flipitmoney
Prabhkiran Singh, Bewakoof's 14-year founder and CEO, will step down by March 2026 to focus on personal goals. The digital-first fashion brand, acquired by Aditya Birla Fashion and Retail's TMRW in 2023, has grown to 10 million mobile app users and 30 exclusive stores, aiming to reach 40 by March 2026.