14 Oct 2026 | 5 Mins Read
Festive spending projected to fall 6% to Rs 1.97 lakh crore this year: Survey
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Urban India’s festive season spending is projected to drop 6% year-on-year to Rs 1.97 lakh crore in 2026, amid rising prices and higher borrowing costs, according to a LocalCircles survey. Households plan to spend an average of nearly Rs 20,000, mostly on clothing and fashion, with 83% funding purchases from savings. Consumer sentiment remains cautious compared to previous years.