11 Nov 2026 | 5 Mins Read
E-commerce and quick commerce soar amid festive Diwali shopping frenzy
Flipitmoney
E-commerce and quick commerce platforms saw strong Diwali sales growth, with total e-commerce order volumes up 21% year-on-year, and quick commerce orders surging 75%. Tier 3 cities contributed 41% of volumes, growing 26%. Popular categories included traditional products, sweets, and fashion. Over 85% of festive orders were under Rs 1,000, with prepaid payments making up 61% of transactions.