28 Oct 2025 | 3 Mins Read

Swiss watch firm CEO criticizes 39% Trump tariffs

Flipitmoney

US tariffs of 39% have negatively impacted Switzerland, according to Breitling CEO Georges Kern. He claims the tariffs were "horrible" and that Swiss politicians were ill-prepared to negotiate with President Trump's administration. As a result, luxury watch prices have increased by 4% globally, rising from $4,300 to $7,200 on average.