31 Oct 2025 | 5 Mins Read
Shark Tank effect boosts entrepreneurship in India's small cities
Flipitmoney
Aarushi Kilawat, a 31-yr-old fashion entrepreneur from Jaipur, created a high-end apparel brand, The Loom Art, working with over 500 artisans. Her brand retails between $170-$350 and is sold in top stores in India, Spain, and the US. Entrepreneurship is booming in India's small cities, with 157,000 startups recognized, 51% in mid-sized urban centers, and exports from small cities growing rapidly.