14 Sep 2025 | 5 Mins Read
Britannia aims strength against local rivals, not price wars
Flipitmoney
Britannia Industries is adopting a localised approach, considering India as multiple countries within, to stay ahead in the competitive market. VC & MD Varun Berry says the company won't engage in a price war, instead leveraging brand strength and execution, with 70 factories and vast distribution. Britannia aims to maintain a 2% cost-saving margin and manage commodity inflation within 3-5%.