15 Sep 2025 | 3 Mins Read
Amazon enters quick commerce, worrying investors in Swiggy and Eternal
Flipitmoney
Amazon Now expands to Mumbai, adding to its 10-minute delivery service after pilot runs in Bengaluru and Delhi. Despite its potential, analysts from Emkay, JM Financial, Nomura, and Morgan Stanley suggest it may not intensify competition for incumbents like Eternal (Blinkit) and Swiggy, citing commanding leads and execution challenges for Amazon.