17 Sep 2025 | 3 Mins Read
Aditya Birla Fashion surges 3.5% on Morgan Stanley's brand optimism
Flipitmoney
Aditya Birla Fashion and Retail Ltd shares rose nearly 4% on September 17 after rebranding 'StyleUp' as 'OWND!' Morgan Stanley expressed optimism, giving an 'overweight' rating with a Rs 131 price target (46% upside) citing growth and potential for valuation rerating. The company aims to expand OWND! to 100 stores by the end of the financial year.