26 Sep 2025 | 5 Mins Read
FirstCry fined ₹2 lakh for misleading advertisements
Flipitmoney
The Central Consumer Protection Authority fined Digital Age Retail Pvt. Ltd (FirstCry) ₹2 lakh for misleading advertisements and unfair trade practices. FirstCry misrepresented product prices by adding GST after checkout, with some products appearing 9.8% cheaper due to tax-inclusive labeling. The company was ordered to correct practices and display prices inclusive of all taxes upfront.