30 Sep 2025 | 3 Mins Read

Asos reports weak earnings amid major overhaul

Flipitmoney

Asos shares fell 13% in London, the most in over two years, after warning of lower-than-expected full-year earnings, £130-150m, below analyst consensus of £140m. The online retailer is undergoing a complex turnaround plan, reducing costs and stockpiles, amid competition from Shein. Asos shares have plummeted over 90% in four years.