01 Oct 2025 | 5 Mins Read
Most Indians shy away from stocks
Flipitmoney
62% of Indian retail investors make investment decisions based on finfluencer recommendations on social media, bypassing traditional formal channels. Despite high awareness of securities products (63% of households), only 9.5% participate, with 213 million unaware households and a vast untapped reservoir of retail capital due to risk aversion, complexity concerns, and trust deficit.