07 Oct 2025 | 3 Mins Read
Greenhushing Could Erode Trust in Carbon Removal Efforts
Flipitmoney
Companies are "greenhushing," or quietly decarbonizing without public boasting, to avoid backlash. With US federal support for climate tech ending, project developers like CarbonCapture Inc. and Capture6 are focusing on co-benefits like cost savings, supply chain security, and water treatment. Carbon removal projects are challenging to sell.