19 Oct 2025 | 5 Mins Read
Non-metro cities drive India's online Diwali sales
Flipitmoney
Non-metro cities drove a 74.7% online Diwali shopping boom, with Tier 3 cities accounting for 50.7% and Tier 2 for 24.8% of orders. The average order value jumped 32.5% to ₹4,346. Same-day hyperlocal deliveries surged 42% to 8.7% of all orders, with 52% of Tier 3 orders via cash on delivery, and prepaid payments dominating higher-value transactions nationwide.