23 Oct 2025 | 5 Mins Read
Crocs wins over China's Gen Z with colorful comfort
Flipitmoney
Crocs Inc., commercialized by American boating enthusiasts, has become a surprising choice for Chinese hipsters, with 30% sales increase in the most recent quarter. The shoe's comeback offers insights for Western firms struggling to connect with young Chinese consumers. Crocs' ability to customize and localize operations has contributed to its success in a $7 trillion market.