28 Oct 2025 | 5 Mins Read
Bajaj's tribute ad reveals corporate marketing strategy
Flipitmoney
Piyush Pandey tribute ad by Bajaj Auto repurposed an iconic jingle from a 1989 campaign without acknowledging its true originator, Alyque Padamsee, leading to criticism from Ram Prasad Krishnan that it mis-allocates authorship and undermines Pandey's legacy, highlighting a corporate marketing culture prioritizing expediency over nuance and scholarship.