30 Oct 2025 | 5 Mins Read
Developer targets mid-segment in Chennai and Bengaluru
Flipitmoney
Brigade Enterprises plans a measured sales strategy in Chennai, prioritizing gradual sales throughout project lifecycles. In contrast, Bengaluru will focus on mid-segment housing, defined as units priced between Rs 75 lakh and Rs 1.5 crore. Q2 FY26 saw pre-sales of Rs 2,034 crore and volumes of 1.9 million square feet, with an average realisation of Rs 12,236 per sq ft.