30 Oct 2025 | 3 Mins Read

Radico Khaitan pushes for consumer-friendly liquor policies across India

Flipitmoney

Radico Khaitan, makers of Magic Moments vodka and 8PM whisky, is pushing for more states to adopt Uttar Pradesh's excise policy, which allows consumers to choose from one store with multiple license options. The company reported 48.8% volume sales growth in the July-September quarter, driven by regular and prestige categories.