21 Nov 2025 | 3 Mins Read
PVR INOX transforms cinemas into lifestyle destinations
Flipitmoney
PVR INOX is transforming its cinemas into mini malls by adding dine-in cinemas, nail art studios, perfumeries, and gaming zones. The goal is to create a social hub where customers spend time beyond movie watching, and increase the average spend per head. The company is also planning to add merchandise and expand its luxury format.