21 Jan 2026 | 3 Mins Read
BCCI signs ₹270-crore deal with Google's Gemini for 2026 IPL
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The Board of Control for Cricket in India (BCCI) secured a ₹270 crore sponsorship deal from Google's Gemini AI platform, valid for three years, ahead of the 2026 Indian Premier League (IPL). Tata Group holds title sponsorship rights, while Apollo Tyres is the jersey sponsor, securing the rights for ₹579 crore.