Monthly
Communiqué
November 2014
Dear Investors and my dear advisor friends,
It's the time in the market that matters, not timing the market!
I am sure anyone who has ever read anything about investing into equities has read the clichéd "equities are
for long term" statement a zillion times. Most of the time these statements are also backed by a lot of
statistics which prove that if you try to time the market for its bottoms and peaks and by mistake or by a
stroke of bad luck, if you missed the best 10 days then your returns would be quite a few percentage points
lower. Equally, on the other hand, you will find a lot of articles and data which will tell you that when there is
profit to be had, take it off the table. There is no definition of long term and if you had invested in CNX Nifty
exactly on August 31, 1994 and withdrew 10 years later on August 31, 2004 you wouldn't even beat PPF
or Bank's Saving Accounts returns as CNX Nifty had given mere 2.19% compounding returns for this period.
I have no love for this kind of analysis because I have one of those habits where I read the preface, introduction, foreword, afterword
everything in a book before I actually read the book. First year of management studies I read a book called “Statistics for Management”
written by Levin-Rubin. The introduction to this book says that there are three types of people in this world – liars, damned liars and then
there are statisticians. So much for using numbers to prove a point in favour or against long term investing. I believe in logic. And hence, I
will spare you the horror of reading graphs, charts and tables.
I do believe that while investing in equities one must invest for the long term and really one has no idea when the market will do what you
have been waiting for it to do. I read a famous statement by John Maynard Keynes which said that “The market can remain irrational
longer than you can remain solvent” and then there's another equally apt one which goes something like “Markets go up till the last
person has bought and markets keep going down till the last person has sold”. These statements mean that if you have a definite time
horizon to your investment which is not sufficiently long term in nature, then forget fundamentals, your future will depend on gyrations
of the stock market. So what is the definition of long term?
Our industry started off by saying that long term means 3 years; if you go by taxation policies for investing, long term means one year,
after a real bad fall in markets sometimes people tend to say long term means five years!!! Look, let me be honest, there is no fixed
definition of long term. And only put that money into equities, which you are OK to forget about for next few years. Money which will be
needed in a visible time frame, should never be allocated to equities. After hearing this kind of statement from me, a lot of times people
talk about investing in equities as if they have alternative options.
Let me quote a hypothetical situation, if you have a saving of Rs 5 lacs now or if you get an inflow of Rs 5 lacs and you need it to be Rs 10
lacs in the next 5 years, you may need somewhere in range of 15% compounded returns to meet that goal. There are very few asset
classes including equities which will absorb a sum like 5 lacs and still leave you the scope to reach your goal. And what is the point thinking
that if I keep in a bank at least it will be safe! Yes, it will be safe, but the goal will remain a goal and not a score.
The best of companies are in business for decades. It takes decades to implement a business plan, exploit a market opportunity to the
fullest and to build a scale business. If you think that Flipkart is the new kid on the block, think again – they started 8 years back in 2006!
(Continued overleaf)
Our Investment philosophy - BUY RIGHT : SIT TIGHT
Buy Right stock Characteristics
QGLP
‘Q’uality
denotes quality of the business and management
‘G’rowth denotes growth in earnings and susained RoE
‘L’ongevity
denotes longevity of the competitive advantage or
economic moat of the business
‘P’rice
denotes our approach of buying a good business for a fair price
rather than buying a fair business for good price
Sit Tight Approach
Buy and Hold:
We are strictly buy and hold investors and believe that
picking the right business needs skill and holding onto these business to
enable our investors to benefit from the entire growth cycle, needs
even more skill.
Focus:
Our portfolios are high conviction portfolios with 20 to 25
stocks being our ideal number. We believe in adequate diversification
but over-diversification results in diluting returns for our investors and
adding market risk.
Portfolio Management Services
Regn No. PMS INP 000000670
 Motilal Oswal Financial Services
L&T started in 1946, HDFC in 1970, ICICI in 1955, Infosys in 1981, TCS in 1971 and so on and so forth. There are many examples of long
term investment in companies that has generated outstanding results. If we take a call on the businesses by way of buy, hold and sell
recommendations every quarter we will always miss the wood for the trees. When people send messages on emails, FaceBook (FB) and
whatsapp they come and talk about Wipro and Maruti stories but then what do they do in real life? I recently read on FB that Rs 10,000
invested in Wipro stock in 1980 if held all through would have been valued around Rs 700 crs as of today. Wow, nice. Shouldn't we
practice this? So long term to me is all about identifying good quality companies and participating in their entire growth cycle such that
we don't just get couple of percentage points of extra return, we should aim for multiplication and wealth creation.
After reading that Wipro example, I thought that I must go back and ask my father what he was doing when he could have bought Rs
10,000/- worth and Wipro and saved me all the hard work. Can I ask that question? And what can he answer? I am sure he would have
said that there was no Economic Times, there was no CNBC TV 18, and all said and done Azim Premji's company only made oil back then
and not software!!! He is absolutely right in saying this and then I think what will I answer if my son asks me 25 years later than when TCS
market capitalization was barely Rs 5 lacs crores what were you doing? What do you think I will answer???
The question still remains - are we here for getting few percentage points more return or are we here for creating wealth? If you wish to
create wealth by way of multiplication, you need to remain invested in equities absolutely like those FB and whatsapp messages seem to
suggest. And also think, do the promoters of these much FB'ed and whatsapp'ed companies go to office and work after checking the
share price?
At Motilal Oswal Asset Management Company we manage mainly only equity Portfolio Management Services and we advertise ' BUY
RIGHT : SIT TIGHT'. I had a funny experience because recently at a conference one of the gentlemen told me what is so special you have
said, we are “SIT TIGHT” since last 7 years since we invested in the peak of 2007! The entire audience burst into peals of laughter leaving
me to point out rather meekly that the SIT TIGHT has to be preceded by BUY RIGHT. And long term investing has to be preceded by
buying the right stocks and for selecting right funds which buy high quality companies is a must. The issue is not that most of us don't buy
the right stocks. The issue is that whenever we buy the right stock, we book profits, we sell. And whenever we buy a bad stock, how can
we sell at a loss? So we hold on. Portfolios are more often than not riddled with profits from good investments being successively
ploughed into bad investments in the name of booking profits and averaging losses.
At least a long term investing orientation holding on to good quality equities; more time spent in the market will ensure you hold on to
winners. So the next time you buy a stock, please visualise you are buying a business which will grow over the years, the owners will
become wealthier and you will be one of them!
Aashish P Somaiyaa
Managing Director and CEO
Motilal Oswal Asset Management Company Limited
Portfolio Management Services
Regn No. PMS INP 000000670
 Motilal Oswal Financial Services
Value Strategy
Strategy Objective
The Strategy aims to benefit from the long
term compounding effect on investments
done in good businesses, run by great
business managers for superior wealth
creation.
Top Sectors
Sector Allocation
Auto & Auto Ancillaries
Banking & Finance
Infotech
Pharmaceuticals
Engineering & Electricals
FMCG
Cash
% Allocation*
32.42
23.37
15.69
12.24
5.88
5.15
0.63
*Above 5% & Cash
Investment Strategy
Value based stock selection
Investment Approach: Buy & Hold
Investments with Long term
perspective
Maximize post tax return due to Low
Churn
Top Holdings
Top Holdings
Eicher Motors Ltd.
Bosch Ltd.
HDFC Bank Ltd.
Tech Mahindra Limited
Housing Development Finance Corporation Ltd.
State Bank Of India
Sun Pharmaceuticals Ltd.
Tata Consultancy Services Ltd.
Larsen & Toubro Ltd.
Hero Motocorp Limited
Divis Laboratories Ltd
Asian Paints Ltd.
% Allocation*
16.76
10.32
8.92
8.79
7.30
7.15
7.06
6.91
5.88
5.34
5.18
5.15
*Above 5%
Details
Fund Manager
Strategy Type
Date of Inception
Benchmark
Subscription
Redemption
: Manish Sonthalia
: Open ended
: 24th March 2003
: CNX Nifty
: Daily
: Daily
Investment Horizon: 3 Years +
Key Portfolio Analysis
Performance Data
Standard Deviation (%)
Beta
Value Strategy
21.83
0.81
CNX Nifty
24.48
1.00
Valuation Point
: Daily
Value Strategy
60.00
50.00
40.00
32.12
30.00
20.00
10.00
0.00
1 Year
The data given above is as on 31st October 2014
2 Year
3 Year
54.51
CNX Nifty
All Figures in %
25.84
21.69 19.59
16.02 13.14
8.44
27.41
16.26
12.04
19.90
4 Year
5 Year
Periods
Since
Inception
The Above strategy returns are of a Model Client. Returns of individual clients may differ depending on factors such as time of entry/exit/ additional inflows in
the strategy. The Above returns are calculated on NAV basis and are based on the closing market prices as on 31st October 2014. Past performance may or
may not be sustained in future. Returns above 1 year are annualized. Please refer to the disclosure document for further information.
Portfolio Management Services
Regn No. PMS INP 000000670
 Motilal Oswal Financial Services
Next Trillion Dollar Opportunity Strategy
Strategy Objective
The strategy aims to deliver superior
returns by investing in focused themes
which are part of the next Trillion Dollar
GDP growth opportunity. It aims to
predominantly invest in Small & Mid Cap
stocks with a focus on Identifying
Emerging Stocks/Sectors.
Top Sectors
Sector Allocation
Auto & Auto Ancillaries
Banking & Finance
FMCG
Engineering & Electricals
Diversified
Cash
% Allocation*
27.21
26.19
21.71
6.55
5.93
0.68
*Above 5% & Cash
Investment Strategy
Stocks with Reasonable Valuation
Concentration on Emerging Themes
Buy & Hold Strategy
Top Holdings
Top Holdings
Eicher Motors Ltd.
Page Industries Ltd.
Bajaj Finance Ltd.
% Allocation*
19.59
11.31
7.69
7.62
5.93
*Above 5%
Details
Fund Manager
Strategy Type
Date of Inception
Benchmark
: Manish Sonthalia
: Open ended
: 11th Dec. 2007
: CNX MIDCAP
Bosch Ltd.
Voltas Ltd.
Key Portfolio Analysis
Performance Data
Standard Deviation (%)
Beta
NTDOP
18.29
0.68
CNX MIDCAP
23.62
1.00
Investment Horizon: 3 Years +
Subscription
Redemption
Valuation Point
: Daily
: Daily
: Daily
Next Trillion Dollar Opportunity Strategy
80.00
70.00
60.00
50.00
40.00
30.00
20.00
10.00
0.00
1 Year
The data given above is as on 31st October 2014
2 Year
3 Year
23.50
57.15
40.20
35.15
70.33
CNX MIDCAP
All Figures in %
27.21
22.50
17.66
12.46
6.05
4.97
17.16
4 Year
5 Year
Since
Inception
Period
The Above strategy returns are of a Model Client. Returns of individual clients may differ depending on factors such as time of entry/exit/ additional inflows in
the strategy. The Above returns are calculated on NAV basis and are based on the closing market prices as on 31st October 2014. Past performance may or
may not be sustained in future. Returns above 1 year are annualized. Please refer to the disclosure document for further information.
Portfolio Management Services
Regn No. PMS INP 000000670
 Motilal Oswal Financial Services
Invest India Strategy
Strategy Objective
The Strategy aims to generate long term
capital appreciation by creating a focused
portfolio of high growth stocks having the
potential to grow more than the nominal
GDP for next 5-7 years across market
capitalization and which are available at
reasonable market prices.
Top Sectors
Sector Allocation
Banking & Finance
Auto & Auto Ancillaries
FMCG
Pharmaceuticals
Infotech
Engineering & Electricals
Furniture / Thermoware
Cash
% Allocation*
29.42
15.72
14.69
12.19
7.83
6.64
5.55
0.88
*Above 5% & Cash
Investment Strategy
Buy Growth Stocks across Market
capitalization which have the
potential to grow at 1.5 times the
nominal GDP for next 5-7 years.
BUY & HOLD strategy, leading to
low to medium churn thereby
enhancing post-tax returns
Top Holdings
Top Holdings
Eicher Motors Ltd.
Page Industries Ltd.
Tata Consultancy Services Ltd.
Bajaj Finance Ltd.
Larsen & Toubro Ltd.
HDFC Bank Ltd.
Ipca Lab Ltd.
Lupin Ltd.
Housing Development Finance Corporation Ltd.
City Union Bank Ltd.
Supreme Industries Limited
Hero Motocorp Limited
% Allocation*
10.25
10.06
7.83
7.43
6.64
6.42
6.37
5.82
5.72
5.58
5.55
5.47
*Above 5%
Details
Fund Manager
Strategy Type
Date of Inception
Benchmark
: Kunal Jadhwani
: Open ended
: 11th Feb. 2010
: BSE 200
Key Portfolio Analysis
Performance Data
Standard Deviation (%)
Beta
Investment Horizon: 3 Years +
Subscription
Redemption
Valuation Point
: Daily
: Daily
: Daily
IIS
14.26
0.79
BSE 200
15.92
1.00
Invest India Strategy
45.00
40.00
35.00
30.00
25.00
20.00
15.00
10.00
5.00
0.00
4.32
2.12
10.53
7.87
28.28
26.20
BSE 200
All Figures in %
38.27
36.21
20.26
22.08
18.26
16.30
13.21
11.29
1 Month 3 Month 6 Month 1 Year
The data given above is as on 31st October 2014
2 Year
3 Year
Since
Inception
Period
The Above strategy returns are of a Model Client. Returns of individual clients may differ depending on factors such as time of entry/exit/ additional inflows in
the strategy. The Above returns are calculated on NAV basis and are based on the closing market prices as on 31st October 2014. Past performance may or
may not be sustained in future. Returns above 1 year are annualized. Please refer to the disclosure document for further information.
Portfolio Management Services
Regn No. PMS INP 000000670
 Motilal Oswal Financial Services
Focused Series IV - Flexi Cap Strategy
Strategy Objective
The Strategy aims to generate superior
returns over a medium to long term by
investing in only 8-10 companies across
market capitalization. The Fund Manager
will take active asset allocation calls
between cash & equity. The strategy will
also take active equity allocation calls
between investments in large caps & mid
caps & it will follow a policy of profit
booking with predefined price targets.
Top Sectors
Sector Allocation
Banking & Finance
Auto & Auto Ancillaries
Infotech
FMCG
Engineering & Electricals
Furniture / Thermoware
Pharmaceuticals
Cash
% Allocation*
26.76
26.60
11.28
10.80
10.08
7.23
6.48
0.75
*Above 5% & Cash
Investment Strategy
Active Equity Allocation between
Mid caps & Large caps
Active Asset Allocation calls between
Cash and Equity
Strategy will follow a policy of profit
booking with predefined price targets
When the Client’s AUM appreciates
by 15%, the appreciation amount
will be automatically paid-out.
Top Holdings
Top Holdings
Kotak Bank
Bosch Ltd.
HDFC Bank Ltd.
Eicher Motors Ltd.
Tech Mahindra Limited
Page Industries Ltd.
Supreme Industries Limited
Ipca Lab Ltd.
Cummins India Ltd.
% Allocation*
14.69
14.56
12.07
12.05
11.28
10.80
7.23
6.48
5.52
*Above 5%
Details
Portfolio Manager : Kunal Jadhwani
Date of Inception : 07th Dec. 2009
Benchmark
: BSE 200
Investment Horizon: 12 – 18 Months
Subscription
: No
Redemption
: Daily
Valuation Point
: Daily
Key Portfolio Analysis
Performance Data
Standard Deviation (%)
Beta
Focused Series - IV
14.43
0.73
BSE 200
15.98
1.00
Focused Series IV
60.00
50.00
40.00
30.00
20.00
10.00
3.08 4.32
0.00
1 Month
3 Month
6 Month
1 Years
50.45
36.21
34.39
26.20
13.57
7.87
BSE 200
All Figures in %
35.42
27.24
22.08
16.30 14.30
9.77
2 Years
3 Years Since Inception
The data given above is as on 31st October 2014
Period
The Above strategy returns are of a Model Client. Returns of individual clients may differ depending on factors such as time of entry/exit/ additional inflows in
the strategy. The Above returns are calculated on NAV basis and are based on the closing market prices as on 31st October 2014. Past performance may or
may not be sustained in future. Returns above 1 year are annualized. Please refer to the disclosure document for further information.
Portfolio Management Services
Regn No. PMS INP 000000670
 Motilal Oswal Financial Services
Focused Series V - A Contra Strategy
Strategy Objective
The strategy aims to invest in
fundamentally sound companies that can
benefit from changes in a company's
valuation which reflects a significant
change in the markets view of the
company over a horizon of three years.
The Strategy focuses on investing in
stocks that can benefit from growth in
earnings, re-rating of business or higher
valuation of assets. Objective is to
increase return rather than reduce risk
for Investors.
Top Sectors
Sector Allocation
Auto & Auto Ancillaries
Banking & Finance
Oil and Gas
Infotech
Engineering & Electricals
Cash
% Allocation*
29.98
26.82
24.97
7.88
6.38
1.07
*Above 5% & Cash
Top Holdings
Top Holdings
Eicher Motors Ltd.
J&k Bank
Bharat Petroleum Corpn. Ltd
Petronet LNG Limited
Ing Vysya Bank Limited
Infosys Technologies Ltd.
Triveni Turbine Limited
Investment Strategy
Buy and hold philosophy – low
portfolio churn
Follows the principle to pick best
rather than diversification
Concentrated Strategy Structure of
less than 10 stocks
Investment Horizon : Medium to
Long term
% Allocation*
29.98
11.86
10.34
9.69
9.56
7.88
6.38
*Above 5%
Details
Fund Manager
Date of Inception
Benchmark
Subscription
Redemption
Valuation Point
: Manish Sonthalia
: 27th Sept. 2010
: BSE 200
: Daily
: Daily
: Daily
60.00
50.00
40.00
30.00
20.00
10.00
0.00
1 Month
The data given above is as on 31st October 2014
3 Month
6 Month
1 Year
2 Year
3 Year
30.00
26.20
14.93
7.87
6.04 4.32
51.65
Key Portfolio Analysis
Performance Data
Standard Deviation (%)
Beta
Focused Series - V
41.22
1.10
BSE 200
16.23
1.00
Investment Horizon: 2 to 3 Years
Focused Series V
BSE 200
All Figures in %
36.21
27.86
22.08 22.95
16.30
10.32
7.30
Since
Inception
Period
The Above strategy returns are of a Model Client. Returns of individual clients may differ depending on factors such as time of entry/exit/ additional inflows in
the strategy. The Above returns are calculated on NAV basis and are based on the closing market prices as on 31st October 2014. Past performance may or
may not be sustained in future. Returns above 1 year are annualized. Please refer to the disclosure document for further information.
Portfolio Management Services
Regn No. PMS INP 000000670
 Motilal Oswal Financial Services
Bulls Eye Strategy
Strategy Objective
The Strategy aims to deliver returns in the
short to medium term by investing in
fundamentally sound stocks coupled with
active profit booking.
Top Sectors
Sector Allocation
Banking & Finance
Auto & Auto Ancillaries
Engineering & Electricals
Infotech
Pharmaceuticals
FMCG
% Allocation*
26.14
17.66
13.60
12.55
11.76
5.08
1.02
*Above 5% & Cash
Investment Strategy
• Active management
• Multi Cap Stategy
• Regular Profit Booking
Cash
Top Holdings
Top Holdings
Eicher Motors Ltd.
HDFC Bank Ltd.
Axis Bank Ltd.
Bajaj Finance Ltd.
Cummins India Ltd.
Tech Mahindra Limited
Larsen & Toubro Ltd.
Lupin Ltd.
Tata Consultancy Services Ltd.
Ipca Lab Ltd.
Page Industries Ltd.
% Allocation*
13.12
9.99
8.78
7.37
7.18
6.90
6.42
6.25
5.65
5.51
5.08
*Above 5%
Details
Portfolio Manager : Kunal Jadhwani
Strategy Type
Date of Inception
Benchmark
: Open ended
: 15th Dec. 2003
: BSE 200
Key Portfolio Analysis
Performance Data
Standard Deviation (%)
Beta
Investment Horizon: 12 Months +
Subscription
Redemption
Valuation Point
: Daily
: Daily
: Daily
Bulls Eye
21.68
0.77
BSE 200
24.31
1.00
Bulls Eye Strategy
60.00
50.00
40.00
30.00
20.00
10.00
0.00
1 Year
2 Year
49.69
BSE 200
All Figures in %
36.21
26.79
22.08
22.78
16.30
10.24 7.48
13.68
11.56
15.47 15.77
3 Year
4 Year
5 Year Since Inception
The data given above is as on 31st October 2014
Period
The Above strategy returns are of a Model Client. Returns of individual clients may differ depending on factors such as time of entry/exit/ additional inflows in
the strategy. The Above returns are calculated on NAV basis and are based on the closing market prices as on 31st October 2014. Past performance may or
may not be sustained in future. Returns above 1 year are annualized. Please refer to the disclosure document for further information.
Portfolio Management Services
Regn No. PMS INP 000000670
 Motilal Oswal Financial Services
Optima Strategy
Strategy Objective
The Strategy aims to generate superior
returns over the long period by investing
in companies with growth potential and
which are available at reasonable market
price.
Top Sectors
Sector Allocation
Auto & Auto Ancillaries
Banking & Finance
Oil and Gas
Infotech
Engineering & Electricals
% Allocation*
29.98
26.82
24.97
7.88
6.38
1.07
*Above 5% & Cash
Investment Strategy
Growth At Reasonable Price (GARP)
Investment Horizon of 2 years +
Active Portfolio Rebalancing
Market Timing
Situation based Multi Cap approach
Cash
Top Holdings
Top Holdings
Eicher Motors Ltd.
J&k Bank
Bharat Petroleum Corpn. Ltd
Petronet LNG Limited
% Allocation*
29.98
11.86
10.34
9.69
9.56
7.88
6.38
*Above 5%
Details
Portfolio Manager : Kunal Jadhwani
Strategy Type
Date of Inception
Benchmark
: Open ended
: 30th Dec 2008
: BSE 200
Ing Vysya Bank Limited
Infosys Technologies Ltd.
Triveni Turbine Limited
Investment Horizon: 2 Years +
Subscription
Redemption
Valuation Point
: Daily
: Daily
: Daily
Key Portfolio Analysis
Performance Data
Standard Deviation (%)
Beta
Optima
15.81
0.68
BSE 200
20.03
1.00
Optima Strategy
60.00
51.26
50.00
40.00
30.00
20.00
10.00
-
1 Years
The data given above is as on 31st October 2014
2 Years
36.21
28.04
22.08 21.89
BSE 200
All Figures in %
25.14
20.60
13.48
7.48
15.90
11.56
16.30
3 Years
4 Years
5 Years Since Inception
Period
The Above strategy returns are of a Model Client. Returns of individual clients may differ depending on factors such as time of entry/exit/ additional inflows in
the strategy. The Above returns are calculated on NAV basis and are based on the closing market prices as on 31st October 2014. Past performance may or
may not be sustained in future. Returns above 1 year are annualized. Please refer to the disclosure document for further information.
Portfolio Management Services
Regn No. PMS INP 000000670
 Motilal Oswal Financial Services
Insights
Sun Pharmaceuticals (7.06% Value Strategy)
• Sun Pharma is among the largest players in the domestic formulations market and the most profitable one. It makes and markets
specialty medicines and Active Pharmaceuticals Ingredients (APIs) for chronic therapy areas such as cardiology, psychiatry,
neurology, etc.
• Sun Pharma has ability to identify niches in long term therapy areas with high entry barriers and build strong franchise to ensure
sustainable growth and high margins.
• Sustaining superior profitability on higher base is a strong positive.
• One of the strongest Abbreviated New Drug Application (ANDA) pipelines from India with 131 ANDAs pending approval. The
pipeline includes a combination of low-competition, patent challenge and normal product opportunities.
• Sun Pharma acquired Ranbaxy for USD 4 billion, diversifies India business, strengthens position in emerging markets, deal valued
at 2.2x sales. Post the acquisition, Sun Pharma will be a leading player in 13 therapies in India, gaining entry into the fast growing
OTC space in India with brands like Revital & Volini.
• It has establish a footprint across 55 emerging markets.
• The company expects to realize its synergies through stronger sales growth, efficient procurement and supply chain efficiencies. It
also intends to leverage the human resources.
• Keeping the strong acquisition track record in mind, we expect Ranbaxy's assets to show a better performance under Sun Pharma.
However, synergy benefits will take time to materialize and may only happen over a period of 24-30 months
Tata Consultancy Services (6.91% Value Strategy)
• TCS retained its outlook for FY15 – of a healthy demand environment, accelerating organic revenue growth in FY15 and with
normal seasonality of a stronger 1H v/s 2H
• Over the past four years, TCS has led the incremental revenues as well as operating profits not just domestically, but also in the
global arena (compared to peers multiple times its size); and its market cap is second only to IBM.
• At 18.8% USD revenue CAGR over FY14-16E, TCS is expected to continue leading the industry growth with excellent execution.
• TCS has significantly invested in digital capabilities and strengths in these areas should be a major driver of revenue and
profitability in the future.
• TCS has started to re-imagine its HR processes, use digital technologies namely, mobile, social, cloud and analytics in an integrated
manner to make the internal processes simple and more efficient.
United Spirits Limited (4.61% Value Strategy)
• United Spirits (UNSP) is the largest spirits company in India, both by volume and value. While the company has lost some market
share over the past five years, it remains India's largest spirits company in volume terms (41% in 2008, vs. 36% in 2013).
• UNSP has a strong portfolio of brands across all price points and across the Whiskey, Brandy and Rum segments, with McDowell's
No 1, Royal Challenge, White Mischief and Romanov being among the leading brands in their respective segments in India.
• UNSP is the market leader, with 36% volume share of the India spirits market as of 2013, according to Euromonitor. However,
UNSP has had among the lowest profitability in the sector. We believe this is an anomaly, given that the market leader in such an
attractive segment would typically be near the top as far as profitability is concerned.
• Diageo is now the majority owner of UNSP with a controlling stake and its team now runs the business. A key investor concern on
UNSP prior to the deal with Diageo was the lack of a coherent long-term strategy to drive profitability. This is clearly laid out when
looking at the company financials, which show EBITDA margin dropping from the 16% level in 2010 to less than 12% in 2013. We
believe from a longer-term perspective, there is now confidence that Diageo will have a clear path to improve profitability from
current levels.
• Diageo globally makes 31% EBIT margins v/s single digit EBIT margins of United spirits.
• We see two factors driving profitability higher over the medium term. First, company is focusing more on premium products
which are more profitable and second is cost rationalization.
• We believe that, over the next five years, the company may deliver average top-line growth of 16-18%. Volume growth may start
to pick up as GDP growth improves and price/mix contribution should help drive 16-18% top-line growth annually for the
company over the next five years.
Portfolio Management Services
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Bosch (7.62% NTDOP Strategy)
• Motor Industries Company (BOSCH), the flagship company of the Bosch group in India, is the country's largest manufacturer of
diesel fuel injection equipment. It is also a leading global supplier of technology & services and comprises Robert Bosch GmbH and
360 subsidiaries and regional companies in 50 countries with 77,000 patents and utility models to its name.
• Using parentage, Bosch Limited has garnered 81% market share in diesel systems and currently enjoys around 65% market share
in spark.
• The strong performance will be on the back of robust margin trajectory due to higher exports, localization, and support from
replacement and non
automotive revenues.
• Bosch has increased its focus on the gasoline fuel injection system (FIS) for four-wheelers (introducing it with the Ford EcoSport)
and also developed a cost-effective FIS for two-wheelers (a huge opportunity given the current carburettor system for two-
wheelers). Increasing its thrust in the non-auto segment will further diversify its revenue mix. The core diesel FIS segment will
recover gradually on the back of CV and diesel car sales recovery.
• With 30% of revenue coming from Commercial vehicles (primarily M&HCV OEM) Bosch is expected to be the biggest beneficiary of
the revival in M&HCV segment in 2HCY14 on back of recovering macros.
Colgate Palmolive India (2.70% NTDOP Strategy)
• Colgate Palmolive India Limited (CPIL's) volume growth at close to double-digit YoY for 23 consecutive quarters is not only
unparalleled among fast moving consumer goods (FMCG) peers, but it is also sustaining this level, which is remarkable given the
sharp slowdown witnessed by FMCG peers.
• Oral care product consumption per gram is much lower in India compared to some emerging market peers. Less than 10% of
Indians brush their teeth twice a day, a habit which is not widely prevalent even in urban areas. Over 325 million people in the
country do not use toothpaste at all.
• Volume growth is led by strong rural toothpaste demand (low rural penetration of 63%, as per IMRB), CPIL's rapidly increasing
rural reach (the plan to double rural reach in three years is already underway), its dominance at the lower end (market share higher
than its overall 56% toothpaste market share), unmatched category development efforts in schools and villages, and the ongoing
shift in consumer preference from toothpowder to toothpaste.
• Other industry entry barriers are brand power, category development efforts, dedicated focus, and track record in emerging
markets where CPIL take the edge.
• CPIL's valuation at 30xFY15E earnings is attractive, particularly when strong EPS growth of 22-24% CAGR likely over the next two
years is accompanied by high RoE and RoCE of approximately 90% each and a dividend yield of around 3%.
Source for stock write ups : MOAMC Internal Research and External Research.
The given stocks are part of portfolio of a model client of Value Strategy and NTDOP Strategy as on 31st October 2014. The stock forming part of the existing portfolio under Value Strategy and
NTDOP Strategy may or may not be bought for new client. Past performance may or may not be sustained in future and should not be used as a basis for comparison with other investments. Name
of the PMS Strategies does not in any manner indicate its future prospects and returns. The Companies mentioned above is only for the purpose of explaining the concept and should not be
construed as recommendations from MOAMC.
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shouldn't be used for the development or implementation of an investment strategy. It should not be construed as investment advice to any party. All opinions, figures, charts/graphs,
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