Britannia Industries
BSE SENSEX
23,779
S&P CNX
7,222
1 March 2016
Update
| Sector:
Consumer
CMP: INR2,840
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TP: INR3,500 (+23%)
Buy
Several catalysts in place; amongst our top ideas
Stock Info
Bloomberg
Equity Shares (m)
52-Week Range (INR)
1, 6, 12 Rel. Per (%)
M.Cap. (INR b)
M.Cap. (USD b)
Avg Val ( INR m)
Free float (%)
BRIT IN
120.0
3,435/2,009
10/2/53
340.8
5.0
575
49.3
Financials Snapshot (INR b)
Y/E Mar
2016E 2017E
Sales
87.0 100.3
EBITDA
12.0
14.4
Adj. PAT
8.6
10.2
Adj.EPS(INR)
71.7
85.2
EPS Gr. (%)
49.8
18.9
BV/Sh.(INR)
144.7 195.3
RoE (%)
57.8
50.2
RoCE (%)
65.0
58.8
P/E (x)
39.6
33.3
P/BV (x)
19.6
14.5
Shareholding pattern (%)
As On
Promoter
DII
FII
Others
Premiumization-led opportunity continues to drive medium to long-term healthy
earnings visibility for BRIT. Its new launch activity in the premium portfolio is
consistent and yielding good dividends.
Distribution and portfolio expansion in central states are white spaces which should
drive near-term volume growth.
Managing Director, Mr Varun Berry’s vision of making BRIT a ‘Total Foods Company’
provides multiple growth drivers for portfolio expansion.
Recent hardening of commodity (sugar) prices has concerned investors. However,
RM inflation for the basket is ~4% and ample room for price hike exists.
The stock has corrected 20% from its recent peak. Our conviction in BRIT remains
intact and it is one of our top four ideas in the Consumer space. Buy.
2018E
116.4
16.5
11.7
97.2
14.0
252.9
43.4
52.1
29.2
11.2
Dec-15 Sep-15 Dec-14
50.7
27.8
0.0
21.4
50.7
8.8
19.8
20.6
50.8
9.3
19.5
20.5
FII Includes depository receipts
Stock Performance (1-year)
Britannia Inds.
Sensex - Rebased
3,800
3,200
2,600
2,000
1,400
Premiumization driving growth for industry and Britannia:
Premiumization in
the Biscuits industry continues at a healthy pace and is driving growth for the
industry in general and BRIT in particular. The Glucose segment (mass/value)
has declined 0.3% while the Cookies segment (BRIT’s forte) has delivered 15%
CAGR over two years. BRIT’s launch activity in the premium space has been
robust – it recently launched
Pure Magic Deuce
(blend of chocolate and
biscuit). In the last 18 months, it has introduced three key products at the
premium end –
Nutrichoice Heavens, Good Day Chunkies
and
Pure Magic
Chocolush.
It has also revamped existing power brands –
Good Day, Bourbon
while
Tiger
re-launch is underway. We expect BRIT to continue to drive its
premium portfolio in urban and tier-I markets even as it uses its value
offerings to make inroads in hitherto weaker geographies (central states).
Distribution expansion to augment volumes:
BRIT has doubled its direct
outlet reach to 1.25m outlets in three years (added 0.19m outlets in 9MFY16).
Its total reach stands at 3.6m outlets compared to Parle’s 6m outlets (the
category is present in 6.7m outlets). It had also started split route model of
distribution, where two salesmen cater to a retailer, selling split sections of
the portfolio. Given the success of the split route strategy, BRIT is expanding
this strategy to more markets. Distribution still offers a significant opportunity
for BRIT; we expect 10% per annum growth in its direct reach for the next 3-5
years. Distribution expansion has been one of the drivers for BRIT’s sustained
outperformance over the last 2-3 years. Against BRIT’s 12% revenue CAGR
over FY13-16E, the industry has grown at low-to-mid-single digits.
Market share and distribution white spaces in Central India:
Notwithstanding
its number-1 market position in the value ladder of the Biscuits industry, BRIT
remains weak in Central India (Hindi belt) due to legacy reasons. Its market
share in the Hindi belt is just 11% against all-India value market share of 33%.
Gautam Duggad
(Gautam.Duggad@MotilalOswal.com); +91 22 3982 5404
Vishal Punmiya
(Vishal.Punmiya@MotilalOswal.com); +91 22 3980 4261
Investors are advised to refer through important disclosures made at the last page of the Research Report.
Motilal Oswal research is available on www.motilaloswal.com/Institutional-Equities, Bloomberg, Thomson Reuters, Factset and S&P Capital.

Britannia Industries
This region continues to offer opportunity for BRIT to gain market share and
distribution. BRIT is correcting the gaps in these markets, and leveraging its low
unit packs (LUP) portfolio and glucose portfolio to make inroads in these
markets. BRIT’s rural market share is 2/3
rd
of its urban market share. While we
wouldn’t read much into the quarterly growth rates, the results of the efforts
are reflecting in the 35% rural sales growth BRIT delivered in 3QFY16 in an
otherwise stagnant rural demand environment. Our conversations with the
distributors and trade supply chain in Central India suggest continued strong
traction for BRIT even in 4QFY16. It overtook Parle as the number-1 player in
value terms a couple of quarters ago, though the gap between the two remains
thin at 100bp, with BRIT holding 33% share. Volume-wise, Parle holds sway,
with its tonnage being 1.5x BRIT’s.
Best of RM tailwind behind, but BRIT not a RM softening story:
While BRIT has
benefited from tailwinds in its key RMs – wheat, edible oils, sugar and packaging
material, we believe and have consistently highlighted in our earlier reports that
BRIT is not merely a play on RM cycle. Revisiting our arguments:
We believe consistent premiumization in the Biscuits industry has accorded
better pricing power to BRIT and other industry players versus earlier
commodity cycles. The ability to pass on RM inflation is much higher today.
Competitive intensity is steady and not as detrimental as it was during 2003-
10, when ITC was ramping up its Biscuits portfolio. Today, ITC enjoys 12-13%
market share and has broken even in this segment in FY10. Parle has also
started focusing on its Premium portfolio (the Glucose segment is declining
at industry level). With the top three players focusing on the Premium
segment, pricing discipline has largely been maintained. Even in the recent
deflation cycle of CY14 and CY15, we have not seen internecine price wars in
the Biscuits industry.
In our view, the recent hardening of sugar prices is not a cause for concern –
BRIT’s RM basket has seen ~4% inflation, which can easily be passed on, as BRIT
has not taken any meaningful price hikes in the last two years. We expect it to
reduce promotional spends before resorting to MRP increases.
One of our top ideas; reiterate Buy:
BRIT offers good earnings visibility,
underpinned by (a) continued premiumization, (b) distribution and market share
white spaces in Central India, and (c) long-term ambition of transforming from a
Biscuits player to a ‘Total Foods’ player. Consistent double-digit volume growth
in a subdued demand environment and market share gains highlight the strong
market positioning of BRIT. We note that turnaround in BRIT’s financials (and
margins, in particular) has been sharp post Mr Berry’s arrival, and to that extent,
higher base could present a challenge for near-term growth. We estimate 16.4%
EPS CAGR over FY16-18 on the back of 44% EPS CAGR over FY12-16. However,
optical illusions apart, we believe BRIT presents a good medium to long term
play, as it consolidates its leadership position in the premiumizing Biscuits
industry and unleashes the non-biscuits portfolio over the next three years. We
reiterate
Buy.
1 March 2016
2

Britannia Industries
Biscuits industry premiumization firmly in place
Top three players driving premiumization together
Britannia benefiting disproportionately; execution excellence at the fore
Premiumization in the Biscuits industry is an old story. However, what is
relevant is the consistency of this trend, even in a subdued demand
environment. The mass and value-oriented Glucose category has declined at a
compounded annual rate of 0.3% over two years, with its value contribution
declining from 30% a few years ago to ~16%. Cookies and Cream Biscuits have
grown at 14.9% and 3.5%, respectively over two years, with a combined value
contribution of ~48% of the Biscuits category. This has forced players like Parle
(enjoys unreachable moat in the Glucose segment with its brand synonymous
with the category) to now focus on premiumization.
The Value segment, which constitutes ~45% of the market, has been a major
contributor to the INR260b Biscuits market. Parle derives ~80% of its sales from
the Value segment compared with just ~15% for BRIT. BRIT’s market share in the
category is just 1/5
th
of Parle’s.
The price differential between the Premium and Glucose segments is significant.
While a 100gm pack of
Good Day Chunkies
is available at an MRP of INR50, a
124gm pack of
Tiger Glucose
is priced at INR10.
Combined efforts and investments of the top three Biscuits incumbents – BRIT,
Parle and ITC – should help sustain the underlying premiumization trend.
Exhibit 1: Glucose category has de-grown in the last two years
Categories
Cookies
Cream
Glucose
Marie
Non-Salt Cracker
Salt Cracker
Milk
Others
2-yr CAGR (%)
14.9
3.5
-0.3
12.3
17.4
9.2
5.6
12.6
Source: Industry, Company, MOSL
Exhibit 2: Value contribution of Biscuits category in India
Salt Cracker
7
Non-Salt
Cracker
11
Marie
12
Glucose
17
Others
2
Milk
4
Cookies
28
Exhibit 3: Difference in prices of Biscuit categories
Britannia
Parle
INR/100gm
40
Sunfeast (ITC)
50
50
17
Cream
20
8
7
Glucose
Source: Industry, Company, MOSL
8
13
13
Cream
Premium Cookies
Source: Company, MOSL
1 March 2016
3

Britannia Industries
Innovation excellence has accelerated post Mr Berry’s arrival
BRIT’s innovation agenda has got a tangible facelift post the arrival of Mr Varun
Berry as Managing Director. We see a systematic and structured approach to
innovation now. Step by step, each existing power brand has been refurbished
while introducing new products in the Premium portfolio.
For a while, the Biscuits category had not witnessed any innovation. It is only in
last couple of years that companies have moved from the “Cookie Cutter”
approach to innovations. BRIT has also attempted to shake off its image as a
laggard in innovation, with a slew of new initiatives.
New launches:
Majority of the new launches have been in the Premium
Biscuits category, where margins and profitability are higher. BRIT
introduced organoleptic products like
NutriChoice Heavens, Good Day
Chunkies, Tiger Butter Crunch, Britannia Nut n Raisin Romance cake, Pure
Magic Choco Lush and Pure Magic Deuce
in the premium, Indulgence and
Health category. Premium new launches have seen good consumer
response and aided margin expansion in the last three years.
Re-launches:
Recently, BRIT re-launched its pillar brands,
Bourbon
and
Good
Day
with improved packaging and new logo.
Good Day,
BRIT’s largest brand
has been restaged in FY16, with strong results. The re-launch of its mass
market brand
Tiger
(Glucose, Cookies and Cream Biscuits) is also underway.
to gain some share in Central India, traditionally a weak region for BRIT.
While BRIT continues to drive its broader premiumization agenda, it is also
focusing on the value segment, as it acts as a vehicle to carry more products
in retail stores located in small towns and villages.
Innovation by peers:
Parle remains the leader in the Glucose category, but
has also started diversifying its portfolio by launching premium and super
premium brands such as
Hide & Seek, Milano
and
Golden Arcs
to take on
rival brands. Sunfeast’s
Dark Fantasy
remains a leading player in the Choco-
fills segment, followed by BRIT’s
Chocolush
and Parle’s
Milano.
1 March 2016
4

Britannia Industries
Exhibit 4: New launches and re-launches by top-3 Biscuits players
Company
Britannia
New Launches
Tiger Butter Crunch
NutriChoice Heavens
Good Day Chunkies
Tiger Chocolate Glucose
Pure Magic Choco Lush
Pure Magic Deuce
Parle Milano Centre Filled
Parle Rusk
Parle Hide & Seek Bourbon
Parle Happy Dual Cream
Parle Simply Good
Parle Monaco Cream
Sunfeast Mom's Magic
Yumfills Whoopie Pie
Bounce Cream Biscuit
Hi Fi Cookies
Bourbon Bliss
Date
Oct-FY15
Nov-FY15
Nov-FY15
Nov-FY15
Jun-FY16
Feb-FY16
Aug-FY15
Mar-FY14
Feb-FY14
Jul-FY15
Sep-FY15
Jan-FY15
Jan-FY15
Jan-FY15
Oct-FY15
Jan-FY15
Sept-FY15
Marie Light Oats
July-FY15
Re-Launches
Bourbon
Good Day
Tiger Glucose
Tiger Cream & Cookies
Date
Feb-FY15
Aug-FY16
Nov-FY16
Jan-FY16
Parle
Sunfeast (ITC)
Source: Company, MOSL
Exhibit 5: Present and past packaging of re-launched brands
Source: Company, MOSL
Exhibit 6: New launches by Britannia
Source: Company, MOSL
1 March 2016
5

Britannia Industries
R&D center to aid future innovation efforts:
BRIT’s new R&D center being
built in Bidadi, Bangalore, is one of India’s largest food R&D center (area of
55ksf), built with an investment of INR450m. The facility is equipped with
advanced analytical, sensory and pilot capability, and is expected to be
ready by March 2016. BRIT expects to launch more organoleptic and
disruptive products in the Bakery and Non-Bakery (Dairy and Snacks)
categories in FY17.
Cost cutting measures have delivered intended results; more juice left
BRIT continues to drive productivity efficiencies in its manufacturing and supply
chain operations. In manufacturing, it intends to increase the salience of in-
house production from 50% to 65% (five years ago, contract manufacturers
constituted 75% of production). Over the next two years, BRIT plans to set up
new manufacturing facilities with modern equipment (superior technology),
which would help conserve energy and also reduce the distance between the
factory and the consumer.
Currently, 15% of its production is through green fuel and BRIT has a patent
pending on oven design to burn biomass fuels, with flexibility to burn fossil
fuels. It has also developed more efficient burners with its in-house capabilities.
In trade, it has cut trade loads (discounts) by 25-30% and reduced trade returns
to almost zero in the last three years. BRIT has also been working on efficiencies
in backend supply chain and is gaining good returns from reduction in wastage.
It has cut the average distance travelled by Biscuits by ~20%. Over FY12-
9MFY16, it has achieved 250bp saving in other expenses and conversion costs.
We expect some more savings in manufacturing and overheads, as the
proportion of in-house manufacturing increases from 50% to 65%.
Exhibit 7: Other expenses have trended down…
Other expenses (%)
11.9
11.3
11.6
11.2
11.9 11.7
11.4
Exhibit 8: …so have conversion costs
Conversion Cost (%)
7.0 7.0
11.2 11.1
10.6 10.4
10.3
6.4 6.4
6.2 6.3
6.6 6.5
5.8 5.9
5.5
5.7
Source: Company, MOSL
Source: Company, MOSL
Distribution expansion – a key volume growth driver
BRIT has doubled its direct outlet reach to 1.25m outlets in three years (added
0.19m outlets in 9MFY16). Despite this, it is present in less than 60% of category
outlets. BRIT’s total reach stands at 3.6m outlets compared to Parle’s 6m outlets
(the category is present in 6.7m outlets). BRIT had started the split route model
of distribution, where two salesmen cater to a retailer selling split sections of
the portfolio. Given the success of the split route strategy, it is expanding this
1 March 2016
6

Britannia Industries
strategy to more markets. Distribution still offers a significant opportunity for
BRIT; we expect 10% per annum growth in its direct reach for the next 3-5 years.
Bulk of the distribution expansion would come from extending presence in the
central states.
Exhibit 9: BRIT still has wide scope for distribution
expansion – (outlets; m)
Britannia
Parle
Category
Exhibit 10: Focus on improving market share in the “Hindi
Belt”
6.0
3.6
6.7
Britannia
Parle
Category
Source: Company, MOSL
Source: Company, MOSL
Market share and distribution white spaces in Central India
Notwithstanding its number-1 market position in the value ladder of the Biscuits
industry, BRIT remains weak in Central India (Hindi belt) due to legacy reasons.
Its market share in the Hindi belt is just 11% against all-India value market share
of 33%. This region continues to offer opportunity for BRIT to gain market share
and distribution. It is correcting the gaps in these markets and leveraging its low
unit packs (LUP) and Glucose portfolios to make inroads in these markets.
rd
BRIT’s rural market share is 2/3 of its urban market share. While we wouldn’t
read much into the quarterly growth rates, the results of its efforts are reflecting
in the 35% rural sales growth BRIT delivered in 3QFY16 in an otherwise stagnant
rural demand environment. Our conversations with distributors and the trade
supply chain in Central India suggest continued strong traction for BRIT even in
4QFY16. It overtook Parle as the number-1 player in value terms a couple of
quarters ago, though the gap between the two remains thin at 100bp, with BRIT
holding 33% share. Volume-wise, Parle holds sway, with its tonnage 1.5x BRIT’s.
We expect the gap to narrow, as BRIT augments its presence in hitherto weak
areas. We would keenly watch the second order benefits of distribution
expansion in these markets – whether BRIT is able to build the presence of its
premium portfolio in these markets once the first round of portfolio (LUP, value
products) is placed. Towards this, we draw the attention of investors to Dabur,
which implemented Project Double in Rural India in FY13 – it doubled rural
coverage in identified top-10 states and subsequently benefited by playing even
the Premium portfolio over a period of time.
1 March 2016
7

Britannia Industries
Best of RM tailwind behind, but BRIT not a RM softening story
Due to benign input prices, mix enrichment and efficiencies of operations; BRIT’s
gross margin had expanded 780bps over FY12-9MFY16 to 42.1%. While BRIT has
benefited from tailwinds in its key RMs – wheat, edible oils, sugar and packaging
material, we believe and have consistently highlighted in our earlier reports that
BRIT is not merely a play on RM cycle. Revisiting our arguments:
We believe consistent premiumization in the Biscuits industry has accorded
better pricing power to BRIT and other industry players versus earlier
commodity cycles. The ability to pass on RM inflation is much higher today.
Competitive intensity is steady and not as detrimental as it was during 2003-
10, when ITC was ramping up its Biscuits portfolio. Today, ITC enjoys 12-13%
market share and has broken even in this segment in FY10. Parle has also
started focusing on its Premium portfolio (the Glucose segment is declining
at industry level). With the top three players focusing on the Premium
segment, pricing discipline has largely been maintained. Even in the recent
deflation cycle of CY14 and CY15, we have not seen internecine price wars in
the Biscuits industry.
In our view, the recent hardening of sugar prices is not a cause for concern –
BRIT’s RM basket has seen ~4% inflation, which can easily be passed on, as BRIT
has not taken any meaningful price hikes in the last two years. We expect it to
reduce promotional spends before resorting to MRP increases.
Exhibit 11: Gross margin has expanded 780bps over FY12-9MFY16 to 42.1%.
Gross Margin (%)
42.5
39.7
42.9
42.9
39.0
35.8
38.1
36.1
34.0
35.3
38.9
37.1
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
FY15
FY16E FY17E FY18E
Source: Company, MOSL
1 March 2016
8

Britannia Industries
Exhibit 12: Consolidated raw material break-up
Y/E March (INR m)
Net Revenues
Change (%)
Consumption Of RM
Flour
Fats and Oils
Sugar
Lamination roll
Others
Consol RM-Stdl RM
Change (%)
Consumption Of RM
Flour
Fats and Oils
Sugar
Lamination roll
Others
Consol RM-Stdl RM
As a % of RM consumption
Consumption Of RM
Flour
Fats and Oils
Sugar
Lamination roll
Others
Consol RM-Stdl RM
As a % of total revenues
Consumption Of RM
Flour
Fats and Oils
Sugar
Lamination roll
Others
Consol RM-Stdl RM
FY07
100
30
21
15
11
23
1
FY07
60
18
13
9
6
14
0
FY07
22,663
32.3
13,624
4,056
2,870
2,035
1,444
3,119
99
FY07
FY08
27,763
22.5
15,511
4,577
2,931
1,688
1,554
4,038
724
FY08
13.9
12.9
2.1
-17.1
7.6
29.5
627.5
FY08
100
30
19
11
10
26
5
FY08
56
16
11
6
6
15
3
FY09
34,212
23.2
19,290
5,262
3,288
2,078
1,754
5,288
1,619
FY09
24.4
15.0
12.2
23.1
12.9
31.0
123.7
FY09
100
27
17
11
9
27
8
FY09
56
15
10
6
5
15
5
FY10
37,729
10.3
20,245
5,633
2,931
3,184
1,590
5,381
1,527
FY10
5.0
7.1
-10.9
53.2
-9.4
1.7
-5.7
FY10
100
28
14
16
8
27
8
FY10
54
15
8
8
4
14
4
FY11
45,897
21.6
27,144
6,350
3,636
4,523
2,127
7,083
3,425
FY11
34.1
12.7
24.1
42.1
33.8
31.6
124.3
FY11
100
23
13
17
8
26
13
FY11
59
14
8
10
5
15
7
FY12
54,608
19.0
31,091
6,383
4,716
3,978
2,430
9,043
4,541
FY12
14.5
0.5
29.7
-12.1
14.2
27.7
32.6
FY12
100
21
15
13
8
29
15
FY12
57
12
9
7
4
17
8
FY13
61,359
12.4
33,505
7,870
4,921
4,655
2,643
8,816
4,601
FY13
7.8
23.3
4.3
17.0
8.8
-2.5
1.3
FY13
100
23
15
14
8
26
14
FY13
55
13
8
8
4
14
7
FY14
68,293
11.3
36,574
9,069
4,838
4,589
2,993
10,166
4,919
FY14
9.2
15.2
-1.7
-1.4
13.2
15.3
6.9
FY14
100
25
13
13
8
28
13
FY14
54
13
7
7
4
15
7
FY15
77,751
13.8
41,200
9,785
5,395
4,662
610
15,478
5,270
FY15
12.6
7.9
11.5
1.6
-79.6
52.3
7.1
FY15
100
24
13
11
1
38
13
FY15
53
13
7
6
1
20
7
Note: Consumption of raw material excludes purchase of finished goods and change in stock
Source: Company, MOSL
Exhibit 13: Wheat flour index up 4% sequentially
210
190
170
150
130
India Wholesale Price Index Wheat Flour
Exhibit 14: Sugar index up 5% sequentially
240
210
180
150
120
90
India Wholesale Price Index Sugar
Source: Company, MOSL
Source: Company, MOSL
1 March 2016
9

Britannia Industries
Exhibit 15: Cashew index up 7% sequentially
India Wholesale Price Index Cashew Nut
270
220
170
120
90
60
Exhibit 16: SMP prices down 3% sequentially
150
120
SMP Prices (INR/Kg)
Source: Company, MOSL
Source: Company, MOSL
Driving Non-Biscuits portfolio; aims to be ‘Total Foods’ player
While Biscuits still form the bulk of (3/4
th
of revenues) BRIT’s revenues, the
management believes the Non-Biscuits portfolio has not been leveraged and
offers significant opportunity to drive medium to long term growth.
BRIT’s strategy is to build a future that is beyond Biscuits and to become a ‘Total
Foods Company’. In our interactions, Mr Berry has highlighted his agenda of
taking BRIT from the ‘periphery of the plate’ to ‘center of the plate’. In the Non-
Biscuits portfolio, it aims to focus on the following:
Dairy:
Currently, Dairy constitutes just 5% of BRIT’s portfolio (cheese
forming bulk of the sales) and the company is currently awaiting board
approval for the clearance of dairy project to expand its operations in the
INR850b organized dairy industry. It aims to have a fully integrated supply
chain for dairy products. BRIT has roped in Mr Sarad Garodia from Schreiber
Dynamix to head its Dairy business operations.
Cakes and Rusk:
The market is nascent but has huge potential, with only
Parle as the other organized player. We note that BRIT has a first mover
advantage in the category and has recently roped in a separate business
manager for the Cakes and Rusk segment.
Macro Snacking, Chocolates and Breakfast:
BRIT is also evaluating and
looking to enter the Macro Snacking, Chocolates and Breakfast category in
next six months. It recently launched
Pure Magic Deuce,
an innovative
product aimed at bridging the gap between biscuits and chocolates.
Exhibit 17: Pure Magic Deuce – aimed to bridge gap between
biscuits and chocolates
Exhibit 18: Current dairy offerings by Britannia
Source: Company, MOSL
Source: Company, MOSL
1 March 2016
10

Britannia Industries
International business: Focusing on markets where Indian diaspora is
relevant
International business is still very small for BRIT at 6% of overall revenues.
According to the management, it has been doing well and has been accretive to
overall business. In the international market, BRIT sells biscuits, rolls, rusks and
wafers under the
Nutro
and
Britannia
brands and has begun exporting Ghee.
BRIT distributes products in ~75 countries, with the Middle East accounting for
majority of its sales. The Indian diaspora of 26m people across various countries
has helped BRIT to grow its international business. It hopes to increase its
international business revenues by improving manufacturing capacities,
boosting exports and is also open to making acquisitions or entering into JVs. It
is looking to set up a facility in Gujarat to boost international sales to 1/5
th
of
overall revenues by 2021. We note that earlier, BRIT had one team handling
operations for the Middle East and another for the rest of the world; it has now
changed the operating structure and created separate teams for different
geographies, which should help identify 2-3 key markets where BRIT could foray.
Exhibit 19: Subsidiaries, SEZ and JVs in key markets
Source: Company, MOSL
Several capacity expansion projects lined up over next 2-3 years
Over the next two years, BRIT would be investing ~INR9b to set up fresh
manufacturing facilities in Assam (Guwahati), Andhra Pradesh and Maharashtra,
besides new plants in Tamil Nadu and Karnataka. For exports, it is looking to set
up a facility in Gujarat to boost its international sales to one-fifth of revenues by
2021 (6% currently). Along with new capacities, it is also looking to add lines in
existing plants. This would be BRIT’s biggest single tranche of investments in a
time frame of two years. We note that BRIT has around 80 manufacturing units
(including 40 biscuit units) across India, which produce 28m packs per day. This
shows the scale of opportunities available across BRIT’s segments.
1 March 2016
11

Britannia Industries
Exhibit 20: Britannia has 80+ manufacturing units across India
1 March 2016
12

Britannia Industries
Operating metrics
Exhibit 21: Consolidated margin break-up for Britannia
Margin break-up
Gross Margins
EBITDA
PAT
Manufacturing expenses
Consumption of stores & spares
Heat light and power
Plant and machinery
Others
Conversion Cost
Employee costs
Other expenses
Rates and taxes
Freight
SGA Overheads
Advertising
FY06
41.3%
11.7%
8.5%
9.8%
0.2%
1.3%
0.4%
0.0%
7.8%
4.3%
7.4%
1.2%
6.0%
2.0%
6.3%
FY07
35.8%
5.8%
5.0%
9.7%
0.2%
1.1%
0.3%
0.0%
8.0%
3.5%
7.9%
0.4%
7.4%
2.8%
6.1%
FY08
39.0%
8.5%
6.1%
8.6%
0.2%
1.5%
0.5%
0.0%
6.4%
4.5%
7.4%
0.5%
6.8%
3.3%
6.6%
FY09
38.1%
7.0%
3.7%
9.0%
0.3%
1.5%
0.6%
0.0%
6.6%
4.6%
7.7%
0.6%
6.9%
2.8%
6.9%
FY10
36.1%
4.3%
3.5%
8.7%
0.3%
1.2%
0.3%
0.3%
6.6%
4.4%
8.0%
0.7%
6.7%
2.8%
8.0%
FY11
34.0%
4.7%
2.9%
8.2%
0.2%
1.2%
0.2%
0.2%
6.3%
3.9%
7.2%
0.5%
6.6%
2.8%
7.3%
FY12
35.3%
5.2%
3.7%
8.5%
0.2%
1.3%
0.2%
0.2%
6.5%
3.9%
6.7%
0.5%
6.1%
3.3%
7.7%
FY13
37.1%
6.0%
4.2%
9.1%
0.2%
1.5%
0.2%
0.3%
6.8%
3.7%
6.3%
0.3%
5.7%
3.2%
8.7%
FY14
FY15 9MFY16
38.9% 39.7%
42.1%
8.0% 10.0%
13.8%
5.8%
7.4%
9.7%
9.1%
8.6%
0.3%
0.3%
1.6%
1.4%
0.2%
0.2%
0.3%
0.3%
6.6%
6.3%
5.7%
3.8%
3.6%
3.9%
6.2%
6.0%
0.4%
0.4%
5.7%
5.5%
2.9%
3.0%
8.8%
8.4%
8.2%
Source: Company, MOSL
Exhibit 22: Standalone margin break-up for Britannia
Margin break-up
Gross Margins
EBITDA
PAT
Manufacturing expenses
Consumption of stores & spares
Heat light and power
Plant and machinery
Others
Conversion Cost
Employee costs
Other expenses
Rates and taxes
Freight
SGA Overheads
Advertising
FY06
41.3%
11.7%
8.5%
9.8%
0.2%
1.3%
0.4%
0.0%
7.8%
4.3%
7.4%
1.2%
6.0%
2.0%
6.3%
FY07
36.3%
5.8%
5.2%
10.0%
0.3%
1.1%
0.3%
0.0%
8.2%
3.5%
8.6%
0.9%
7.6%
2.3%
6.2%
FY08
39.8%
8.9%
7.1%
10.0%
0.2%
0.9%
0.5%
0.0%
8.3%
3.5%
7.8%
0.6%
7.1%
2.7%
7.0%
FY09
38.6%
8.4%
6.5%
10.0%
0.2%
0.7%
0.5%
0.0%
8.6%
3.1%
7.9%
0.7%
7.2%
2.4%
6.8%
FY10
36.4%
5.0%
4.3%
9.9%
0.2%
0.7%
0.2%
0.3%
8.5%
2.9%
8.3%
0.7%
7.1%
2.5%
7.9%
FY11
34.6%
5.6%
3.1%
9.2%
0.2%
0.7%
0.2%
0.3%
7.9%
2.8%
7.3%
0.4%
6.8%
2.4%
7.2%
FY12
35.7%
5.1%
3.8%
9.9%
0.2%
0.8%
0.2%
0.3%
8.4%
2.9%
6.9%
0.4%
6.4%
3.2%
7.7%
FY13
36.8%
5.8%
4.2%
10.5%
0.2%
0.9%
0.2%
0.3%
8.8%
2.6%
6.5%
0.3%
6.0%
3.1%
8.3%
FY14
38.9%
8.4%
6.3%
10.4%
0.2%
1.0%
0.2%
0.3%
8.7%
2.8%
6.4%
0.3%
6.0%
2.8%
8.1%
FY15 9MFY16
39.2%
9.8%
6.8%
10.1%
0.2%
0.9%
0.1%
0.3%
8.5%
2.5%
6.2%
0.3%
5.8%
2.8%
7.8%
41.5%
13.8%
9.7%
7.8%
2.7%
7.6%
Source: Company, MOSL
1 March 2016
13

Britannia Industries
Story in Charts
Exhibit 23:
BRIT posted healthy 14% revenue growth in FY15;
estimate 14.4% revenue CAGR over FY15-18
23.2
Revenues (INR b)
21.6
19.0
12.4 11.3
13.8
11.8
Revenue growth (%)
Exhibit 24:
Robust gross margin expansion over FY12-16E
Gross Margin (%)
42.5 42.9 42.9
15.3 16.1
38.1
36.1
34.0
35.3
38.9
37.1
39.7
10.3
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16E FY17E FY18E
Source: Company, MOSL
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16E FY17E FY18E
Source: Company, MOSL
Exhibit 25:
Focused brand investments behind five power brands
Ad spends (%)
8.7
8.0
6.6
6.9
7.3
7.7
8.8
8.4
Exhibit 26:
EBITDA margins expected to touch 14% in FY17
EBITDA Margin (%)
13.8
14.3 14.1
10.0
7.0
4.3
4.7
5.2
8.0
6.0
6.3
6.1
FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15
Source: Company, MOSL
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16E FY17E FY18E
Source: Company, MOSL
Exhibit 27:
Expect PAT CAGR of 44% over FY12-16
PAT (INR b)
48.8
30.1
6.9
(25.9)
1.3
0.3
52.3
PAT growth (%)
45.1
49.8
Exhibit 28:
Stable return ratios
RoE (%)
54.3 54.1
44.1
18.9 14.0
29.3
20.1
26.7
17.7
26.7
58.9
56.4
1.3
1.3
2.0
2.6
4.0
5.7
8.6
10.2 11.7
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16E FY17E FY18E
Source: Company, MOSL
FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15
Source: Company, MOSL
1 March 2016
14

Britannia Industries
Financials and Valuations
Income Statement
Y/E Mar
Net Sales
Change (%)
EBITDA
EBITDA Margin (%)
Depreciation
EBIT
Interest
Other Income
Extraordinary items
PBT
Tax
Tax Rate (%)
Min. Int. & Assoc. Share
Reported PAT
Adjusted PAT
Change (%)
2011
45,897
21.6
2,170
4.7
649
1,521
436
787
0
1,871
529
28.3
-1
1,343
1,342
0.3
2012
54,608
19.0
2,863
5.2
618
2,244
416
838
0
2,666
669
25.1
1
1,996
1,997
48.8
2013
61,359
12.4
3,711
6.0
732
2,980
413
1,017
0
3,584
986
27.5
1
2,595
2,599
30.1
2014
68,293
11.3
5,438
8.0
832
4,606
83
1,170
0
5,693
1,736
30.5
1
3,953
3,957
52.3
2015
77,751
13.8
7,806
10.0
1,445
6,361
39
1,713
1,142
9,177
2,293
25.0
1
6,886
5,743
45.1
2016E
86,954
11.8
11,964
13.8
1,314
10,650
44
1,862
0
12,468
3,865
31.0
0
8,603
8,603
49.8
2017E
100,272
15.3
14,385
14.3
1,525
12,860
44
2,004
0
14,820
4,594
31.0
0
10,226
10,226
18.9
(INR Million)
2018E
116,401
16.1
16,468
14.1
1,685
14,782
44
2,160
0
16,898
5,238
31.0
0
11,660
11,660
14.0
Balance Sheet
Y/E Mar
Share Capital
Reserves
Net Worth
Debt
Deferred Tax
Total Capital Employed
Gross Fixed Assets
Less: Acc Depreciation
Net Fixed Assets
Capital WIP
Investments
Current Assets
Inventory
Debtors
Cash & Bank
Loans & Adv, Others
Curr Liabs & Provns
Curr. Liabilities
Provisions
Net Current Assets
Total Assets
2011
239
3,021
3,260
6,188
58
9,527
9,691
5,498
4,193
128
3,885
7,126
3,470
810
769
2,078
6,661
5,381
1,280
465
9,527
2012
239
3,853
4,092
6,042
76
10,232
11,211
5,912
5,300
1,113
2,485
8,579
4,318
1,130
613
2,518
8,189
6,619
1,570
390
10,232
2013
239
5,340
5,579
3,800
128
9,529
12,893
6,517
6,376
1,473
1,082
8,912
3,747
1,228
1,029
2,908
9,306
7,657
1,649
-394
9,529
2014
240
7,741
7,981
1,498
89
9,591
14,930
7,524
7,406
1,071
1,979
9,543
4,203
1,087
1,091
3,163
11,477
9,366
2,111
-1,934
9,591
2015
240
12,211
12,451
1,451
-234
13,693
16,065
8,731
7,334
484
5,179
13,596
4,040
1,358
2,263
5,934
14,007
11,307
2,700
-411
13,693
2016E
240
17,116
17,356
1,499
-234
18,621
18,065
10,045
8,020
484
8,554
16,497
5,217
1,528
3,697
6,055
16,041
11,769
4,272
456
18,621
(INR Million)
2017E
240
23,182
23,422
1,499
-234
24,688
20,065
11,570
8,495
484
12,054
20,404
6,217
1,776
6,042
6,370
17,855
12,777
5,078
2,549
24,688
2018E
240
30,100
30,340
1,499
-234
31,605
22,065
13,255
8,810
484
15,554
25,412
7,217
2,093
9,402
6,700
19,761
13,971
5,790
5,651
31,605
1 March 2016
15

Britannia Industries
Financials and Valuations
Ratios
Y/E Mar
Basic (INR)
EPS
Cash EPS
Book Value
DPS
Payout (incl. Div. Tax.)
Valuation(x)
P/E
Cash P/E
Price / Book Value
EV/Sales
EV/EBITDA
Dividend Yield (%)
Profitability Ratios (%)
RoE
RoCE
Turnover Ratios (%)
Asset Turnover (x)
Debtors (No. of Days)
Inventory (No. of Days)
Creditors (No. of Days)
Leverage Ratios (%)
Net Debt/Equity (x)
1.7
2011
2,170
-122
475
-409
436
2,550
-470
2,081
-221
0
-690
0
-381
0
-1,137
-1,519
341
427
769
1.3
2012
2,863
-163
-81
-650
416
2,385
-2,505
-120
1,400
0
-1,105
0
-146
0
-1,289
-1,436
-155
769
613
0.5
2013
3,711
91
1,200
-934
413
4,481
-2,042
2,439
1,403
0
-639
0
-2,242
0
-1,184
-3,426
416
613
1,029
0.1
2014
5,438
751
1,602
-1,775
83
6,099
-1,634
4,465
-897
0
-2,531
1
-2,302
0
-1,204
-3,506
62
1,029
1,091
-0.1
2015
7,806
795
-350
-2,553
39
5,736
-548
5,188
-3,201
-1,142
-4,891
0
-47
0
374
327
1,172
1,091
2,263
-0.1
2016E
11,964
828
566
-3,865
44
9,538
-2,000
7,538
-3,375
0
-5,375
0
48
0
-2,777
-2,729
1,434
2,263
3,697
-0.2
2017E
14,385
871
252
-4,594
44
10,958
-2,000
8,958
-3,500
0
-5,500
0
0
0
-3,114
-3,114
2,344
3,697
6,041
-0.3
2018E
16,468
919
258
-5,238
44
12,450
-2,000
10,450
-3,500
0
-5,500
0
0
0
-3,590
-3,590
3,360
6,042
9,402
4.8
6
32
25
5.4
8
34
31
6.5
7
27
29
7.2
6
28
37
5.6
6
24
42
4.6
6
29
40
4.0
6
30
38
3.7
7
30
36
44.1
16.1
54.3
22.9
54.1
30.5
58.9
48.7
56.4
54.3
57.8
65.0
50.2
58.8
43.4
52.1
86.1
71.2
42.9
5.0
62.4
0.4
59.3
40.9
27.4
4.3
42.9
0.6
39.6
34.4
19.6
3.8
27.6
0.9
33.3
29.0
14.5
3.2
22.5
1.1
29.2
25.5
11.2
2.7
19.3
1.2
11.2
16.7
27.3
6.5
57.9
16.7
21.9
34.3
8.5
50.8
21.7
27.8
46.1
8.5
39.1
33.0
39.9
66.2
12.0
36.4
47.9
69.5
103.5
16.0
33.4
71.7
82.7
144.7
25.1
35.0
85.2
98.0
195.3
29.8
35.0
97.2
111.3
252.9
34.0
35.0
2011
2012
2013
2014
2015
2016E
2017E
2018E
Cash Flow Statement
Y/E Mar
Adjusted EBITDA
Non cash opr. exp (inc)
(Inc)/Dec in Wkg. Cap.
Tax Paid
Other operating activities
CF from Op. Activity
(Inc)/Dec in FA & CWIP
Free cash flows
(Pur)/Sale of Invt
Others
CF from Inv. Activity
Inc/(Dec) in Net Worth
Inc / (Dec) in Debt
Interest Paid
Divd Paid (incl Tax) & Others
CF from Fin. Activity
Inc/(Dec) in Cash
Add: Opening Balance
Closing Balance
(INR Million)
1 March 2016
16

Britannia Industries
NOTES
1 March 2016
17

Disclosures
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Britannia Industries
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1 March 2016
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