Britannia Industries
BSE SENSEX
23,779
S&P CNX
7,222
1 March 2016
Update
| Sector:
Consumer
CMP: INR2,840
Premium cookie
TP: INR3,500 (+23%)
Buy
Several catalysts in place; amongst our top ideas
Stock Info
Bloomberg
Equity Shares (m)
52-Week Range (INR)
1, 6, 12 Rel. Per (%)
M.Cap. (INR b)
M.Cap. (USD b)
Avg Val ( INR m)
Free float (%)
BRIT IN
120.0
3,435/2,009
10/2/53
340.8
5.0
575
49.3
Financials Snapshot (INR b)
Y/E Mar
2016E 2017E
Sales
87.0 100.3
EBITDA
12.0
14.4
Adj. PAT
8.6
10.2
Adj.EPS(INR)
71.7
85.2
EPS Gr. (%)
49.8
18.9
BV/Sh.(INR)
144.7 195.3
RoE (%)
57.8
50.2
RoCE (%)
65.0
58.8
P/E (x)
39.6
33.3
P/BV (x)
19.6
14.5
Shareholding pattern (%)
As On
Promoter
DII
FII
Others
Premiumization-led opportunity continues to drive medium to long-term healthy
earnings visibility for BRIT. Its new launch activity in the premium portfolio is
consistent and yielding good dividends.
Distribution and portfolio expansion in central states are white spaces which should
drive near-term volume growth.
Managing Director, Mr Varun Berry’s vision of making BRIT a ‘Total Foods Company’
provides multiple growth drivers for portfolio expansion.
Recent hardening of commodity (sugar) prices has concerned investors. However,
RM inflation for the basket is ~4% and ample room for price hike exists.
The stock has corrected 20% from its recent peak. Our conviction in BRIT remains
intact and it is one of our top four ideas in the Consumer space. Buy.
2018E
116.4
16.5
11.7
97.2
14.0
252.9
43.4
52.1
29.2
11.2
Dec-15 Sep-15 Dec-14
50.7
27.8
0.0
21.4
50.7
8.8
19.8
20.6
50.8
9.3
19.5
20.5
FII Includes depository receipts
Stock Performance (1-year)
Britannia Inds.
Sensex - Rebased
3,800
3,200
2,600
2,000
1,400
Premiumization driving growth for industry and Britannia:
Premiumization in
the Biscuits industry continues at a healthy pace and is driving growth for the
industry in general and BRIT in particular. The Glucose segment (mass/value)
has declined 0.3% while the Cookies segment (BRIT’s forte) has delivered 15%
CAGR over two years. BRIT’s launch activity in the premium space has been
robust – it recently launched
Pure Magic Deuce
(blend of chocolate and
biscuit). In the last 18 months, it has introduced three key products at the
premium end –
Nutrichoice Heavens, Good Day Chunkies
and
Pure Magic
Chocolush.
It has also revamped existing power brands –
Good Day, Bourbon
while
Tiger
re-launch is underway. We expect BRIT to continue to drive its
premium portfolio in urban and tier-I markets even as it uses its value
offerings to make inroads in hitherto weaker geographies (central states).
Distribution expansion to augment volumes:
BRIT has doubled its direct
outlet reach to 1.25m outlets in three years (added 0.19m outlets in 9MFY16).
Its total reach stands at 3.6m outlets compared to Parle’s 6m outlets (the
category is present in 6.7m outlets). It had also started split route model of
distribution, where two salesmen cater to a retailer, selling split sections of
the portfolio. Given the success of the split route strategy, BRIT is expanding
this strategy to more markets. Distribution still offers a significant opportunity
for BRIT; we expect 10% per annum growth in its direct reach for the next 3-5
years. Distribution expansion has been one of the drivers for BRIT’s sustained
outperformance over the last 2-3 years. Against BRIT’s 12% revenue CAGR
over FY13-16E, the industry has grown at low-to-mid-single digits.
Market share and distribution white spaces in Central India:
Notwithstanding
its number-1 market position in the value ladder of the Biscuits industry, BRIT
remains weak in Central India (Hindi belt) due to legacy reasons. Its market
share in the Hindi belt is just 11% against all-India value market share of 33%.
Gautam Duggad
(Gautam.Duggad@MotilalOswal.com); +91 22 3982 5404
Vishal Punmiya
(Vishal.Punmiya@MotilalOswal.com); +91 22 3980 4261
Investors are advised to refer through important disclosures made at the last page of the Research Report.
Motilal Oswal research is available on www.motilaloswal.com/Institutional-Equities, Bloomberg, Thomson Reuters, Factset and S&P Capital.