HAVELLS INDIA
High degree of automation across production lines
Key focus areas – insourcing, stringent quality checks, process improvements
20 JULY 2016
The InSites
We visited Havells’ switchgear and switches plant at Baddi, Himachal Pradesh. The unit
manufactures the entire range of Havells, Crabtree, Standard and REO brands.
High degree of automation, stringent quality checks, continuous process improvements
and in-house sourcing of design, moulds and components are the key focus areas.
Havells’ world-class manufacturing plants and focus on design/aesthetics are key
contributors to its market share gains and industry-leading margins. We retain BUY,
with a target price of INR425 (33x FY18E EPS).
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We organized an investor visit to Havells’ Baddi plant in Himachal Pradesh. The plant
manufactures residential switchgear and switches which are: (1) Havells’ most
profitable segment (39% margin contribution in FY16), and (2) Only segment where
Havells’ manufacturing plant in
Havells’ is the market leader (MCB’s). Our key takeaways:
Baddi, Himachal Pradesh is
High degree of automation visible across switchgear and switch assembly lines:
The Baddi plant is among the most automated switchgear/switches plant in India.
60-70% of the switchgear manufacturing process is automated, with only the spot
welding process requiring manual intervention. Within switches, it recently
installed three fully-automated switch assembly machines, which have made the
process faster and reduced headcount by 15 employees.
Stringent quality checks ensure high product durability and reliability:
The
‘Havells’ brand commands a premium and its products are considered reliable
and durable. This is also reflected in the strict quality checks put in place on the
shop floor. In case of switchgear, checks are done for aesthetics, as well as for
potential flaws in mechanical and electrical
parts
during the manufacturing
process. These are followed by routine tests (for 100% of the production), which
cover tripping and high voltage, type tests (sample-based testing), and third-party
tests (at third-party test labs and reports are sent to BIS).
Focus on insourcing of design, moulds and components; process improvements
a continuous exercise:
For strict control over the supply chain, and in turn, cost
of supplies, Havells makes most components, moulds and dies in-house. Its
Center for Research and Innovation (CRI) at Noida provides the designs, while a
press shop (capacity: 40-100 tons), tool shop and molding machines (76 units) at
the plant enable in-house manufacturing. Kaizen, Six Sigma, and Just-in-Time
ensure continuous process improvements and savings.
Retain BUY; target price of INR425:
We maintain
Buy,
with a price target of
INR425 (33x FY18E EPS of INR12.9). The premium valuations are justified, given (i)
its demonstrated track record of accelerating growth through new launches, (ii)
high dividend payout, and (iii) impressive return ratios. Key risks to our rating are
a sharp slowdown in the residential and industrial real estate market and delay in
implementation of 7
th
Pay Commission recommendation and GST.
spread over 21 acres and
operates out of two units.
Key products manufactured at
this facility are switchgear and
switches for the
Havells,
Crabtree, Standard,
and
REO
brands. Havells started the
Baddi plant, one of the most
automated plants in India, in
2004. It expanded the plant in
2006 and set up the second
unit in 2009. In 2012, Havells
began manufacturing the
Kit
Kat
range of switches under the
REO
brand.
Switchgear contributed ~55%
of sales in FY16 while switches
contributed the balance. The
plant manufactures 0.1m units
of switchgear and 7m units of
switches per month. The plant
is currently operating at 70%
utilization.
The Baddi unit is an integrated
facility that manufactures most
components in-house to
achieve precision-engineering
and perfect outputs.
Ankur Sharma
(Ankur.vsharma@MotilalOswal.com); +91 22 3982 5449
Amit Shah
(Amit.Shah@MotilalOswal.com) +91 22 3029 5126
Investors are advised to refer through important disclosures made at the last page of the Research Report.
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