SUN TV NETWORK FY13
ART #1: Key financial insights
Contingent liabilities shoot up:
Sun TV Network's (SUNTV)
contingent liabilities jumped 3.7x from INR0.7b in FY11 to
INR2.7b in FY13. From 3.2% of net worth in FY11, contingent
liabilities increased to 9.5% of net worth in FY13, mainly driven
by additional customs duty demand of INR611m (~6% of FY13
PBT). We believe that the customs duty demand could be on
account of disallowance of exemptions claimed for the purchase
of aircraft - in FY13, SUNTV sold its old aircraft for INR1.9b and
purchased a new one for INR2.95b.
Exposure to promoter group companies:
Exposure to promoter
group companies stood at INR1.9b (6.8% of FY13 net worth), of
which INR1b pertains to trade receivables from Sun Direct, which
had a negative net worth of INR4.9b on FY12 end.
Sun Direct pulls up overall receivable days:
SUNTV receivable
days increased from 93 in FY12 to 104 in FY13 primarily due to
receivable days from Sun Direct increasing from 141 to 198.
Receivables position deteriorates:
Receivables outstanding for
more than six months grew ~67% from INR250m (4.9% of net
receivables) in FY12 to INR417m (7.2% of net receivables) in
FY13. Provision for doubtful debts jumped from INR19.7m (0.2%
of PBT) in FY12 to INR244.4m (2.4% of PBT) in FY13.
the
ART
of annual report analysis
Contingent liabilities
shoot up primarily due
to customs duty
demand, possibly on
aircraft purchase
Sun Direct pulls up
receivable days; has
reported average loss
of INR4b per year
Directors' remuneration accounts for
11% of PBT and 57% of employee cost
Stock Info
Bloomberg
CMP
Equity Shares (m)
M.Cap. (INR b)/(USD b)
52-Week Range (INR)
1,6,12 Rel.Perf.(%)
SUNTV IN
391
394.1
154.1/2.5
494/324
1/-10/-19
A
NNUAL
R
EPORT
T
HREADBARE
13 March 2014
Financial summary (INR b)
Y/E Mar
Revenue
Revenue gr. (%)
EBITDA
EBITDA margin (%)
PAT
EPS (INR)
EPS Gr. (%)
BV/Sh. (INR)
RoE (%)
Payout (%)
2011
20.2
39.1
15.9
78.8
7.7
19.5
48.1
57.2
37.2
44.8
2012
18.7
-7.7
14.3
77.7
6.9
17.6
-9.8
63.7
29.1
54.0
2013
19.5
4.6
14.4
74.8
7.1
18.0
2.2
70.7
26.8
53.3
ART #2: Accounting/Auditing issues
Policy for amortization of film and broadcasting rights:
SUNTV
considers film/broadcasting rights acquired as intangible assets
and follows a conservative policy of amortizing the rights on
the date of first telecast. Zee, however, treats the rights as
inventory and provides amortization over 3-5 years (except
programs like reality shows, chat shows, current affairs, game
shows, sports rights, etc, which are fully expensed on telecast).
Shareholding pattern (%)
As on
Promoter
Domestic Inst
Foreign
Others
Dec-13
75.0
2.1
15.7
7.2
Sep-13
75.0
2.3
16.2
6.5
Dec-12
77.0
2.2
13.8
7.0
ART #3: Corporate governance matters
Directors' remuneration:
Directors' remuneration for FY13 was
INR1.1b. In each of the last three years, directors' remuneration
was ~6% of total revenue and 11% of PBT. Managerial
remuneration accounted for 57% of employee cost in FY13. This
appears high when compared to Zee's managerial remuneration
of INR56m in FY13 (1.6% of employee cost, 0.5% of PBT and 0.2%
of revenue).
6.25% promoters' shares pledged:
Despite the company being
cash rich, SUNTV's promoters have pledged 18.5m equity shares,
that is, 6.25% of their total shareholding. This could have been
to raise resources for group companies.
Stock performance (1 year)
ART
will present a threadbare portrait of annual reports - statistical, strategic and structured. We believe
ART's
wide canvas - from accounting and auditing issues to
operating performance to management insights to governance matters - will help readers paint a clearer picture of the stock's investment worthiness.
Ashish Gupta
(Ashish.Gupta@MotilalOswal.com); +91 22 3982 5544
Chaitanya Arora
(Chaitanya.Arora@MotilalOswal.com); +91 22 3982 4927
Investors are advised to refer through disclosures made at the end of the Research Report.
1

ART|
Sun TV Network
ART #1
KEY FINANCIAL INSIGHTS
3.7x jump in contingent liabilities in past 2 years; currently at 10% of net
worth
Contingent liabilities jumps
from INR1.5b in FY12 to
INR2.7b in FY13
Bulk of the increase is on
account of custom duty
demand of INR611m (6% of
FY13 PBT)
During FY13, SUNTV received additional customs duty demand of INR611m on
account of exemptions previously availed. The demand appears to have been
raised on account of aircraft purchased. The company has paid the entire
amount under protest and has shown it as part of loans and advances pending
completion of final assessment of duty.
SUNTV has also seen a significant jump in income tax demands on account of
disallowance of certain expenses resulting in Income tax demand almost tripling
in 2 years from INR0.7b in FY11 to INR2.0b in FY13.
These claims have seen contingent liabilities rise to INR2.7b at the end of FY13
(FY12: INR1.5b); 9.5% of FY13 net worth (FY12: 6%).
Contingent liabilities jumps 3.7x to INR2.7b in 2 years; customs demand of INR611m during
FY13 (INR m)
Particulars
Income tax
Customs duty
Claims not acknowledged as debt
Total
FY11
719
5
1
725
FY12
FY13
1,489
2,040
5
616
1
1
1,495
2,657
Source: Company Annual Report, MOSL
Contingent liabilities jumps from 3.2% of net worth in FY11 to 9.5% of net worth in FY13
Custom duty demand
appears to be on account of
purchase of aircraft
Source: Company Annual Report, MOSL
Replacement of Aircraft during FY13
New aircraft purchased for
INR2.95b; old aircraft sold
for INR1.9b
The company had an aircraft as part of its fixed assets which it sold during FY13
for a total consideration of ~INR1.9b, resulting in a net gain of INR54m.
The company subsequently purchased a new aircraft for INR2.95b in FY13 and is
depreciating the aircraft on straight line basis over the estimated useful life of
15 years.
Exposure to related parties at 14% of networth; Sun Direct largest exposure
Exposure to promoter
group companies at INR1.9b
in FY13 (6.8% of net worth)
Net exposure to related parties (including associates) stood at INR3.9b (14% of
FY13 net worth). Of this, INR1.9b (6.8% of FY13 net worth) pertained to
promoter group companies mainly on account of dues of INR1.0b (3.6% of FY13
net worth) from Sun Direct TV Private Limited (Sun Direct).
2
13 March 2014

ART|
Sun TV Network
Investments in associates, through its subsidiary South Asia FM (SAFML), stood
at INR2.0b. SAFML has taken up a 48.9% beneficial interest in the Red FM Radio
Companies by acquiring the equity of their holding companies at par.
Exposure to related parties (including invt in associates) @ 14% of net worth (INR m)
Particulars
Investment in associates (Refer A)
Trade receivables (Refer B)
Prepaid expenses
Loans and advances
Other current/non-current assets
Accounts payable
Other liabilities
Net exposure
Net worth
Exposure as a % of net worth (%)
FY11
FY12
FY13
1,848
1,926
2,005
813
1,353
1,487
-
240
146
339
339
332
20
24
18
-85
-59
-88
-20
0
0
2,914
3,823
3,900
22,537
25,120
27,854
12.9
15.2
14.0
Source: Company Annual Report, MOSL
Note A - Investment in associates at INR2b (INR m)
Particulars
AV Digital Networks (Hyderbad) Pvt Ltd
Metro Digital Networks (Hyderabad) Pvt Ltd
Deccan Digital Networks (Hyderabad) Pvt Ltd
Asia Radio Broadcast Pvt Ltd
Optimum Media Services Pvt Ltd
Pioneer Radio Training Services Pvt Ltd
Total
FY11
251
767
710
30
29
62
1,848
FY12
224
802
718
30
73
79
1,926
FY13
219
823
730
34
90
109
2,005
Source: Company Annual Report, MOSL
Note B - Trade receivables from promoter group companies @8% of revenue; more than
1/4th of total receivables (INR m)
Receivables from Sun Direct
remains high at INR1.0b in
FY13
Particulars
Sun Direct TV Private Limited
Sun Distribution Services Private Limited
Kal Comm Private Limited
Others
Total
As % of revenue from operations (%)
As % of total trade receivables (%)
FY11
516
217
79
1
813
4.0
18.9
FY12
1,006
229
-
119
1,353
7.3
26.6
FY13
1,001
336
-
149
1,487
7.7
25.5
Source: Company Annual Report, MOSL
Sun Direct Financial Snapshot
Sun Direct shareholding as on Sep 28, 2012
Shareholders
Kalanithi Kavery
South Asia Entertainment Holdings Ltd
Kalanithi Maran
Total
No. of shares (m)
252.8
81.6
73.4
407.8
% of issued capital
62
20
18
100
Source: Ministry of Corporate Affairs, MOSL
13 March 2014
3

ART|
Sun TV Network
Financials snapshot (INR m)
Particulars
FY09
FY10
FY11*
FY12
FY13
FY14YTD
OPERATIONAL HIGHLIGHTS
Turnover
3,864
6,536
6,953
NA
8,662
EBITDA
-3,541
-1,501
NA
NA
Profit/(Loss)
-4,472
-4,423
-3,064
-5,966
-4,272
OTHER KEY FINANCIAL HIGHLIGHTS
Equity raising
3,506
2,500
1,250
693
1,250
1,625
Debt raised during the
year
2,557
5,703
2,686
659
NA
NA
Additional capital raised
1,250
1,625
during the year
6,062
8,203
3,936
1,352
Additions to CPE
6,034
4,696
6,800
2,549
Debt at end of the year
2,557
8,260
10,946
11,605
* Instead of turnover figure, total income figure is stated. Financials for FY13 and FY14 are not available
and data pertaining to these years has been taken from other public sources
Source: Ministry of Corporate Affairs, MOSL
Sun Direct is consistently
making average losses of
INR4b over past five years
Receivable days increase on back of Sun Direct; substantial increase in
provision for doubtful receivables
Provision for doubtful debts
has jumped from INR19.7m
in FY12 to INR244.4m in
FY13; 2.4% of FY13 PBT
(FY12: 0.2%)
Receivables position of the company has deteriorated, with receivables
outstanding for more than 6 months increasing ~67% from INR250m in FY12 to
INR417m in FY13; 7.2% of net FY13 receivables (FY12: 4.9%).
Even on an overall basis, receivables increased from INR5.1b in FY12 to INR5.8b
in FY13; 30.3% of FY13 net sales (FY12: 27.6%).
Provision for doubtful debts has jumped from INR19.7m in FY12 to INR244.4m in
FY13; 2.4% of FY13 PBT (FY12: 0.2%). No details are available on whether any
part of provision for doubtful debts pertains to receivables from Sun Direct.
Receivable days stretched to 104 days in FY13 from 93 days in FY12 mainly due
to receivable days from Sun Direct increasing to 198 days from 141 days.
Receivables outstanding for more than six months as % of revenue inch up (INR m)
Particulars
FY11
FY12
FY13
Trade receivables outstanding for more than six months from the
due date of payment
Considered good
323
250
417
Considered doubtful
254
273
518
Sub-total (i)
577
523
935
Other trade receivables
Considered good, unsecured
3,968
4,840
5,418
Sub-total (ii)
3,968
4,840
5,418
Total gross receivables (i)+(ii)
4,545
5,364
6,353
Less : Provision for doubtful trade receivables
(254)
(273)
(518)
Total
4,291
5,090
5,835
Net receivables o/s for more than 6 months as % of net receivables
7.5
4.9
7.2
Net receivables o/s for more than 6 months as % of revenue
1.6
1.4
2.2
Net receivables as % of revenue
21.3
27.6
30.3
Source: Company Annual Report, MOSL
Receivables outstanding for
more than six months from
due date of payment
jumped from 1.4% of
revenue in FY12 to 2.2% of
revenue in FY13
13 March 2014
4

ART|
Sun TV Network
Net receivables as a proportion of revenue have steadily increased from 21% in FY11 to
over 30% in FY13
Receivable days
consolidated stretched to
104 days in FY13 from 93
days in FY12 mainly due to
receivable days from Sun
Direct increasing to 198
days from 141 days
Source: Company Annual Report, MOSL
Receivable days increase on back of Sun Direct (number of days)
Particulars
Receivable days - Sun Direct
Receivable days (ex Sun Direct)
Receivable days - Consolidated
FY12
FY13
141
198
87
94
93
104
Source: Company Annual Report, MOSL
Cash conversion cycle increases on back of lower payable days in FY13
Consolidated
Inventory Days (Average)
Receivable Days (Average)
Payable Days (Average)
Cash conversion cycle (Days) (Average)
FY10
4
72
125
-49
FY11
5
69
128
-54
FY12
3
93
141
-45
FY13
1
104
81
24
Source: Company Annual Report, MOSL
Interest expense of INR44m, despite cash/liquid investments of INR4.6b
Cash of INR4.6b in FY13,
however, company has
interest expense of INR44m
on account of loans availed
during the year
Sun has interest expense of INR44m in FY13 (FY12: INR53m) on loans taken,
despite cash/liquid investments of INR4.6b.
As per the cash flow statement, the company has availed loans of INR8.8b in
FY13 (FY12: INR6.6b) and fully repaid this during the year resulting in no debt for
the company at the end of the year. The company normally has a negative cash
conversion cycle which implies no cash required even for working capital.
Interest expense of INR44m; despite being a net cash company
Particulars
Interest expense
Loans availed during the year
FY11
16
1,712
FY12
FY13
53
44
6,635
8,752
Source: Company Annual Report, MOSL
Net IPL expenditure in 9MFY14
of INR0.4b (INR m)
IPL Franchise acquired; net IPL expenditure of INR364m in 9MFY14
Particulars
9MFY14
Income from IPL
1,051
IPL Franchise Fees
-851
Other IPL Expenses
-564
Net IPL Expenditure
-364
Source: Quarterly results, MOSL
13 March 2014
In Oct-12, the company acquired the right to operate the Hyderabad franchise
of the Indian Premier League from the Board of Control for Cricket in India.
As per the franchise agreement, the company is liable to pay franchise fees of
INR850.5m every year for a period of 5 years from 2013 to 2017. The company
has made this payment in 1QFY14.
The payment of the franchise fee, along with other related IPL expenditure, net
of income, reduced SUNTV’s PBT by ~INR364m (5% of 9MFY14 PBT) in 9MFY14.
5

ART|
Sun TV Network
Other financial highlights from annual report
Sale of subsidiary resulted in gain of INR107.1m
Sold its wholly-owned
subsidiary Sun TV Network
Europe for INR59.8m
During FY13, the company completed the sale of its wholly owned subsidiary
Sun TV Network Europe Limited for a consideration of INR59.8m.
The subsidiary had a net worth of negative INR43.7m on the date of disposal
and the transaction resulted in a onetime gain of INR107.1m after foreign
exchange adjustments.
Subsidiaries profitability improves on back of operational efficiencies
South Asia FM Limited, subsidiary, which operates in the radio broadcasting
space, posted a loss of INR25.4m (FY12: loss of INR133.7m) while Kal Radio
Limited posted a post-tax profit of INR126.3m, up from INR14m in FY12; a
cumulative figure of INR100.9m for FY13.
A look at the subsidiary figures for the last 5 years shows that FY13 is the first
year in which subsidiaries have posted a profit.
Subsidiaries report profit for the first time in FY13
Subsidiaries constitute 5.5%
of consolidated revenues,
and 10.6% of consolidated
cost of revenues
The figure of INR100.9m for FY13 is after excluding gain of INR 107.1m on sale of European subsidiary
Source: Company Annual Report, MOSL
Subsidiaries revenue contributes 5.5% to the total revenue in FY13, up from
3.0% in FY09.
Subsidiaries cost of revenues (derived) as a proportion of consolidated number
has reduced down from 19.4% in FY09 to 10.6% in FY13.
Subsidiaries (derived) cost of revenues as % of consolidated revenue dips with increasing
revenue contribution
Source: Company Annual Report, MOSL
13 March 2014
6

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Sun TV Network
Interest yield drops 190bp
In terms of non-operating income, interest received on bank deposits has
reduced from INR445m in FY12 to INR331m in FY13.
The average interest yield has decreased from 12.4% in FY12 to 10.5% in FY13.
Interest income declines in FY13 … (INR m)
Particulars
Bank deposits
Loans to associates
Others
Interest income
FY11
297
19
2
318
FY12
446
26
46
517
FY13
331
26
0
357
Average interest yield has
decreased from 12.4% in
FY12 to 10.5% in FY13
Source: Company Annual Report, MOSL
… so does average interest yield
Source: Company Annual Report, MOSL
Cash flow from operations flat YoY; cash flow from operations/EBITDA % also steady at
62% (INR m)
FCF higher in FY13 due to
lower capex; Cash from
operation/EBITDA
ratio stable
Particulars
EBITDA (Operations)
Add: Adj. mainly due to provision for doubtful debts/advances
Less: Direct taxes paid
Operating profit before w/cap changes
Decrease in inventories
Increase in trade receivables
Decrease/(Increase) in loans and advances
Decrease/(Increase) in other current assets
Decrease/(Increase) in current liabilities and provisions
Cash flow from operations
Less: Capital expenditure
Free cash flow
Cash flow from operations/EBITDA (%)
FY12
14,144
319
3,939
10,524
9
-884
3,037
39
-3,961
8,764
7,131
1,632
FY13
14,091
587
4,062
10,616
2
-959
-838
-158
27
8,690
5,937
2,753
62.0
61.7
Source: Company Annual Report, MOSL
13 March 2014
7

ART|
Sun TV Network
Cost of revenues as a % of sales increases from 7% n FY12 to 10% in FY13 (INR m)
Steep rise in cost of
revenues as a percentage of
revenue in FY13
Particulars
Telecast costs
Program production expenses
Cost of program rights
Consumables and media expensed
Pay channel service charges
Licenses
Others
Total cost of revenues (A)
Revenue from operations (B)
Cost of revenues as % of revenue (A)/(B) (%)
FY12
FY13
Change (%)
199
258
30
462
719
56
189
281
48
22
28
28
258
317
23
155
188
21
42
54
29
1,326
1,844
39
18,472
19,230
4
7.2
9.6
Source: Company Annual Report, MOSL
Movie Distribution income wiped out completely
The company has not undertaken any distribution activity in FY13. Accordingly,
income from movie distribution has been reduced from INR2,213m in FY11 to a
negligible INR3.1m in FY13.
Income from movie distribution now negligible
Source: Company Annual Report, MOSL
Dividend payout healthy at 50%+
Dividend payout remains
steady
Source: Company Annual Report, MOSL
13 March 2014
8

ART|
Sun TV Network
ART #2
ACCOUNTING/AUDITING ISSUES
Conservative amortization policy on recognition of film and broadcasting
rights ….
SUNTV’s
film and
broadcasting rights are fully
expensed on the date of
first telecast of the
film/program episode vis-à-
vis
Zee’s
policy of
amortizing over 3 to 5 years
SUNTV
follows a conservative policy for film and broadcasting rights acquired
for telecast. These are fully expensed on the date of first telecast of film /
program episode, as the case may be.
Zee Enterprises (Zee),
on the other hand, has the following policy for
amortization of programs, film rights:
Programs - reality shows, chat shows, events, current affairs, game shows
and sports rights etc. are fully expensed on telecast,
Programs (other than above) are amortized over three financial years
starting from the year of first telecast, as per management estimate of
future revenue potential and
Film rights are amortized on a straight-line basis over the licensed period or
60 months from the commencement of rights, whichever is shorter.
…. comparable calculated EBITDA margins at ~59% v/s reported 75%,
however no impact on PAT; adjusted operating cash flows also to be lower
SUNTV’s reported EBITDA is INR14.4b with EBITDA margin at 74.8% in FY13.
If the film and broadcasting rights were considered as part of inventory, in line
with Zee’s accounting policy, instead of treating them as intangible assets (like
SUNTV does presently), then adjusted EBITDA would be INR11.3b with adjusted
margins at 59%.
This will, however, have no effect on the PBT/PAT of the company.
Even from cash flow perspective, reported operating cash flows are higher for
SUNTV due to additional capital for film and broadcasting rights being
considered as capex, as against Zee treating it as inventory. However, the free
cash flows for the company will remain unchanged.
EBITDA adjusted for broadcasting and film distribution rights as % of revenue comes down
drastically (INR b)
Particulars
EBITDA
Less: Amortization of film and broadcasting rights
Adjusted EBITDA
Reported EBITDA as a % of revenue (%)
Adjusted EBITDA as a % of revenue (%)
FY10
10.9
1.4
FY11
15.9
1.8
FY12
14.3
2.5
FY13
14.4
3.1
9.5
14.1
11.8
11.3
75.2
78.8
77.7
74.8
65.6
69.9
64.0
58.6
Source: Company Annual Report, MOSL
13 March 2014
9

ART|
Sun TV Network
ART #3
CORPORATE GOVERNANCE MATTERS
Board of Directors Composition
The Board of Directors of the company consists of 8 directors of which 3
directors, including the chairman Mr. Kalanithi Maran, are executive directors.
The 8 member board has 4 independent directors.
Board Meetings
5 Board Meetings were held during the year, as against the minimum
requirement of 4 meetings specified in the Companies Act, 1956.
Details of Board meetings held during the year
Name of the Director
Mr. Kalanithi Maran
Mrs. Kavery Kalanithi
Mr. K. Vijaykumar
Mr. S. Selvam
Mr. J. Ravindran
Mr. M.K. Harinarayanan
Mr. Nicholas Martin Paul
Mr. R. Ravivenkatesh
Category
Chairman
Executive Director
Managing Director
Director
Independent Director
Independent Director
Independent Director
Independent Director
Attendance
Board
AGM
5
Yes
5
Yes
5
Yes
5
Yes
5
Yes
5
Yes
4
Yes
4
Yes
Source: Company Annual Report, MOSL
Managerial remuneration accounts for ~6% of revenue, 11% of profits
The managerial remuneration for directors was flat at INR1.1b in FY13 (FY12:
INR1.1b).
Managerial remuneration is ~6% of the total revenue of the company in each of
the last 3 years.
Managerial remuneration accounts for 57% of total employee cost in FY13
(FY12: 62%).
SUNTV’s managerial
remuneration is 11% of PBT
v/s Zee’s 0.5% of PBT in
FY13
Managerial remuneration (including ex-gratia) for directors was at INR1.1b in FY13 (INR m)
Particulars
Salary - Mr Kalanithi Maran
Salary - Mrs Kavery Kalanithi
Salary - Mr K Vijaykumar
Ex-gratia/ Bonus- Mr Kalanithi Maran
Ex-gratia/ Bonus- Mrs Kavery Kalanithi
Salary / Ex-Gratia - Mr K Shanmugam
Total
As % of revenue from operations (%)
As % of employee cost (%)
As % of PBT (%)
FY11
FY12
FY13
109
109
134
109
109
134
-
-
7
535
462
429
535
462
428
5
5
5
1,293
1,145
1,137
6.4
6.2
5.9
67.4
61.6
57.0
11.3
11.3
11.0
Source: Company Annual Report, MOSL
The above managerial remuneration appears high when compared with Zee’s
remuneration of INR56m in FY13 (FY12: INR59m). This is 1.6% of Zee’s FY13
employee cost and 0.5% of PBT.
10
13 March 2014

ART|
Sun TV Network
Zee Enterprises - Managerial remuneration (INR m)
Particulars
Mr. Subhash Chandra
Mr. Puneet Goenka
Total
As % of revenue (%)
As % of employee costs (%)
As % of PBT (%)
FY11
4
38
42
0.1
1.5
0.5
FY12
FY13
4
-
55
56
59
56
0.2
0.2
2.0
1.6
0.7
0.5
Source: Company Annual Report, MOSL
Average cost per employee
excluding managerial
personnel works out to
INR0.45m/annum
SUNTV had 1,912 employees other than managerial personnel at the end of
FY13. The balance employee cost after excluding managerial remuneration is
INR857m.
Average cost per employee excluding managerial personnel works out to
INR0.45m/annum.
Average cost/employee (excluding director’s) stands at INR0.45m in FY13 (INR m)
Particulars
Total employee cost
Less: Director's remuneration
Balance employee cost (A)
Number of employees
Less: Directors
Balance employees (B)
Average cost/employee (excl. directors) (A/B)
FY11
1,919
1,293
626
2,111
3
2,108
0.30
FY12
1,859
1,145
714
1,908
3
1,905
0.37
FY13
1,994
1,137
857
1,916
4
1,912
0.45
Source: Company Annual Report, MOSL
6.25% promoter shares pledged as on Dec-13
Promoters pledge 6.25% of
SUNTV holding despite
being a net cash company
SUNTV’s promoters have pledged 18.5m equity shares, i.e. 6.25% of their total
shareholding of 295.6m shares, which works out to 4.7% of total equity.
Despite SUNTV being a net cash company, promoters have pledged their shares,
which in our view appears to be for group companies.
P.S: Sun Direct’s 2009-10 Annual report states that promoters have pledged
shares of SUNTV as guarantee for loans. As of March 31, 2010, promoters had
pledged 21.7m SUNTV shares comprising 7.15% of total promoter holding.
13 March 2014
11

ART|
Sun TV Network
ART #4
MANAGEMENT SPEAK/KEY PLANS
The company is well established in all the 4 Southern states with a wide bouquet
of channels across languages and genres.
The increased governmental focus on digitization of cable television can only
serve to improve the company’s position and make it a dominant regional force
in the broadcasting industry.
The company has also made strategic investments in the radio broadcasting
industry through its subsidiary South Asia FM Limited, which is in alliance the
Red FM Group.
While radio broadcasting is still in its infancy, it is continuously evolving and the
company is looking at revenues from this sector to increase consistently over
the coming years.
13 March 2014
12

ART|
Sun TV Network
NOTES
13 March 2014
13

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ART|
Sun TV Network
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