3 August 2016
Update | Sector: Oil & Gas
BPCL
Buy
BSE SENSEX
27,698
S&P CNX
8,545
CMP: INR573
TP: INR685 (+20%)
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Announces new initiatives to boost non-fuel revenue
Benefits to accrue in the long term; likely volume boost a near-term benefit
We attended the BPCL analyst meet, wherein management discussed its non-fuel
retail initiatives. Key takeaways are as follows.
Bloomberg
Equity Shares (m)
M.Cap.(INR b)/(USD b)
52-Week Range (INR)
1, 6, 12 Rel. Per (%)
Avg Val,( INR m)
Free float (%)
BPCL IN
1,446.2
828.7 / 12.4
604/366
3/24/28
1,339
45.1
Bharat Petroleum Corporation (BPCL) has embarked upon initiatives to boost its non-
fuel revenues against the backdrop of rapidly changing share of energy sources,
deregulation of the sector and evolving customer trends.
While it would be too early to discuss any specific financial numbers, we believe
BPCL should benefit in the near term from its improved brand value and higher
volumes due to increasing footfalls at the target outlets.
BPCL management also mentioned that new players would not be able to justify
investments at the current levels of auto fuel marketing margins, which are well
below international peers. We believe this strengthens the case for increasing
marketing margins to justify fair returns.
Financials & Valuations (INR b)
Y/E Mar
2016 2017E 2018E
Net Sales
1,884.5 2,107.2 2,473.7
EBITDA
142.1
147.8
167.6
PAT
79.8
84.9
95.3
EPS (INR)
55.2
58.7
65.9
Gr. (%)
66.1
6.4
12.2
BV/Sh (INR)
191.2
228.9
271.4
RoE (%)
31.8
28.0
26.3
RoCE (%)
18.1
16.1
16.0
P/E (x)
10.4
9.7
8.7
P/BV (x)
3.0
2.5
2.1
Serious efforts to boost non-fuel revenues; will also strengthen core business
BPCL has appointed Boston Consultancy Group (BCG) to identify best
international practices in non-fuel retail and to help in finalizing its own foray.
BPCL has its non-fuel venture like In&Out convenience stores, but its share in
earnings is <1%. The renewed non-fuel foray “Project Nischay” announced on
3-August covers a broad range of businesses/services with high reliance on
new-age technology, which should facilitate non-fuel offering beyond the
physical marketplace.
While BPCL studied more than 100 business ideas, it finalized four based on
parameters like competence, strength and partner capability.
Non-fuel earnings account for ~30% of revenue in developed countries versus
almost negligible in India. Management indicated that it will be too early to
give any target revenues from this initiative. Nevertheless, the core business
could see a boost as the pilot project locations witnessed impressive footfalls
and led to 15-20% additional fuel volume sales.
Capitalizing on customer base via emerging technology solutions
BPCL has ~100m customer base (including 50m LPG customers), which offers it
an advantage over other service providers. It will spend INR1-1.5m per outlet
and plans to reach 200 outlets by March 2017.
While the revenue model and its share in the value chain of the non-retail
business will evolve over time, the indicative opportunity is 3-11% of gross
value for the e-commerce business and ~1% of financial transaction value.
Recently, BPCL bought a 21% stake in FINO PayTech Ltd (Payment Bank – has
received in-principle approval from the RBI) for INR2.5b, which will further
help it make inroads in providing financial services.
Harshad Borawake
(HarshadBorawake@MotilalOswal.com); +91 22 6129 1529
Rajat Agarwal
(Rajat.Agarwal@MotilalOswal.com); +91 22 6129 1557
Investors are advised to refer through important disclosures made at the last page of the Research Report.
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