BRITANNIA FY16
Britannia’s (BRIT) FY16 annual report highlights a healthy operating
performance, with revenue growing 10% YoY to INR86.8b and EBITDA
margin expanding 310bp YoY to 14.1% led by benign commodity
prices and premiumisation. EBITDA grew 43% YoY to INR12.3b (FY15:
INR8.6b). Operating cash flow increased to INR9.6b (FY15: INR5.8b),
supported by INR1.5b reduction (FY15: INR1.6b increase) in bank
deposits; adjusted for this, operating cash flow was INR8.2b (FY15:
INR7.4b). Adjusted earnings to cash conversion declined to 99% (FY15:
121%) as cash conversion cycle marginally increased to -17 days
(FY15: -20 days). Over FY12-16, although funds were primarily utilized
for capex and repayment of borrowings, we note that 19% of funds
were utilized to place inter-corporate deposits. This along with high in
cash and treasury investments has resulted in widening of the gap
between RoIC (165%; FY15: 101%) and RoE (46%; FY15: 55%).
Contingent liabilities increased by INR1b to INR1.5b (FY15: INR0.5b)
due to a rise in claims of statutory dues.
A
NNUAL
R
EPORT
T
HREADBARE
7 March 2017
The
ART
of annual report analysis
EBITDA margin expanded from 5.7%
in FY12 to 14.1% in FY16, primarily led
by gross margin expansion on account
of (a) premiumisation, (b) benign
commodity prices and (c) price hikes.
High investments in non-core assets
(106% of NW) led to RoE at 46%,
despite RoIC of 165%.
Investments in ICDs increased to 6.4b (36% of NW;
FY15: INR3.3b, 26% of NW).
Expanding EBITDA margin drives stellar operating
performance:
In FY16, consol. revenue grew 10% to
INR86.8b (FY15: INR78.6b). Benign commodity prices and
premiumisation led to expansion in gross margin to 42.4%
(FY15: 40.3%), part of which was invested in advertising. Ad
spends rose to INR7.4b (8.6% of revenue; FY15: INR6.5b,
8.4% of revenue). EBITDA rose 43% to INR12.3b (FY15:
INR8.3b), with margin up 310bp to 14.1% (FY15: 11%).
Earnings to cash flow conversion robust, but down YoY:
Operating cash flow rose to INR9.6b (FY15: INR5.8b), helped
by INR1.5b reduction in bank deposits (up INR1.6b in FY15);
adjusted for this, operating cash flow was INR8.2b (FY15:
INR7.4b). Adjusted earnings to cash conversion fell to 99%
(FY15: 121%) as cash conversion cycle rose slightly to -17
days (FY15: -20 days).
36% of NW in ICDs, part of which are to group
companies:
In FY16, investments in ICDs increased to
INR6.4b (36% of NW; FY15: INR3.3b, 26% of NW). Several
beneficiaries of these are also related parties. We note that
apart from ICD of INR0.4b to Bombay Burmah Trading Co
(related party), ICD of (a) INR1b extended to Bombay Dyeing
& Manufacturing Company has not been classified as related
entity and (b) INR1.5b has been given to Scal Services based
on comfort letter issued by Bombay Dyeing.
High fund allocation to non-core investments weighs on
RoE:
Superior operating performance led to a stellar increase
in RoIC to 165% (FY15: 101%). High allocation of funds
toward non-core investments which at INR18.7b, 106% of
NW (FY15: INR13.3b, 107% of NW) with yield of 6%. This led
to decline in RoE to 46% (FY15: 55%).
Stock Info
Bloomberg
CMP (INR)
Equity Shares (m)
52-Week Range (INR)
1,6,12 Rel. Perf. (%)
M.Cap. (INR b) / (USD b)
BRIT IN
3,091
2,406.0
3,575/2,523
-7/-11/-10
383.2/5.7
Shareholding pattern (%)
As on
Promoter
DII
FII
Others
Dec-16
50.7
11.0
17.4
20.9
Sep-16
50.7
9.5
18.7
21.1
Dec-15
50.7
27.8
0.0
21.4
Note: FII Includes depository receipts
Auditor’s name
BSR & Co. LLP, Chartered Accountants
Sandeep Ashok Gupta
(S.Gupta@MotilalOswal.com); +91 22 39825544
Mehul Parikh
(Mehul.Parikh@MotilalOswal.com); +9122 3010 2492 /
Somil Shah
(Somil.Shah@MotilalOswal.com); +91 22 3312 4975
Motilal Oswal research is available on www.motilaloswal.com/Institutional-Equities, Bloomberg, Thomson Reuters, Factset and S&P Capital.
Investors are advised to refer through important disclosures made at the last page of the Research Report.

ART
|
Britannia FY16
ART #1
ACCOUNTING / AUDITING MATTERS
Benign commodity prices
and premiumisation led to
expansion in gross margin
to 42.4% (FY15: 40.3%)
Expanding EBITDA margin enables stellar operating performance
In FY16, BRIT reported 10% growth in consolidated revenue to INR86.8b (FY15:
INR78.6b), driven by standalone business (92% of consolidated revenue).
Benign commodity prices and premiumisation led to expansion in gross margin
to 42.4% (FY15: 40.3%), part of which was invested in advertising. Ad spends
increased to INR7.4b (8.6% of revenue; FY15: INR6.5b, 8.4% of revenue).
Decline in power & fuel and conversion costs helped contain operating and
administrative expenditure at INR21.2b (FY15: INR20.2b, 25.7% of revenue).
EBITDA increased 43% YoY to INR12.3b (FY15: INR8.3b), with margin expanding
310bp to 14.1% (FY15: 11%).
PBT (before exceptional items) increased 51% to INR12.1b (FY15: INR8b).
Exhibit 1: Significant expansion of EBITDA margin aids profitability growth (INR b)
Particulars
Net Revenue (Operations)
Raw Materials Consumed
Gross Margin
Operating and Administrative Expenses
Personnel Cost
EBITDA
Depreciation
EBIT
Financial Charges
EBT
Other Income
PBT (Before Exceptional Items)
Exceptional Items
PBT
Tax
PAT
FY15
71.8
43.2
28.6
19.1
1.8
7.7
1.2
6.5
0.0
6.5
0.9
7.4
1.4
8.8
2.6
6.2
Standalone
%
FY16
100.0
79.5
60.2
46.2
39.8
33.3
26.6
19.8
2.5
2.1
10.8
11.3
1.6
9.1
0.0
9.1
1.2
10.3
2.0
12.3
3.6
8.7
0.9
10.4
0.0
10.4
1.0
11.4
(0.1)
11.3
3.8
7.5
%
100.0
58.2
41.8
25.0
2.6
14.2
1.1
13.1
0.0
13.1
1.2
14.4
(0.1)
14.2
4.8
9.4
FY15
78.6
46.9
31.7
20.2
2.8
8.6
1.4
7.2
0.0
7.2
0.9
8.0
1.5
9.5
2.6
6.9
Consolidated
%
FY16
100.0
86.8
59.7
50.0
40.3
36.8
25.7
21.2
3.6
3.4
11.0
12.3
1.8
9.2
0.0
9.1
1.1
10.2
1.9
12.1
3.3
8.8
1.1
11.1
0.0
11.1
1.0
12.1
(0.1)
12.0
3.9
8.1
%
100.0
57.6
42.4
24.4
3.9
14.1
1.3
12.8
0.1
12.8
1.2
13.9
(0.1)
13.8
4.5
9.3
Source: Company Annual Report, MOSL
Exhibit 2: Increased investments in advertisements &
promotions (INR b)
Advertising and sales promotion (INR b)
% of net revenue
8.7%
8.8%
8.4%
7.7%
4.2
FY12
5.3
FY13
6.0
FY14
6.5
FY15
7.4
FY16
8.6%
Exhibit 3: Association with marquee events aids brand scaling
Source: Company Annual Report, MOSL
Source: Company, MOSL
7 March 2017
2

ART
|
Britannia FY16
Earnings growth primarily led by EBITDA margin expansion
Over FY12-16, PAT growth was significantly driven by margin expansion;
revenue growth has been on a declining trend.
EBITDA margin expanded from 5.7% in FY12 to 14.1% in FY16, primarily led by
gross margin expansion on account of (a) premiumisation, (b) benign
commodity prices and (c) price hikes.
This led to an increase in PAT (adjusted for exceptional items) from INR2b in
FY12 to INR8.1b in FY16.
Exhibit 5: …driven by EBITDA margin expansion (INR b)
EBITDA
EBITDA Margins (%)
14.1
74%
47%
14%
9.1
40%
17%
10%
3.1
FY12
4.2
FY13
6.3
FY14
8.6
FY15
12.3
FY16
FY16
5.7
6.8
11.0
Exhibit 4: PAT growth outpaces revenue growth…
Revenue growth
Adjusted PAT growth
49%
20%
30%
13%
FY13
12%
52%
PAT growth
FY12
FY14
FY15
Adj. for exceptional items Source: Company Annual Report, MOSL
Source: Company Annual Report, MOSL
Exhibit 6: Benign commodity prices aid EBITDA margins
Source: Company, MOSL
Operating cash flow remains robust
Cash flow from operations increased to INR9.6b (FY15: INR5.8b), primarily
supported by higher earnings. Further, we note that part of the operating cash
flows is supported by liquidation of bank deposits, adjusted for which operating
cash flow stood at INR8.2b (FY15: INR7.4b).
Earnings to cash conversion remained high on the back of robust operating cash
flow; it further improved to 111% (FY15: 103%). However, adjusted for variance
in bank deposits, it declined to 99% (FY15: 121%).
3
7 March 2017

ART
|
Britannia FY16
Cash conversion cycle has deteriorated from -20 days in FY15 to -17 days in
FY16. This is owing to an increase of a day each in inventory and receivables,
while reduction of a day in payables has resulted in cash conversion cycle
marginally deteriorating to -17 days (FY15: -20 days).
Part of the operating cash
flows is supported by
liquidation of bank
deposits, adjusted for which
operating cash flow stood
at INR8.2b (FY15: INR7.4b).
Exhibit 7: One-offs amplify otherwise robust operating cash flows (INR b)
Particulars
PBT
Add/Less: Non-cash adjustments
Add/Less: Non-operating adjustments
Less: Direct Taxes Paid
Operating Profit Before Working Capital Changes
(Increase) / decrease in inventories
(Increase) / decrease in trade receivables
(Increase) / decrease in loans and advances and
other assets
(Increase) / decrease in bank balances (other than
cash & cash equivalents)
Increase / (decrease) in liabilities and provisions
Cash Generated from Operations after Tax
Less: Financial Cost paid
Free Cash Flow from Operations post Interest
Less: Capital Expenditure
Cash Flows post Capex
FY15
9.5
1.4
(2.3)
(3.0)
5.6
0.2
(0.2)
0.1
(1.6)
1.8
5.8
(0.0)
5.8
0.5
6.3
FY16
12.0
1.1
(0.8)
(4.0)
8.3
(0.4)
(0.3)
(0.2)
1.5
0.8
9.6
(0.1)
9.6
(2.5)
7.1
Source: Company Annual Report, MOSL
Exhibit 8: Earnings to cash conversion consistently high
Earnings conversion (%)
137%
Adj. Earnings conversion (%)
121%
103%
111%
99%
Exhibit 9: Negative cash conversion aids CFO
Particulars
Inventory Days
Receivable Days
Advance from customers
Deposit from customers
Payable Days
Cash conversion cycle
(Days)
FY12
45
8
1
1
40
FY13
35
7
1
1
37
FY14
37
6
1
1
49
FY15
31
6
1
1
55
FY16
32
7
1
1
54
96%
97%
11
3
-8
-20
-17
Source: Company Annual Report, MOSL
FY12
FY13
FY14
FY15
FY16
Source: Company Annual Report, MOSL
19% of funds have been
utilized to place inter-
corporate deposits.
Cash flow from operations primary source of funds
Over FY12-16, operating cash flows remained the primary source of funds,
contributing 94% of fund requirement.
26% of funds have been utilized for capex, 24% for repayment of borrowings,
and 18% for dividend distribution. However, we note that 19% of funds have
been utilized to place inter-corporate deposits.
7 March 2017
4

ART
|
Britannia FY16
Exhibit 10: CFO primary source of funds
Sources of funds FY12-FY16
6%
CFO
Other income
94%
Exhibit 11: 19% of funds utilized for ICDs
Application of funds FY12-FY16
3%
26%
Capex
Dividend paid
ICD
Investments
19%
24%
Borrowings
Finance cost
18%
9%
Source: Company Annual Report, MOSL
Source: Company Annual Report, MOSL
In FY16, ICDs increased by
INR3.1b to INR6.4b, 36% of
NW (FY15: INR3.3b, 26% of
NW).
High fund allocation in non-core investments weighs on RoE
Superior operating performance has led to a stellar increase in RoIC to 165%
(FY15: 101%). However, RoE has declined to 46% (FY15: 55%).
The widening gap between RoE and RoIC is on account of high allocation of
funds toward treasury investments (primarily MFs and bonds), cash and inter-
corporate deposits (ICDs) which stood at INR18.7b, 106% of net-worth (FY15:
INR13.3b, 107% of net-worth) with yield of 6%.
In FY16, ICDs rose INR3.1b to INR6.4b (36% of NW; FY15: INR3.3b, 26% of NW).
Several beneficiaries of these are also related parties. We note that ICD of (a)
INR1b extended to Bombay Dyeing & Manufacturing Company has not been
classified as a related entity, and (b) INR1.5b has been given to Scal Services
based on comfort letter issued by Bombay Dyeing & Manufacturing Company.
Exhibit 13: …weigh on RoE
ROE
ROIC
165%
6.4
101%
Exhibit 12: High investments in treasury and ICDS (INR b)…
Inter-corporate deposits
Treasury investments and cash
Yield
9%
8%
5%
0.8
4.6
FY14
3.3
10.0
FY15
6%
12.3
47%
38%
FY16
FY13
65%
50%
FY14
3.2
FY13
55%
FY15
46%
FY16
Source: Company Annual Report, MOSL
Source: Company Annual Report, MOSL
7 March 2017
5

ART
|
Britannia FY16
Exhibit 14: ICDs at 36% of NW (INR b)…
ICDs O/S (INR b)
% net worth
36%
26%
Exhibit 15: Related parties are beneficiaries of ICDs (INR b)
Particulars
Related Party:
The Bombay Burmah Trading Corporation Limited
Others:
Bombay Dyeing & Manufacturing Co. Ltd.
Scal Services Ltd.*
Others
Total
FY15
0.4
FY16
0.4
9%
0.8
FY14
3.3
FY15
6.4
-
2.0
0.9
3.3
1.0
1.5
3.5
6.4
FY16
Source: Company Annual Report, MOSL
*Based on comfort letter from Bombay Dyeing & Mfg Co. Ltd
Source: Company Annual Report, MOSL
Contingent liabilities rises
Contingent liabilities increased INR1b to INR1.5b (8% of NW; FY15: INR0.5b, 4%
of NW). This is entirely on account of an increase in claims against the company
(including statutory dues contested) by INR1b to INR1.5b (FY15: INR0.5b).
Exhibit 16: Significant rise in contingent liabilities (INR b)
Contingent liabilities
7%
8%
5%
4%
% NW
8%
0.3
FY12
0.5
FY13
0.4
FY14
0.5
FY15
1.5
FY16
Source: Company Annual Report, MOSL
7 March 2017
6

ART
|
Britannia FY16
ART #2
GOVERNANCE MATTERS
All directors regular in attending board meetings
The board comprises 13 members, out of which 8 are independent directors.
The company is regular in calling board meetings. In FY16, 7 board meeting were
held. All directors have been generally regular in attending the board meetings.
Independent directors Mr Nimesh Kampani, Mr Keki Dadiseth and Mr Avijit Deb
have been on the board for a period of more than 10 years. The Companies
Act 2013 mandates compulsory rotation of independent directors after 10 years,
prospectively from the date of implementation of the statute.
Exhibit 17: Directors regular in attending board meeting
Name of Director
Mr. Nusli N Wadia
Mr. Varun Berry
Mr. A K Hirjee
Mr. Avijit Deb
Mr. S S Kelkar
Mr. Nimesh N Kampani
Mr. Jeh N Wadia
Mr. Keki Dadiseth
Dr. Ajai Puri
Mr. Nasser Munjee
Mr. Ness N Wadia
Dr. Vijay L Kelkar
Mrs. Ranjana Kumar
No. of No. of Board
Category of Directorship
Meetings Meetings
held
Attended
Non-Executive Chairman
7
7
Managing Director
7
7
Non-Executive Director
7
7
Non-Executive and Independent Director
7
5
Non-Executive and Independent Director
7
7
Non-Executive and Independent Director
7
6
Non-Executive Director
7
7
Non-Executive and Independent Director
7
5
Non-Executive and Independent Director
7
6
Non-Executive and Independent Director
7
5
Non-Executive Director
7
6
Non-Executive and Independent Director
7
4
Non-Executive and Independent Director
7
5
Source: Company Annual Report, MOSL
7 March 2017
7

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Britannia FY16
ART
|
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BRITANNIA INDUSTRIES
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In respect of any matter arising from or in connection with the research you could contact the following representatives of MotilalOswal Capital Markets Singapore Pte Limited:
Varun Kumar
n
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Contact : (+65) 68189232
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For U.S
MotilalOswal Securities Ltd
7 March 2017
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