19 June 2017
Prabhat Dairy
spotlight
The Idea Junction
Stock Info
Bloomberg
PRABHAT IN
CMP (INR)
122
Equity Shares (m)
97.7
M.Cap. (INR b)/(USD b)
11.8/0.2
52-Week Range (INR)
150/77
1,6,12 Rel. Perf. (%)
-3/6/2
Solid institutional player
Moving toward consumer business
Incorporated in 1998 by the Nirmal family, Prabhat Dairy (Prabhat) is a fully integrated
milk & dairy products company engaged in the sale of products to institutional and retail
customers. The company sells specialty and co-manufactured products to its institutional
customers, as well as branded dairy products under the brand names of
Prabhat,
Prabhat Flava, Prabhat Milk Magic
and
Volup
(a recently launched brand for ice-cream).
It aims to become a larger and stronger regional player with a good mix of liquid milk,
fresh value-added products and longer-shelf-life products.
The consumer branded business (B2C) is expected to account for ~50% of its overall
revenues by 2020 (30% as on FY17), led by Hotels, Restaurants and Caterers
(HoReCa), and Retail.
The B2B business already has a solid foundation with a healthy list of clients, which
can be leveraged to develop new products and add new clients to drive steady
growth over FY17-20.
Prabhat targets 80% direct sourcing of milk by FY20 (~70% currently), which should
help it source higher volumes of good-quality raw milk on a consistent basis.
Utilization at its cheese manufacturing facility (third largest in India after Parag Milk
Foods and Amul, with capacity of 30 MT/day) is expected to increase from ~20%
currently to 40% in FY18 and 80% by FY20.
The company has delivered a strong operating performance over past four years,
with revenue, EBITDA and PAT CAGR of 22%, 15% and 25%, respectively. At CMP, the
stock trades at 19x FY19E EPS.
Financials & Valuation (INR m)
Y/E March
Sales
EBITDA
NP
EPS (INR)
EPS Gr. (%)
BV/Sh(INR)
RoE (%)
RoCE (%)
P/E (x)
P/BV (x)
2017 2018E 2019E
14.1
1.3
0.3
3.5
48.9
70.5
5.2
4.6
34.3
1.7
17.0
1.4
0.3
3.5
-1.5
72.5
4.9
5.7
34.8
1.7
19.6
1.8
0.6
6.4
83.8
77.7
8.5
8.2
18.9
1.6
Shareholding pattern (%)
As on
Mar-17
Promoter 48.9
DII
3.9
FII
2.6
Others
44.6
Dec-16
44.4
3.0
2.8
49.9
Mar-16
44.2
26.5
4.6
24.7
Notes: FII includes depository receipts
Stock performance (1 year)
Branded business to be revenue and margin driver
Prabhat is one of the emerging names in the value-added dairy products space,
launching a range of products under the Prabhat brand over past two years. The
focus on the B2C business will not only help grow revenues, but also aid
margins as it commands higher gross margins. The company sells pouched milk
& fresh dairy products in and around Maharashtra, while it sells long-shelf-life
products (like ghee and UHT milk) across the country. Management aims to
increase the contribution of the B2C segment to 50% of overall revenues,
mainly led by growth in value-added products like cheese, ghee, dahi and
paneer. In terms of distribution, the company now has presence across 26
states (was present in just Maharashtra in 2012), with around 1,200 distributors
and 0.1m retail outlets. It plans to expand its reach to ~0.2m outlets by FY19.
Our coverage universe is a wide representation of investment opportunities in India. However, there are many
emerging midcap names that are not under our coverage.
Spotlight
is our attempt to feature such stocks based
on fundamental analysis and site visits, without initiating formal coverage on them. Spotlight adopts a descriptive
rating system, which uses terms like Interesting, Cautious and In Transition (see definitions alongside). We do
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Motilal Oswal Research in its entirety, and not draw inferences from the ratings alone. Ratings should not be
used or relied upon as investment advice.
Interesting: Currently, the
analyst believes that this is an
interesting stock based on its
fundamental strength
Cautious: Currently, the analyst
does not have adequate
conviction based on fundamental
assessment of the stock
In Transition: Currently, the
analyst thinks that the stock is
in transition from "Cautious" to
"Interesting"
Vishal Punmiya
(Vishal.Punmiya@MotilalOswal.com); +91 22 3980 4261
Krishnan Sambamoorthy
(Krishnan.Sambamoorthy@MotilalOswal.com); +91 22 3982 5428
Investors are advised to refer through important disclosures made at the last page of the Research Report.
Motilal Oswal research is available on
www.motilaloswal.com/Institutional-Equities,
Bloomberg, Thomson Reuters, Factset and S&P Capital.
 Motilal Oswal Financial Services
spotlight
| Prabhat Dairy
Stable institutional business
The institutional business contributes ~70% of revenues (as of FY17). State-of-art
manufacturing facilities, strict quality control & food standards and a marquee list of
clients have helped the business grow impressively in the past. Apart from
developing products for its existing clients, the company has also struck deals with
many new customers in India and globally. As majority of its clients operate on a cost-
plus model, the business is somewhat immune to fluctuations in milk prices.
Expansion of direct milk procurement network
Prabhat currently procures ~9llpd of milk, which management expects to increase to
14llpd by FY20. Around 60% of milk is sourced from milk-rich Ahmednagar, while the
rest is sourced from Pune, Nashik and adjoining districts in Maharashtra. Five years
back, it procured >90% of its milk requirement directly from agents. However, it now
sources 70% of milk directly from ~85,000 farmers across ~1,700 villages twice a day
(i.e. >700 procurement cycles a year). The company is targeting to increase the
proportion of direct sourcing to 80% by FY20, which will help it get higher volumes of
milk for use in value-added products. We believe that it is logical for Prabhat to have
some portion of procurement from agents, given the sizable portion of its B2B
business.
Improving capacity utilization and operational efficiencies
We believe capacity utilization will improve but only gradually over next few years,
aided by demand growth and distribution expansion. Prabhat expects to increase
utilization at its recently set-up cheese manufacturing facility (capacity of 30MT/day)
from 20% currently to around 40% by FY18, led by higher sales to the HoReCa and QSR
segments, as well as exports. Gradual improvement in utilization, coupled with
operational efficiencies from the cogeneration plant, will aid margins in the near
term, in our view.
Expect RoCE to improve with no major capex over next 2-3 years
The company has delivered a strong operating performance over past four years,
with revenue, EBITDA and PAT CAGR of 22%, 15% and 25%, respectively. Management
aims to exceed revenue of INR20b by FY20, led by growth in fresh and long-shelf-life
value-added products. This would only be possible with an increase in milk
procurement, distribution expansion and brand-building initiatives. Increased
contribution of higher-margin B2C products to the portfolio, operating leverage and
operational efficiencies are expected to lead to EBITDA margin expansion to 10% by
FY20, from 9% in FY17. We, however, believe that EBITDA margin expansion could be
somewhat restricted due to higher spending toward the B2C business. Management
has guided for lower capex and a further reduction in debt over next 2-3 years. We
believe that these initiatives will help to gradually improve RoE and RoCE over FY17-
FY20 to 11.9% and 10.8%, respectively. Net working capital days are expected to
remain in the range of 80-85, as (1) inventory days will increase with better cheese
salience (cheese needs ageing before being sold), (2) debtor days will decline with
improved B2C salience (has lower receivable days compared to B2B) and (2) creditor
days are unlikely to see any major change from current levels.
19 June 2017
2
 Motilal Oswal Financial Services
Spotlight |Prabhat Dairy
Consumer business to be revenue and margin driver
Led by Retail and HoReCa segments
Incorporated in 1998, Prabhat started selling liquid milk consumer packs under
the brand “Prabhat” in 1999. It was only in 2005 that it introduced value-added
products such as ghee and milk powder. Over the years, the company has
developed a large distribution network to market and distribute its branded
products (including pasteurized milk, cheese, paneer, UHT milk, flavored milk,
sweetened condensed milk, dairy whitener, milk powder, lassi, curd (dahi), misti
doi, shrikhand, chaas and cow ghee), which are sold under the brand names of
Prabhat, Prabhat Flava
and
Prabhat Milk Magic.
It also recently launched an ice
cream brand
Volup.
They are planning to enter the milk-based beverages
category as well as cheese in the retail segment over next two years.
Exhibit 1:
Current array of branded products
Brand
Prabhat
Prabhat Milk Magic
Prabhat Flava
Volup
Products
Pouch milk, cheese, paneer, cow ghee, dairy whitener, skimmed/whole milk
powder, curd, misti doi, shrikhand, uht milk, flavored milk, lassi and chaas
Sweetened condensed milk
Flavored milk
Ice-cream
Source: Company, MOSL
Prabhat’s consumer business includes the retail and HoReCa segments. There is
a common team for both these segments, as the distribution channel is common
and many retail products are also sold via HoReCa. In terms of distribution, the
company has presence in 26 states (it was just present in Maharashtra in 2012)
with ~1,200 distributors and ~0.1m retail outlets (~60-65k direct and rest
indirect). It plans to expand its reach to ~0.2m outlets by end-FY19.
Revenue contribution from the B2C business has increased from 14.6% in FY13
to 30% in FY17. The company aims to increase this share to 50% by FY20 by
leveraging established brands to expand its retail consumer product offerings
and by increasing the availability of branded products in both existing and new
markets across India. It has recently appointed Mr Muthar Basha (ex-HUL) to
spearhead the marketing and sales efforts of the consumer business.
Exhibit 2:
B2C is expected to be ~50% of business, led by retail and HoReCa segments
B2B
11
15
15
24
30
B2C
30
35
42
48
89
85
85
76
70
70
65
58
52
FY12
FY13
FY14
FY15
FY16
FY17
FY18E
FY19E
FY20E
Source: Company, MOSL
19 June 2017
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 Motilal Oswal Financial Services
Spotlight |Prabhat Dairy
Exhibit 3:
Scope in food service division
Source: Company, MOSL
HoReCa:
The company supplies cheese, paneer and, to some extent, butter to
HoReCa players, majorly in Maharashtra and Gujarat. It aims to grow the
business by adding more players in the existing regions and expanding its
distribution reach to other regions. It has already established a distribution
network in some south and north Indian states. With large cheese capacity
(utilization expected to reach 40% by the end of FY18 from just ~20% till FY17-
end), Prabhat is well placed to deliver high volumes of cheese to the HoReCa
segment, wherein competition is very low and margins are between the B2B
and retail segments.
Exhibit 4:
Retail product portfolio under the brand
Prabhat
Source: Company, MOSL
19 June 2017
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 Motilal Oswal Financial Services
Spotlight |Prabhat Dairy
Retail:
Over past two years, Prabhat has aggressively launched various fresh and
long-shelf-life products to build a wide portfolio to cater to the retail segment.
Its fresh products like paneer, dahi, lassi, chaas and shrikhand continue to gain
traction, and are now also available in the major modern trade stores in
Maharashtra and Gujarat. The company aims to focus on increasing its
distribution reach in tier II/III towns, with measures also being taken to expand
its retail presence in north and south India to cater to demand for long-shelf-life
products.
We note that profitability in B2C is usually higher than that in B2B across a
similar product line. Gross margins in the B2C business range from 28-30%,
while those in the B2B business range from 18-2%. Prabhat is one of the
companies to have transitioned from a pure B2B to a B2C model over past few
years while continuing to be a dedicated supplier of specialty ingredients to
large companies.
Product expected to drive volumes and margin for Prabhat, going forward
Cheese:
Cheese is one of the fastest-growing product categories in the value-
added dairy products industry in India, but constitutes only a miniscule portion
of the organized dairy market (1.4% as on 2014, as per IMARC). The IMARC
expects Indian cheese market CAGR of 30% until 2020 (after 27% over 2007-14)
in value terms, led by increasing consumption of Indian fast food/western
foods. Cheese, along with paneer and shrikhand, formed less than 1% of the
company’s revenues (as of FY16). Prabhat has set up a cheese plant (third-
largest cheese plant in India after Parag Milk Foods and Amul) with capacity of
30MT/day to capitalize on this fast-growing and huge opportunity. The
company’s strategy is to grow the business in India by focusing on HoReCa,
institutional clients and exports (mostly to Gulf countries). It also provides
cheese to major pizza and burger chains in the country like Dominos, Pizza Hut
and McDonalds. The company sells processed, mozzarella and ricotta cheese to
HoReCa (~60% of cheese and paneer sales) and QSR (~40% of cheese and
paneer sales). It expects capacity utilization to reach ~40% in FY18 from current
20% levels, driven by the HoReCa and QSR segments, driving its revenues and
margins. The company had hinted in its quarterly results call that it has plans to
enter the cheese retail segment and will incur some capital expenditure in FY18
for setting up a retail packaging line for cheese. It had earlier also mentioned
that it might take them 1-2 years to make a foray into whey-based products due
to current low levels of cheese capacity utilization.
Exhibit 5:
Prabhat offers processed, mozzarella and ricotta cheese to HoReCa, QSR and for
exports
Source: Company, MOSL
19 June 2017
5
 Motilal Oswal Financial Services
Spotlight |Prabhat Dairy
Ghee:
Among the dairy products, ghee is one of the largest consumed products
in India. The ghee market in India (largely dominated by unorganized players,
like other dairy products) is expected to grow at a 14% CAGR until 2020 (after
17% over 2007-14, as per IMARC) in value terms, led by a shift from
unorganized to organized trade. Prabhat has presence in the cow ghee market,
which is growing faster than the ghee market. Ghee & butter, which is sold
through both B2B and B2C channels, accounted for ~14% of the company’s
revenues as of FY16. This share is likely to increase by FY20, with the cow ghee
market gaining prominence after the entry of Patanjali. The ghee products are
available in 26 states via 500+ distributors and 0.1m+ retail touch points. Ghee
is a long-shelf-life product, and has helped Prabhat to go national along with
UHT milk and now cheese.
Exhibit 6:
Prabhat sells pure cow ghee to B2C as well as to B2B clients
Source: Company, MOSL
Paneer (cottage cheese):
It is a traditional product supplied largely by
unorganized regional players and consumed largely at the institutional level.
The paneer market in India is expected to grow at a 14% CAGR in value terms till
2020 (as per IMARC), led by a shift from unorganized to organized trade, and
increasing use of paneer in traditional as well as western food items. Paneer’s
contribution to overall revenues is very small, but the company is gaining good
traction. The company also set up a manufacturing plant for paneer in 2015
with capacity of 5MT/day. Like other fresh products, paneer is sold across retail
and modern trade stores in Maharashtra and Gujarat. On the institutional side,
the company has started supplying to major pizza/burger chains and some key
clients over last four quarters.
Exhibit 7:
Prabhat launched paneer in thermoform packaging with extended shelf life of 21
days (higher than 15-day shelf life offered at some prominent modern trade outlets)
Source: Company, MOSL
19 June 2017
6
 Motilal Oswal Financial Services
Spotlight |Prabhat Dairy
Dahi (curd):
With increasing urbanization, demand for packaged curd has
also gained momentum. The curd market in India is expected to grow at a
15% CAGR until 2020 in value terms (after 16% over 2007-14, as per IMARC),
driven by retail and institutional demand. For Prabhat, curd forms <2% of
overall revenues and a higher portion of that comes from the B2B segment.
With the company’s increasing focus on the B2C segment (in terms of
introducing fresh dahi under the project Raftaar) and expanding distribution
in retail/modern trade outlets, B2C is likely to contribute majorly to segment
sales.
Exhibit 8:
Under the project Raftaar, Prabhat delivers fresh dahi in chilled vans/mopeds to 10k grocery shops in Mumbai
Source: Company, MOSL
Exhibit 9:
India dairy market, 2014 and 2020E
Category
2014 sales 2014 share
2020E
2014 sales 2014 sales of the
of the
sales
(INR m)
(%)
organized organized
(INR m)
sector (%) sector
2,621,460
26,045
12,636
216,496
2,268
12,470
13,822
11,721
167,638
618,225
293,300
49,568
12,730
3,009
4,061,390
64.5
0.6
0.3
5.3
0.1
0.3
0.3
0.3
4.1
15.2
7.2
1.2
0.3
0.1
100.0
63.8
3.2
1.6
1.5
0.3
1.5
1.7
1.4
2.6
13.6
0.8
6.1
1.6
0.4
100.0
20%
100%
100%
6%
100%
NA
NA
100%
13%
18%
2%
100%
NA
100%
20%
6,068,000
103,778
47,828
492,690
12,075
39,298
43,092
59,388
382,238
1,367,212
653,576
112,773
29,704
9,712
9,397,344
2020E
2020E
Total Organized
sales of share of
market
2020E
market
the
the
CAGR
CAGR
sales (%)
organized organized
2014-2020 2014-2020
sector (%) sector
64.6
1.1
0.5
5.2
0.1
0.4
0.5
0.6
4.1
14.5
7.0
1.2
0.3
0.1
100.0
64.8
4.2
1.9
1.4
0.5
1.6
1.8
2.4
2.5
11.7
0.9
4.6
1.2
0.4
100.0
26%
100%
100%
7%
100%
NA
NA
100%
16%
21%
3%
100%
NA
100%
26%
15%
26%
25%
15%
32%
21%
21%
31%
15%
14%
14%
15%
15%
22%
15%
21%
26%
25%
20%
32%
21%
21%
31%
19%
17%
24%
15%
15%
22%
20%
Liquid Milk
UHT Milk
Flavored Milk
Curd
Flavored & Frozen Yoghurt
Lassi
Buttermilk
Cheese
Butter
Ghee
Paneer
Skimmed Milk Powder
Cream
Whey
Total
Source: IMARC, Company, MOSL
19 June 2017
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 Motilal Oswal Financial Services
Spotlight |Prabhat Dairy
Product pipeline:
The company recently (in Mar’17) launched its ice-cream
brand in Maharashtra (Ahmednagar, Aurangabad, Jalgaon and Dhule). The
popular range of ice creams will be sold under the
Volup
brand and the
premium range will be sold under the
Volup Sinsane
brand. Prabhat would
not be incurring high capex for the product (which has gross margins at
about 40%) as it has been already manufacturing ice creams for Mother
Dairy since last 2-3 years.
Apart from the soft launch of its ice cream brand, the company in its
quarterly call also mentioned about the launch of a few more products by
FY18 and FY19. It hinted at entering the milk-based beverages category and
cheese in the retail segment.
19 June 2017
8
 Motilal Oswal Financial Services
Spotlight |Prabhat Dairy
Well established and stable institutional business
Global standard in quality to aid growth in B2B
With 70% of sales (as of FY17), the institutional business forms a significant
portion of Prabhat’s operations.
Prabhat started selling condensed milk to Mondelez India Foods (earlier known
as Cadburys) in 2008, marking its entry into the institutional business. Later in
2010, the company set up a dedicated condensed milk plant for Mondelez and
also started production of milk powder (capacity of 30MT/day) to cater to other
institutional clients. The company now produces and sells a range of premium
ingredient products (~60% of institutional business) and co-manufactured
products (~40%) to a large number of Indian and multinational companies. The
institutional business has been stable for Prabhat; however, its share has
declined (as percentage of overall revenues) recently due to rapid expansion of
the consumer business (~50% CAGR over FY12-FY17, as against ~18% for B2B).
Premium ingredients:
Prabhat is one of the leading suppliers of premium
ingredient products in India. It supplies a range of ingredients (such as
sweetened condensed milk, skimmed/whole milk powder, nutrients
supplements for baby food and full cream milk) to many multinational and
Indian companies (e.g. Mondelez India Foods, GSK Consumer Healthcare, Abbott
Healthcare) for the production of other milk and food products. The premium
ingredients business has been stable as the company has developed and
maintained strong relationships with its clients via supply of quality ingredients.
The company has employed a margins cost-plus model in this business, which
has helped protect margins. Prabhat is looking to leverage its relationships with
leading global and domestic companies to offer more products to existing
clients and to add new clients in India/globally.
Specialty ingredient products
Sweetened condensed milk, skimmed/whole milk
powder
Skimmed/whole milk powder
Nutrition supplements for baby food
Full cream milk
Source: Company, MOSL
Exhibit 10:
Customers for specialty ingredient products
Customer
Mondelez India Foods Pvt. Ltd
GSK Consumer Healthcare, Heinz
Abbot Healthcare Pvt. Ltd
Mondelez India Foods Pvt. Ltd
Co-manufactured products:
The company also supplies co-manufactured
products (includes production and packaging), which are sold by clients under
their own brand name. It forms a small portion of the overall institutional
business. Products include UHT milk, lassi, yogurt, dairy whitener, clarified
butter (ghee), curd (dahi), flavored milk for Britannia, and ice-cream and candies
for Mother Dairy Fruits & Vegetables Ltd.
19 June 2017
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 Motilal Oswal Financial Services
Spotlight |Prabhat Dairy
Exhibit 11:
Customers for co-manufactured products
Customer
Britannia Industries Limited
Mother Dairy Fruits & Vegetables Pvt. Ltd
Co-manufactured Products
UHT milk, lassi, yogurt, dairy whitener, clarified butter
(ghee), curd (dahi), flavored milk
Ice-cream, candies
Source: Company, MOSL
Prabhat has a strong track record of association with prominent global and
domestic FMCG companies, providing it an edge in product quality/capabilities.
Exhibit 12:
Extensive list of clients for its institutional business
Source: Company, MOSL
After a healthy 18% over FY12-17, institutional sales CAGR is expected at ~7%
over FY17-FY20, primarily led by continued sales to multinationals and major
domestic companies as they prefer buying raw materials rather than directly
procuring raw milk from farmers due to the cooperative model in India.
Management is of the view that the recent quality concerns raised by the FSSAI
have forced many companies to think about the quality of their sourcing. This, in
turn, will help Prabhat to grow its institutional business as it is known as the
premium dairy ingredient supplier in the space.
The institutional business will remain a major part of Prabhat’s operations, but
its share (as a proportion of total sales) is likely to come down in future as the
company is now looking to expand the B2C business. Management aims to grow
its B2C operations to 50% of overall business by 2020 by leveraging the Prabhat
brand and innovating/expanding product offerings to the retail market.
19 June 2017
10
 Motilal Oswal Financial Services
Spotlight |Prabhat Dairy
Expansion of direct milk procurement network
Direct sourcing will ensure high quality and volume of milk
Prabhat is based out of the Ahmednagar district, which is the highest milk-
producing belt in Maharashtra (~2m liters per day (mlpd) of milk). The company
has milk processing capacity of 1.5mlpd. It procures on an average 0.9mlpd of
milk, either directly (70% of sourcing) from Ahmednagar, Pune, Nashik and
adjoining districts in Maharashtra, or from third-party agents/contract suppliers.
The company has over 475 milk collection centers, ~20 milk chilling plants and
over 121 bulk milk coolers across areas from where it procures raw milk directly
from farmers. Each center is equipped with advanced equipment for collection,
testing and storage of milk collected from farmers.
Exhibit 13:
Strong milk procurement system
Source: Company, MOSL
The company is targeting to procure on average 1.4mlpd of milk by FY20 for
manufacturing higher proportion of value-added products. Prabhat has been
expanding its procurement network by setting up bulk milk cooling stations in
the current regions as well as procuring from adjacent districts of Ahmednagar.
The company believes Ahmednagar itself has abundant milk and can
accommodate a couple of more players.
It aims to procure 80% of the requirement directly by FY20 (currently 70%; five
years back >90% of milk requirement was met through agents). Even though
direct procurement requires the payment to be made on a weekly basis, it
enables the company to control its raw material costs, and more importantly,
gives them greater control over consistent supply of quality raw milk. The
company also procures a lot of ingredients like cream and butter when its
pricing is lower and converts it into other products like condensed milk, whole
milk powder, etc. Prabhat has also recently appointed Mr Sridhar Vishwanath as
commercial director. He is a veteran with 16 years of experience in the supply
chain and commercial side of the business with firms like ITC and Mondelez.
The milk procured is processed at the Srirampur (Ahmednagar) and Navi
Mumbai facilities. These are at close proximity to the collection centers and the
target market, ensuring low transportation costs for the company.
19 June 2017
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 Motilal Oswal Financial Services
Spotlight |Prabhat Dairy
Major capex done with
Focus now on improving utilization and efficiencies in operations
Prabhat is done with investments in adding capacities over last 2-3 years, and is
unlikely to incur any major capex over next few years. The company may incur
regular maintenance capex and some capex on the procurement side. Its aim
will be to improve capacity utilization and operating efficiency.
The company actively increased its processing capacities to manufacture
existing dairy products and introduced production lines for high-margin dairy
products over last few years. In 2015, the company expanded capacity at its
Shrirampur facility for the manufacture of mozzarella cheese, cheddar cheese,
processed cheese, paneer (cottage cheese) and shrikhand. It believes these
measures will result in significant additions to its existing product portfolio and
capacities, enabling it to effectively capture demand for such products among
B2C and institutional customers.
Exhibit 14:
Company has no plans for additional capacities for next couple of years
In m kg/Liters per day
Product
Aggregate milk processing capacity
Pasteurized and Pouch Milk
Milk Powders (includes Skimmed Milk Powder/
Whole Milk Powder/ Dairy Whiteners)
Condensed Milk
Clarified Butter (Ghee) & Butter
Flavored Milk
Ice Cream
Curd (Flavored Yogurt, Pouch Curd)
UHT Milk
Cheese (Cheddar/ Mozzarella/Processed)
Paneer
Shrikhand
Production/ Processing Capacity
Shrirampur
Navi Mumbai
Total
Facility
Facility
1.10
0.40
1.50
0.20
0.40
0.60
0.04
0.18
0.05
0.02
0.00
0.00
0.04
0.03
0.01
0.01
0.00
0.00
0.00
0.00
0.02
0.04
0.00
0.00
0.00
0.00
0.04
0.18
0.05
0.02
0.02
0.04
0.04
0.03
0.01
0.01
Source: Company, MOSL
Exhibit 15:
Two state-of-the-art manufacturing facilities in Shrirampur and Navi Mumbai
Source: Company, MOSL
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Exhibit 16:
Processing facilities of Prabhat
Source: Company, MOSL
Exhibit 17:
Focus on volumes will increase utilization levels going forward
Capacity utilization (%)
Pasteurized and Pouch Milk
Milk Powders (includes Skimmed Milk Powder/ Whole Milk
Powder/ Dairy Whiteners)
Condensed Milk
Clarified Butter (Ghee)
Flavored Milk
Butter
Ice Cream
Curd (Flavored Yogurt, Pouch Curd)
UHT Milk
Cheese (Cheddar/ Mozzarella/Processed)
Paneer
Shrikhand
FY12
68.2
53.2
51.2
30.2
28.2
54.2
0.0
0.0
0.0
0.0
0.0
0.0
FY13
47.0
35.4
64.1
30.7
19.1
14.4
0.0
0.0
0.0
0.0
0.0
0.0
FY14
52.4
87.1
76.1
47.2
21.1
FY15
45.7
99.7
69.9
64.3
5.3
FY16
40.2
141.6
88.9
59.3
2.5
Included in
9.2
19.6
Ghee
22.2
53.6
29.6
8.3
21.7
34.3
1.1
20.8
26.9
0.0
0.0
1.2
0.0
0.0
0.0
0.0
0.0
0.0
Source: RHP, Company, MOSL
Prabhat has set up a captive co-generation power facility, which is expected to
lead to ~50bp savings on fuel & power costs starting FY18. This, along with
technology up-gradation of certain plants and machineries, will bring
operational efficiencies.
19 June 2017
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Expect revenues to grow 17% CAGR over FY17-20
Led by 37% CAGR in B2C business
Exhibit 18:
Expected to register 17% revenue CAGR over
FY17-20
Total Income (INR b)
32.7
33.6
20.7
20.3
15.4
15.4
Total income growth (%)
20.9
17.1
16.4
21.4
21.5
Exhibit 19:
Gross margin expected to expand with mix
improvement and stable raw milk prices
Gross margin (%)
22.6
20.5
19.4
18.7
20.2
21.3
6.4
FY13
8.6
FY14
10.0
FY15
11.7
FY16
14.1
17.0
19.6
22.6
FY12 FY13 FY14 FY15 FY16 FY17 FY18E FY19E FY20E
Source: Bloomberg, Company, MOSL
FY17 FY18E FY19E FY20E
Source: Bloomberg, Company, MOSL
Exhibit 20:
EBITDA margin expansion to be lower than gross
margin due to higher spend toward B2C business
EBITDA margin (%)
11.4
Exhibit 21:
PAT margin will also be aided by lower interest
cost
PAT margin (%)
4.2
10.1
10.6
10.3
9.9
9.0
8.1
9.1
10.0
2.4
2.6
2.0
2.4
2.0
3.2
2.2
2.0
FY12 FY13 FY14 FY15 FY16 FY17 FY18E FY19E FY20E
Source: Bloomberg, Company, MOSL
FY12 FY13 FY14 FY15 FY16 FY17 FY18E FY19E FY20E
Source: Bloomberg, Company, MOSL
Exhibit 22:
PAT to register 40% CAGR over FY17-20
PAT (INR b)
47.9
47.7
PAT growth (%)
83.8
48.9
25.1
-10.9
-1.5
52.1
Exhibit 23:
Gross FA turnover to improve as major capex is
done away with
Gross Fixed Asset Turnover (x)
3.2
2.7
1.8
2.1
2.3
2.1
2.3
2.9
2.5
0.1
FY13
0.2
FY14
0.3
FY15
0.2
FY16
0.3
0.3
0.6
0.9
FY12 FY13 FY14 FY15 FY16 FY17 FY18E FY19E FY20E
Source: Bloomberg, Company, MOSL
FY17 FY18E FY19E FY20E
Source: Bloomberg, Company, MOSL
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Exhibit 24:
Inventory days likely to rise as salience of cheese increases (needs ageing); debtor days to come down as B2C
salience increases (lower receivable days compared to B2B clients); Creditor days not likely to see major change
Days
Inventory days
Debtor days
Creditor days
Cash conversion cycle
FY12
18
35
22
30
FY13
17
36
16
37
FY14
17
50
15
52
FY15
19
66
19
66
FY16
24
68
18
74
FY17
29
64
14
79
FY18E
32
64
13
83
FY19E
34
62
13
83
FY20E
36
60
12
84
Exhibit 25:
Gradual improvement likely in RoE…
RoE (%)
16.8
Exhibit 26:
…and RoCE over FY17-20
RoCE (%)
10.8
11.9
10.8
7.8
8.5
9.2
6.2
4.6
5.7
8.2
8.0
7.5
7.8
4.6
5.2
4.9
8.5
FY12 FY13 FY14 FY15 FY16 FY17 FY18E FY19E FY20E
Source: Bloomberg, Company, MOSL
FY12 FY13 FY14 FY15 FY16 FY17 FY18E FY19E FY20E
Source: Bloomberg, Company, MOSL
19 June 2017
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Peer analysis
B2C salience lower, still decent performance over last three years
Exhibit 27:
Decent last three years’ performance
Last 3 year CAGR (%)
Sales EBITDA Adj. PAT
Exhibit 28:
B2C salience to improve to 50% by FY20
Current business mix (%)
B2B
B2C
30
87
70
13
Parag Milk Foods
Prabhat Dairy
Hatsun Agro Product
96
Parag Milk Foods
4
Prabhat Dairy Hatsun Agro Product
Source: Capitaline, Company, MOSL
Source: Capitaline, Company, MOSL
Exhibit 29:
Gross margins currently lower than peers
Gross Margin (%)
Parag Milk Foods Prabhat Dairy Hatsun Agro Product
Exhibit 30:
…while EBITDA margins are higher due to low
spends on B2C which is expected to increase
EBITDA Margin (%)
Parag Milk Foods Prabhat Dairy Hatsun Agro Product
FY13
FY14
FY15
FY16
FY17
FY13
FY14
FY15
FY16
FY17
Source: Capitaline, Company, MOSL
Source: Capitaline, Company, MOSL
Exhibit 31:
Employee expenses will go up…
Employee expenses(%)
Parag Milk Foods Prabhat Dairy Hatsun Agro Product
Exhibit 32:
…ad spends to support retail business growth
Ad spends (%)
Parag Milk Foods Prabhat Dairy
Hatsun Agro Product
FY13
FY14
FY15
FY16
FY17
FY12
FY13
FY14
FY15
FY16
Source: Capitaline, Company, MOSL
Source: Capitaline, Company, MOSL
19 June 2017
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Spotlight |Prabhat Dairy
Exhibit 33:
Return ratios compared to peers…
RoCE post-tax (%)
Parag Milk Foods Prabhat Dairy Hatsun Agro Product
Exhibit 34:
…currently on the lower side
Parag Milk Foods
RoE (%)
Prabhat Dairy
Hatsun Agro Product
FY13
FY14
FY15
FY16
FY17
FY13
FY14
FY15
FY16
FY17
Source: Capitaline, Company, MOSL
Source: Capitaline, Company, MOSL
Exhibit 35:
High B2B mix leads to higher receivable days
compared to peers
Receivable days
Parag Milk Foods Prabhat Dairy Hatsun Agro Product
Exhibit 36:
Inventory days currently lower, will go up
Inventory days
Parag Milk Foods Prabhat Dairy
Hatsun Agro Product
FY13
FY14
FY15
FY16
FY17
FY13
FY14
FY15
FY16
FY17
Source: Capitaline, Company, MOSL
Source: Capitaline, Company, MOSL
Exhibit 37:
Creditor days to remain in the same range
Parag Milk Foods
Payable days
Prabhat Dairy
Hatsun Agro Product
Exhibit 38:
Net working capital days higher than peers
Parag Milk Foods
Working capital days
Prabhat Dairy Hatsun Agro Product
FY13
FY14
FY15
FY16
FY17
FY13
FY14
FY15
FY16
FY17
Source: Capitaline, Company, MOSL
Source: Capitaline, Company, MOSL
19 June 2017
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Spotlight |Prabhat Dairy
Key risks
Competition risk
Prabhat operates in a highly competitive industry, which has presence of some
biggest cooperatives in India (e.g. GCMMF – which owns the
AMUL
brand),
other cooperatives and private regional players.
Seasonality risk
Prabhat’s manufacturing operations are largely dependent on the supply of cow
milk, which is the primary raw material for all dairy products. Given the seasonal
nature of the industry, cattle farming patterns and no formal agreements with
the farmers, the availability of raw milk keeps on fluctuating and could thus
adversely impact the company’s operations.
Brand equity risk
Given that Prabhat’s products are for human consumption, they are vulnerable
to risks such as contamination, adulteration and product tampering during their
manufacturing, transportation or storage. Any real or perceived contamination
in products could open the door to regulatory action, damaging its brand equity.
Execution risk
Delay in procurement network expansion will affect the availability of adequate
quantity/quality of milk, and deferment in distribution will lead to unavailability
of products at the store level.
19 June 2017
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Spotlight |Prabhat Dairy
Annexure I – Company details
Exhibit 39:
Key events at Prabhat Dairy
Year
1998
1999
2005
2008
2010
2010
2011
2011
2012
2013
2013
2013
2014
2015
2016
2017
Details
Incorporation of the company by the Nirmal family
Sale of liquid milk consumer pack in ‘Prabhat’ brand
Value-added products introduced (ghee, powders)
Commenced condensed milk sales to Cadburys
Dedicated condensed milk plant set up for Cadburys
HACCP and ISO certification
Expanded B2B business with reputed industry players
Launched ‘Prabhat Dairy Quality Mission’ for direct farmer connect
Best Strategic Supplier Award by Kraft and Abbott
Private equity infused by leading private equity funds
New capacities added for curd, ice-cream, powders and cheese
New plant commissioned at Navi Mumbai to cater to Mumbai region
Initiated marketing & branding activities to expand the consumer business
Commenced manufacturing of cheese with capacity of 30MT/day (3rd largest in India),
paneer with capacity of 5MT/day and shrikhand with capacity of 5MT/day
Listing on BSE and NSE with a successful IPO
- INR3,000m fresh issue
- INR565.3m offer for sale
Launch of ice cream brand Volup (popular range and Volup Sinsane (Premium range)
Source: Company, MOSL
Exhibit 40:
Board of Directors
Name
Sarangdhar R Nirmal
Vivek S Nirmal
Ashok Sinha
Seemantinee Khot
Rajesh Shrivastava
Raphael Gabriel Roger Plihon
Soundararajan Bangaruswamy
Role
Chairman & Managing Director
Joint Managing Director
Independent Director
Independent Director
Independent Director
Non- Executive Director
Independent Director
Source: Company, MOSL
Details
He has approximately 16 years of professional experience in
the dairy industry.
He has approximately 7 years of professional experience in the
dairy industry.
Exhibit 41:
Subsidiaries considered in consolidated financial statements as per FY16
Name of the company
Relationship
Cheese Land Agro (India)
Subsidiary
Private Limited
Sunfresh Agro Industries Private Step down
Limited
Subsidiary
Ownership held by
Prabhat Dairy Limited
Cheese Land Agro (India) Private Limited and Prabhat
Dairy Limited
Source: Company, MOSL
19 June 2017
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 Motilal Oswal Financial Services
Spotlight |Prabhat Dairy
Exhibit 42:
Utilization of funds raised through IPO up to 31st Mar'17
Particulars
Issue proceeds
Less: Repayment of term loan from Indostar for Prabhat Dairy Ltd
Less: Infusion of funds in Sunfresh Agro Industries Pvt. Ltd. by way of subscription to its
equity shares, of which INR1,388m have been utilized toward repayment of term loan
from Indostar Capital Finance Ltd., and INR339.8m have been utilized toward capex
Less: Fund utilized for payment of expense in relation to IPO
Less: Fund utilized for general corporate purpose
Unutilized balance
INR m
3,000
462
1,739
198
601
0
Source: Company, MOSL
Exhibit 43:
Shareholding as on 31st Mar'17
Particulars
Total Foreign
Total Institutions
Total Govt. Holding
Total Non-Promoter Corporate Holding
Total Promoters
Total Public & Others
Total
No. of shares
25,527,338
3,768,085
0
11,730,822
47,806,395
8,843,491
97,676,131
% of holding
26.1
3.9
0.0
12.0
48.9
9.1
100.0
Source: Company, MOSL
19 June 2017
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 Motilal Oswal Financial Services
Spotlight |Prabhat Dairy
Financials and valuations
Consolidated - Income Statement
Y/E March
Total Income from Operations
Change (%)
Raw Materials
Gross Profit
Gross margin (%)
Total Expenditure
% of Sales
EBITDA
Change (%)
Margin (%)
Depreciation
EBIT
Int. and Finance Charges
Other Income
PBT
Total Tax
Tax Rate (%)
EO Items
Reported PAT
Adjusted PAT
Change (%)
Margin (%)
FY13
6,411
32.7
5,036
1,375
21.4
5,683
88.6
728
49.6
11.4
244
484
297
8
195
55
27.9
0
141
141
47.9
2.2
0.0
FY13
169
2,205
2,374
2,731
151
5,256
3,027
0
3,027
389
0
2,338
361
797
62
1,119
499
256
205
38
1,840
5,256
FY14
8,567
33.6
6,726
1,841
21.5
7,659
89.4
907
24.7
10.6
335
573
330
10
253
45
17.8
0
208
208
47.7
2.4
0.0
FY14
271
2,909
3,181
2,965
181
6,326
3,187
0
3,187
923
1
2,957
435
1,557
44
921
741
436
251
54
2,216
6,327
FY15
10,034
17.1
7,762
2,272
22.6
8,999
89.7
1,035
14.1
10.3
344
691
412
10
289
29
10.0
0
260
260
25.1
2.6
0.0
FY15
714
2,802
3,516
4,118
178
7,812
4,277
1,218
3,058
1,591
1
3,986
634
2,084
215
1,052
824
622
141
61
3,162
7,812
FY16
11,677
16.4
9,283
2,394
20.5
10,525
90.1
1,152
11.3
9.9
396
757
405
15
366
135
36.8
0
231
231
-10.9
2.0
0.0
FY16
977
5,480
6,456
1,582
57
8,095
5,595
1,617
3,977
245
1
4,554
879
2,263
120
1,292
681
521
114
46
3,873
8,096
FY17
14,099
20.7
11,358
2,740
19.4
12,831
91.0
1,268
10.0
9.0
432
836
294
13
554
274
49.4
189
469
345
48.9
2.4
0.0
FY17
977
5,905
6,882
3,579
159
10,619
6,260
2,049
4,210
265
0
7,010
1,333
2,711
1,656
1,311
867
538
196
133
6,144
10,619
FY18E
16,966
20.3
13,795
3,171
18.7
15,596
91.9
1,370
8.0
8.1
484
885
385
14
514
175
34.0
0
339
339
-1.5
2.0
0.0
FY18E
977
6,102
7,079
3,179
159
10,416
6,660
2,534
4,126
265
0
7,117
1,642
3,239
795
1,441
1,092
680
215
197
6,025
10,416
(INR Million)
FY19E
19,583
15.4
15,631
3,952
20.2
17,798
90.9
1,785
30.3
9.1
507
1,278
348
15
945
321
34.0
0
624
624
83.8
3.2
0.0
FY19E
977
6,611
7,588
2,879
159
10,625
6,860
3,041
3,819
265
0
7,852
2,006
3,414
977
1,455
1,311
728
237
346
6,541
10,625
FY20E
22,601
15.4
17,798
4,803
21.3
20,345
90.0
2,257
26.4
10.0
522
1,735
314
17
1,438
489
34.0
0
949
949
52.1
4.2
0.0
FY20E
977
7,387
8,363
2,579
159
11,101
7,060
3,563
3,497
265
0
8,897
2,452
4,016
958
1,470
1,558
780
261
518
7,338
11,101
Consolidated - Balance Sheet
Y/E March
Equity Share Capital
Total Reserves
Net Worth
Total Loans
Deferred Tax Liabilities
Capital Employed
Gross Block
Less: Accum. Deprn.
Net Fixed Assets
Capital WIP
Total Investments
Curr. Assets, Loans&Adv.
Inventory
Account Receivables
Cash and Bank Balance
Loans and Advances
Curr. Liability & Prov.
Account Payables
Other Current Liabilities
Provisions
Net Current Assets
Appl. of Funds
E: MOSL Estimates
(INR Million)
19 June 2017
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 Motilal Oswal Financial Services
Spotlight |Prabhat Dairy
Financials and valuations
Ratios
Y/E March
Basic (INR)
EPS
Cash EPS
BV/Share
DPS
Payout (%)
Valuation (x)
P/E
Cash P/E
P/BV
EV/Sales
EV/EBITDA
Dividend Yield (%)
FCF per share
Return Ratios (%)
RoE
RoCE
RoIC
Working Capital Ratios
Fixed Asset Turnover (x)
Asset Turnover (x)
Inventory (Days)
Debtor (Days)
Creditor (Days)
Leverage Ratio (x)
Current Ratio
Interest Cover Ratio
Net Debt/Equity
FY13
1.4
3.9
24.3
0.0
0.0
FY14
2.1
5.6
32.6
0.0
0.0
FY15
2.7
6.2
36.0
0.0
2.2
45.5
19.6
3.4
1.6
15.2
0.0
-4.8
7.8
9.2
10.9
2.3
1.3
19
66
19
4.8
1.7
1.1
FY16
2.4
6.4
66.1
0.4
19.5
51.1
18.8
1.8
1.1
11.5
0.3
-0.1
4.6
6.2
7.0
2.1
1.4
24
68
18
6.7
1.9
0.2
FY17
3.5
8.0
70.5
0.7
18.3
34.3
15.2
1.7
1.0
10.8
0.6
-2.4
5.2
4.6
5.1
2.3
1.3
29
64
14
8.1
2.8
0.3
FY18E
3.5
8.4
72.5
0.5
18.3
34.8
14.3
1.7
0.8
10.4
0.4
0.5
4.9
5.7
6.5
2.5
1.6
32
64
13
6.5
2.3
0.3
FY19E
6.4
11.6
77.7
1.0
18.3
18.9
10.5
1.6
0.7
7.7
0.8
9.5
8.5
8.2
9.0
2.9
1.8
34
62
13
6.0
3.7
0.3
FY20E
9.7
15.1
85.6
1.5
18.3
12.5
8.0
1.4
0.6
6.0
1.2
7.7
11.9
10.8
11.9
3.2
2.0
36
60
12
5.7
5.5
0.2
0.0
-5.9
8.0
7.8
8.2
2.1
1.2
17
36
16
4.7
1.6
1.1
0.0
-5.7
7.5
8.5
9.3
2.7
1.4
17
50
15
4.0
1.7
0.9
Consolidated - Cash Flow Statement
Y/E March
OP/(Loss) before Tax
Interest & Finance Charges
Direct Taxes Paid
(Inc)/Dec in WC
CF from Operations
Others
CF from Operating incl EO
(Inc)/Dec in FA
Free Cash Flow
(Pur)/Sale of Investments
Others
CF from Investments
Issue of Shares
Inc/(Dec) in Debt
Dividend Paid
CF from Fin. Activity
Inc/Dec of Cash
Opening Balance
Closing Balance
Diff
FY13
195
297
-33
-142
561
-4
557
-1,135
-578
0
37
-1,098
800
163
0
574
33
29
62
0
FY14
253
330
-44
-783
90
-4
86
-645
-560
-1
40
-606
598
232
0
503
-18
62
44
0
FY15
289
412
-65
-959
20
-6
14
-481
-467
0
-53
-534
0
1,128
-6
691
172
44
215
FY16
381
427
-151
-765
291
-4
287
-300
-13
0
47
-253
2,834
-2,537
0
-130
-96
215
120
FY17
554
282
-274
-735
259
189
448
-686
-237
1
156
-529
0
1,997
-86
1,617
1,536
120
1,656
FY18E
514
371
-175
-742
454
0
454
-400
54
0
-67
-467
0
-400
-62
-847
-861
1,656
795
(INR Million)
FY19E
945
333
-321
-335
1,129
0
1,129
-200
929
0
15
-185
0
-300
-114
-762
182
795
977
FY20E
1,438
297
-489
-816
952
0
952
-200
752
0
17
-183
0
-300
-174
-787
-18
977
958
19 June 2017
22
 Motilal Oswal Financial Services
Spotlight |Prabhat Dairy
NOTES
19 June 2017
23
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Disclosures
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Varun Kumar
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Motilal Oswal Securities Ltd