TVS Motor Company
BSE SENSEX
32,597
S&P CNX
10,044
6 December 2017
Update | Sector: Automobiles
CMP: INR734
TP: INR764 (+4%)
Neutral
Apache RR310: First BMW partnership product launched
Launch price of INR205k at over 40% premium to Bajaj Dominar/RE Classic
Stock Info
Bloomberg
Equity Shares (m)
52-Week Range (INR)
1, 6, 12 Rel. Per (%)
M.Cap. (INR b)
M.Cap. (USD b)
Avg Val, INRm
Free float (%)
TVSL IN
475
747/346
9/31/83
350.3
5.4
658.0
42.6
Financials Snapshot (INR b)
2018E 2019E 2020E
Y/E Mar
149.8 186.6 223.7
Net Sales
11.6
18.9
24.7
EBITDA
7.1
12.3
16.6
PAT
14.9
25.8
34.9
EPS (INR)
27.0
73.1
35.0
Gr. (%)
62.0
83.0 111.9
BV/Sh (INR)
26.5
35.6
35.8
RoE (%)
26.8
38.7
42.4
RoCE (%)
49.2
28.4
21.1
P/E (x)
11.8
8.8
6.6
P/BV (x)
”
TVS Apache RR 310 is another step
in our effort to deliver beyond
customers’ expectations and
offering them a chance to
upgrade from premium to
super-premium category. TVS
Apache RR 310 is a testimony to
our Racing DNA and R&D
capabilities, positioned to fulfill
the ever-growing aspirations of
the new age customers
globally.”
-
Mr. KN Radhakrishnan, President
& Chief Executive Officer, TVS
Motor Company
TVS Motor (TVSL), on 6
th
December 2017, launched Apache RR 310, the first
product from its partnership with BMW. This marks its foray in the super-
premium category, both in the domestic and international markets.
The motorcycle is priced at ~INR205k (ex-showroom), implying a premium of
over 40% to Bajaj Dominar.
Average volumes for 250-500cc segment are ~66.5k/month including Royal
Enfield and ~2.7k/month excluding Royal Enfield.
It is the first motorcycle rolled out under the TVS badge, as part of TVSL’s
partnership with BMW Motorrad, co-developed alongside BMW G310R.
Apache RR 310 uses the same liquid-cooled, 312cc single-cylinder engine as
BMW G310R.
It offers an attractive alternative to the entry-level performance motorcycles,
and will compete with a wide range of motorcycles, including the KTM RC 390,
Mahindra Mojo, Bajaj Dominar and Royal Enfield.
It was designed to be a motorcycle that can cater to daily usage as well as
weekend riding or track days. TVSL further believes that the bike will take the
position of the company to a new level.
Both anti-lock braking system (ABS) and electronic fuel injection (EFI) system,
will be available as standard in TVS Apache RR 310.
TVSL expects to sell 10,000 Apache RR310 bikes worldwide in the first year (v/s
our estimate of ~15k in FY19).
Deliveries will commence by end-December. Bookings are expected to start
soon (no timeline has been confirmed by TVS yet).
BMW Motorrad tie-up provides additional revenue stream, technological edge
BMW G310R and GS exports have clocked average monthly volumes of ~1.9k in
YTD FY18. Management has guided for 2-2.5k units per month in FY18 (v/s our
estimate of 2.25k/month in FY18 and 6.25k/month in FY19).
Launch of these models in India is slated for 2HFY19. We believe this would not
be a threat for Apache RR310 volumes due to the significant price differential,
as globally BMW G310R is priced at USD4,750 (~INR306k).
This tie-up would give TVSL an additional revenue stream in the form of
contract manufacturing for BMW Motorrad.
Valuation view:
We have been positive on TVSL since our coverage initiation in
Nov’13. We also like continued improvement in its competitive positioning and
financial performance. Our EPS estimates are one of the highest on the street
(~18/~29% higher than Bloomberg consensus for FY19/20). However, valuations at
28.4x/21.1x FY19E/FY20E EPS already reflect large part of the earnings drivers,
leaving no margin of safety for execution risk. Our TP is INR764 (~20x Mar-20E EPS
+ INR67/share for value in NBFC investment post 20% HoldCo discount).
Jinesh Gandhi – Research Analyst
(Jinesh@MotilalOswal.com); +91 22 3982 5416
Suneeta Kamath – Research Analyst
(suneeta.kamath@MotilalOswal.com) |
Deep Shah – Research Analyst
(deep.shah@MotilalOswal.com)
Motilal Oswal research is available on www.motilaloswal.com/Institutional-Equities, Bloomberg, Thomson Reuters, Factset and S&P Capital.
Investors are advised to refer through important disclosures made at the last page of the Research Report.