Crompton Gr. Con
BSE SENSEX
36,162
Bloomberg
Equity Shares (m)
M.Cap.(INRb)/(USDb)
52-Week Range (INR)
1, 6, 12 Rel. Per (%)
Avg Val, INRm
Free float (%)
S&P CNX
11,086
CROMPTON IN
In-line operational performance; gross margin at new high
627
In-line results:
CG Consumer Electricals’ (CROMPTON) 3QFY18 results were
156.7/2.5
broadly in line with estimates. Sales grew 6.7% YoY (12.2% YoY adjusted for
295/147
excise duty on sourced products) to INR9.4b, driven by healthy growth in the
-13/8/13
lighting division (+14% YoY, +23% YoY LTL). However, the electrical
249
consumer durables (ECD) segment reported a subdued 7.4% LTL growth, as:
65.6
24 January 2018
3QFY18 Results Update | Sector: Capital Goods
CMP: INR250
TP: INR305(+23%)
Buy
Financials & Valuations (INR b)
2018E 2019E
Y/E Mar
Net Sales
41.4
46.6
EBITDA
5.2
6.4
PAT
3.2
4.1
EPS (INR)
5.1
6.5
Gr. (%)
9.8
26.1
BV/Sh (INR)
11.7
14.3
RoE (%)
50.6
49.8
RoCE (%)
28.5
30.8
P/E (x)
48.7
38.6
P/BV (x)
21.4
17.5
Estimate change
TP change
Rating change
2020E
52.6
7.2
4.8
7.7
18.4
17.4
48.4
34.5
32.6
14.4
(a) water heater segment registered decline of 3% YoY, and (b) domestic
pumps segment witnessed pricing pressure on increased competitive
intensity in East/North India. Within ECD, strong traction was witnessed in
the premium fans category (+28% YoY, 20% of overall fans sales). EBITDA
improved 19.8% YoY to INR1.2b, with EBIDTA margin improving 130bp YoY
to 12.4%, led by better revenue mix. Net profit of INR0.7b was in line with
our estimate.
Gross margin at all-time high on account of better revenue mix:
Gross
margin expanded 250bp YoY to 33.1%, led by (a) revenue mix improvement,
(b) continued cost reduction exercise, and (c) price hike of around 1.5% in
the fans category to mitigate the raw material price increase. EBITDA of
INR1.2b (+20% YoY) was marginally ahead of our estimate. Operating margin
was 12.4% v/s 11.1% in 3QFY17 and rose 130bp YoY despite (a) increase in
employee cost, led by ESOP provisioning of INR140m during the quarter
(INR85m in 3QFY17) and lateral hiring done by the company, and (b) higher
ad spend (INR160m v/s INR90m in 3QFY17). Lighting business, which
contributed 35% of revenue (v/s 32% in 3QFY17), registered 290bp margin
improvement YoY to 13.8%. ECD, which accounted for 65% of revenue (v/s
68% in 3QFY17), registered 210bp margin improvement YoY to 18.2%.
Valuation and view:
We like CROMPTON for its strong product portfolio,
established brand, market leadership, wide distribution network and a robust
RoCE profile (31%/35% in FY19/20). We maintain our
Buy
rating, with a target
price of INR305 (40x FY20E EPS of INR7.7). Please refer to our recent
Corner
Office
post our meeting with CEO/MD for more details.
FY17
2Q
3Q
4Q
1Q
8,737 8,792 10,762 10,554
8.5
7.4
-3.7
1,012
972 1,386 1,294
17.4
9.0 -17.8
11.6
11.1
12.9
12.3
27
26
29
32
161
162
153
162
41
50
69
97
865
834 1,273 1,198
286
290
388
395
33.1
34.8
30.5
33.0
579
544
885
802
28.3
16.6 (14.2)
(4.5)
- (20.7)
-
574
544
864
802
32.0
29.8 (14.2)
FY18
FY17 FY18 Vs Est.
2Q
3Q
4QE
3Q
9,597 9,382 11,650 39,759 41,438 9,600
9.8
6.7
8.3 119.5
4.2
8.0
1,207 1,165 1,536 4,902 5,202 1,140
19.3
19.8
10.9 134.0
6.1 14.8
12.6
12.4
13.2
12.3
12.6 11.9
32
32
20
110
116
30
157
158
125
655
658
150
35
66
128
195
326
80
1,054 1,040 1,519 4,331 4,754 1,040
346
345
450 1,399 1,536
350
32.8
33.2
29.6
32.3
32.3 33.7
708
695 1,069 2,932 3,218
690
22.3
27.9
20.8 138.7
9.8 20.3
-
-
-
-
708
695 1,069 2,907 3,218
690
23.3
27.9
23.7 166.9
10.7 20.3
Quarterly Estimates (Standalone)
Y/E March
Sales
Change (%)
EBITDA
Change (%)
As of % Sales
Depreciation
Interest
Other Income
PBT
Tax
Effective Tax Rate (%)
Adjusted PAT
Change (%)
Extra-ordinary Income (net)
Reported PAT
Change (%)
1Q
10,962
1,573
14.4
28
180
34
1,400
465
33.2
935
-
935
(INR M)
Var.
(%)
-2.3%
2.2%
0.0%
0.7%
0.7%
Ankur Sharma – Research Analyst
(Ankur.VSharma@MotilalOswal.com); +91 22 6129 1556
Amit Shah – Research Analyst
(Amit.Shah@MotilalOswal.com); +91 22 6129 1543
Investors are advised to refer through important disclosures made at the last page of the Research Report.
Motilal Oswal research is available on www.motilaloswal.com/Institutional-Equities, Bloomberg, Thomson Reuters, Factset and S&P Capital.

Crompton Gr. Con
Revenue growth impacted by weak electronic consumer durables segment
performance
CG Consumer Electricals (CGCEL) reported revenue growth of 7% YoY (+12.2%
YoY on excise adjusted basis. Revenue growth during the quarter was impacted
by weak performance from the electronic consumer durables segment (Fans,
pumps and appliance) which reported 1% decline on YoY basis (+7.4% on excise
adjusted basis) whereas Lighting segment registered a healthy growth of 14%
YoY (+23% on excise adjusted basis).
ECD segment performance was impacted on account of a) Loss of market share
in the domestic pump segment which saw intense competitive pressure in the
East/North India by competitors launching low and mid-price domestic pumps
and b) decline in water heater segment of 3% YoY. Within ECD, strong traction
was witnessed in the premium fans category (+28% YoY). Premium fans has
been the key growth driver of fans category, and its share in the overall fans
segment sales now stands at 20% as compared to 7% earlier. Electrical
consumer durables constitute 65% of overall sales for the company.
Water heaters sales during the quarter saw a 3% volume decline driven by a)
Intense competitive pressures, b) Lack of a innovative product portfolio in water
heaters. Management expects to launch a new range by the next winter season.
Lighting segment witnessed robust growth of 14.2% YoY (23% YoY adjusting for
excise duty on the manufactured and sourced products) to INR3.3b. LED sales
which now forms 71% registered 57% growth YoY. On the volume front lighting
sales registered 30% growth indicating realization pressure on the product
category
EBITDA rose 19.8% YoY to INR1.2b, and EBIDTA margin improved 130bp YoY to
12.4% led by better revenue mix, cost rationalization measures and price hike
taken in the fans segment to mitigate the raw material price hike.
Exhibit 2: Electrical consumer durables segment reported
1% decline YoY
Electrical consumer durables
3,378 3,265
5,383
8,816
7,107
6,075 6,188
7,694 8,061
6,219 6117
Exhibit 1: Lighting sales reported growth of 14.2% YoY
Lighting (INR m)
2,717 2,910
2,491
2,924 2,859 3,068 2,748
Source: MOSL, Company
Source: MOSL, Company
Gross margin at all time high on account of better revenue mix and focus on
premiumization
Gross margin expanded 250bp YoY to 33.1%, led by a) revenue mix
improvement b) cost reduction exercise and c) price hike take of around 1.5% in
the fans category. Operating margin stood at 12.4% v/s 11.1% in 3QFY17.
Despite increase in employee cost led by ESOP provisioning of INR140m during
2
24 January 2018

Crompton Gr. Con
the quarter, lateral hiring done by the company and higher ad spend (INR160m
vs INR90m in 3QFy17, EBIDTA margin improved by 130bps YoY.
Electrical consumer durables which accounted for 65% (v/s 68% in 3QFY17)
registered 210bps margin improvement YoY to 18.2%. Margin improvement was
led by focus on premiumization
Lighting business which contributed 35% of revenue (v/s 32% in 3QFY17)
registered 290bps margin improvement YoY to 13.8%.
Exhibit 4: Electrical consumer durables segment EBIT margin
improved 210bp YoY to 18.2%
Electrical consumer durables(Fans,Pumps,Appliance) (%)
18.1
12.8
18.2
14.4
16.1
19.3
17.5
17.8
18.2
Exhibit 3: Lighting segment EBIT margins improved 290bp
YoY to 13.8%
Lighting (%)
11.2
6.4
5.9
11.7
10.9
7.5
8.0
12.6
13.8
Source: MOSL, Company
Source: MOSL, Company
Concall highlights
Overall business environment and GST impact
Post GST market is setting down along with the channel - Retail audit reveals
that CG is gaining share across categories
Are present in categories where they are not in top 3 (Water heater and coolers)
- they would like to replicate the success as in fans/lighting and get to No2. Will
introduce new products in these.
Are looking at adjacent categories to sustain growth - once existing categories
are in No2 and will launch once they have the right proposition to get to No2
player, These products will not be a "Me too" product, Cost competitive to be
price competitive, Invest in adv. to create awareness of the product,
Competitive distribution.
Fans and Consumer Durables – saw de-growth in water heaters while
residential pumps saw pricing pressure
LTL growth of 7.4% - value growth was slightly more than volume growth and a
+ve mx as premium fans went up, Fans growth rate was in line with historical
trends.
Driving premium fans and these were +28% YoY; 20% of overall fan sales vs. 6-
7% in 2 years back and a leading premium fan player with a small gap (7-8%)
with the market leader.
Subdued growth in ECD segment during the quarter as: a) Residential pumps -
CG is leader but saw significant competition in North/East India due to mid/low
tier pumps. CG also introduced low/mid-price pumps under the brand "Crest"
and rolled out pan India and seeing good results, b) b) Water Heaters - these de-
24 January 2018
3

Crompton Gr. Con
grew during the quarter as they did not have the right product in the market
and lost share to competition.
Water heater/ Coolers - Working with a 3rd party for water heaters and coolers
and will bring new products in coolers in the market.
Fans – Last 12 months fan industry is flat YoY, Post demon market was down but
getting better and will go back to 6-8% volume growth, In Q318, CG fans grew in
line with historical trends.
Lighting – strong growth in LED
LTL growth of 23% YoY and volume growth was 30% YoY; slight price erosion
was there.
LED is >70% of overall lighting sales, LED grew 57% YoY.
Focus is on LED since past 2 years - were a small player in lighting (5/6th player)
and now in LED they are the 2nd largest player in India post Phillips.
EESL is still active in lighting - CG supplied both lamps and baton, Expect LED
lamps to come down, CG has Rs500m of order backlog and booked Rs220m in
streetlights to EESL.
Margins – ESOP and higher advertising costs during the quarter
ESOP charge is INR140m in Q318 which is same as Q218 (Q217: INR85m).
Employee costs
- had identified gaps 2 years back and hiring externally and also
developing internally. Some provisining of sales incentives also provided during
the quarter.
Advertising costs at INR160m vs. INR90m in Q317.
Raw Material
- overall basket was up 2% QoQ so while not all cannot be passed
they are offset by a)cost reduction, b) price increase in fans by 1-1.5%
Unallocable expenses
- one off costs related to capability building and will
revert to Q218 levels of ~INR300-320m.
Distribution – partnered with Future supply chain
Working with BCG on scaling up distribution network and started this in
Western India - roll out sales force automation to collect real time data
with Future Supply Chain which have a hub and spoke model and good
automation and implemented in North India
Water heater
- electrical channel is the same and want to fill the product gaps
and bring unique features to the market
Coolers
- is a different channel and will need to develop new partners
Valuation and view
We like CGCEL for its strong product portfolio, established brand, market leadership,
wide distribution network and a robust RoCE profile (31%/35% in FY19/20). We
maintain our Buy rating on the stock, with a target price of INR305 (40x its FY20E
EPS of INR7.7).
24 January 2018
4

Crompton Gr. Con
Financials and valuations
Income Statement
Y/E March
Total Revenues
Change (%)
Raw Materials
Staff Cost
Other Expenses
EBITDA
% of Total Revenues
Depreciation
Other Income
Interest
PBT
Tax
Rate (%)
Adjusted PAT
Extra-ordinary Income (net)
Reported PAT
Change (%)
Adj. Consolidated PAT
Change (%)
FY16
18,117
-
12,702
1,005
2,315
2,095
11.6
63
39
355
1,716
525
30.6
1,191
-139
1,052
-96.7
1,052
-96.7
FY17
39,759
119.5
27,349
2,252
5,257
4,902
12.3
110
195
655
4,331
1,399
32.3
2,932
-25
2,907
176.3
2,907
176.3
FY18E
41,438
4.2
28,641
2,854
4,741
5,202
12.6
116
326
658
4,754
1,536
32.3
3,218
0
3,218
10.7
3,218
10.7
FY19E
46,607
12.5
31,736
3,185
5,336
6,351
13.6
126
400
658
5,967
1,910
32.0
4,057
0
4,057
26.1
4,057
26.1
(INR Million)
FY20E
52,602
12.9
35,940
3,537
5,900
7,224
13.7
136
482
506
7,064
2,261
32.0
4,803
0
4,803
18.4
4,803
18.4
Balance Sheet
Y/E March
Share Capital
Reserves
Net Worth
Loans
Deferred Tax Liability
Capital Employed
Gross Fixed Assets
Less: Depreciation
Net Fixed Assets
Capital WIP
Goodwill
Investments
Curr. Assets
Inventory
Debtors
Cash & Bank Balance
Loans & Advances
Other Assets
Current Liab. & Prov.
Current Liabilities
Provisions
Net Current Assets
Application of Funds
FY16
1,254
1,034
2,287
6,445
-43
8,689
2,024
1,238
786
1
7,794
7,907
2,100
4,165
900
742
0
7,798
7,373
425
109
8,689
FY17
1,254
4,138
5,392
6,500
-182
11,710
2,147
1,326
821
1
7,794
3,185
9,167
2,348
5,434
700
685
0
9,258
8,448
811
-91
11,710
FY18E
1,254
6,082
7,335
6,500
-182
13,654
2,347
1,441
905
0
7,794
3,185
11,418
2,447
5,664
2,592
714
0
9,649
8,804
845
1,768
13,653
FY19E
1,254
7,705
8,958
6,500
-182
15,277
2,547
1,567
979
0
7,794
3,185
14,170
2,753
6,370
4,244
803
0
10,853
9,902
951
3,317
15,276
(INR Million)
FY20E
1,254
9,626
10,879
3,500
-182
14,198
2,747
1,703
1,043
0
7,794
3,185
14,423
3,107
7,190
3,220
907
0
12,249
11,176
1,073
2,174
14,197
24 January 2018
5

Crompton Gr. Con
Financials and valuations
Ratios
Y/E March
Basic (INR)
Adj EPS
Cash EPS
Book Value
DPS
Payout (incl. Div. Tax.)
Valuation (x)
P/E
Cash P/E
EV/EBITDA
EV/Sales
Price/Book Value
Dividend Yield (%)
Profitability Ratios (%)
RoE
RoCE
RoIC
Turnover Ratios
Debtors (Days)
Inventory (Days)
Creditors. (Days)
Asset Turnover (x)
Leverage Ratio
Debt/Equity (x)
FY16
1.9
2.0
3.6
0.0
0.0
FY17
4.7
4.9
8.6
1.5
32.7
FY18E
5.1
5.3
11.7
1.7
33.0
FY19E
6.5
6.7
14.3
3.2
50.0
FY20E
7.7
7.9
17.4
3.8
50.0
132.1
125.5
77.7
9.0
68.8
-
53.7
51.7
33.3
4.1
29.2
0.6
48.9
47.2
31.0
3.9
21.4
0.7
38.8
37.6
25.1
3.4
17.6
1.3
32.8
31.9
21.8
3.0
14.5
1.5
52.1
27.4
18.0
42
21
68
2.1
76.4
32.5
40.5
50
22
66
3.4
50.6
28.5
42.7
50
22
66
3.0
49.8
30.8
52.7
50
22
66
3.1
48.4
34.5
60.4
50
22
66
3.7
2.8
1.2
0.9
0.7
0.3
Cash Flow Statement
Y/E March
PBT before EO Items
Depreciation
Interest
Direct Taxes Paid
(Inc)/Dec in WC
CF from Operations
EO Income
CF from Oper. Incl. EO Items
(Inc)/Dec in FA
Free Cash Flow
Investment & Others
CF from Investments
(Inc)/Dec in Networth
(Inc)/Dec in Debt
Interest Paid
Dividend Paid
Others
CF from Fin. Activity
Inc/Dec of Cash
Add: Beginning Balance
Closing Balance
E: MOSL Estimates
FY16
1,716
63
355
-525
(229)
1,379
0
1,379
209
1,588
0
209
(18)
-316
-355
0
(689)
899
1
900
FY17
4,331
110
655
-1,399
(1)
3,697
0
3,697
(122)
3,575
(3,324)
-3,446
1,338
56
-655
-1,140
-49
(451)
(200)
900
700
FY18E
4,754
116
658
-1,536
33
4,025
0
4,025
(200)
3,825
0
-200
0
0
-658
-1,274
0
(1,933)
1,893
700
2,592
FY19E
5,967
126
658
-1,910
103
4,944
0
4,944
(200)
4,744
0
-200
0
0
-658
-2,434
(3,092)
1,651
2,592
4,244
(INR Million)
FY20E
7,064
136
506
-2,261
119
5,565
0
5,565
(200)
5,365
0
-200
0
-3,000
-506
-2,882
(6,388)
(1,023)
4,244
3,220
24 January 2018
6

Crompton Gr. Con
NOTES
24 January 2018
7

Explanation of Investment Rating
Investment Rating
BUY
SELL
NEUTRAL
UNDER REVIEW
NOT RATED
Expected return (over 12-month)
>=15%
< - 10%
< - 10 % to 15%
Rating may undergo a change
We have forward looking estimates for the stock but we refrain from assigning recommendation
Crompton Gr. Con
*In case the recommendation given by the Research Analyst becomes inconsistent with the investment rating legend, the Research Analyst shall within 28 days of the inconsistency, take appropriate measures to make the recommendation consistent with the investment rating legend.
Disclosures:
The following Disclosures are being made in compliance with the SEBI Research Analyst Regulations 2014 (herein after referred to as the Regulations).
Motilal Oswal Securities Ltd. (MOSL) is a SEBI Registered Research Analyst having registration no. INH000000412. MOSL, the Research Entity (RE) as defined in the Regulations, is engaged in the business of providing Stock broking services,
Investment Advisory Services, Depository participant services & distribution of various financial products. MOSL is a subsidiary company of Motilal Oswal Financial Service Ltd. (MOFSL). MOFSL is a listed public company, the details in respect of
which are available on
www.motilaloswal.com.
MOSL is registered with the Securities & Exchange Board of India (SEBI) and is a registered Trading Member with National Stock Exchange of India Ltd. (NSE) and Bombay Stock Exchange Limited
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adjudge violation of SEBI Regulations; MOSL requested SEBI to provide all documents, records, investigation report relied upon by SEBI which were referred in Show Cause Notice. The matter is closed and MOSL had to pay Rs. 2
lakhs towards penalty for misplacement of original POA of client.
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the end of the month immediately preceding the date of publication of the Research Report.
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as principal in, and buy or sell the securities or derivatives thereof of companies mentioned herein. (b) be engaged in any other transaction involving such securities and earn brokerage or other compensation or act as a market maker in the financial
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however the same shall have no bearing whatsoever on the specific recommendations made by the analyst(s), as the recommendations made by the analyst(s) are completely independent of the views of the associates of MOSL even though there
might exist an inherent conflict of interest in some of the stocks mentioned in the research report.
Research Analyst may have served as director/officer, etc. in the subject company in the last 12 month period. MOSL and/or its associates may have
received any compensation from the subject company in the past 12 months.
In the last 12 months period ending on the last day of the month immediately preceding the date of publication of this research report, MOSL or any of its associates may have:
a)
managed or co-managed public offering of securities from subject company of this research report,
b)
received compensation for investment banking or merchant banking or brokerage services from subject company of this research report,
c)
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d)
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MOSL and it’s associates have not received any compensation or other benefits from the subject company or third party in connection with the research report. To enhance transparency, MOSL has incorporated a Disclosure of Interest Statement in
this document. This should, however, not be treated as endorsement of the views expressed in the report. MOSL and / or its affiliates do and seek to do business including investment banking with companies covered in its research reports. As a result,
the recipients of this report should be aware that MOSL may have a potential conflict of interest that may affect the objectivity of this report. Compensation of Research Analysts is not based on any specific merchant banking, investment banking or
brokerage service transactions.
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or in whole, to any other person or to the media or reproduced in any form, without prior written consent of MOSL. The report is based on the facts, figures and information that are considered true, correct, reliable and accurate. The intent of this report
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Disclosure of Interest Statement
Analyst ownership of the stock
Crompton Gr. Con
No
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completeness or fairness of the information and opinions contained in this document. The Disclosures of Interest Statement incorporated in this document is provided solely to enhance the transparency and should not be treated as endorsement of the
views expressed in the report. This information is subject to change without any prior notice. The Company reserves the right to make modifications and alternations to this statement as may be required from time to time without any prior approval.
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Registered Office Address: Motilal Oswal Tower, Rahimtullah Sayani Road, Opposite Parel ST Depot, Prabhadevi, Mumbai-400025; Tel No.: 022-3980 4263; www.motilaloswal.com. Correspondence Address: Palm Spring Centre, 2nd Floor, Palm
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Registration details of group entities.: MOSL: SEBI Registration: INZ000158836 (BSE/NSE/MSE); CDSL: IN-DP-16-2015; NSDL: IN-DP-NSDL-152-2000; Research Analyst: INH000000412. AMFI: ARN 17397. Investment Adviser: INA000007100.
Motilal Oswal Asset Management Company Ltd. (MOAMC): PMS (Registration No.: INP000000670) offers PMS and Mutual Funds products. Motilal Oswal Wealth Management Ltd. (MOWML): PMS (Registration No.: INP000004409) offers wealth
management solutions. *Motilal Oswal Securities Ltd. is a distributor of Mutual Funds, PMS, Fixed Deposit, Bond, NCDs, Insurance and IPO products. * Motilal Oswal Commodities Broker Pvt. Ltd. offers Commodities Products. * Motilal Oswal Real
Estate Investment Advisors II Pvt. Ltd. offers Real Estate products. * Motilal Oswal Private Equity Investment Advisors Pvt. Ltd. offers Private Equity products
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