Sector Update | 16 January 2019
Agriculture
A year of diverging fortunes for fertilizer industry
Refer to our report published
on 19 December 2018
Rabi fades Kharif enthusiasm; CRIN outperforms industry
Indian fertilizer industry volumes grew by a muted 1.7% YoY in 9MFY19 (according to the
Ministry of Fertilizers data) due to anemic sowing activity in Rabi across key states. The
Rabi 2018-19 season has turned out to be unfavorable so far, as farmers faced plights in
the form of low reservoir levels (down by 37%, 28% and 23% YoY in Maharashtra, AP and
Telangana, respectively) and reduced moisture content. In this note, we highlight key
trends in the fertilizers industry for FY19:
The situation was much better in 1HFY19 than in recent times, with a significant
tapering in volume growth (from 7.8% YoY in 1HFY19 to -8.4% YoY in 3QFY19),
manufactured NPK growth (from 20% YoY in 1HFY19 to 10.3% in 9MFY19) and
manufactured urea growth (from 4.2% YoY in 1HFY19 to 0.3% in 9MFY19).
The continuous rise in phosphoric acid prices has resulted in a shift in balance from
manufactured DAP (-24.3% YoY in 9MFY19) to traded DAP (+59.3% YoY in 9MFY19).
While hostile conditions have failed to fertilize industry growth, CRIN has bucked the
trend by growing at ~7.9% YoY. The company’s NPK volumes increased 17.9% YoY in
9MFY19, with its market share in NPK expanding by 190bp and phosphatic fertilizer
(NPK+DAP) volumes growing by 13.2% YoY.
Volumes suffer amid a subdued Rabi season
Industry volume growth was flattish at 1.7% YoY in 9MFY19, with subsiding
growth in manufactured NPK (+10.3%), manufactured SSP (+7.6% YoY),
manufactured MOP (-1.7%) and manufactured urea (flat).
We, however, note that this has not been an across-the-year trend. Volume
growth was strong in Kharif 2018, primarily led by increased acreage in key
crops. Volumes of manufactured NPK grew by 20% YoY on average in 1HFY19
(Kharif season), followed by manufactured SSP (+14.9%), manufactured MOP
(+5.9%) and manufactured urea (+4.2% YoY).
The important Rabi season was downcast across key regions, with volumes of
manufactured NPK down by 6.6% YoY in 3QFY19. Manufactured MOP (-18.3%
YoY), SSP (-5.1% YoY) and urea (-6.7% YoY) volumes were also muted.
The key fertilizer-consuming states are Maharashtra (21.7% of NPK volumes),
Karnataka (12.8%), Andhra Pradesh (11.7%), Telangana (11.2%), West Bengal
(10.2%), Gujarat (7.5%), Tamil Nadu (5.9%) and Uttar Pradesh (5.7%).
All the aforementioned states, barring UP and Telangana (where manufactured
NPK volumes grew 6.7% and 2.4% YoY, respectively, in 3QFY19), witnessed a
muted Rabi season.
The NPK volume decline was particularly pronounced in Maharashtra (-31.3%
YoY in 3QFY19), followed by Gujarat (-19.9%), Tamil Nadu (-13.5%), Andhra
Pradesh (-8.7%), West Bengal (-8.2%) and Karnataka (-5.1%).
We note that a good Kharif season was overshadowed by the Rabi
disappointment, leading to soft volume growth in the key states in 9MFY19 –
Andhra Pradesh (flat NPK volumes), Gujarat (-12% YoY), Karnataka (+31.3% YoY),
Maharashtra (-0.6% YoY), Tamil Nadu (+8.9% YoY), Telangana (+6.2% YoY), Uttar
Pradesh (+39.8% YoY) and West Bengal (+10.1% YoY).
The story is dismal across states
Sumant Kumar – Research analyst
(Sumant.Kumar@MotilalOswal.com); +91 22 6129 1569
Aksh Vashishth – Research analyst
(Aksh.Vashishth@MotilalOswal.com); +91 22 6129 1553
Investors are advised to refer through important disclosures made at the last page of the Research Report.
Motilal Oswal research is available on
www.motilaloswal.com/Institutional-Equities,
Bloomberg, Thomson Reuters, Factset and S&P Capital.

Fertilizers
High phos acid prices shift balance from manufacturing to traded DAP
The prices of phosphoric acid have remained firm (up 35.4% YoY to USD768/MT)
so far in FY19, exerting pressure on the gross margins, especially for DAP-centric
players. This is because phosphoric acid forms a major portion of DAP raw
material cost.
Consequently, the industry is shifting to trading DAP from manufacturing it. This
is evident from the sharp decline of 24.3% YoY (as of Dec’18) in manufactured
volumes of DAP, as against a whooping rise of 59.3% YoY (as of Dec’18) in
traded volumes.
However, the industry has taken multiple price hikes (~40% aggregate over the
last year) to counter rising input costs. As a result, end-demand has been
gradually shifting to NPK variants, where margins are relatively high.
CRIN bucking the industry trend though
In our
update
on CRIN dated 10
th
Sep’18, we had highlighted that the company
is expected to deliver a healthy performance in FY19, with volume growth of 7%.
CRIN has fared well on our expectations so far, with volume growth of 7.9% in
9MFY19 – 13.2% growth in phosphatic (NPK+DAP) fertilizers over the period
contained by a 5.1% YoY decline in 3QFY19.
CRIN has capitalized on its strong operational capabilities (backward integration
in phos acid) to tackle pressures facing the industry (high input costs, subdued
sowing in Rabi) and in the process gained market shares across key regions.
The company’s NPK volume market share (as of Dec’18) expanded by 550bp in
Andhra Pradesh (to 67.6%), by 370bp each in Telangana/West Bengal (to
66.4%/31.2%), by 300bp in Tamil Nadu (to 11.5%), and remained flattish in
Maharashtra (at 15.2%) and Karnataka (at 21.4%).
This growth was driven by its key products – 20-20-0-13 (+32% YoY), 28-28-0
(+22% YoY), 10-26-26 (+5% YoY) and 14-35-14 (+24% YoY), which collectively
formed 85% of total NPK volumes as of FY18 and 88% as of 9MFY19.
16 January 2019
2

Fertilizers
Exhibit 1: Product-wise industry volumes of fertilizers (in MT)
Industry
Manufactured
DAP
Growth %
MOP
Growth %
NPKS
Growth %
SSP
Growth %
Urea
Growth %
Total
Growth %
Imported
DAP
Growth %
MOP
Growth %
NPKS
Growth %
Urea
Growth %
Total
Growth %
Grand Total
Growth %
Oct-18
522,166
-37.7%
173,160
6.0%
795,577
13.3%
458,554
17.0%
1,791,355
2.4%
3,740,813
-2.7%
504,512
18.5%
82,955
-17.5%
54,462
281.3%
378,798
56.1%
1,020,727
30.3%
4,761,539
2.9%
Nov-18
602,798
-33.2%
128,269
-28.0%
692,912
-14.5%
320,916
-16.8%
2,005,250
-16.8%
3,750,145
-20.0%
605,221
18.7%
71,617
-35.7%
30,727
40.4%
492,785
-18.9%
1,200,350
-4.1%
4,950,495
-16.6%
Dec-18
286,998
-35.6%
124,388
-30.8%
663,176
-16.2%
232,986
-19.3%
2,489,209
-3.4%
3,796,756
-11.3%
248,662
60.9%
79,053
-18.1%
29,598
62.5%
930,533
-9.9%
1,287,845
-1.1%
5,084,601
-9.0%
YTD FY18
5,402,041
1,651,867
6,298,464
2,908,971
18,967,047
35,228,390
YTD FY19
4,090,548
-24.3%
1,623,569
-1.7%
6,944,606
10.3%
3,128,666
7.6%
19,025,962
0.3%
34,813,351
-1.2%
3,597,013
59.3%
706,631
-25.0%
396,264
150.3%
4,209,034
-4.2%
8,908,942
14.9%
43,722,293
1.7%
2,257,998
942,383
158,296
4,391,933
7,750,609
42,978,999
Source: Ministry of Fertilizers, Motilal Oswal
Exhibit 2: Product-wise CRIN volumes of fertilizers (in MT)
Industry
Manufactured
DAP
Growth %
MOP
Growth %
NPKS
Growth %
SSP
Growth %
Urea
Growth %
Total
Growth %
Imported
DAP
Growth %
MOP
Growth %
NPKS
Growth %
Urea
Growth %
Total
Growth %
Grand Total
Growth %
Oct-18
2,939
-88.8%
-
196,680
35.4%
65,985
80.0%
-
265,604
27.5%
13,280
664.9%
25,887
68.6%
-
26,177
-22.7%
65,345
28.2%
330,949
27.7%
Nov-18
5,780
-87.5%
-
114,622
-26.0%
40,581
-10.1%
-
160,983
-34.6%
28,671
4851.9%
3,658
-42.3%
-
-100.0%
81,002
-20.3%
113,332
4.4%
274,315
-22.6%
Dec-18
10,021
-76.4%
-
185,123
-7.1%
47,608
-23.5%
-
242,752
-20.2%
29,357
1768.6%
9,681
32.2%
-
154,970
-38.7%
194,009
-25.8%
436,760
-22.8%
YTD FY18
458,705
-
1,659,115
365,991
-
2,483,812
YTD FY19
238,786
-47.9%
-
1,956,409
17.9%
434,035
18.6%
-
2,629,230
5.9%
248,461
512.6%
91,912
-22.1%
-
-100.0%
747,347
-7.0%
1,087,719
13.1%
3,716,950
7.9%
40,559
117,971
0
803,345
961,876
3,445,687
Source: Ministry of Fertilizers, Motilal Oswal
16 January 2019
3

Fertilizers
Exhibit 3: Volume contribution within NPK products for CRIN in 9MFY19
12%
20-20-0-13
13%
40%
28-28-0
10-26-26
13%
22%
Source: Ministry of Fertilizers, Motilal Oswal
14-35-14
Others
Exhibit 4: CRIN’s market share movement in key states (%)
YTD FY18
67.6%
66.4%
YTD FY19
62.1%
11.5%
8.5%
Andhra Pradesh Tamil Nadu
31.2%
60.7%
27.5%
Telangana
West Bengal
15.2%
15.3%
Maharashtra
21.4%
21.5%
Karnataka
Source: Ministry of Fertilizers, Motilal Oswal
16 January 2019
4

Fertilizers
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16 January 2019
5

Fertilizers
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16 January 2019
6