19 Jan 2026 | 5 Mins Read
Listed companies not seeing urban consumption growth: Kantar's Ramakrishan
Flipitmoney
Listed FMCG companies in India are losing market share to smaller, unbranded players in cities, despite overall urban consumption growth. Rural demand is improving, driven by economic factors. FMCG consumption sentiment improved in Q3 due to government actions, but growth is still gradual. Quarterly growth rose to 4.75-5% from 3.75-4.2%. Annualized growth may reach 5% plus in coming quarters.