03 Feb 2026 | 3 Mins Read
Jio, BlackRock offer personalized advice to mass affluent investors
Flipitmoney
JioBlackRock Investment Advisors targets the mass affluent and affluent segment with a digital-first advisory model, offering fiduciary-quality advice at a lower cost. Its platform, designed for Demat account holders, starts with Rs 10,000 minimum investment, lower advisory fees, and implementation costs compared to traditional PMS and AIF models.