16 Feb 2026 | 5 Mins Read
Britannia invests heavily in biscuits and other local ventures
Flipitmoney
Britannia Industries plans to invest to strengthen its position in product categories like biscuits, rusk, cake, croissants, and wafers amid regional competition from small players. Managing Director Rakshit Hargave said the company will have a "startup mentality" to compete and invest in e-commerce. The company's consumer base expansion is critical.