Harley-Davidson, Inc. Share Price Today: Live Updates & Key Insights

Harley-Davidson, Inc. share price today is $25.49, up -3.88%. The stock opened at $26.33 against the previous close of $26.52, with an intraday high of $26.39 and low of $25.41.

Harley-Davidson, Inc. Share Price Chart

Harley-Davidson, Inc.

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Harley-Davidson, Inc. Share Price Performance

$25.49 -0.0388(-3.88%) HOG at 27 Jul 2026 03:28 PM Recreational Vehicles
Lowest Today 25.41
Highest Today 26.39
Today’s Open 26.33
Prev. Close 26.52
52 Week High 30.44
52 Week Low 16.96
Day’s Range: Low 25.41 High 26.39
52-Week Range: Low 16.96 High 30.44
1 day return -
1 Week return -8.37
1 month return +1.21
3 month return +10.92
6 month return +27.16
1 year return +8.19
3 year return -32.35
5 year return -37.49
10 year return -

Harley-Davidson, Inc. Institutional Holdings

Vanguard Group Inc 10.87

BlackRock Inc 10.08

Donald Smith & Co Inc 9.52

Donald Smith & Co. All Eq Accounts Comp 8.72

Dimensional Fund Advisors, Inc. 5.55

Vanguard Portfolio Management, LLC 5.02

LSV Asset Management 4.92

Vanguard Capital Management, LLC 4.81

American Century Companies Inc 4.52

Avantis US Small Cap Value ETF 4.37

State Street Corp 3.61

iShares Core S&P Mid-Cap ETF 3.41

Vanguard Total Stock Mkt Idx Inv 3.18

Two Sigma Investments LLC 2.89

UBS Group AG 2.71

Vanguard Small Cap Index 2.29

Geode Capital Management, LLC 2.17

Pine Valley Investments Ltd Liability Co 2.16

Gate City Capital Management, LLC 2.16

Donald Smith & Co. Md-Cap Val Eq 2.10

Vanguard Selected Value Inv 2.10

FIFTHDELTA Ltd 2.02

Bank of New York Mellon Corp 2.00

Morgan Stanley - Brokerage Accounts 1.80

Bank of America Corp 1.65

AQR Capital Management LLC 1.51

Two Sigma Advisers, LLC 1.46

Vanguard Small Cap Value Index Inv 1.45

Donald Smith & Co. All Cap Val Eq 1.44

Bestinfond FI 1.34

Aegis Value I 1.30

Bestinver Internacional FI 1.27

DFA US Small Cap Value I 1.19

Vanguard Institutional Extnd Mkt Idx Tr 1.14

iShares Russell 2000 ETF 1.09

Third Avenue Value Equity 0.98

Third Avenue Value Instl 0.98

State Street® SPDR® S&P MIDCAP 400® ETF 0.84

Invesco S&P MidCap Quality ETF 0.74

DFA US Targeted Value I 0.70

Harley-Davidson, Inc. Market Status

Strong Buy: 5

Buy: 0

Hold: 9

Sell: 0

Strong Sell: 2

Harley-Davidson, Inc. Fundamentals

Market Cap 2994.88 M

PB Ratio 0.9489

PE Ratio 14.3351

Enterprise Value 3302.66 M

Total Assets 8044.82 M

Volume 3205272

Harley-Davidson, Inc. Company Financials

Annual Revenue FY25:4473175000 4473.2M, FY24:1154838000 1154.8M, FY23:5836478000 5836.5M, FY22:5755130000 5755.1M, FY21:5336308000 5336.3M

Annual Profit FY25:1352540000 1352.5M, FY24:1154838000 1154.8M, FY23:2076848000 2076.8M, FY22:2351402000 2351.4M, FY21:1711767000 1711.8M

Annual Net worth FY25:338738000 338.7M, FY24:455357000 455.4M, FY23:706586000 706.6M, FY22:741408000 741.4M, FY21:650024000 650.0M

Quarterly Revenue Q1/2026:1172531000 1172.5M, Q4/2025:496158000 496.2M, Q3/2025:1340710000 1340.7M, Q2/2025:1307098000 1307.1M, Q1/2025:1329209000 1329.2M

Quarterly Profit Q1/2026:346363000 346.4M, Q4/2025:-113259000 -113.3M, Q3/2025:472283000 472.3M, Q2/2025:368640000 368.6M, Q1/2025:469490000 469.5M

Quarterly Net worth Q1/2026:24773000 24.8M, Q4/2025:-279301000 -279.3M, Q3/2025:377366000 377.4M, Q2/2025:107569000 107.6M, Q1/2025:133104000 133.1M

About Harley-Davidson, Inc. & investment objective

Company Information Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Organisation Recreational Vehicles

Employees 5500

Industry Recreational Vehicles

CEO Mr. Arthur Francis Starrs III

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Harley-Davidson, Inc. FAQs

What is the share price of Harley-Davidson, Inc. today?

The current share price of Harley-Davidson, Inc. is $25.49.

Can I buy Harley-Davidson, Inc. shares in India?

Yes, Indian investors can buy Harley-Davidson, Inc. shares by opening an international trading and demat account with Motilal Oswal.

How to buy Harley-Davidson, Inc. shares in India?

You can easily invest in Harley-Davidson, Inc. shares from India by:

Can I buy fractional shares of Harley-Davidson, Inc.?

Yes, many platforms allow you to buy fractional shares starting from as low as $1.

What is the market capitalization value of Harley-Davidson, Inc.?

Harley-Davidson, Inc. has a market cap of $2994.88 M.

In which sector does Harley-Davidson, Inc. belong?

Harley-Davidson, Inc. operates in the Recreational Vehicles sector.

What documents are required to invest in Harley-Davidson, Inc. stocks?

To invest, you typically need:

What is the PE and PB ratio of Harley-Davidson, Inc.?

The PE ratio of Harley-Davidson, Inc. is 14.34 and the PB ratio is 0.95.